My Size, Inc. (MYSZ) Stock Analysis

Why this analysis is different

• A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
• An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
• Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.

My Size, Inc. (MYSZ) Technology Profile & Competitive Position

My Size, Inc. is an Israeli technology company specializing in mobile measurement solutions for diverse sectors, including online fashion, parcel shipping, and DIY projects. Its applications, such as MySizeID and BoxSize, leverage smartphone capabilities to provide accurate dimensioning, addressing critical needs for fit and logistics efficiency in the evolving digital economy.

What Is the Investment Thesis for MYSZ?

My Size, Inc. operates within the growing mobile measurement technology sector, addressing critical needs in e-commerce and logistics. The company's core strength lies in its portfolio of mobile-based measurement applications, including MySizeID for apparel and BoxSize for parcel dimensions, which align with the increasing adoption of e-commerce and the associated demand for accurate sizing and efficient logistics. With a gross margin of 34.3%, the company demonstrates some efficiency in its core operations. Key growth catalysts include the potential to scale its proprietary technology and secure strategic partnerships within the competitive retail technology space. However, investors must consider the company's small market capitalization of $1.39M, which inherently introduces volatility, as reflected by its Beta of -0.10. The company also faces an ongoing challenge with a negative profit margin of -61.0%, necessitating careful monitoring of its cash position and path to profitability. The ability to effectively monetize its SDK and expand its user base for consumer applications will be crucial for long-term value creation.

Based on FMP financials and quantitative analysis

MYSZ Key Highlights

• Market Capitalization: $0.00 billion, indicating a micro-cap company with potential for significant volatility.
• Profit Margin: -61.0%, reflecting ongoing operational losses.
• Gross Margin: 34.3%, suggesting a foundational level of profitability on direct costs of goods/services.
• Beta: -0.10, an unusual negative correlation to market movements, which may indicate specific company-driven dynamics or low trading volume.
• Employee Count: 13 employees, highlighting a lean operational structure for a technology developer.

Who Are MYSZ's Competitors?

MYSZ is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are MYSZ's Key Strengths?

• Proprietary mobile measurement technology adaptable across diverse industries.
• Addresses critical market needs in e-commerce (sizing accuracy) and logistics (parcel efficiency).
• Leverages widespread smartphone technology, offering an accessible solution.
• Established company with over two decades of operational history (founded 1999).

What Are MYSZ's Weaknesses?

• Very small market capitalization ($1.95M), indicating high volatility and limited institutional interest.
• Negative profit margin (-61.0%), suggesting ongoing operational losses and cash burn.
• Lean operational structure with only 13 employees, potentially limiting scalability and rapid development.
• Beta of -0.10, which can indicate unusual market behavior or low liquidity.

What Could Drive MYSZ Stock Higher?

• Announcement of new strategic partnerships with prominent e-commerce platforms or logistics providers for MySizeID or BoxSize integration.
• Successful scaling and increased adoption of MySizeID by online fashion retailers, leading to demonstrable reductions in product returns.
• Introduction of new applications or significant feature enhancements for SizeUp or SizeIT, expanding their utility and market appeal.
• Expansion of the SizeIT SDK's integration into a broader range of third-party applications or hardware, generating new licensing revenues.

What Are the Key Risks for MYSZ?

• Financial-distress signal — its Altman Z-Score of -12.41 sits in the distress zone (elevated bankruptcy risk).
• Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
• Small market capitalization of $1.39M, which can lead to significant stock price volatility and limited liquidity for investors.
• Persistent negative profit margin of -61.0%, indicating a continued reliance on external funding and potential challenges with cash flow management.
• Intense competition within the rapidly evolving retail technology and mobile measurement sectors, potentially limiting market share and pricing power.
• Rapid technological advancements or shifts in consumer behavior that could render existing mobile measurement solutions less competitive or obsolete.
• Challenges in securing sufficient capital to fund ongoing operations, research and development, and market expansion efforts given current financial performance.

What Are the Growth Opportunities for MYSZ?

• Deepening Penetration in Online Fashion Retail with MySizeID: The global e-commerce apparel market continues to expand, with consumers increasingly purchasing clothing online. A significant challenge in this sector is the high rate of returns due to incorrect sizing, which costs retailers billions annually. MySizeID directly addresses this by enabling consumers to create accurate body measurement profiles using their smartphones, thereby improving fit predictions and reducing return logistics. This opportunity involves securing more partnerships with major online retailers and fashion brands, integrating MySizeID as a standard feature, and enhancing user adoption to become a ubiquitous tool for online apparel shopping. The potential market size for reducing e-commerce returns is substantial, offering a clear value proposition for My Size, Inc.
• Scaling BoxSize for E-commerce and Logistics Providers: The rapid growth of e-commerce has led to an unprecedented volume of parcel shipments, creating a critical need for efficient and accurate package dimensioning and shipping cost calculation. BoxSize offers a mobile-first solution that allows users to measure packages and estimate shipping costs using a smartphone, streamlining logistics for individuals and small businesses. The growth opportunity lies in expanding BoxSize's integration with e-commerce platforms, shipping carriers, and third-party logistics providers. By offering a cost-effective and accessible tool for package measurement, My Size, Inc. can tap into the massive global parcel delivery market, enhancing operational efficiency and potentially reducing shipping errors for a wide range of users.
• Expanding Use Cases for SizeUp and SizeIT in Professional and Consumer Markets: Beyond its initial applications, the core technology behind SizeUp and SizeIT has broad applicability across various professional and consumer segments. This includes sectors such as real estate (for room measurements), insurance (for damage assessment), construction (for material estimation), and interior design (for space planning). The opportunity involves actively marketing these tools to specific industry professionals and developing tailored features or integrations that cater to their unique measurement requirements. By demonstrating the precision and convenience of smartphone-based measurement, My Size, Inc. can unlock new revenue streams and expand its market reach beyond its current primary focus areas, leveraging the versatility of its foundational technology.
• Strategic OEM and SDK Integrations for SizeIT: The SizeIT Software Development Kit (SDK) represents a significant growth vector by allowing third-party developers and hardware manufacturers to embed My Size, Inc.'s proprietary measurement technology directly into their own applications and devices. This strategy enables My Size, Inc. to scale its technology adoption without directly developing end-user applications for every niche. Opportunities include partnering with manufacturers of smart home devices, augmented reality (AR) applications, or industrial tools to provide integrated measurement capabilities. Licensing the SDK to a broader ecosystem of developers can create a network effect, establishing SizeIT as a standard for mobile-based precise measurement and generating recurring revenue through licensing fees or usage-based models.
• Geographic Expansion of Core Products: As an Israeli company with digital products, My Size, Inc. has the inherent potential for global market penetration. While its current focus may be on specific markets, the universal need for accurate measurement in fashion, logistics, and general utility means its products are not geographically constrained. The growth opportunity involves strategically targeting new international markets where e-commerce adoption is high and logistics infrastructure is developing, or where there is a strong DIY culture. This could involve localizing applications, forming regional partnerships, and adapting marketing strategies to specific cultural and market nuances. Expanding its footprint globally would significantly broaden its potential customer base and revenue opportunities for MySizeID, BoxSize, and SizeUp/SizeIT.

What Opportunities Does MYSZ Have?

• Growing global e-commerce market driving demand for accurate sizing and efficient logistics solutions.
• Potential for strategic partnerships with major retailers, logistics providers, and technology platforms.
• Expansion of core technology (SizeUp/SizeIT) into new professional and consumer measurement applications.
• Increased adoption of SDKs by third-party developers to embed measurement capabilities.

What Threats Does MYSZ Face?

• Intense competition from existing and emerging players in the retail technology and mobile measurement space.
• Dependence on the continued evolution and capabilities of smartphone hardware and software.
• Challenges in scaling operations and securing sufficient funding given its small market cap and negative profitability.
• Risk of technological disruption from alternative measurement methods or superior algorithms.

What Are MYSZ's Competitive Advantages?

• Proprietary mobile measurement algorithms and technology that leverage standard smartphone cameras for accurate dimensioning.
• Multi-sector application of its core technology, diversifying revenue potential across fashion, shipping, and DIY.
• Ease of use and accessibility, transforming ubiquitous smartphones into precise measurement tools without specialized hardware.
• Potential for network effects as MySizeID user profiles grow or as SizeIT SDK becomes integrated into more platforms.

What Does MYSZ Do?

My Size, Inc., an Israeli technology company headquartered in Airport City, IL, has been at the forefront of developing and marketing innovative mobile measurement technologies since its establishment in 1999. Initially founded as Knowledgetree Ventures, Inc., the company underwent a strategic rebranding, officially adopting the name My Size, Inc. in January 2014 to better reflect its core mission. The company's specialized solutions are designed to cater to a broad spectrum of industries, including the rapidly expanding online fashion and apparel retail sector, the crucial parcel shipping and logistics industry, and the burgeoning do-it-yourself (DIY) market. My Size, Inc. offers a suite of distinct products, each tailored to specific measurement needs. MySizeID is a consumer-facing application that empowers users to generate a personalized digital profile of their body measurements, significantly enhancing the accuracy of clothing fit when shopping online and aiming to reduce returns. For the logistics sector, BoxSize provides a sophisticated parcel measurement application, enabling users to precisely determine package dimensions using only a smartphone. This technology facilitates accurate shipping cost calculations and streamlines the arrangement of convenient pickup services, optimizing supply chain operations. Furthermore, SizeUp transforms any smartphone into a versatile digital tape measure, offering a practical tool for various everyday and professional measurement tasks. Complementing this, SizeIT is a smart measuring tape Software Development Kit (SDK) designed for integration into other applications, providing developers with the capability to instantly and precisely measure objects with simple mobile device movements. With a team of 13 employees, My Size, Inc. focuses on leveraging smartphone ubiquity to deliver accessible and accurate measurement solutions across its target markets.

What Products and Services Does MYSZ Offer?

• Develops and markets mobile measurement technologies.
• Offers MySizeID, an app for consumers to create personalized body measurement profiles for online clothing shopping.
• Provides BoxSize, a parcel measurement app for determining package dimensions and calculating shipping costs.
• Creates SizeUp, an application that transforms a smartphone into a digital tape measure.
• Develops SizeIT, a smart measuring tape Software Development Kit (SDK) for precise object measurement via mobile devices.
• Focuses on solutions for online fashion and apparel retail.
• Provides tools for the parcel shipping and logistics industry.
• Caters to the do-it-yourself (DIY) projects market.

How Does MYSZ Make Money?

• Likely generates revenue through licensing fees for its Software Development Kits (SDKs) like SizeIT to other businesses and developers.
• Potentially earns revenue from subscriptions or one-time purchases for its consumer-facing applications such as MySizeID, BoxSize, and SizeUp.
• May pursue partnerships with e-commerce platforms or logistics providers for integration of its measurement solutions, potentially involving transaction-based fees or revenue sharing.
• Focuses on a B2B2C model, providing technology to businesses that then offer it to their end-users, or direct-to-consumer app sales.

What Industry Does MYSZ Operate In?

My Size, Inc. is positioned within the Software - Application industry, specifically targeting the niche but expanding market of mobile measurement technologies. The broader industry is characterized by rapid innovation and a strong tailwind from the global proliferation of smartphones and the continuous growth of e-commerce. My Size, Inc.'s focus on solutions like MySizeID directly addresses a significant pain point in online fashion retail: inaccurate sizing leading to high return rates. Similarly, BoxSize taps into the escalating demands for efficiency and cost optimization within the parcel shipping industry, driven by the surge in online shopping. The competitive landscape includes both specialized measurement solution providers and larger technology companies that might integrate similar functionalities. My Size, Inc. differentiates itself by leveraging standard smartphone cameras and proprietary algorithms to offer accessible, on-demand measurement capabilities across diverse applications, from consumer apparel to professional DIY projects, aiming to carve out a distinct market position.

Who Are MYSZ's Key Customers?

• Online fashion and apparel retailers seeking to reduce returns and improve customer satisfaction.
• Individual consumers using MySizeID for accurate clothing fit and SizeUp for general measurements.
• Logistics companies, e-commerce platforms, and small businesses utilizing BoxSize for efficient parcel dimensioning and shipping.
• Developers and enterprises looking to integrate precise mobile measurement capabilities via the SizeIT SDK.
• Individuals engaged in do-it-yourself (DIY) projects requiring accurate measurements.

How My Size, Inc. Is Valued

My Size, Inc. carries a market capitalization of $1.39M, placing it in the micro-cap category. Relative to its peer group, MYSZ's quantitative score of 47/100 is below the peer average of 74/100.

Company Profile

My Size, Inc. operates in the Software - Application industry within the Technology sector. It is headquartered in Airport City, IL. The company is led by CEO Ronen Luzon. MYSZ has traded publicly since 2016.

Key Financial Metrics

Return on assets is -73.9%, showing how much profit it generates from its asset base. A current ratio of 1.69 indicates the company holds enough short-term assets to cover its near-term obligations.

F-Score 3/9Financial Health

My Size, Inc.'s Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of -12.41 places it in the distress zone, a signal of elevated financial risk.

FY2026 estForward Outlook

Wall Street analysts project My Size, Inc. revenue of about $13.0M for fiscal 2026, with EPS near $-2.70.

MYSZ Financials

MYSZ Latest News

MYSZ Analyst Consensus

MYSZ MoonshotScore

What Investors Ask About My Size, Inc. (MYSZ) — Technology

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources