Six Flags Entertainment Corporation (SIX)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Six Flags Entertainment Corporation (SIX) trades at $32.00. Six Flags Entertainment Corporation owns and operates regional theme and waterparks across North America. Market cap: $2.70B, Sector: Consumer cyclical.
Price live · AI analysis from Mar 18, 2026Analyst Coverage for SIX: SIX does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates SIX against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
SIX: 1/1 perspectives are bearish.
How is this calculated? →Six Flags Entertainment Corporation (SIX) Consumer Business Overview
Six Flags Entertainment Corporation, a leading regional theme park operator, offers diverse entertainment experiences through its portfolio of 27 parks in the U.S., Mexico, and Canada. With a focus on thrill rides and family-friendly attractions, Six Flags caters to a broad demographic in the competitive leisure industry.
What Is the Investment Thesis for SIX?
Six Flags Entertainment Corporation presents a mixed investment case. The company's extensive park network and diverse entertainment offerings provide a strong foundation for revenue generation. However, a negative P/E ratio of -1.14 and a profit margin of -50.8% raise concerns about profitability. The high beta of 2.25 indicates significant volatility. Growth catalysts include potential improvements in park attendance and increased in-park spending. The absence of a dividend may deter some investors. The company's ability to manage costs and enhance the guest experience will be crucial for future success.
Based on FMP financials and quantitative analysis
SIX Key Highlights
- Operates 27 parks across the United States, Mexico, and Canada as of February 28, 2022, providing a geographically diverse revenue base.
- Gross margin of 57.7% indicates strong pricing power and efficient cost management in park operations.
- Market capitalization of $2.70B reflects its position as a major player in the regional theme park industry.
- Beta of 2.25 indicates higher volatility compared to the overall market, potentially offering higher returns but also greater risk.
- No dividend yield may limit appeal to income-focused investors, but allows for reinvestment in growth initiatives.
Who Are SIX's Competitors?
SIX is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| BRSL Brightstar Lottery (BRSL) | $11.13 | -1.20% | $2.05B | 45 |
| DSEY Diversey Holdings, Ltd. | $8.39 | +0.06% | $2.72B | 48 |
| FL Foot Locker, Inc. | $24.01 | -0.37% | $2.29B | 44 |
| GEAR Revelyst, Inc. | $20.08 | +4.47% | $1.17B | 46 |
| MLKN MillerKnoll, Inc. researches, designs, manufactures, and distributes interior furnishings across the globe. The company | $20.91 | -2.38% | $1.43B | 67 |
| HWH HWH International Inc. | $1.27 | -4.98% | $7.69M | 59 |
| NOMA Nomadar Corp. | $3.59 | -13.49% | $53.42M | 58 |
| HAS Hasbro, Inc. | $78.67 | -1.85% | $11.13B | 57 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are SIX's Key Strengths?
- Strong brand recognition and reputation
- Extensive network of parks across multiple regions
- Diverse portfolio of rides and attractions
- Experienced management team
What Are SIX's Weaknesses?
- High debt levels
- Seasonality of business
- Dependence on consumer spending
- Negative profit margin
What Could Drive SIX Stock Higher?
- Introduction of new rides and attractions for the upcoming season to boost attendance.
- Implementation of cost-saving measures to improve profitability.
- Marketing campaigns to attract new visitors and increase repeat visits.
- Potential strategic partnerships or acquisitions to expand the company's footprint.
What Are the Key Risks for SIX?
- Financial-distress signal — its Altman Z-Score of -0.04 sits in the distress zone (elevated bankruptcy risk).
- Economic downturns could reduce consumer spending on leisure activities.
- Increased competition from other theme park operators and entertainment venues.
- Adverse weather conditions could disrupt park operations and reduce attendance.
- High debt levels could limit the company's financial flexibility.
- Changes in consumer preferences could impact demand for theme park entertainment.
What Are the Growth Opportunities for SIX?
- Enhancing the guest experience through technology integration: Investing in technologies such as virtual reality, augmented reality, and mobile apps can enhance the guest experience and drive repeat visits. The market for VR/AR in entertainment is projected to reach $20.9 billion by 2025, offering significant growth potential. Timeline: Ongoing.
- Expanding into new markets through strategic acquisitions or partnerships: Six Flags can expand its geographic footprint by acquiring or partnering with existing theme parks or entertainment venues in underserved markets. This strategy can increase brand awareness and diversify revenue streams. Timeline: 2-3 years.
- Developing new and innovative rides and attractions: Continuously introducing new and exciting rides and attractions is crucial for attracting visitors and maintaining a competitive edge. The global theme park market is projected to reach $68.4 billion by 2027, driven by demand for innovative entertainment experiences. Timeline: Ongoing.
- Increasing in-park spending through targeted marketing and promotions: Implementing targeted marketing campaigns and promotions can encourage visitors to spend more on food, beverages, merchandise, and other in-park offerings. Data analytics can be used to personalize offers and improve the effectiveness of marketing efforts. Timeline: Ongoing.
- Leveraging digital channels for marketing and sales: Utilizing digital channels such as social media, online advertising, and email marketing can reach a wider audience and drive ticket sales. Investing in search engine optimization (SEO) and content marketing can improve online visibility and attract potential visitors. The digital advertising market is projected to reach $520 billion by 2024, offering significant opportunities for growth. Timeline: Ongoing.
What Opportunities Does SIX Have?
- Expansion into new markets
- Development of new and innovative attractions
- Increased in-park spending through targeted marketing
- Strategic partnerships and acquisitions
What Threats Does SIX Face?
- Economic downturns
- Increased competition
- Adverse weather conditions
- Changes in consumer preferences
What Are SIX's Competitive Advantages?
- Brand recognition and reputation as a leading regional theme park operator.
- Extensive network of parks across multiple geographic locations.
- Proprietary rides and attractions that differentiate its parks from competitors.
- Established relationships with suppliers and vendors.
What Does SIX Do?
Six Flags Entertainment Corporation, founded in 1961 and headquartered in Arlington, Texas, has evolved into a prominent player in the regional theme park industry. Originally known as Six Flags, Inc., the company rebranded to Six Flags Entertainment Corporation in 2010. The company owns and operates 27 parks as of February 28, 2022, located across the United States, Mexico, and Canada. These parks offer a wide array of attractions, including thrill rides, water parks, and themed areas, designed to appeal to a broad audience. In addition to rides and attractions, Six Flags parks feature concerts and shows, restaurants, game venues, and retail outlets. The company generates revenue through ticket sales, food and beverage sales, merchandise, and other in-park spending. Six Flags competes with other regional and national theme park operators, as well as other forms of leisure and entertainment.
What Products and Services Does SIX Offer?
- Owns and operates regional theme and waterparks.
- Offers a variety of thrill rides and water attractions.
- Provides themed areas and live entertainment, including concerts and shows.
- Operates restaurants, game venues, and retail outlets within its parks.
- Sells food, beverages, merchandise, and other products and services.
- Manages park operations, including safety, maintenance, and guest services.
- Markets and promotes its parks to attract visitors.
How Does SIX Make Money?
- Generates revenue through ticket sales for park admission.
- Earns revenue from in-park spending on food, beverages, and merchandise.
- Partnerships and sponsorships with other companies.
- Operates 27 parks in the United States, Mexico and Canada.
What Industry Does SIX Operate In?
Six Flags operates within the competitive leisure industry, which is influenced by economic cycles, consumer spending habits, and travel trends. The industry includes theme parks, water parks, and other entertainment venues. Key trends include increasing demand for immersive experiences, technological advancements in rides and attractions, and a focus on safety and hygiene. Six Flags competes with other regional and national theme park operators, as well as broader entertainment options. The company's success depends on its ability to attract and retain visitors through innovative offerings and effective marketing.
Who Are SIX's Key Customers?
- Families seeking leisure and entertainment.
- Thrill-seekers looking for exciting rides and attractions.
- Tourists visiting the regions where its parks are located.
- Local residents seeking recreational activities.
Net sellingInsider Activity
The most recent 12 insider filings for Six Flags Entertainment Corporation break down as 11 sales and 1 purchases. On net that is roughly 23.8M shares disposed (about $61K), a signal worth weighing alongside the fundamentals.
FY2026 estForward Outlook
Wall Street analysts project Six Flags Entertainment Corporation revenue of about $1.62B for fiscal 2026, with EPS near $2.33.
F-Score 4/9Financial Health
Six Flags Entertainment Corporation's Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of -0.04 places it in the distress zone, a signal of elevated financial risk.
Key Financial Metrics
Return on assets is -21.4%, showing how much profit it generates from its asset base. Its free cash flow yield is 1.3%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.68 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -77.4%, the inverse of the P/E and a quick read on earnings relative to price.
Six Flags Entertainment Corporation (SIX) Valuation Context
Valued at $2.70B, SIX is classified as a mid-cap stock.
SIX Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Strong brand recognition and reputation
- Extensive network of parks across multiple regions
- Diverse portfolio of rides and attractions
- Experienced management team
Bear Case
- High debt levels
- Seasonality of business
- Dependence on consumer spending
- Negative profit margin
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
SIX Latest News
No recent news available for SIX.
SIX Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for SIX.
Price Targets
Wall Street price target analysis for SIX.
SIX MoonshotScore
What does this score mean?
The MoonshotScore rates SIX's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Selim A. Bassoul
CEO
Selim A. Bassoul is the CEO of Six Flags Entertainment Corporation. Bassoul brings extensive experience in the consumer goods and manufacturing industries. Prior to joining Six Flags, he served as the Chairman, President, and CEO of The Middleby Corporation, a global leader in commercial foodservice equipment. His leadership at Middleby was marked by significant growth and innovation. Bassoul's background includes a strong focus on operational excellence, customer satisfaction, and strategic expansion.
Track Record: Since joining Six Flags, Selim Bassoul has focused on enhancing the guest experience and improving operational efficiency. Key initiatives include investments in new rides and attractions, as well as efforts to streamline park operations and reduce costs. His leadership aims to drive long-term growth and profitability for the company. He is focused on improving the overall guest experience and increasing revenue per visitor.
Common Questions About SIX (Consumer Cyclical)
What does Six Flags Entertainment Corporation do?
Six Flags Entertainment Corporation owns and operates regional theme and waterparks across North America. The company's parks offer a variety of rides, attractions, and entertainment options, including thrill rides, water parks, live shows, and themed areas. Six Flags generates revenue through ticket sales, in-park spending on food, beverages, and merchandise, and partnerships with other companies. The company's business model focuses on providing affordable and accessible entertainment experiences to a broad audience, primarily families and thrill-seekers. As of 2022, it operated 27 parks.
How does Six Flags Entertainment Corporation manage supply chain and input cost risks?
Six Flags Entertainment Corporation manages supply chain and input cost risks through a combination of strategic sourcing, inventory management, and pricing strategies. The company works closely with its suppliers to negotiate favorable pricing and ensure a reliable supply of goods and services. It also maintains adequate inventory levels to mitigate disruptions in the supply chain. In addition, Six Flags adjusts its pricing strategies to reflect changes in input costs, while remaining competitive in the market. The company's ability to effectively manage these risks is crucial for maintaining profitability and delivering a consistent guest experience. They also use long-term contracts to mitigate commodity price volatility.
What is SIX's dividend and shareholder return track record?
Six Flags Entertainment Corporation does not currently offer a dividend. The company has not consistently paid dividends in the past. The absence of a dividend may deter some income-focused investors. The company's capital allocation strategy prioritizes reinvesting in growth initiatives, such as developing new rides and attractions, expanding into new markets, and enhancing the guest experience. Share buyback programs have been utilized in the past, but there are no current active programs. Investors may want to evaluate the company's capital allocation strategy and growth prospects when evaluating its shareholder return potential.
What are the key factors to evaluate for SIX?
Evaluate SIX on fundamentals, analyst consensus, and risk factors. Not financial advice.
How frequently does SIX data refresh on this page?
SIX prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven SIX's recent stock price performance?
Six Flags Entertainment Corporation (SIX) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and reputation. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider SIX overvalued or undervalued right now?
Valuing Six Flags Entertainment Corporation (SIX) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying SIX?
Before investing in Six Flags Entertainment Corporation (SIX), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on the most recent available information.
- AI analysis is pending and may provide additional insights.