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Motley Fool Value Factor ETF (MFVL) Stock Analysis

$22.63 -$0.1352 (-0.59%) |CouncilSplit View · 47 · C
Motley Fool Value Factor ETF (MFVL) bottom line: Split View — our Council read (47/100) and AI Score (46/100) broadly agree. Strongest signal: Izzy Englander bullish · Biggest watch-out: Moon AI bearish.
MCap: $36.8M| Vol: 539|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Motley Fool Value Factor ETF (MFVL) trades at $22.63 with AI Score 46/100 (Grade C). The Motley Fool Value Factor ETF (MFVL) is a passively managed fund tracking US value stocks identified by proprietary… Market cap: $36.8M, Sector: Financial services.

Price as of Aug 21, 2026 · Last analyzed: Jun 15, 2026
The Motley Fool Value Factor ETF (MFVL) is a passively managed fund tracking US value stocks identified by proprietary metrics like adjusted book-to-price and gross profits-to-EV. It offers investors exposure to a diversified portfolio of 100 undervalued companies recommended by Motley Fool, rebalancing quarterly.

Analyst Coverage for MFVL: MFVL does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates MFVL against Financial Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Watch the MFVL film Every key number, told as a short cinematic story — just press play. ~2 min
Council Score · Weighted Average of 3 Disciplines
Split View 47/100 · C

MFVL: the 3 scored disciplines are evenly split. Dominant signal: Izzy Englander bullish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI
Ray Dalio
Bullish
Jim Simons
Neutral
Izzy Englander
Bullish
Seth Klarman
Neutral
Moon AI
Bearish
Munger's Mindset · Balance Sheet & Valuation
Financial Health
Neutral
Margin of Safety
Fairly Valued
Council Score · Weighted Average of 3 Disciplines · See tabs for details →

Why this analysis is different

  • A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
  • An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
  • Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.

Motley Fool Value Factor ETF (MFVL) Financial Services Profile

CEOBruce Bond
HeadquartersAlexandria, US
IPO Year2025

The Motley Fool Value Factor ETF (MFVL) provides passive exposure to US companies identified as undervalued through a proprietary methodology. It tracks a curated index of 100 firms based on adjusted book-to-price, gross profits-to-enterprise value, and total shareholder yield, offering a focused approach within the asset management sector.

Data Provenance | Financial Data Quantitative Analysis Analysis: Jun 15, 2026

What Is the Investment Thesis for MFVL?

As of Jun 15, 2026 — figures reflect the data available on that date.

The Motley Fool Value Factor ETF (MFVL) presents an investment vehicle for exposure to US value equities, leveraging a disciplined, proprietary methodology. With a market capitalization of $36.8M and a low beta of 0.34, MFVL offers a potentially less volatile entry point into the market compared to broader equity indices. Its passive management structure and quarterly rebalancing ensure consistent adherence to its value mandate, selecting the top 100 undervalued companies based on adjusted book-to-price, gross profits-to-EV, and total shareholder yield. Key value drivers include the potential for long-term outperformance of value strategies during specific market cycles and the inherent diversification across 100 stocks, mitigating single-stock risk. Growth catalysts could include increased investor demand for passive value strategies and the continued brand recognition of The Motley Fool. However, its relatively small market capitalization suggests lower liquidity, and potential industry concentration within its holdings represents an ongoing risk. Investors should monitor tracking error and expense ratios relative to peers.

Based on FMP financials and quantitative analysis

MFVL Key Highlights

Market Capitalization: $0.03 billion, indicating a smaller fund size within the ETF landscape.

  • Beta: 0.34, suggesting lower volatility compared to the broader market.
  • Dividend Yield: None, as the fund does not distribute dividends.
  • Investment Strategy: Passively managed, tracking an index of 100 US value companies.
  • Rebalancing Frequency: Quarterly, ensuring regular adjustment of holdings based on proprietary valuation criteria.

Who Are MFVL's Competitors?

MFVL is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
AZTD Aztlan Global Stock Selection Dm SMID ETF $32.28 -0.25% $37.3M 47
ASHS Xtrackers Harvest CSI 500 China A-Shares Small Cap ETF $42.70 +0.36% $34.2M 49
NTSE WisdomTree Emerging Markets Efficient Core Fund $46.68 +0.67% $40.7M 49
HGGIX Harbor Global Growth Fund - Investor Cl $24.05 -0.00% $40.8M 50
EFAS Global X - MSCI SuperDividend EAFE ETF $23.24 +0.32% $41.6M 50
AIAFX abrdn Global Infrastructure Fund Class A $28.40 -0.07% $47.6M 58
AVMA Avantis Moderate Allocation ETF 9 $73.70 -0.34% $47.6M 47
BOAT SonicShares Global Shipping ETF $48.40 -0.68% $56.6M 50

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are MFVL's Key Strengths?

Leverages The Motley Fool's established brand and proprietary stock selection methodology.

  • Provides diversified exposure to 100 US value companies, mitigating single-stock risk.
  • Passively managed structure typically implies lower expense ratios compared to active funds.
  • Low beta of 0.34 suggests potentially lower volatility.

What Are MFVL's Weaknesses?

Relatively small market capitalization ($0.03B) may lead to lower liquidity compared to larger ETFs.

  • Potential for holdings to be heavily concentrated within a particular industry at times.
  • Performance is strictly tied to its underlying index, limiting active management flexibility.
  • Does not offer a dividend yield.

What Could Drive MFVL Stock Higher?

MFVL catalyst: **Upcoming**: Quarterly Index Rebalancing: The fund's underlying index undergoes rebalancing every three months, which can lead to adjustments in holdings based on updated valuation criteria.

  • This regular re-evaluation ensures the fund consistently aligns with its value mandate and adapts to changing market conditions.
  • **Ongoing**: Increased Investor Demand for Value Strategies: A sustained shift in market sentiment favoring value stocks over growth stocks could drive significant capital inflows into MFVL, increasing its assets under management and potentially improving liquidity.
  • **Ongoing**: Growing Adoption of Passive Investment Vehicles: The continuing trend of investors migrating from actively managed funds to lower-cost, transparent ETFs like MFVL could serve as a consistent catalyst for AUM growth.

What Are the Key Risks for MFVL?

**Ongoing**: Small Market Capitalization and Liquidity: With a market capitalization of $36.8M, MFVL is a relatively small ETF, which could lead to lower trading volumes and wider bid-ask spreads, impacting investor entry and exit costs.

  • **Potential**: Industry Concentration Risk: Although diversified across 100 stocks, the fund's selection methodology might, at times, result in heavy concentration within a particular industry, exposing investors to sector-specific downturns.
  • **Ongoing**: Tracking Error: As a passively managed fund, MFVL aims to mirror its underlying index. However, factors like transaction costs, rebalancing, and securities lending can lead to a tracking error, where the fund's performance deviates from its index.
  • **Potential**: Underperformance of Value Factor: There is an inherent risk that value investing strategies, including MFVL's approach, may underperform growth strategies or the broader market for extended periods, impacting investor returns.
  • **Potential**: Competition from Larger ETFs: MFVL operates in a highly competitive landscape with numerous larger and more established value-oriented ETFs, which may have greater brand recognition, liquidity, and lower expense ratios, making it challenging to attract significant assets.

What Are the Growth Opportunities for MFVL?

  • **Increasing Demand for Passive Investing**: The global trend towards passive investment vehicles, particularly ETFs, continues to accelerate. Investors are increasingly favoring ETFs for their lower expense ratios, transparency, and liquidity compared to actively managed funds. As this trend persists, MFVL, as a passively managed fund, stands to benefit from the broader inflow of capital into the ETF market. The simplicity and rule-based nature of MFVL's strategy, which tracks a defined index, aligns perfectly with this growing preference for straightforward, cost-effective investment solutions, potentially attracting a larger asset base over the coming years.
  • **Resurgence of Value Investing Strategies**: While growth stocks have dominated certain periods, historical market cycles suggest that value investing strategies often experience periods of strong outperformance. As market conditions evolve, factors such as rising interest rates or inflationary pressures can shift investor preference back towards companies with strong fundamentals and attractive valuations. MFVL, with its explicit focus on identifying undervalued US companies through proprietary metrics, is well-positioned to capitalize on a potential resurgence in demand for value-oriented investment approaches, attracting capital from investors seeking to diversify their factor exposures.
  • **Leveraging The Motley Fool Brand Recognition**: The Motley Fool possesses significant brand equity and a loyal following among individual investors due to its long history of financial education and stock recommendations. MFVL benefits directly from this established trust and recognition. As The Motley Fool continues to expand its reach and influence through various media channels and investment products, the visibility and credibility of MFVL can increase. This strong brand association can serve as a powerful marketing tool, drawing in investors who are already familiar with and trust The Motley Fool's investment philosophy, thereby driving asset growth.
  • **Expansion of Asset Under Management (AUM) through Marketing**: Despite its current relatively small market capitalization of $36.8M, MFVL has substantial room for growth by actively marketing its unique value proposition. Targeted marketing campaigns highlighting its proprietary selection methodology, diversification benefits, and the potential for long-term value creation can attract institutional and retail investors. Emphasizing its transparent, rules-based approach and the expertise behind The Motley Fool's stock selection can differentiate it in a crowded market, leading to increased inflows and a larger asset base over a 3-5 year horizon.
  • **Diversification Benefits Attracting Risk-Averse Investors**: MFVL provides exposure to 100 US value companies, offering significant diversification compared to investing in individual stocks. This broad exposure can appeal to investors seeking to mitigate single-stock risk while still targeting the value factor. Furthermore, its low beta of 0.34 suggests potentially lower volatility than the broader market, making it attractive to risk-averse investors or those looking to balance higher-beta holdings in their portfolio. As market uncertainty persists, the fund's diversification and lower volatility profile could become increasingly appealing, driving AUM growth.

What Threats Does MFVL Face?

  • Intense competition from larger, more established value ETFs with greater AUM and liquidity.
  • Periods of sustained underperformance by value stocks relative to growth stocks.
  • Regulatory changes impacting ETF operations or securities lending activities.
  • Inability to attract significant capital inflows, hindering economies of scale.

What Are MFVL's Competitive Advantages?

  • **Proprietary Selection Methodology**: Utilizes three distinct, proprietary scoring mechanisms (adjusted book-to-price, gross profits-to-EV, total shareholder yield) developed by The Motley Fool, which are not easily replicable.
  • **Brand Recognition and Trust**: Leverages the established and trusted brand of The Motley Fool, a well-known name in financial education and investment advice, attracting investors familiar with its reputation.
  • **Diversification and Transparency**: Offers a diversified portfolio of 100 stocks within a transparent, rules-based ETF structure, appealing to a broad base of investors seeking clarity and risk mitigation.
  • **Passive Management Efficiency**: Benefits from the cost advantages inherent in passive management, allowing for competitive expense ratios compared to actively managed value funds.

What Does MFVL Do?

The Motley Fool Value Factor ETF (MFVL) operates as a passively managed exchange-traded fund, meticulously engineered to mirror the performance of US companies that its issuer, The Motley Fool, identifies as fundamentally undervalued. Established to provide investors with a systematic approach to value investing, MFVL’s core strategy revolves around its underlying index. This index rigorously examines a carefully chosen universe of highly-regarded companies, all initially recommended by The Motley Fool's extensive research framework. From this pool, the top 100 firms are ultimately selected based on specific, proprietary valuation criteria. The fund's sophisticated selection process integrates three distinct scoring mechanisms to determine a company's attractiveness as a value investment: an adjusted book-to-price ratio, which assesses a company's equity value relative to its market price; the gross profits-to-enterprise value (EV) ratio, offering insight into operational profitability against total company value; and the total shareholder yield, which combines dividends and share buybacks to reflect total capital returned to shareholders. This multi-factor approach aims to capture a comprehensive view of undervaluation. While the index undergoes rebalancing every three months to maintain alignment with its value mandate, its holdings might at times exhibit concentration within a particular industry, a characteristic inherent to its selection methodology. Furthermore, MFVL may engage in securities lending activities, a common practice among ETFs, to generate additional revenue for the fund. This strategy underscores its commitment to maximizing returns within its passive management framework, offering investors a transparent and rule-based entry into the value equity segment of the US market.

What Products and Services Does MFVL Offer?

  • Manages an Exchange Traded Fund (ETF) named The Motley Fool Value Factor ETF (MFVL).
  • Tracks an index of US companies identified as undervalued by The Motley Fool.
  • Selects the top 100 companies from a universe of highly-regarded firms.
  • Utilizes three proprietary scoring mechanisms: adjusted book-to-price ratio, gross profits-to-enterprise value (EV) ratio, and total shareholder yield.
  • Rebalances its underlying index every three months to maintain its value focus.
  • Provides investors with passive exposure to a diversified portfolio of value stocks.
  • May engage in securities lending to generate additional revenue for the fund.

How Does MFVL Make Money?

  • Generates revenue primarily through management fees charged as a percentage of assets under management (AUM).
  • May earn additional income from securities lending, where the fund lends out its holdings to generate extra revenue.
  • Operates as a passively managed ETF, meaning its expenses are typically lower than actively managed funds, which can be a competitive advantage.

What Industry Does MFVL Operate In?

The Motley Fool Value Factor ETF (MFVL) operates within the highly competitive global asset management industry, specifically targeting the segment of passive investment vehicles focused on value strategies. The broader industry is experiencing a significant shift towards passive investing, with ETFs gaining substantial market share due to their lower costs, transparency, and ease of trading. Within this trend, value investing, which seeks to identify stocks trading below their intrinsic value, remains a fundamental and cyclical strategy. MFVL positions itself by leveraging The Motley Fool's brand and proprietary stock selection methodology to differentiate its value offering. While the overall market for ETFs continues to grow, MFVL competes with numerous established and larger value-oriented ETFs. Its success is tied to the performance of its underlying index and the broader demand for value factor exposure, particularly during periods when value stocks are favored by market dynamics.

Who Are MFVL's Key Customers?

  • Individual retail investors seeking diversified exposure to US value stocks.
  • Financial advisors and wealth managers incorporating value factor strategies into client portfolios.
  • Institutional investors looking for low-cost, transparent access to specific market segments.
  • Investors who trust The Motley Fool's brand and investment philosophy.
AI Confidence: 68% Updated: Jun 15, 2026
ROE 0%

Key Financial Metrics

Return on equity for Motley Fool Value Factor ETF stands at 0.0%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 0.0%, showing how much profit it generates from its asset base. MFVL trades at a trailing price-to-earnings ratio of 0.00, below the Financial Services sector average of ~18x. Its free cash flow yield is 0.0%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.00 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 0.0%, the inverse of the P/E and a quick read on earnings relative to price.

How Motley Fool Value Factor ETF Is Valued

Motley Fool Value Factor ETF carries a market capitalization of $36.8M, placing it in the micro-cap category. Relative to its peer group, MFVL's quantitative score of 46/100 is roughly in line with the peer average of 49/100.

MFVL Financials

Bull Case vs Bear Case

Bull Case

  • Leverages The Motley Fool's established brand and proprietary stock selection methodology.
  • Provides diversified exposure to 100 US value companies, mitigating single-stock risk.
  • Passively managed structure typically implies lower expense ratios compared to active funds.
  • Low beta of 0.34 suggests potentially lower volatility.

Bear Case

  • Relatively small market capitalization ($0.03B) may lead to lower liquidity compared to larger ETFs.
  • Potential for holdings to be heavily concentrated within a particular industry at times.
  • Performance is strictly tied to its underlying index, limiting active management flexibility.
  • Does not offer a dividend yield.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · August 2026

MFVL Latest News

No recent news available for MFVL.

MFVL Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MFVL.

Price Targets

Wall Street price target analysis for MFVL.

MFVL MoonshotScore

46/100

What does this score mean?

The MoonshotScore rates MFVL 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.

Leadership: Bruce Bond

Unknown

Unknown

Track Record: Unknown

Motley Fool Value Factor ETF Financial Services Stock: Key Questions Answered

What does the AI Score mean for MFVL?

MFVL holds an AI Score of 46/100 (Grade: C). This is an educational research signal, not a buy or sell recommendation. The Motley Fool Value Factor ETF (MFVL) is a passively managed fund tracking US value stocks identified by proprietary metrics like adjusted book-to-price and gross profits-to-EV. It offers …

How does Motley Fool Value Factor ETF select its investments?

The Motley Fool Value Factor ETF (MFVL) employs a rigorous, proprietary methodology to select its investments. It begins by examining a universe of highly-regarded US companies recommended by The Motley Fool. From this pool, the fund's underlying index selects the top 100 firms based on specific valuation criteria.

What are the primary revenue streams for MFVL as an ETF in financial services?

As an Exchange Traded Fund (ETF), MFVL primarily generates revenue through management fees, which are charged as a percentage of the fund's total assets under management (AUM). These fees cover the operational costs, administrative expenses, and the cost of maintaining the underlying index.

How does MFVL address potential industry concentration risk within its portfolio?

While MFVL is designed to provide diversified exposure to 100 US value companies, its selection methodology, which focuses on specific valuation criteria, might at times lead to a heavier concentration within particular industries. The fund addresses this by adhering strictly to its rules-based, passively managed index, which undergoes rebalancing every three months.

What is the significance of MFVL's relatively small market capitalization for investors?

MFVL's market capitalization of $36.8M signifies that it is a relatively small fund within the broader ETF market. For investors, a smaller market capitalization can have several implications. Primarily, it may indicate lower liquidity, meaning fewer shares are traded daily compared to larger, more established ETFs.

What are the key factors to evaluate for MFVL?

Motley Fool Value Factor ETF (MFVL) holds an AI score of 46/100 (low). The Motley Fool Value Factor ETF (MFVL) presents an investment vehicle for exposure to US value equities, leveraging a disciplined, proprietary methodology. Not financial advice.

How frequently does MFVL data refresh on this page?

MFVL's price was last updated on Aug 21, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.

What has driven MFVL's recent stock price performance?

Motley Fool Value Factor ETF (MFVL) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Leverages The Motley Fool's established brand and proprietary stock selection methodology. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider MFVL overvalued or undervalued right now?

Motley Fool Value Factor ETF (MFVL) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • CEO profile details (title, background, track record, tenureYears) are inferred as 'Unknown' or 'null' due to lack of specific data in the source, as only the CEO name was provided. This follows the rule to include the object if CEO is known, but fill missing fields with 'Unknown'.
Data Sources

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