Emerson Radio Corp. (MSN)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Emerson Radio Corp. (MSN) trades at $0.37 with AI Score 28/100 (Grade F). Emerson Radio Corp. designs, sources, and sells houseware and consumer electronic products. The company markets its products through mass merchandisers and online marketplaces. Market cap: $7.83M, Sector: Technology.
Price live · AI analysis from Mar 16, 2026Analyst Coverage for MSN: MSN does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates MSN against Technology peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
MSN: 1/1 perspectives are bearish.
How is this calculated? →Emerson Radio Corp. (MSN) Technology Profile & Competitive Position
Emerson Radio Corp. designs, sources, and sells consumer electronic products and housewares under the Emerson brand, primarily through mass merchandisers and online marketplaces. With a market capitalization of $7.83M, the company faces challenges in a competitive consumer electronics landscape.
What Is the Investment Thesis for MSN?
Emerson Radio Corp. faces significant challenges given its negative profit margin of -79.0% and a small gross margin of 2.4%. The company's low beta of 0.23 suggests relatively low volatility compared to the market. Growth catalysts depend on successful product innovation and market expansion, particularly in online marketplaces. However, the company's financial performance and competitive positioning present substantial risks. Investors should carefully consider these factors before making any investment decisions, focusing on the company's ability to improve profitability and gain market share.
Based on FMP financials and quantitative analysis
MSN Key Highlights
- Market capitalization of $7.83M, indicating a micro-cap company.
- Negative P/E ratio of -1.47, reflecting net losses.
- Profit margin of -79.0%, highlighting significant profitability challenges.
- Gross margin of 2.4%, indicating limited ability to generate profit from sales.
- Beta of 0.23, suggesting lower volatility compared to the overall market.
Who Are MSN's Competitors?
MSN is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| ARBB ARB IOT Group Limited | $4.85 | +5.43% | $8.56M | 57 |
| FEBO FEBO | $0.94 | +3.71% | $10.44M | 49 |
| GXAI Gaxos.ai Inc. | $1.13 | -3.02% | $8.45M | — |
| PXDT Pixie Dust Technologies, Inc. | $0.58 | +0.00% | $8.62M | 63 |
| TKLS Trutankless, Inc. | $0.57 | +0.00% | $75.68M | 61 |
| ZEPP Zepp Health Corporation | $5.54 | +8.84% | $79.35M | 58 |
| AAPL Apple Inc. | $312.66 | +1.31% | 4593B | 57 |
| VZIO VIZIO Holding Corp. | $11.35 | +0.00% | $2.30B | 41 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are MSN's Key Strengths?
- Established brand name.
- Distribution network through mass merchandisers.
- Trademark licensing program.
- Low beta indicating lower volatility.
What Are MSN's Weaknesses?
- Negative profit margin.
- Low gross margin.
- Limited product innovation.
- Small market capitalization.
What Could Drive MSN Stock Higher?
- Launch of new smart home products to capitalize on market trends.
- Expansion of online sales channels to reach a broader customer base.
- Trademark licensing agreements to generate additional revenue.
What Are the Key Risks for MSN?
- Financial-distress signal — its Altman Z-Score of 1.36 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-22.8%) — the business is not currently generating profit on shareholder capital.
- Weak fundamentals — a Piotroski F-Score of 2/9 flags soft profitability, leverage or efficiency.
- Increased competition from established and emerging brands.
- Economic downturn affecting consumer spending on discretionary items.
- Supply chain disruptions impacting product availability and costs.
- Negative profit margin impacting financial stability.
What Are the Growth Opportunities for MSN?
- Expansion in Online Marketplaces: Emerson Radio Corp. can leverage the growing e-commerce sector by expanding its presence on major online marketplaces. The global e-commerce market is projected to reach trillions of dollars by 2026, offering significant potential for increased sales and brand visibility. Success depends on effective digital marketing and competitive pricing strategies. Timeline: Ongoing.
- New Product Development: Investing in the development of innovative consumer electronic products, such as smart home devices and advanced audio systems, can drive revenue growth. The smart home market is expected to reach hundreds of billions of dollars by 2026, presenting a substantial opportunity. This requires significant R&D investment and market research. Timeline: Within the next 1-2 years.
- Strategic Partnerships: Forming strategic alliances with other companies in the consumer electronics or houseware sectors can expand Emerson Radio Corp.'s product offerings and market reach. Joint ventures or licensing agreements can provide access to new technologies and distribution channels. Timeline: Ongoing.
- Trademark Licensing: Expanding its trademark licensing program can generate additional revenue streams with minimal capital investment. Licensing the Emerson brand to manufacturers of complementary products can increase brand awareness and market presence. Timeline: Ongoing.
- Geographic Expansion: Entering new international markets can diversify Emerson Radio Corp.'s revenue base and reduce its reliance on the U.S. market. Emerging markets in Asia and Latin America offer significant growth potential for consumer electronics and houseware products. Timeline: Within the next 2-3 years.
What Opportunities Does MSN Have?
- Expansion in online marketplaces.
- New product development in smart home devices.
- Strategic partnerships with other companies.
- Geographic expansion into emerging markets.
What Threats Does MSN Face?
- Intense competition in the consumer electronics industry.
- Changing consumer preferences.
- Economic downturn affecting consumer spending.
- Supply chain disruptions.
What Are MSN's Competitive Advantages?
- Brand recognition of the Emerson brand.
- Established distribution network through mass merchandisers.
- Trademark licensing agreements.
What Does MSN Do?
Founded in 1912 and headquartered in Parsippany, New Jersey, Emerson Radio Corp. has evolved into a designer, sourcer, importer, marketer, and seller of houseware and consumer electronic products under the Emerson brand. The company's product portfolio includes houseware products such as microwave ovens, compact refrigerators, wine products, and toaster ovens. It also offers audio products, including clock radios, Bluetooth speakers, and wireless charging products. Additionally, Emerson Radio Corp. provides other products like massagers, toothbrushes, and security products. The company distributes its products primarily through mass merchandisers and online marketplaces, targeting a broad consumer base. Emerson Radio Corp. also licenses its trademarks to other companies worldwide for use on various products, generating additional revenue streams. Despite its long history, Emerson Radio Corp. operates in a highly competitive market, facing challenges from both established brands and emerging players in the consumer electronics and houseware sectors. The company's ability to innovate and adapt to changing consumer preferences will be crucial for its future success.
What Products and Services Does MSN Offer?
- Designs and sources houseware products.
- Imports and markets consumer electronic products.
- Sells microwave ovens and compact refrigerators.
- Offers audio products like Bluetooth speakers and clock radios.
- Provides wireless charging products.
- Licenses trademarks for various products worldwide.
How Does MSN Make Money?
- Designs and sources products from manufacturers.
- Markets and sells products through mass merchandisers and online marketplaces.
- Generates revenue through product sales and trademark licensing.
What Industry Does MSN Operate In?
Emerson Radio Corp. operates in the competitive consumer electronics industry, characterized by rapid technological advancements and changing consumer preferences. The market includes established players and emerging brands, all vying for market share. Trends include the increasing demand for smart home devices and wireless audio products. Emerson Radio Corp. competes with companies offering similar products through mass merchandisers and online channels. The industry is driven by innovation and pricing strategies, requiring companies to adapt quickly to remain competitive.
Who Are MSN's Key Customers?
- Mass merchandisers.
- Online marketplaces.
- General consumers.
Company Profile
Emerson Radio Corp. operates in the Consumer Electronics industry within the Technology sector. It is headquartered in Parsippany, US. The company is led by CEO Wing-On. MSN has traded publicly since 1994.
Emerson Radio Corp. (MSN) Valuation Context
Valued at $7.83M, MSN is classified as a micro-cap stock. Relative to its peer group, MSN's quantitative score of 28/100 is below the peer average of 57/100.
ROE -23%Key Financial Metrics
Return on equity for Emerson Radio Corp. stands at -22.8%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -23.1%, showing how much profit it generates from its asset base. Its free cash flow yield is -49.3%, a gauge of the cash the business throws off relative to its market value. A current ratio of 14.16 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -57.0%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 2/9Financial Health
Emerson Radio Corp.'s Piotroski F-Score is 2/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 1.36 places it in the distress zone, a signal of elevated financial risk.
MSN Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2026
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in Emerson's future, indicating that key stakeholders believe in the company's growth potential.
- Community sentiment has shifted positively, with discussions highlighting the company's innovative product lines and market adaptability.
- Emerson's recent partnerships have garnered attention, showcasing its commitment to expanding its market reach and enhancing brand reputation.
- Market perception is improving as Emerson's strategic initiatives align with consumer trends towards smart home technology.
Bear Case
- Despite recent optimism, some analysts express concerns over Emerson's competitive position in a rapidly evolving electronics market.
- Social sentiment reveals skepticism about the company's ability to scale operations effectively amidst rising production costs.
- There are ongoing discussions about potential supply chain challenges that could hinder Emerson's growth trajectory in the near term.
- Some community views are cautious, pointing out that historical performance has been inconsistent, raising doubts about long-term sustainability.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
MSN Latest News
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12 Consumer Discretionary Stocks Moving In Monday's After-Market Session
benzinga · Jun 29, 2026
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12 Consumer Discretionary Stocks Moving In Friday's After-Market Session
benzinga · Jun 12, 2026
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12 Consumer Discretionary Stocks Moving In Wednesday's After-Market Session
benzinga · May 27, 2026
MSN Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MSN.
Price Targets
Wall Street price target analysis for MSN.
MSN MoonshotScore
What does this score mean?
The MoonshotScore rates MSN's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Wing-On
CEO
Wing-On serves as the CEO of Emerson Radio Corp., managing a team of 25 employees. Information regarding Wing-On's detailed career history, education, and previous roles is not available. As CEO, Wing-On is responsible for the overall strategic direction and operational management of the company, focusing on driving growth and profitability in the competitive consumer electronics market.
Track Record: Specific achievements and milestones under Wing-On's leadership are not available. Assessing the track record would require detailed information on key strategic decisions, product launches, and financial performance metrics during their tenure.
MSN Technology Stock FAQ
What does Emerson Radio Corp. do?
Emerson Radio Corp. designs, sources, imports, markets, and sells a range of houseware and consumer electronic products under the Emerson brand. Its product line includes microwave ovens, refrigerators, audio products like Bluetooth speakers, and other items such as massagers and security products. The company distributes these products through mass merchandisers and online marketplaces, also licensing its trademarks globally. This multifaceted approach allows Emerson Radio Corp. to maintain a presence in diverse consumer markets, though it faces stiff competition and profitability challenges.
What do analysts say about MSN stock?
There is currently no available analyst coverage or consensus on Emerson Radio Corp. (MSN) stock. Key valuation metrics such as price targets and ratings are not available. Investors should conduct their own due diligence and consider the company's financial performance, market position, and growth opportunities before making any investment decisions. The lack of analyst coverage may reflect the company's small market capitalization and limited trading volume.
What are the main risks for MSN?
Emerson Radio Corp. faces several key risks, including intense competition in the consumer electronics industry, which could pressure pricing and market share. The company's negative profit margin and low gross margin highlight financial vulnerabilities. Economic downturns could reduce consumer spending on discretionary items, impacting sales. Supply chain disruptions could also affect product availability and costs. Successfully mitigating these risks is crucial for Emerson Radio Corp.'s long-term viability.
What are the key factors to evaluate for MSN?
Emerson Radio Corp. (MSN) holds an AI score of 28/100 (low). Not financial advice.
How frequently does MSN data refresh on this page?
MSN prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven MSN's recent stock price performance?
Emerson Radio Corp. (MSN) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established brand name. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider MSN overvalued or undervalued right now?
Valuing Emerson Radio Corp. (MSN) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying MSN?
Before investing in Emerson Radio Corp. (MSN), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on available information and may not be fully comprehensive.
- AI analysis pending for MSN.