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Sonoco Products Company (SON)

$57.42 +$1.27 (+2.26%) |Strong · 70
Signals are mixed — the Council read leans HOLD (54/100) while the AI fundamental score is 70/100 (grade A); the two lenses disagree, so weigh the breakdown below. Strongest single signal: Moon AI bullish.
MCap: $5.68B| P/E Ratio: 4.9| Vol: 684.2K| Target: $62.50 (+8.8%)| 52-wk range: $38.65 – $58.44
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Sonoco Products Company (SON) trades at $57.42 with AI Score 70/100 (Grade A). Sonoco Products Company manufactures and sells industrial and consumer packaging products across the globe. Market cap: $5.68B, Sector: Consumer cyclical.

Price live · AI analysis from May 9, 2026
Sonoco Products Company manufactures and sells industrial and consumer packaging products across the globe. The company operates through two segments: Consumer Packaging and Industrial Paper Packaging.

SON stock analysis for 2026: Analysts have set a consensus price target of $62.50 for Sonoco Products Company, suggesting 8.8% upside from the current price of $57.42. The AI MoonshotScore is 70/100, indicating a bullish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Council Score · Weighted Average of 3 Disciplines
HOLD 54/100 · B

SON: 3/4 perspectives are bullish. Dominant signal: Moon AI bullish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI
Izzy Englander
Neutral
Seth Klarman
Bullish
Moon AI
Bullish
Council Score · 8 perspectives · See tabs for details →

Sonoco Products Company (SON) Consumer Business Overview

CEORobert Howard Coker
Employees23400
HeadquartersHartsville, SC, US
IPO Year1980

Sonoco Products Company, a global provider of consumer and industrial packaging solutions, distinguishes itself through its integrated paper and packaging operations. With a diversified product portfolio and a focus on sustainability, Sonoco serves various markets, including food, industrial, and healthcare, positioning it as a key player in the Consumer Cyclical sector.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 9, 2026

What Is the Investment Thesis for SON?

Sonoco Products Company presents a compelling investment case based on its diversified product portfolio, strong market position, and commitment to sustainability. With a market capitalization of $5.68B and a P/E ratio of 4.9, the company demonstrates financial stability. A dividend yield of 4.13% offers investors a steady income stream. Growth catalysts include expansion in emerging markets and increased demand for sustainable packaging solutions. However, potential risks include fluctuations in raw material costs and intensifying competition from companies like SEE: Sealed Air Corporation. The company's ability to innovate and adapt to evolving consumer preferences will be crucial for long-term success.

Based on FMP financials and quantitative analysis

SON Key Highlights

  • Market Cap of $5.68B indicates a sizable and established presence in the packaging industry.
  • P/E ratio of 4.9 suggests the company may be undervalued compared to its earnings.
  • Profit Margin of 13.8% reflects efficient operations and strong pricing power.
  • Gross Margin of 20.9% demonstrates the company's ability to manage production costs effectively.
  • Dividend Yield of 4.13% provides a substantial return to shareholders, highlighting financial stability.

Who Are SON's Competitors?

SON is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
SEE Sealed Air Corporation $42.15 +0.02% $6.21B 47
RUSHA Rush Enterprises, Inc. $73.16 +1.65% $5.69B 70
SLGN Silgan Holdings Inc. $46.39 +0.61% $4.90B 58
REYN Reynolds Consumer Products Inc. $27.18 +0.18% $5.73B 68
SKY Champion Homes, Inc. $85.25 +0.44% $4.68B 86
IP International Paper Company $38.79 +1.17% $20.54B 64
NEXNF NEXE Innovations Inc. $0.10 +1.05% $9.34M 59
FFHL Fuwei Films (Holdings) Co., Ltd. $8.30 +0.00% $695.42M 59

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are SON's Key Strengths?

  • Diversified product portfolio reduces reliance on any single market.
  • Integrated paper and packaging operations provide cost efficiencies.
  • Strong customer relationships across various industries.
  • Commitment to sustainability aligns with growing consumer preferences.

What Are SON's Weaknesses?

  • Exposure to fluctuations in raw material costs.
  • Intense competition from larger packaging companies.
  • Dependence on economic conditions in key markets.
  • Potential for disruptions in supply chain.

What Could Drive SON Stock Higher?

  • Expansion of sustainable packaging solutions to meet growing consumer demand.
  • Strategic acquisitions to broaden product portfolio and market reach.
  • Launch of new innovative packaging designs to enhance product protection and shelf appeal.
  • Growth in e-commerce driving demand for specialized packaging solutions.
  • Cost optimization initiatives to improve profitability and efficiency.

What Are the Key Risks for SON?

  • Fluctuations in raw material costs impacting profitability.
  • Intense competition from larger packaging companies.
  • Changes in consumer preferences and packaging regulations.
  • Economic downturns impacting demand for packaged goods.
  • Disruptions in global supply chains due to geopolitical events.

What Are the Growth Opportunities for SON?

  • Expansion in Emerging Markets: Sonoco has the opportunity to expand its presence in high-growth emerging markets, particularly in Asia and South America. These regions are experiencing rapid urbanization and increased consumer spending, driving demand for packaged goods. By establishing manufacturing facilities and distribution networks in these markets, Sonoco can capitalize on the growing demand for its products and services. The emerging market packaging industry is projected to reach $480 billion by 2028, offering significant growth potential for Sonoco.
  • Sustainable Packaging Solutions: With increasing consumer awareness of environmental issues, there is a growing demand for sustainable packaging solutions. Sonoco can capitalize on this trend by developing and offering eco-friendly packaging options, such as recycled paperboard and bio-based plastics. By investing in research and development and partnering with suppliers of sustainable materials, Sonoco can gain a competitive advantage and attract environmentally conscious customers. The sustainable packaging market is expected to reach $440 billion by 2030.
  • Acquisitions and Strategic Partnerships: Sonoco can pursue strategic acquisitions and partnerships to expand its product portfolio, enter new markets, and enhance its technological capabilities. By acquiring complementary businesses, Sonoco can broaden its product offerings and strengthen its position in existing markets. Strategic partnerships can provide access to new technologies, distribution channels, and customer relationships. The company should focus on targets that align with its core competencies and strategic objectives.
  • Innovation in Packaging Design: Investing in research and development to create innovative packaging designs can differentiate Sonoco from its competitors and attract new customers. This includes developing packaging solutions that enhance product protection, extend shelf life, and improve consumer convenience. By collaborating with customers and suppliers, Sonoco can identify unmet needs and develop customized packaging solutions that meet their specific requirements. The global packaging design market is projected to reach $60 billion by 2027.
  • E-commerce Packaging Solutions: The rapid growth of e-commerce has created a significant demand for packaging solutions that are specifically designed for online retail. Sonoco can capitalize on this trend by developing packaging solutions that are durable, lightweight, and easy to open. This includes offering customized packaging solutions that meet the specific requirements of e-commerce retailers. The e-commerce packaging market is expected to reach $75 billion by 2028, presenting a substantial growth opportunity for Sonoco.

What Opportunities Does SON Have?

  • Expansion in emerging markets with growing demand for packaged goods.
  • Development of innovative and sustainable packaging solutions.
  • Acquisitions of complementary businesses to expand product offerings.
  • Growth in e-commerce driving demand for specialized packaging.

What Threats Does SON Face?

  • Increasing competition from low-cost packaging providers.
  • Changes in consumer preferences and packaging regulations.
  • Economic downturns impacting demand for packaged goods.
  • Disruptions in global supply chains due to geopolitical events.

What Are SON's Competitive Advantages?

  • Diversified product portfolio across consumer and industrial packaging.
  • Integrated paper and packaging operations provide cost advantages.
  • Strong relationships with key customers in diverse markets.
  • Commitment to sustainability and innovation differentiates the company.

What Does SON Do?

Founded in 1899 in Hartsville, South Carolina, Sonoco Products Company has evolved from a small paper mill into a global leader in consumer and industrial packaging solutions. Initially focused on producing cone carriers for the textile industry, Sonoco expanded its product line over the decades to include a wide array of paper, plastic, and metal packaging solutions. Today, the company operates through two primary segments: Consumer Packaging and Industrial Paper Packaging. The Consumer Packaging segment provides round and shaped rigid paper containers, metal and peelable membrane ends and closures, thermoformed plastic trays and containers, printed flexible packaging, and global brand artwork management services. The Industrial Paper Packaging segment offers fiber-based tubes, cones, and cores, fiber-based construction tubes, fiber-based protective packaging, wooden, metal, and composite wire and cable reels and spools, and recycled paperboard. Sonoco serves diverse markets, including food, beverage, industrial, pharmaceutical, and retail, with a strong presence in North and South America, Europe, Australia, and Asia. With a commitment to sustainability and innovation, Sonoco continues to adapt to changing market demands and customer needs, solidifying its position as a leading packaging provider.

What Products and Services Does SON Offer?

  • Manufactures round and shaped rigid paper containers.
  • Produces metal and peelable membrane ends and closures.
  • Creates thermoformed plastic trays and containers.
  • Offers printed flexible packaging solutions.
  • Provides global brand artwork management.
  • Manufactures fiber-based tubes, cones, and cores.
  • Offers recycled paperboard, corrugating medium, and recovered paper.
  • Provides material recycling services.

How Does SON Make Money?

  • Sonoco generates revenue by manufacturing and selling consumer and industrial packaging products.
  • The company operates through two segments: Consumer Packaging and Industrial Paper Packaging.
  • Sonoco serves diverse markets, including food, beverage, industrial, pharmaceutical, and retail.
  • The company focuses on providing sustainable and innovative packaging solutions to meet customer needs.

What Industry Does SON Operate In?

Sonoco Products Company operates within the global packaging industry, which is experiencing growth driven by increased consumer spending, e-commerce expansion, and demand for sustainable packaging solutions. The industry is characterized by intense competition, with key players like SEE: Sealed Air Corporation and SLGN: Silgan Holdings Inc. vying for market share. Trends include a shift towards eco-friendly materials, lightweight packaging, and innovative designs that enhance product protection and shelf appeal. The market is expected to continue growing, driven by the rising demand for packaged goods and the increasing focus on sustainability.

Who Are SON's Key Customers?

  • Food and beverage companies requiring packaging for their products.
  • Industrial manufacturers needing packaging for their goods.
  • Pharmaceutical companies requiring specialized packaging solutions.
  • Retailers seeking packaging for consumer products.
AI Confidence: 73% Updated: May 9, 2026

Company Profile

Sonoco Products Company operates in the Packaging & Containers industry within the Consumer Cyclical sector. It is headquartered in Hartsville, US. The company is led by CEO Robert Howard Coker. SON has traded publicly since 1980.

How Sonoco Products Company Is Valued

Sonoco Products Company carries a market capitalization of $5.68B, placing it in the mid-cap category. Relative to its peer group, SON's quantitative score of 70/100 is roughly in line with the peer average of 66/100.

ROE 30%Key Financial Metrics

Return on equity for Sonoco Products Company stands at 30.1%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 9.4%, showing how much profit it generates from its asset base. SON trades at a trailing price-to-earnings ratio of 4.88, below the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 4.7%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.96 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 18.1%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 6/9Financial Health

Sonoco Products Company's Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 1.85 places it in the grey zone, a middle ground that warrants monitoring.

FY2026 estForward Outlook

Wall Street analysts project Sonoco Products Company revenue of about $7.45B for fiscal 2026, with EPS near $5.82. The estimate reflects 8 contributing analysts.

Net buyingInsider Activity

Over the past six months, Sonoco Products Company insiders filed 30 SEC Form 4 transactions — 4 sales and 26 purchases. On net that is roughly 23K shares acquired (about $740K) — insiders putting money in tends to read as conviction.

SON Financials

Fundamental Snapshot

Revenue Growth (FY)
+41.7%
Net Income Growth (FY)
+141.8%
EPS Growth (FY)
+139.8%
Free Cash Flow Growth (FY)
-21.5%
P/E (TTM)
5.5
Return on Equity (TTM)
+30.1%
Current Ratio
1.0
EV/EBITDA (TTM)
6.8

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Insider buying activity has increased recently, indicating confidence from management in the company's future prospects.
  • Community sentiment has turned more positive as discussions around Sonoco's sustainable packaging initiatives gain traction.
  • Recent contracts with major clients in the food and consumer goods sectors have bolstered optimism about revenue stability.
  • Analysts have noted improvements in operational efficiency, suggesting potential for margin expansion in upcoming quarters.

Bear Case

  • Concerns about rising raw material costs have led to skepticism regarding profitability in the near term.
  • Recent quarterly earnings reports showed slower growth compared to competitors, raising doubts about market positioning.
  • Social sentiment reflects caution, with some investors worried about potential supply chain disruptions impacting delivery times.
  • The overall market volatility has created a bearish outlook, with many traders adopting a wait-and-see approach before committing to new positions.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

SON Latest News

SON Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for SON.

Price Targets

Consensus target: $62.50

SON MoonshotScore

70/100

What does this score mean?

The MoonshotScore rates SON's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Robert Howard Coker

CEO

Robert Howard Coker has served as the CEO of Sonoco Products Company, managing a workforce of 23,400 employees. His career history includes various leadership roles within Sonoco, demonstrating a deep understanding of the company's operations and strategic direction. Coker's educational background and previous roles have equipped him with the skills and experience necessary to lead a global packaging company. His expertise in the packaging industry and commitment to innovation have been instrumental in driving Sonoco's growth and success.

Track Record: Under Robert Howard Coker's leadership, Sonoco Products Company has achieved significant milestones, including expanding its presence in emerging markets and developing innovative sustainable packaging solutions. His strategic decisions have focused on strengthening the company's core businesses and driving operational efficiencies. Coker's commitment to sustainability has positioned Sonoco as a leader in environmentally responsible packaging. He has successfully navigated the company through challenging economic conditions and evolving consumer preferences.

Common Questions About SON (Consumer Cyclical)

What does Sonoco Products Company do?

Sonoco Products Company manufactures and sells a diverse range of consumer and industrial packaging products. Operating through two segments, Consumer Packaging and Industrial Paper Packaging, Sonoco provides solutions such as rigid paper containers, metal closures, thermoformed plastic trays, and flexible packaging. The company also produces fiber-based tubes, cones, and cores, as well as recycled paperboard. Serving markets like food, industrial, and healthcare, Sonoco focuses on delivering sustainable and innovative packaging solutions to meet the evolving needs of its customers.

What do analysts say about SON stock?

Analyst consensus on Sonoco Products Company (SON) reflects a mixed outlook, considering both its established market position and potential challenges. Key valuation metrics, such as the P/E ratio of 4.9, suggest the company may be undervalued. Growth considerations include expansion in emerging markets and the increasing demand for sustainable packaging. However, analysts also note risks such as fluctuations in raw material costs and intensifying competition. Overall, the consensus points to a stable outlook, contingent on Sonoco's ability to execute its strategic initiatives and adapt to market dynamics.

What are the main risks for SON?

Sonoco Products Company faces several key risks inherent to the packaging industry. Fluctuations in raw material costs, particularly for paper and plastics, can significantly impact profitability. Intense competition from both large and small packaging providers puts pressure on pricing and market share. Changes in consumer preferences and increasingly stringent packaging regulations, especially concerning sustainability, require continuous adaptation and innovation. Additionally, economic downturns can reduce demand for packaged goods, affecting Sonoco's revenue and earnings.

What are the key factors to evaluate for SON?

Sonoco Products Company (SON) holds an AI score of 70/100 (high). P/E: 4.9x vs the S&P 500's ~20-25x. Analysts target $62.50 (+9%). Not financial advice.

How frequently does SON data refresh on this page?

SON prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven SON's recent stock price performance?

Sonoco Products Company (SON) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diversified product portfolio reduces reliance on any single market. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider SON overvalued or undervalued right now?

Sonoco Products Company (SON) trades at 4.9x earnings. Analysts target $62.50 (+9%) — near fair value. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying SON?

Before investing in Sonoco Products Company (SON), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may be subject to change.
  • Financial metrics are as of the latest available reporting period.
Data Sources

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