Innovid Corp. (CTV) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Innovid Corp. (CTV) trades at $3.14 with AI Score 51/100 (Grade B). Innovid Corp. operates an independent software platform for ad serving and creative services, focusing on connected TV (CTV). Market cap: $474M, Sector: Communication services.
Price as of Jul 20, 2026 · Last analyzed: Mar 18, 2026Analyst Coverage for CTV: CTV does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates CTV against Communication Services peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
CTV: 1/3 scored disciplines lean bearish. Dominant signal: Ken Griffin bearish.
How is this calculated? →Why this analysis is different
- A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Innovid Corp. (CTV) Media & Communications Profile
Innovid Corp. provides an independent software platform for ad serving and creative services, specializing in connected TV advertising. The company offers solutions for ad creation, delivery, and measurement across CTV, mobile, and desktop environments, targeting diverse industries and aiming to enhance advertising effectiveness.
What Is the Investment Thesis for CTV?
Innovid Corp. presents a compelling investment thesis based on its focus on the rapidly expanding connected TV (CTV) advertising market. The company's independent software platform offers a comprehensive suite of ad serving and creative services, positioning it to capture a significant share of the growing digital advertising spend. With a gross margin of 75.8%, Innovid demonstrates strong profitability potential. Key growth catalysts include the increasing adoption of CTV advertising by major brands and the company's ability to innovate and expand its product offerings. However, the company's negative P/E ratio of -13.64 and a negative profit margin of -22.8% indicate current profitability challenges. Investors should monitor the company's ability to achieve sustainable profitability and manage its operational costs effectively.
Based on FMP financials and quantitative analysis
CTV Key Highlights
- Market Cap of $474M reflects investor valuation of Innovid's potential in the CTV advertising space.
- Gross Margin of 75.8% indicates strong pricing power and efficient cost management in ad serving and creative services.
- Beta of 3.09 suggests high volatility compared to the market, potentially due to its growth-oriented business model.
- Negative P/E Ratio of -13.64 indicates current losses, requiring scrutiny of future profitability prospects.
- Serves diverse industries including consumer packaged goods, pharmaceutical, financial services, and automotive, mitigating sector-specific risks.
Who Are CTV's Competitors?
CTV is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| ADTH AdTheorent Holding Company, Inc. | $3.21 | +0.16% | $295M | 50 |
| AMBR Amber International Holding Limited | $1.42 | +0.71% | $133M | 44 |
| ATY AcuityAds Holdings Inc. | $1.60 | +1.27% | $90.9M | 46 |
| BOC Boston Omaha Corporation | $14.06 | -0.57% | $425M | 32 |
| CNSL Consolidated Communications Holdings, Inc. | $4.64 | -0.22% | $550M | 43 |
| PCOFF Pico Far East Holdings Limited | $0.33 | +0.00% | $422M | 49 |
| NEXN Nexxen International Ltd. | $10.08 | -0.79% | $562M | 55 |
| NCMI National CineMedia, Inc. | $4.01 | +6.08% | $376M | 50 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are CTV's Key Strengths?
- Independent platform offering unbiased solutions.
- Comprehensive suite of ad serving and creative services.
- Strong focus on the rapidly growing CTV advertising market.
- Global presence with a diverse client base.
What Are CTV's Weaknesses?
- Negative P/E ratio indicating current losses.
- High beta suggesting significant market volatility.
- Reliance on the advertising industry, which can be cyclical.
- Intense competition from larger, well-established players.
What Could Drive CTV Stock Higher?
- Continued growth in CTV advertising spend will drive revenue growth.
- Development and launch of new ad formats and technologies.
- Expansion of partnerships with leading CTV platforms and publishers.
- Increasing adoption of Innovid's platform by major brands and agencies.
What Are the Key Risks for CTV?
- Negative return on equity (-15.9%) — the business is not currently generating profit on shareholder capital.
- Increasing competition in the ad tech industry could erode market share.
- Economic downturns may lead to reduced advertising spending.
- Changes in data privacy regulations could impact advertising targeting and measurement.
- The company's current lack of profitability poses a financial risk.
What Are the Growth Opportunities for CTV?
- Expansion in Connected TV (CTV) Advertising: The CTV advertising market is experiencing rapid growth as consumers increasingly shift towards streaming services. Innovid is well-positioned to capitalize on this trend by expanding its offerings and market share in the CTV space. This includes developing new ad formats, enhancing targeting capabilities, and integrating with leading CTV platforms. The CTV advertising market is projected to reach $30 billion by 2026, providing a significant growth opportunity for Innovid.
- International Market Penetration: Innovid has a global presence, serving clients in North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. Expanding its market share in international markets represents a significant growth opportunity. This includes tailoring its solutions to meet the specific needs of different regions, establishing strategic partnerships with local players, and investing in sales and marketing efforts. The international digital advertising market is expected to grow at a CAGR of 10% over the next five years.
- Enhancing Creative Management Capabilities: Innovid's creative management solutions enable advertisers to create and manage engaging and personalized ad experiences. Enhancing these capabilities by incorporating AI-powered tools, dynamic creative optimization, and interactive ad formats can drive increased engagement and ROI for advertisers. The market for creative management platforms is projected to reach $5 billion by 2028, driven by the increasing demand for personalized and data-driven advertising.
- Strengthening Advertising Measurement Solutions: Accurate and reliable advertising measurement is crucial for advertisers to understand the effectiveness of their campaigns and optimize their spending. Innovid can strengthen its advertising measurement solutions by incorporating advanced attribution models, cross-platform measurement capabilities, and real-time analytics. The advertising measurement market is expected to reach $10 billion by 2027, driven by the increasing focus on accountability and ROI in advertising.
- Developing Publisher Solutions: Innovid offers solutions for publishers to manage and monetize their ad inventory. Expanding these solutions by incorporating header bidding technology, ad fraud detection capabilities, and yield optimization tools can help publishers increase their revenue and improve their operational efficiency. The market for publisher solutions is projected to reach $8 billion by 2026, driven by the increasing demand for programmatic advertising and ad monetization.
What Opportunities Does CTV Have?
- Further expansion in the CTV advertising market.
- Penetration of new geographic markets.
- Development of innovative ad formats and technologies.
- Strategic partnerships with leading CTV platforms and publishers.
What Threats Does CTV Face?
- Increasing competition from established advertising giants.
- Potential for ad fraud and privacy concerns.
- Changes in consumer behavior and advertising preferences.
- Economic downturns impacting advertising spending.
What Are CTV's Competitive Advantages?
- Independent platform: Offers unbiased solutions to advertisers and publishers.
- Comprehensive suite of services: Provides a full range of ad serving and creative solutions.
- Focus on CTV: Capitalizes on the rapidly growing connected TV advertising market.
- Global presence: Serves clients across multiple geographic regions.
What Does CTV Do?
Innovid Corp., incorporated in 2007 and headquartered in New York City, operates an independent software platform that provides ad serving and creative services. The company's core offering revolves around enabling advertisers, publishers, and media agencies to create, deliver, and measure TV ads across connected TV (CTV), mobile TV, and desktop TV environments. Innovid's platform supports various advertising needs, including creative management, advertising measurement, identity resolution, and publisher solutions. The company serves a diverse range of industries, including consumer packaged goods, pharmaceutical and healthcare, financial services, automotive, and technology. Innovid extends its services to third-party agencies and publishers across the United States, Canada, Europe, the Middle East, Africa, Latin America, and the Asia Pacific, establishing a global presence in the advertising technology landscape. Innovid's focus on CTV reflects the growing importance of this medium in the advertising ecosystem, positioning the company to capitalize on the shift in viewership towards streaming and on-demand content.
What Products and Services Does CTV Offer?
- Provides an independent software platform for ad serving.
- Offers creative services for TV advertising.
- Enables creation, delivery, and measurement of TV ads.
- Supports advertising across connected TV, mobile TV, and desktop TV environments.
- Offers creative management solutions.
- Provides advertising measurement tools.
- Offers identity resolution services.
- Delivers publisher solutions.
How Does CTV Make Money?
- Offers a software platform for ad serving and creative services.
- Generates revenue through subscriptions and usage-based fees.
- Provides advertising services to advertisers, publishers, and media agencies.
- Serves clients across various industries and geographic regions.
What Industry Does CTV Operate In?
Innovid Corp. operates within the dynamic advertising agencies industry, which is experiencing a significant shift towards digital channels, particularly connected TV (CTV). The industry is characterized by intense competition, with players like ADTH, AMBR, ATY, BOC, and CNSL vying for market share. Innovid's focus on providing an independent software platform differentiates it from larger, integrated advertising conglomerates, allowing it to offer unbiased solutions to advertisers and publishers.
Who Are CTV's Key Customers?
- Consumer packaged goods companies.
- Pharmaceutical and healthcare companies.
- Financial services companies.
- Automotive and technology companies.
- Third-party agencies and publishers.
ROE -16%Key Financial Metrics
Return on equity for Innovid Corp. stands at -15.9%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -12.8%, showing how much profit it generates from its asset base. Its free cash flow yield is 0.4%, a gauge of the cash the business throws off relative to its market value. A current ratio of 3.99 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -7.3%, the inverse of the P/E and a quick read on earnings relative to price.
How Innovid Corp. Is Valued
Innovid Corp. carries a market capitalization of $474M, placing it in the small-cap category. Relative to its peer group, CTV's quantitative score of 51/100 is roughly in line with the peer average of 43/100.
F-Score 4/9Financial Health
Innovid Corp.'s Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 6.61 places it in the safe zone, indicating low near-term bankruptcy risk.
FY2026 estForward Outlook
Wall Street analysts project Innovid Corp. revenue of about $183.4M for fiscal 2026, with EPS near $0.06. The estimate reflects 3 contributing analysts.
CTV Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Innovid recently announced strategic partnerships that enhance its advertising platform, signaling strong market confidence.
- Community sentiment has shifted positively, with discussions highlighting the company's innovative approach to digital advertising.
- Recent insider buying suggests that executives are optimistic about future growth, which can be a strong indicator of potential performance.
- The increasing demand for targeted advertising solutions positions Innovid favorably in a competitive landscape.
Bear Case
- Concerns around overall market volatility have led some investors to question the sustainability of Innovid's growth trajectory.
- There has been a notable amount of bearish sentiment in online forums, with discussions focusing on potential challenges in scaling operations.
- Recent competition from larger players in the digital advertising space raises doubts about Innovid's ability to maintain market share.
- Some analysts express skepticism about the long-term profitability of Innovid's business model, given the evolving nature of advertising technology.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
CTV Latest News
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12 Communication Services Stocks Moving In Friday's Intraday Session
benzinga · Nov 24, 2023
CTV Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for CTV.
Price Targets
Wall Street price target analysis for CTV.
CTV MoonshotScore
What does this score mean?
The MoonshotScore rates CTV 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
Leadership: Zvika Netter
CEO
Zvika Netter is the CEO of Innovid Corp. He has extensive experience in the advertising technology industry. His background includes leadership roles in various technology companies, focusing on digital media and advertising solutions. He has a strong track record of driving innovation and growth in the ad tech space. Zvika's expertise lies in developing and scaling technology platforms that address the evolving needs of advertisers and publishers.
Track Record: Under Zvika Netter's leadership, Innovid Corp. has focused on expanding its presence in the connected TV (CTV) advertising market. He has overseen the development of innovative ad formats and measurement solutions, contributing to the company's growth and market position. His strategic decisions have helped Innovid establish partnerships with leading CTV platforms and publishers, enhancing its reach and capabilities.
Innovid Corp. Communication Services Stock: Key Questions Answered
What does the AI Score mean for CTV?
CTV holds an AI Score of 51/100 (Grade: B). This is an educational research signal, not a buy or sell recommendation. Innovid Corp. operates an independent software platform for ad serving and creative services, focusing on connected TV (CTV). The company provides solutions for creating, delivering, and measuring …
What does Innovid Corp. do?
Innovid Corp. operates an independent software platform that provides ad serving and creative services, primarily focused on connected TV (CTV) advertising. The company enables advertisers, publishers, and media agencies to create, deliver, and measure TV ads across CTV, mobile TV, and desktop TV environments.
What do analysts say about CTV stock?
Analyst coverage of Innovid Corp. (CTV) generally focuses on its growth potential within the connected TV (CTV) advertising market. Key valuation metrics include revenue growth, gross margin, and market share. Analysts often consider the company's ability to innovate and expand its product offerings as crucial for long-term success.
What are the main risks for CTV?
Innovid Corp. faces several key risks, including intense competition in the ad tech industry, potential economic downturns that could reduce advertising spending, and evolving data privacy regulations that may impact advertising targeting and measurement. The company's current lack of profitability poses a financial risk, requiring careful management of operational costs and revenue growth.
What are the key factors to evaluate for CTV?
Innovid Corp. (CTV) holds an AI score of 51/100 (moderate). Not financial advice.
How frequently does CTV data refresh on this page?
CTV's price was last updated on Jul 20, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven CTV's recent stock price performance?
Innovid Corp. (CTV) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Independent platform offering unbiased solutions. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider CTV overvalued or undervalued right now?
Innovid Corp. (CTV) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
How do I research CTV before investing?
Before investing in Innovid Corp. (CTV), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data and may be subject to change.
- AI analysis pending for CTV.