adidas AG (ADDDF)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
adidas AG (ADDDF) trades at $212.40 with AI Score 45/100 (Grade C). adidas AG is a leading global designer and marketer of athletic and lifestyle products, primarily footwear and apparel. Market cap: $37.67B, Sector: Consumer cyclical.
Price live · AI analysis from Jun 14, 2026Analyst Coverage for ADDDF: ADDDF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates ADDDF against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
ADDDF: the 1 perspectives are evenly split.
How is this calculated? →adidas AG (ADDDF) Consumer Business Overview
adidas AG (ADDDF) stands as a prominent player in the global sportswear market, recognized for its innovative athletic footwear, apparel, and accessories, supported by a robust distribution network and strong brand equity.
What Is the Investment Thesis for ADDDF?
adidas AG presents a compelling investment thesis driven by its strong brand equity and innovative product offerings. With a market capitalization of $37.67B and a P/E ratio of 21.0, the company has demonstrated a profit margin of 5.5% and a gross margin of 51.4%, indicating robust operational efficiency. Growth catalysts include the expansion of e-commerce channels and increasing demand for sustainable products, which are expected to enhance revenue streams. Additionally, the company's ongoing investment in technology and product innovation positions it well to capture market share in the competitive apparel and footwear industry. However, potential risks such as intense competition and currency fluctuations may impact performance, necessitating careful monitoring of market dynamics and consumer preferences.
Based on FMP financials and quantitative analysis
ADDDF Key Highlights
- Market Cap of $37.67B indicates significant market presence in the sportswear sector.
- P/E ratio of 21.0 suggests valuation relative to earnings is competitive within the industry.
- Profit margin of 5.5% reflects operational efficiency in managing costs and generating profit.
- Gross margin of 51.4% exceeds industry averages, highlighting strong pricing power and brand loyalty.
- Beta of 1.20 indicates higher volatility compared to the market, suggesting potential risk factors.
Who Are ADDDF's Competitors?
ADDDF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| TYIDF Toyota Industries Corporation | $132.61 | +3.60% | $39.85B | — |
| QIHCF Haier Smart Home Co., Ltd. | $2.42 | +9.01% | $39.05B | 49 |
| CUKPF Carnival Corporation & plc | $25.00 | +0.00% | $34.63B | 48 |
| BRDCY Bridgestone Corporation | $11.15 | +3.05% | $29.11B | 43 |
| AMADF Amadeus IT Group, S.A. | $58.47 | -0.69% | $25.06B | 48 |
| DPNEY Daphne International Holdings Limited | $0.98 | +0.00% | $96.95M | 60 |
| ASCCY ASICS Corporation | $29.21 | +5.77% | $20.71B | 60 |
| ASCCF ASICS Corporation | $29.09 | +2.97% | $20.62B | 54 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are ADDDF's Key Strengths?
- Strong global brand recognition and loyalty.
- Diverse product portfolio catering to various consumer segments.
- Robust distribution network enhancing market presence.
- Commitment to sustainability and innovation in product design.
What Are ADDDF's Weaknesses?
- Vulnerability to fluctuations in currency exchange rates.
- Dependence on third-party manufacturers for production.
- Intense competition in the sportswear market impacting margins.
- Potential supply chain disruptions affecting product availability.
What Could Drive ADDDF Stock Higher?
- Expansion of e-commerce capabilities to enhance online sales.
- Strong brand recognition driving customer loyalty and repeat purchases.
- Launch of new sustainable product lines to meet consumer demand.
- Strategic partnerships with athletes enhancing brand visibility.
- Increased marketing efforts targeting emerging markets.
What Are the Key Risks for ADDDF?
- Currency fluctuations impacting profitability in international markets.
- Intense competition from established brands affecting market share.
- Economic downturns reducing consumer spending on discretionary items.
- Rapid changes in consumer preferences requiring constant innovation.
- Supply chain disruptions impacting product availability.
What Are the Growth Opportunities for ADDDF?
- E-commerce Expansion: The global e-commerce market for apparel is expected to reach $1 trillion by 2025. adidas AG's investment in enhancing its online retail channels positions it to capture a larger share of this growing market, leveraging its brand strength and customer loyalty to drive sales.
- Sustainability Initiatives: With increasing consumer demand for sustainable products, adidas AG's commitment to environmentally friendly practices presents a significant growth opportunity. The company aims to produce 9 million pairs of shoes made from recycled materials by 2025, aligning with global sustainability trends and appealing to eco-conscious consumers.
- Technological Innovation: The integration of technology in product development, such as the use of 3D printing and smart textiles, is a key growth driver for adidas AG. By investing in R&D, the company can enhance product performance and differentiate itself in a competitive market, potentially increasing market share.
- Emerging Markets: adidas AG is focusing on expanding its presence in emerging markets, where the demand for sportswear is rapidly increasing. With a growing middle class and rising disposable incomes, regions such as Asia-Pacific present substantial growth potential, contributing to the company's long-term revenue objectives.
- Collaborations and Partnerships: Strategic collaborations with influencers and athletes can enhance brand visibility and appeal to younger demographics. adidas AG's partnerships with high-profile figures in sports and entertainment are expected to drive engagement and sales, particularly in the lifestyle segment.
What Opportunities Does ADDDF Have?
- Expansion of e-commerce channels to capture growing online sales.
- Increased demand for sustainable products aligning with consumer preferences.
- Growth potential in emerging markets with rising disposable incomes.
- Strategic partnerships and collaborations enhancing brand visibility.
What Threats Does ADDDF Face?
- Intense competition from established brands and new entrants.
- Economic downturns affecting consumer spending on discretionary items.
- Rapid changes in consumer preferences and trends.
- Regulatory challenges related to sustainability and labor practices.
What Are ADDDF's Competitive Advantages?
- Strong brand recognition and loyalty among consumers.
- Extensive global distribution network enhancing market reach.
- Commitment to innovation and product quality differentiating from competitors.
- Established partnerships with athletes and influencers boosting brand visibility.
- Focus on sustainability aligning with consumer values and trends.
What Does ADDDF Do?
adidas AG, founded in 1920 and headquartered in Herzogenaurach, Germany, is a renowned global leader in the design, development, distribution, and marketing of athletic and sports lifestyle products. The company offers a diverse range of products, including footwear, apparel, and accessories such as bags and balls, all marketed under the iconic adidas brand. Originally known as adidas-Salomon AG, the company rebranded to adidas AG in June 2006, reflecting its focus on the core adidas brand. With approximately 46,045 employees, adidas operates around 2,200 retail stores, alongside mono-branded franchise stores and shop-in-shops, complemented by a strong wholesale and e-commerce presence. The company has evolved significantly over the decades, positioning itself as a key player in the global sportswear market and competing with other major brands through constant innovation and adaptation to consumer trends. adidas is recognized for its commitment to sustainability and performance, catering to a wide range of consumers from professional athletes to lifestyle enthusiasts. The company's extensive distribution channels and strong brand recognition have enabled it to maintain a competitive edge in a rapidly changing market.
What Products and Services Does ADDDF Offer?
- Design and manufacture athletic footwear, apparel, and accessories.
- Market products under the adidas brand globally.
- Operate retail stores, franchise outlets, and e-commerce platforms.
- Focus on innovation and sustainability in product development.
- Leverage a strong distribution network to reach diverse consumer segments.
- Engage in strategic partnerships to enhance brand visibility.
How Does ADDDF Make Money?
- Generate revenue through direct sales in retail and e-commerce channels.
- Leverage wholesale distribution to partner with other retailers.
- Develop and market a diverse range of athletic and lifestyle products.
- Invest in marketing and branding to strengthen consumer loyalty.
- Focus on product innovation to meet changing consumer preferences.
What Industry Does ADDDF Operate In?
The global sportswear market is experiencing robust growth, driven by increasing health consciousness and lifestyle changes among consumers. The market is projected to expand significantly, with trends indicating a shift towards athleisure and sustainable products. adidas AG, as a major player, is well-positioned to capitalize on these trends through its innovative product lines and strong brand recognition. The competitive landscape includes key players such as Nike and Puma, with adidas focusing on differentiating itself through sustainability initiatives and technological advancements in product design.
Who Are ADDDF's Key Customers?
- Athletes seeking high-performance sportswear.
- Fitness enthusiasts looking for stylish and functional apparel.
- Casual consumers interested in lifestyle and athleisure products.
- Retail partners and franchisees in the sportswear market.
- Eco-conscious consumers prioritizing sustainable products.
adidas AG Financial Trajectory
adidas AG (ADDDF) reported $6.62B in revenue for Q1 2026, reflecting 8.9% growth compared to the prior quarter. The company recorded net income of $483.8M, with diluted EPS of $2.71. Quarter-over-quarter revenue has been mixed, typical for a large-cap company operating in Consumer Cyclical. Across the four most recent quarters, ADDDF averaged $1.96 in diluted EPS.
Company Profile
adidas AG operates in the Apparel - Footwear & Accessories industry within the Consumer Cyclical sector. It is headquartered in Herzogenaurach, DE. The company is led by CEO Bjorn Gulden. ADDDF has traded publicly since 2010.
How adidas AG Is Valued
adidas AG carries a market capitalization of $37.67B, placing it in the large-cap category. Relative to its peer group, ADDDF's quantitative score of 45/100 is roughly in line with the peer average of 47/100.
ROE 25%Key Financial Metrics
Return on equity for adidas AG stands at 24.6%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 6.8%, showing how much profit it generates from its asset base. ADDDF trades at a trailing price-to-earnings ratio of 21.01, below the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 2.9%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.35 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 4.8%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 5/9Financial Health
adidas AG's Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 3.56 places it in the safe zone, indicating low near-term bankruptcy risk.
FY2026 estForward Outlook
Wall Street analysts project adidas AG revenue of about $26.60B for fiscal 2026, with EPS near $9.51. The estimate reflects 26 contributing analysts.
ADDDF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Adidas's brand strength remains a major asset, even with current challenges. Think of it like Apple - the brand carries a lot of weight.
- Recent insider buying activity could signal confidence from those who know the company best. It's not a guarantee, but it's worth noting.
- The community seems to be focusing on long-term growth potential, suggesting a belief in Adidas's ability to adapt and innovate.
- Despite some headwinds, Adidas's global reach gives it resilience. They're not just reliant on one market, which is a buffer.
Bear Case
- Community sentiment indicates concerns about Adidas's ability to compete effectively with rivals like Nike and emerging brands.
- Recent controversies or PR missteps may be impacting consumer perception and brand image. Brand damage is hard to fix.
- Market perception suggests Adidas is struggling to adapt quickly enough to changing consumer tastes and trends.
- There's a growing narrative that Adidas is losing ground in key markets, potentially impacting future revenue streams.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q1 2026 | $6.62B | $484M | $2.71 |
| Q4 2025 | $6.07B | $81M | $0.45 |
| Q3 2025 | $6.63B | $461M | $2.59 |
| Q2 2025 | $5.95B | $369M | $2.07 |
Based on FMP financials and quantitative analysis
ADDDF Latest News
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Nike's 45% Stock Slump Puts CEO Turnaround Under Pressure
Yahoo! Finance: ADDDF News · Jun 11, 2026
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How Simon’s Adidas Soccer Events and Outlet Push Will Impact Simon Property Group (SPG) Investors
Yahoo! Finance: ADDDF News · Jun 11, 2026
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adidas promises strong earning growth but still looks cheap says analyst
Yahoo! Finance: ADDDF News · Jun 10, 2026
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Has The Market Repriced adidas (XTRA:ADS) After Recent Sponsorship Headlines?
Yahoo! Finance: ADDDF News · Jun 10, 2026
ADDDF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for ADDDF.
Price Targets
Wall Street price target analysis for ADDDF.
ADDDF MoonshotScore
What does this score mean?
The MoonshotScore rates ADDDF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Nike's 45% Stock Slump Puts CEO Turnaround Under Pressure
How Simon’s Adidas Soccer Events and Outlet Push Will Impact Simon Property Group (SPG) Investors
adidas promises strong earning growth but still looks cheap says analyst
Has The Market Repriced adidas (XTRA:ADS) After Recent Sponsorship Headlines?
Leadership: Bjorn Gulden
CEO
Bjorn Gulden has extensive experience in the retail and sportswear industry, having held various leadership positions prior to joining adidas AG. He has a strong background in business management and marketing, with a focus on driving growth and innovation. Gulden has a proven track record of enhancing brand value and operational efficiency.
Track Record: Under Bjorn Gulden's leadership, adidas AG has focused on sustainability initiatives and product innovation, leading to increased brand loyalty and market share. His strategic vision has helped the company navigate challenges in the competitive sportswear landscape.
ADDDF OTC Market Information
The OTC Other tier includes securities that do not meet the listing requirements of major exchanges like NYSE or NASDAQ. These stocks may have less liquidity and transparency compared to those listed on major exchanges, making them riskier for investors.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Lower liquidity compared to stocks listed on major exchanges.
- Potential for wider bid-ask spreads, increasing trading costs.
- Less regulatory oversight may lead to more volatility.
- Limited access to detailed financial information compared to larger firms.
- Higher susceptibility to market fluctuations and investor sentiment.
- Verify the company's financial health through recent reports.
- Assess the competitive landscape and market position.
- Review sustainability initiatives and their impact on brand value.
- Evaluate management's track record and strategic vision.
- Monitor industry trends and consumer preferences.
- Established brand presence and history in the market.
- Availability of public financial reports and disclosures.
- Strong partnerships with well-known athletes and influencers.
- Recognition for sustainability efforts and innovation.
- Engagement with consumers through various marketing channels.
What Investors Ask About adidas AG (ADDDF) — Consumer Cyclical
What does adidas AG do?
adidas AG is a global leader in the design, development, and marketing of athletic footwear, apparel, and accessories. The company offers a wide range of products under the adidas brand, serving various consumer segments from professional athletes to lifestyle enthusiasts. With a strong focus on innovation and sustainability, adidas aims to meet the evolving needs of consumers while maintaining a competitive edge in the sportswear market.
What do analysts say about ADDDF stock?
Analysts generally view adidas AG positively, highlighting its strong brand equity and innovative product offerings. The company's financial metrics, including a P/E ratio of 21.0 and a profit margin of 5.5%, indicate solid operational performance. Analysts consider adidas AG well-positioned to capitalize on growth opportunities in e-commerce and sustainability, although they also caution about potential risks from competition and economic fluctuations.
What are the main risks for ADDDF?
adidas AG faces several risks, including intense competition from established brands that may impact market share and profitability. Additionally, fluctuations in currency exchange rates can affect financial performance, particularly in international markets. The company is also vulnerable to economic downturns that could reduce consumer spending on discretionary items, along with rapid changes in consumer preferences that require constant adaptation and innovation.
What are the key factors to evaluate for ADDDF?
adidas AG (ADDDF) holds an AI score of 45/100 (low). P/E: 21.0x vs the S&P 500's ~20-25x. Not financial advice.
How frequently does ADDDF data refresh on this page?
ADDDF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven ADDDF's recent stock price performance?
adidas AG (ADDDF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong global brand recognition and loyalty. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider ADDDF overvalued or undervalued right now?
adidas AG (ADDDF) trades at 21.0x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying ADDDF?
Before investing in adidas AG (ADDDF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- The analysis is based on the most recent available data and may not reflect real-time changes in the market or company performance.