Dogness (International) Corporation (DOGZ)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Dogness (International) Corporation (DOGZ) trades at $1.07 with AI Score 55/100 (Grade B). Dogness (International) Corporation designs, manufactures, and sells pet products globally. Market cap: $15.53M, Sector: Consumer cyclical.
Price live · AI analysis from May 9, 2026Analyst Coverage for DOGZ: DOGZ does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates DOGZ against Consumer Cyclical peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
DOGZ: 2/6 perspectives are bearish. Dominant signal: Seth Klarman bearish.
How is this calculated? →Dogness (International) Corporation (DOGZ) Consumer Business Overview
Dogness (International) Corporation is a global designer, manufacturer, and retailer of pet products, including leashes, collars, harnesses, and smart devices. Operating within the Consumer Cyclical sector, the company targets wholesalers and retailers, focusing on innovative and fashionable pet accessories.
What Is the Investment Thesis for DOGZ?
Dogness (International) Corporation operates in the expanding pet products market, with a focus on both traditional accessories and innovative smart pet devices. The company's growth potential is tied to its ability to penetrate key international markets and expand its product offerings. With a market capitalization of $15.53M, Dogness faces challenges related to profitability, indicated by a negative profit margin of -51.8%. Key growth catalysts include expanding its intelligent pet product line and strengthening its distribution network. Investors should monitor the company's ability to improve its gross margin, currently at 15.2%, and manage its operational costs to achieve profitability. The company's high beta of 2.53 suggests significant volatility relative to the market.
Based on FMP financials and quantitative analysis
DOGZ Key Highlights
- Market capitalization of $15.53M, reflecting its small-cap status within the consumer cyclical sector.
- Negative profit margin of -51.8%, indicating significant challenges in achieving profitability.
- Gross margin of 15.2%, suggesting potential areas for improvement in cost management and pricing strategies.
- Beta of 2.53, indicating high volatility compared to the overall market.
- No dividend yield, reflecting a focus on reinvesting earnings for growth rather than returning capital to shareholders.
Who Are DOGZ's Competitors?
DOGZ is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| CHWY Chewy, Inc. | $21.50 | +3.14% | $8.91B | 64 |
| PETS PetMed Express, Inc. | $1.98 | -0.50% | $42.32M | — |
| HWH HWH International Inc. | $1.27 | -4.98% | $7.69M | 59 |
| NOMA Nomadar Corp. | $3.59 | -13.49% | $53.42M | 58 |
| HAS Hasbro, Inc. | $78.67 | -1.85% | $11.13B | 57 |
| MPZAY Mips AB (publ) | $12.25 | +0.00% | $648.84M | 56 |
| ILG ILG, Inc. | $34.13 | +0.00% | 56 | |
| MPZAF MIPS AB (publ) | $25.90 | +1.65% | $686.12M | 56 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are DOGZ's Key Strengths?
- Established manufacturing base in China.
- Focus on innovative and fashionable pet products.
- Global distribution network.
- Growing line of intelligent pet products.
What Are DOGZ's Weaknesses?
- Negative profit margin.
- High beta indicating significant volatility.
- Limited brand recognition compared to larger competitors.
- Reliance on wholesalers and retailers for distribution.
What Could Drive DOGZ Stock Higher?
- Launch of new intelligent pet products in Q3 2026, including advanced pet monitoring devices.
- Expansion of online retail partnerships to increase direct-to-consumer sales.
- Development of sustainable and eco-friendly pet product lines to attract environmentally conscious consumers.
- Strategic collaborations with pet retailers and veterinary clinics to enhance distribution and brand visibility.
What Are the Key Risks for DOGZ?
- Financial-distress signal — its Altman Z-Score of 0.28 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-8.8%) — the business is not currently generating profit on shareholder capital.
- Fluctuations in raw material costs, impacting gross margins and profitability.
- Intense competition in the pet products market, potentially limiting market share gains.
- Changes in consumer preferences and spending habits, affecting demand for pet products.
- Disruptions in the global supply chain, impacting manufacturing and distribution.
What Are the Growth Opportunities for DOGZ?
- Expansion of Intelligent Pet Products: Dogness can capitalize on the growing demand for smart pet devices by expanding its product line of app-controlled feeders, water fountains, and toys. The global smart pet market is projected to reach $3.1 billion by 2027, offering a substantial growth opportunity. Success depends on continuous innovation and effective marketing to tech-savvy pet owners.
- Strengthening Online Retail Presence: Enhancing its online retail channels, including direct-to-consumer sales and partnerships with major e-commerce platforms, can significantly boost Dogness's market reach. The online pet retail market is expanding rapidly, with e-commerce accounting for a growing share of total pet product sales. Investing in digital marketing and improving the online customer experience are crucial for success.
- Geographic Expansion into Untapped Markets: Dogness can explore new geographic markets, particularly in regions with rising pet ownership rates and increasing disposable incomes. Emerging markets in Asia and Latin America offer significant growth potential. Adapting product offerings to local preferences and establishing strategic partnerships with regional distributors are key to successful market entry.
- Strategic Partnerships and Collaborations: Forming strategic alliances with pet retailers, veterinary clinics, and pet service providers can enhance Dogness's distribution network and brand visibility. Collaborations can also extend to co-branded products and joint marketing campaigns. These partnerships can provide access to new customer segments and strengthen the company's market position.
- Focus on Sustainable and Eco-Friendly Products: As consumer awareness of environmental issues grows, Dogness can capitalize on the demand for sustainable and eco-friendly pet products. Developing products made from recycled materials and promoting environmentally responsible manufacturing practices can attract environmentally conscious pet owners. This includes biodegradable pet waste bags, eco-friendly toys, and sustainable bedding.
What Opportunities Does DOGZ Have?
- Expansion of intelligent pet product line.
- Strengthening online retail presence.
- Geographic expansion into untapped markets.
- Strategic partnerships and collaborations.
What Threats Does DOGZ Face?
- Intense competition in the pet products market.
- Fluctuations in raw material costs.
- Changes in consumer preferences and spending habits.
- Potential disruptions in the global supply chain.
What Are DOGZ's Competitive Advantages?
- Established manufacturing capabilities in China.
- Focus on innovative and fashionable pet product designs.
- Distribution network reaching global markets.
What Does DOGZ Do?
Founded in 2003 and headquartered in Dongguan, China, Dogness (International) Corporation designs, manufactures, and distributes fashionable pet products for dogs and cats worldwide. The company's initial focus was on producing high-quality pet leashes, collars, and harnesses, expanding over time to include a wider range of accessories and intelligent pet products. Dogness offers a comprehensive product line including retractable leashes, lanyards, gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces. Additionally, they provide specialized items like mouth covers, pet charms, and climbing hooks. A key area of innovation for Dogness is their line of intelligent pet products, which includes app-controlled pet feeders, pet water fountains, smart pet toys, and pet shampoos. These products are designed to enhance pet care through technology, appealing to modern pet owners. Dogness distributes its products through a network of wholesalers and retailers, reaching a global customer base. The company continues to focus on product innovation and market expansion within the growing pet industry.
What Products and Services Does DOGZ Offer?
- Designs and manufactures fashionable pet products for dogs and cats.
- Offers a range of pet leashes, collars, and harnesses.
- Produces retractable leashes, lanyards, and pet belt ribbons.
- Develops and sells intelligent pet products, such as app-controlled feeders and water fountains.
- Provides pet accessories, including mouth covers and pet charms.
- Distributes products through wholesalers and retailers worldwide.
How Does DOGZ Make Money?
- Designs and manufactures pet products in its own facilities.
- Sells products to wholesalers and retailers globally.
- Generates revenue through product sales, focusing on both traditional and innovative pet accessories.
What Industry Does DOGZ Operate In?
Dogness (International) Corporation operates within the global pet products market, which is experiencing steady growth driven by increasing pet ownership and rising pet care expenditure. The market includes a wide range of products, from basic accessories like leashes and collars to advanced smart devices. Competition is intense, with numerous established players and emerging brands vying for market share. Dogness differentiates itself through its focus on fashionable designs and innovative intelligent pet products. The company's success depends on its ability to adapt to changing consumer preferences and maintain a competitive edge in product quality and pricing.
Who Are DOGZ's Key Customers?
- Wholesalers of pet products.
- Retailers of pet products.
- Individual pet owners through online channels.
Company Profile
Dogness (International) Corporation operates in the Leisure industry within the Consumer Cyclical sector. It is headquartered in Dongguan, CN. The company is led by CEO Silong Chen. DOGZ has traded publicly since 2017.
F-Score 4/9Financial Health
Dogness (International) Corporation's Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 0.28 places it in the distress zone, a signal of elevated financial risk.
ROE -9%Key Financial Metrics
Return on equity for Dogness (International) Corporation stands at -8.8%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -7.4%, showing how much profit it generates from its asset base. Its free cash flow yield is -39.0%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.75 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -42.4%, the inverse of the P/E and a quick read on earnings relative to price.
DOGZ Valuation & Market Position
With a $15.53M market cap, Dogness (International) Corporation sits in the micro-cap segment of the market. Relative to its peer group, DOGZ's quantitative score of 55/100 is roughly in line with the peer average of 60/100.
DOGZ Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Established manufacturing base in China.
- Focus on innovative and fashionable pet products.
- Global distribution network.
- Growing line of intelligent pet products.
Bear Case
- Negative profit margin.
- High beta indicating significant volatility.
- Limited brand recognition compared to larger competitors.
- Reliance on wholesalers and retailers for distribution.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
DOGZ Latest News
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12 Consumer Discretionary Stocks Moving In Monday's After-Market Session
benzinga · Jun 15, 2026
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12 Consumer Discretionary Stocks Moving In Wednesday's Intraday Session
benzinga · Jun 10, 2026
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Pinnacle Food Group Shares Ease After Finance Leadership Transition (PFAI)
Yahoo! Finance: DOGZ News · Jun 5, 2026
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Pinnacle Food Group Limited Appoints Dr. Yunhao Chen as Chief Financial Officer
Yahoo! Finance: DOGZ News · Jun 5, 2026
DOGZ Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for DOGZ.
Price Targets
Wall Street price target analysis for DOGZ.
DOGZ MoonshotScore
What does this score mean?
The MoonshotScore rates DOGZ's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
12 Consumer Discretionary Stocks Moving In Monday's After-Market Session
12 Consumer Discretionary Stocks Moving In Wednesday's Intraday Session
Pinnacle Food Group Shares Ease After Finance Leadership Transition (PFAI)
Pinnacle Food Group Limited Appoints Dr. Yunhao Chen as Chief Financial Officer
Leadership: Silong Chen
CEO
Silong Chen serves as the Chief Executive Officer of Dogness (International) Corporation. His background includes extensive experience in manufacturing and international trade, with a focus on consumer products. Chen has been instrumental in guiding Dogness's strategic direction, emphasizing product innovation and market expansion. His leadership is focused on leveraging technology to enhance pet care and improve the company's operational efficiency. Chen's expertise spans supply chain management, product development, and global distribution strategies.
Track Record: Under Silong Chen's leadership, Dogness has expanded its product line to include a range of intelligent pet products and has strengthened its presence in key international markets. He has overseen the development of strategic partnerships and has focused on improving the company's manufacturing processes. Key milestones include the launch of new app-controlled pet feeders and water fountains, as well as the expansion of the company's online retail channels.
Common Questions About DOGZ (Consumer Cyclical)
What does Dogness (International) Corporation do?
Dogness (International) Corporation designs, manufactures, and sells a wide range of pet products for dogs and cats, including traditional accessories like leashes, collars, and harnesses, as well as innovative intelligent pet products such as app-controlled feeders and water fountains. The company operates within the consumer cyclical sector, targeting wholesalers, retailers, and individual pet owners through online channels. Dogness focuses on combining fashionable designs with functional features to meet the evolving needs of pet owners globally.
What do analysts say about DOGZ stock?
As of May 9, 2026, analyst coverage of Dogness (International) Corporation (DOGZ) is limited, reflecting its small-cap status and relatively low trading volume. Key valuation metrics, such as price-to-earnings ratio, may not be readily available due to the company's negative profit margin. Growth considerations include the company's ability to expand its intelligent pet product line and improve its profitability. Investors should conduct thorough due diligence and consider the company's financial performance, market position, and growth prospects.
What are the main risks for DOGZ?
Dogness (International) Corporation faces several key risks, including intense competition in the pet products market, fluctuations in raw material costs, and potential disruptions in the global supply chain. The company's negative profit margin and high beta indicate significant financial and market volatility. Changes in consumer preferences and spending habits could also impact demand for its products. Effective risk management and strategic adaptation are crucial for Dogness to navigate these challenges and achieve sustainable growth.
What are the key factors to evaluate for DOGZ?
Dogness (International) Corporation (DOGZ) holds an AI score of 55/100 (moderate). Not financial advice.
How frequently does DOGZ data refresh on this page?
DOGZ prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven DOGZ's recent stock price performance?
Dogness (International) Corporation (DOGZ) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established manufacturing base in China. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider DOGZ overvalued or undervalued right now?
Valuing Dogness (International) Corporation (DOGZ) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying DOGZ?
Before investing in Dogness (International) Corporation (DOGZ), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available company data and market analysis as of May 9, 2026.
- Financial data may be subject to change and should be verified through official company filings.