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WisdomTree U.S. MidCap Dividend Fund (DON)

$56.77 +$0.03 (+0.04%) |CouncilHOLD · 46 · C
Bottom line: HOLD — our Council read (46/100) and AI Score (46/100) broadly agree.
MCap: $3.87B| Vol: 59.3K|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

WisdomTree U.S. MidCap Dividend Fund (DON) trades at $56.77 with AI Score 46/100 (Grade C). WisdomTree U. S. MidCap Dividend Fund (DON) focuses on investing in U. Market cap: $3.87B, Sector: Financial services.

Price live · AI analysis from Mar 18, 2026
WisdomTree U.S. MidCap Dividend Fund (DON) focuses on investing in U.S. mid-cap dividend-paying companies. The fund aims to replicate the performance of a fundamentally weighted index, providing exposure to the mid-capitalization segment of the U.S. dividend market.

Analyst Coverage for DON: DON does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates DON against Financial Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
HOLD 46/100 · C

DON: the 1 perspectives are evenly split.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

WisdomTree U.S. MidCap Dividend Fund (DON) Financial Services Profile

IPO Year2006

WisdomTree U.S. MidCap Dividend Fund (DON) offers investors targeted exposure to dividend-paying, mid-capitalization U.S. companies through a fundamentally weighted index. The fund's strategy focuses on mirroring the index's composition, providing a non-diversified investment vehicle within the asset management sector, with a current market capitalization of $3.87B.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 18, 2026

What Is the Investment Thesis for DON?

WisdomTree U.S. MidCap Dividend Fund (DON), with a market cap of $3.87B and a beta of 0.95, presents a focused investment in U.S. mid-cap dividend stocks. The fund's primary value driver is its exposure to dividend-paying companies, which can provide a steady income stream for investors. Upcoming catalysts include potential changes in dividend policies of the underlying companies, which could affect the fund's yield. However, potential risks include fluctuations in the dividend payments of the constituent companies and the fund's non-diversified nature, which concentrates risk. The fund's performance is closely tied to the performance of its underlying index, making it susceptible to market volatility and sector-specific downturns.

Based on FMP financials and quantitative analysis

DON Key Highlights

  • Market capitalization of $3.87B indicates a substantial investment pool focused on mid-cap dividend stocks.
  • Beta of 0.95 suggests the fund's volatility is slightly less than the overall market.
  • The fund invests at least 95% of its assets in component securities of the index, ensuring close tracking of the target index.
  • The fund is non-diversified, potentially leading to higher concentration risk compared to diversified funds.
  • The fund's performance is tied to the dividend policies and financial health of its constituent companies.

Who Are DON's Competitors?

DON is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
CALF Pacer US Small Cap Cash Cows ETF $51.72 +0.05% $3.51B 47
DEM WisdomTree Emerging Markets High Dividend Fund $54.35 +1.82% $4.05B 44
DXJ WisdomTree Japan Hedged Equity Fund $179.33 +2.63% $7.35B 47
EWC iShares MSCI Canada ETF $58.05 +0.48% $5.51B 47
FEZ State Street SPDR EURO STOXX 50 ETF $69.56 +0.82% $4.40B 46
NXDT NexPoint Diversified Real Estate Trust $5.53 +3.08% $285.77M 73
GENB Generate Biomedicines, Inc. $17.03 -2.18% $2.18B 72
SII Sprott Inc. $118.11 +2.72% $3.05B 71

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are DON's Key Strengths?

  • Exposure to dividend-paying mid-cap companies.
  • Transparent and rules-based index methodology.
  • Low expense ratio compared to actively managed funds.
  • Established brand recognition of WisdomTree.

What Are DON's Weaknesses?

  • Non-diversified nature increases concentration risk.
  • Performance is dependent on the dividend policies of constituent companies.
  • Susceptible to market volatility and sector-specific downturns.
  • Limited control over the composition of the underlying index.

What Could Drive DON Stock Higher?

  • Potential changes in dividend policies of the underlying companies, which could affect the fund's yield.
  • Fluctuations in interest rates could impact the attractiveness of dividend stocks.
  • Market volatility and sector-specific downturns could affect the fund's performance.

What Are the Key Risks for DON?

  • Fluctuations in the dividend payments of the constituent companies.
  • The fund's non-diversified nature, which concentrates risk.
  • Changes in dividend tax policies could reduce the attractiveness of dividend stocks.
  • Economic downturns that could impact dividend payments.

What Are the Growth Opportunities for DON?

  • Expansion of ETF Market: The overall ETF market is experiencing significant growth, driven by increasing investor adoption and innovation in product offerings. As the ETF market continues to expand, DON has the opportunity to attract new investors seeking exposure to mid-cap dividend stocks. The growth of thematic ETFs, focusing on specific investment themes, could further drive demand for specialized dividend-focused funds like DON. This growth is projected to continue through 2028, presenting a favorable backdrop for DON's expansion.
  • Increased Demand for Dividend Income: In a low-interest-rate environment, investors often seek alternative sources of income, such as dividend-paying stocks. DON can capitalize on this trend by marketing itself as a vehicle for generating income from mid-cap dividend stocks. The increasing demand for dividend income is expected to persist as investors seek to supplement their returns in a challenging investment landscape. This trend provides a sustained growth opportunity for DON.
  • Product Innovation: WisdomTree can enhance DON's appeal by introducing innovative features or strategies, such as incorporating ESG (environmental, social, and governance) factors into the index methodology. This could attract socially responsible investors and differentiate DON from its competitors. Product innovation can also involve creating new share classes or fee structures to cater to different investor segments, further expanding DON's reach. This ongoing process of innovation is crucial for maintaining competitiveness.
  • Strategic Partnerships: WisdomTree can form strategic partnerships with financial advisors, brokerage firms, and other institutions to promote DON to a wider audience. These partnerships can provide access to new distribution channels and increase DON's visibility among potential investors. Strategic alliances can also involve collaborating with other asset managers to create bundled investment solutions that include DON, further enhancing its appeal. These partnerships can significantly accelerate DON's growth trajectory.
  • Geographic Expansion: While DON currently focuses on the U.S. market, WisdomTree could explore opportunities to expand its reach to international investors. This could involve listing DON on foreign exchanges or creating similar funds that target dividend-paying mid-cap companies in other countries. Geographic expansion can diversify DON's investor base and reduce its reliance on the U.S. market, providing a more resilient growth strategy. This expansion could tap into growing demand for U.S. equities in emerging markets.

What Opportunities Does DON Have?

  • Growth in the ETF market and increasing investor demand for dividend income.
  • Potential for product innovation and expansion into new markets.
  • Strategic partnerships with financial advisors and institutions.
  • Integration of ESG factors into the index methodology.

What Threats Does DON Face?

  • Competition from other dividend-focused ETFs.
  • Changes in dividend tax policies.
  • Economic downturns that could impact dividend payments.
  • Fluctuations in interest rates that could reduce the attractiveness of dividend stocks.

What Are DON's Competitive Advantages?

  • Brand recognition of WisdomTree as a reputable ETF provider.
  • Established track record of tracking its underlying index.
  • Low expense ratio compared to actively managed funds.
  • Access to WisdomTree's distribution network and marketing resources.

What Does DON Do?

WisdomTree U.S. MidCap Dividend Fund (DON) is designed to track the performance of a fundamentally weighted index comprised of dividend-paying, mid-capitalization companies within the United States. The fund operates under the principle of investing at least 95% of its total assets in the component securities of the index or in investments that possess substantially identical economic characteristics. This approach aims to provide investors with exposure to the mid-cap segment of the U.S. dividend market. The fund is non-diversified, meaning it invests a larger percentage of its assets in fewer companies than a diversified fund. The fund's investment strategy focuses on dividend-paying companies, offering investors a potential income stream alongside capital appreciation. By targeting mid-capitalization firms, the fund aims to capture a segment of the market that may offer a balance between growth potential and stability. The fundamental weighting of the index means that the fund's holdings are weighted based on factors such as dividends paid, rather than market capitalization. This can lead to a portfolio that differs significantly from market-cap weighted indexes. WisdomTree, as the fund's sponsor, is a well-known provider of exchange-traded funds (ETFs) with a focus on innovative indexing strategies.

What Products and Services Does DON Offer?

  • Invests primarily in component securities of its underlying index.
  • Tracks the performance of a fundamentally weighted index of U.S. mid-cap dividend-paying companies.
  • Offers investors exposure to the mid-capitalization segment of the U.S. dividend market.
  • Aims to provide a potential income stream through dividend-paying stocks.
  • Operates as a non-diversified fund, concentrating investments in fewer companies.
  • Provides a passively managed investment vehicle with low expense ratios.

How Does DON Make Money?

  • Generates revenue through management fees charged on assets under management (AUM).
  • Fees are calculated as a percentage of the fund's average daily net assets.
  • The fund's profitability is directly correlated to its AUM and the expense ratio.

What Industry Does DON Operate In?

WisdomTree U.S. MidCap Dividend Fund (DON) operates within the asset management industry, specifically focusing on ETFs that track dividend-paying stocks. The ETF market has seen substantial growth in recent years, driven by increasing investor demand for low-cost, passively managed investment vehicles. The competitive landscape includes numerous ETF providers offering similar dividend-focused products. DON differentiates itself through its focus on mid-cap companies and its fundamental weighting methodology. The fund's success depends on its ability to attract and retain assets under management (AUM) in a competitive market.

Who Are DON's Key Customers?

  • Retail investors seeking dividend income and exposure to mid-cap stocks.
  • Financial advisors looking for passively managed investment solutions for their clients.
  • Institutional investors seeking to diversify their portfolios with dividend-focused ETFs.
AI Confidence: 81% Updated: Mar 18, 2026

How WisdomTree U.S. MidCap Dividend Fund Is Valued

Relative to its peer group, DON's quantitative score of 46/100 is roughly in line with the peer average of 46/100.

DON Financials

Bull Case vs Bear Case

Bull Case

  • Recent insider buying suggests confidence in the fund's future performance, indicating that those closest to the company believe in its potential.
  • Community sentiment has shifted positively, with discussions highlighting the fund's strong dividend yield and appeal during uncertain economic times.
  • Market perception is leaning towards a recovery in mid-cap stocks, with investors seeking growth opportunities as the economy stabilizes.
  • The fund's strategy of focusing on mid-cap dividend payers aligns well with current trends favoring income-generating investments.

Bear Case

  • Concerns about rising interest rates have led to skepticism regarding the sustainability of dividend payouts, particularly in the mid-cap sector.
  • Recent bearish sentiment in online forums indicates a lack of trust in mid-cap recovery, with many investors preferring large-cap stability.
  • Increased market volatility has raised doubts about the fund's ability to maintain its performance amidst economic uncertainties.
  • Some analysts point to a potential overvaluation in the mid-cap space, suggesting that the current hype may not be justified by fundamentals.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

DON Latest News

DON Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for DON.

Price Targets

Wall Street price target analysis for DON.

DON MoonshotScore

46/100

What does this score mean?

The MoonshotScore rates DON's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

WisdomTree U.S. MidCap Dividend Fund Financial Services Stock: Key Questions Answered

What does WisdomTree U.S. MidCap Dividend Fund do?

WisdomTree U.S. MidCap Dividend Fund (DON) is an exchange-traded fund (ETF) that seeks to track the investment results of a fundamentally weighted index composed of dividend-paying mid-capitalization companies in the United States. The fund invests at least 95% of its total assets in the component securities of the index. By focusing on dividend-paying companies, DON aims to provide investors with a potential income stream alongside capital appreciation, targeting the mid-cap segment of the U.S. equity market.

What are the main risks for DON?

The main risks for WisdomTree U.S. MidCap Dividend Fund (DON) include fluctuations in the dividend payments of the constituent companies, as dividend policies can change based on company performance and economic conditions. The fund's non-diversified nature also concentrates risk, as a significant portion of its assets may be invested in a limited number of companies. Additionally, changes in dividend tax policies could reduce the attractiveness of dividend stocks. Economic downturns could also impact dividend payments, affecting the fund's overall performance.

How does WisdomTree U.S. MidCap Dividend Fund make money in financial services?

WisdomTree U.S. MidCap Dividend Fund (DON) generates revenue primarily through management fees charged on its assets under management (AUM). These fees are calculated as a percentage of the fund's average daily net assets. The fund's profitability is directly correlated to its AUM; the more assets the fund manages, the higher the revenue generated from management fees. The expense ratio, which represents the annual cost of owning the fund, is a key factor in determining the fund's revenue and profitability.

How does DON's focus on mid-cap dividend stocks differentiate it from other ETFs?

DON's focus on mid-cap dividend stocks provides a unique investment proposition compared to other ETFs. While many ETFs target large-cap or small-cap companies, DON specifically focuses on the mid-capitalization segment, which may offer a balance between growth potential and stability. Additionally, its emphasis on dividend-paying companies provides investors with a potential income stream, differentiating it from growth-oriented ETFs that prioritize capital appreciation. This combination of mid-cap focus and dividend income sets DON apart in the ETF market.

What are the key factors to evaluate for DON?

WisdomTree U.S. MidCap Dividend Fund (DON) holds an AI score of 46/100 (low). Not financial advice.

How frequently does DON data refresh on this page?

DON prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven DON's recent stock price performance?

WisdomTree U.S. MidCap Dividend Fund (DON) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Exposure to dividend-paying mid-cap companies. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider DON overvalued or undervalued right now?

Valuing WisdomTree U.S. MidCap Dividend Fund (DON) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • AI analysis pending for DON, which may provide further insights.
  • The fund's performance is subject to market volatility and sector-specific risks.
  • Dividend payments are not guaranteed and may fluctuate.
Data Sources

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