H & M Hennes & Mauritz AB (publ) (HMRZF)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
H & M Hennes & Mauritz AB (publ) (HMRZF) trades at $17.07 with AI Score 50/100 (Grade B). H & M Hennes & Mauritz AB (publ), operating under brands like H&M and COS, offers fashion, accessories, and homeware globally. Market cap: $27.26B, Sector: Consumer cyclical.
Price live · AI analysis from Mar 17, 2026Analyst Coverage for HMRZF: HMRZF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates HMRZF against Consumer Cyclical peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
HMRZF: the 1 perspectives are evenly split.
How is this calculated? →H & M Hennes & Mauritz AB (publ) (HMRZF) Consumer Business Overview
H & M Hennes & Mauritz AB (publ) is a global fashion retailer offering clothing, accessories, and homeware through various brands and channels. With a strong emphasis on both online and brick-and-mortar presence, H&M competes in the fast-evolving apparel industry, balancing growth with sustainability and consumer trends.
What Is the Investment Thesis for HMRZF?
H & M Hennes & Mauritz AB (publ) presents a mixed investment case. The company's established global presence and diverse brand portfolio provide a solid foundation. With a market capitalization of $27.26B and a dividend yield of 3.80%, H&M offers potential value. However, the P/E ratio of 23.63 indicates a relatively high valuation. Key growth catalysts include expansion in emerging markets and continued development of its online channels. Potential risks include increasing competition, supply chain disruptions, and changing consumer preferences. Investors should closely monitor H&M's ability to maintain its profit margin of 5.3% and adapt to evolving market dynamics.
Based on FMP financials and quantitative analysis
HMRZF Key Highlights
- Market capitalization of $27.26B, reflecting its significant presence in the global apparel market.
- P/E ratio of 23.63, indicating investor expectations for future earnings growth.
- Profit margin of 5.3%, highlighting the company's ability to generate profits amidst competitive pressures.
- Gross margin of 45.4%, showcasing the effectiveness of its sourcing and pricing strategies.
- Dividend yield of 3.80%, offering an income stream for investors.
Who Are HMRZF's Competitors?
HMRZF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| ANPDF ANTA Sports Products Limited | $9.10 | -0.21% | $25.21B | 50 |
| ARLUF Aristocrat Leisure Limited | $42.50 | +6.30% | $25.58B | 44 |
| BRDCF Bridgestone Corporation | $23.54 | +3.70% | $29.71B | 43 |
| GWLLF Great Wall Motor Company Limited | $1.17 | +1.74% | $14.11B | 43 |
| MONRF Moncler S.p.A. | $61.63 | +4.10% | $16.74B | 56 |
| KTB Kontoor Brands, Inc. | $86.60 | +1.88% | $4.79B | 61 |
| WQTEF Weiqiao Textile Company Limited | $0.14 | -66.67% | $167.21M | 59 |
| LPPSY LPP S.A. | $20.24 | -0.83% | $7.52B | 56 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are HMRZF's Key Strengths?
- Strong brand recognition and global presence.
- Diverse portfolio of brands.
- Established supply chain and sourcing capabilities.
- Commitment to sustainability.
What Are HMRZF's Weaknesses?
- Exposure to fast fashion trends and changing consumer preferences.
- Reliance on a large number of stores, which can be costly to maintain.
- Potential for supply chain disruptions.
- Competitive pressures from online-only retailers.
What Could Drive HMRZF Stock Higher?
- Expansion into new emerging markets, driving revenue growth.
- Continued development of e-commerce platform, enhancing online sales.
- Implementation of sustainability initiatives, attracting environmentally conscious consumers.
- Brand diversification efforts, capturing a broader market share.
- Supply chain optimization, improving efficiency and reducing costs.
What Are the Key Risks for HMRZF?
- Increasing competition from online and offline retailers.
- Changing consumer preferences and fashion trends.
- Economic downturns and reduced consumer spending.
- Geopolitical risks and trade barriers.
- Supply chain disruptions and increased costs.
What Are the Growth Opportunities for HMRZF?
- Expansion in Emerging Markets: H&M has a significant opportunity to expand its presence in emerging markets, particularly in Asia and Latin America. These regions offer high growth potential due to increasing disposable incomes and a growing middle class. By tailoring its product offerings and marketing strategies to local preferences, H&M can capture a larger share of these markets. This expansion could contribute significantly to revenue growth over the next 3-5 years.
- E-commerce Development: H&M can further enhance its e-commerce platform to drive online sales. Investing in user experience, personalization, and mobile optimization can attract more online shoppers. The company can also explore new technologies such as augmented reality and virtual try-on to enhance the online shopping experience. A robust e-commerce strategy will be crucial for H&M to compete with online-only retailers and meet the evolving needs of its customers.
- Sustainability Initiatives: H&M's commitment to sustainability can be a significant growth driver. By increasing the use of recycled materials, reducing waste, and promoting ethical labor practices, H&M can attract environmentally conscious consumers. The company can also collaborate with suppliers and industry partners to develop more sustainable supply chains. These initiatives can enhance H&M's brand image and differentiate it from competitors.
- Brand Diversification: H&M's portfolio of brands, including COS, & Other Stories, and ARKET, provides opportunities for targeted growth. Each brand caters to a specific customer segment and style preference. By investing in the development and marketing of these brands, H&M can capture a broader market share. This diversification strategy can also reduce the company's reliance on the H&M brand and mitigate risks associated with changing consumer tastes.
- Supply Chain Optimization: Optimizing its supply chain can improve H&M's efficiency and reduce costs. By leveraging technology and data analytics, H&M can better forecast demand, manage inventory, and streamline logistics. The company can also work closely with its suppliers to improve lead times and reduce waste. A more efficient supply chain will enable H&M to respond quickly to changing market conditions and maintain its competitive advantage.
What Opportunities Does HMRZF Have?
- Expansion in emerging markets.
- Further development of e-commerce platform.
- Increased focus on sustainability and ethical practices.
- Leveraging data analytics to improve demand forecasting and inventory management.
What Threats Does HMRZF Face?
- Increasing competition from online and offline retailers.
- Changing consumer preferences and fashion trends.
- Potential for economic downturns and reduced consumer spending.
- Geopolitical risks and trade barriers.
What Are HMRZF's Competitive Advantages?
- Global brand recognition and reputation.
- Extensive network of stores and online channels.
- Diverse portfolio of brands catering to different customer segments.
- Established supply chain and sourcing capabilities.
What Does HMRZF Do?
Founded in 1947 in Sweden, H & M Hennes & Mauritz AB (publ), commonly known as H&M, has grown into a multinational fashion retailer. The company provides a wide range of products, including clothing, accessories, footwear, cosmetics, home textiles, and homeware, targeting women, men, teenagers, children, and babies. H&M operates through a portfolio of brands, including H&M, H&M HOME, COS, & Other Stories, Monki, Weekday, ARKET, Afound, Singular Society, Treadler, Creator Studio, and Sellpy. These brands cater to diverse customer segments and style preferences, allowing H&M to capture a broader market share. As of November 30, 2021, H&M had a substantial global footprint with 54 online markets and approximately 4,801 stores in 75 markets, including franchise markets. The company's business model focuses on offering fashionable products at affordable prices, emphasizing accessibility and value for its customers. H&M's commitment to sustainability and innovation has become increasingly important in recent years, as the company seeks to address environmental concerns and adapt to changing consumer demands. The company continues to evolve its strategies to maintain its competitive edge in the global fashion industry.
What Products and Services Does HMRZF Offer?
- Provides clothing for women, men, teenagers, children, and babies.
- Offers accessories such as bags, jewelry, and belts.
- Sells footwear, including shoes, sandals, and boots.
- Provides cosmetics and beauty products.
- Offers home textiles and homeware, including bed linens, dinnerware, and furniture.
- Operates through multiple brands, including H&M, COS, & Other Stories, and ARKET.
- Maintains a global presence with both online and brick-and-mortar stores.
How Does HMRZF Make Money?
- Designs and sources clothing and accessories.
- Sells products through its own stores and online channels.
- Operates a portfolio of brands targeting different customer segments.
- Focuses on offering fashionable products at affordable prices.
What Industry Does HMRZF Operate In?
H & M Hennes & Mauritz AB (publ) operates in the highly competitive global apparel industry. The market is characterized by rapidly changing consumer preferences, the rise of e-commerce, and increasing pressure for sustainable practices. H&M competes with other major players such as ANPDF (Adidas), ARLUF (LVMH), BRDCF (Burberry), GWLLF (Inditex), and MONRF (Nike). The industry is also seeing the emergence of new business models, including online-only retailers and subscription services. H&M is positioned as a value-driven fashion retailer, balancing affordability with style and sustainability.
Who Are HMRZF's Key Customers?
- Women, men, teenagers, children, and babies.
- Fashion-conscious consumers seeking affordable clothing and accessories.
- Customers who value sustainability and ethical practices.
- Individuals looking for home textiles and homeware.
ROE 31%Key Financial Metrics
Return on equity for H & M Hennes & Mauritz AB (publ) stands at 31.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 7.4%, showing how much profit it generates from its asset base. HMRZF trades at a trailing price-to-earnings ratio of 21.27, below the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 9.2%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.07 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 4.7%, the inverse of the P/E and a quick read on earnings relative to price.
H & M Hennes & Mauritz AB (publ) (HMRZF) Valuation Context
Valued at $27.26B, HMRZF is classified as a large-cap stock. Relative to its peer group, HMRZF's quantitative score of 50/100 is roughly in line with the peer average of 47/100.
Company Profile
H & M Hennes & Mauritz AB (publ) operates in the Apparel - Manufacturers industry within the Consumer Cyclical sector. It is headquartered in Stockholm, SE. The company is led by CEO Daniel Erver. HMRZF has traded publicly since 2009.
F-Score 6/9Financial Health
H & M Hennes & Mauritz AB (publ)'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 2.97 places it in the grey zone, a middle ground that warrants monitoring.
FY2026 estForward Outlook
Wall Street analysts project H & M Hennes & Mauritz AB (publ) revenue of about $210.99B for fiscal 2026, with EPS near $7.54. The estimate reflects 24 contributing analysts.
HMRZF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- HMRZF's brand recognition remains strong, suggesting continued customer loyalty despite broader economic concerns.
- Recent insider buying activity could signal confidence in the company's future prospects, potentially influencing market sentiment positively.
- The company's commitment to sustainability and ethical practices resonates with an increasingly conscious consumer base, potentially driving long-term growth.
- Positive community discussions highlight innovative collaborations and product launches, suggesting a proactive approach to market trends.
Bear Case
- Increased competition from fast-fashion rivals could erode HMRZF's market share, impacting revenue growth.
- Negative community sentiment regarding supply chain issues and potential disruptions might negatively affect investor confidence.
- Concerns about the company's ability to adapt quickly to evolving consumer preferences in the digital age are prevalent.
- Bearish community views express worries over potential economic downturns affecting consumer spending on discretionary items like apparel.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
HMRZF Latest News
No recent news available for HMRZF.
HMRZF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for HMRZF.
Price Targets
Wall Street price target analysis for HMRZF.
HMRZF MoonshotScore
What does this score mean?
The MoonshotScore rates HMRZF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Daniel Erver
CEO
Daniel Erver is the CEO of H & M Hennes & Mauritz AB (publ). His background includes extensive experience within the retail and fashion industry. He has held various leadership positions within H&M, contributing to the company's strategic development and operational efficiency. His expertise spans areas such as merchandising, sales, and global expansion. He is known for his focus on innovation and sustainability.
Track Record: Under Daniel Erver's leadership, H&M has continued to expand its global presence and strengthen its online channels. He has overseen initiatives to enhance the company's sustainability efforts and adapt to changing consumer preferences. His strategic decisions have contributed to H&M's ability to maintain its competitive edge in the global fashion industry.
HMRZF OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that H & M Hennes & Mauritz AB (publ) may not meet the minimum financial or disclosure requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial reporting or regulatory oversight compared to companies listed on major exchanges like the NYSE or NASDAQ. This tier is often associated with higher risk and less transparency for investors. Investing in companies on the OTC Other tier requires careful due diligence and a thorough understanding of the associated risks.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure and transparency.
- Potential for lower trading volume and liquidity.
- Increased price volatility.
- Higher risk of fraud or manipulation.
- Less regulatory oversight compared to major exchanges.
- Verify the company's financial statements and disclosures.
- Research the company's management team and their track record.
- Assess the company's business model and competitive landscape.
- Evaluate the company's risk factors and potential liabilities.
- Monitor trading volume and price volatility.
- Consult with a qualified financial advisor.
- Understand the risks associated with investing in OTC securities.
- Established brand name and global presence.
- History of operations and financial performance.
- Availability of information from reputable sources.
- Presence of institutional investors.
- Commitment to sustainability and ethical practices.
What Investors Ask About H & M Hennes & Mauritz AB (publ) (HMRZF) — Consumer Cyclical
What does H & M Hennes & Mauritz AB (publ) do?
H & M Hennes & Mauritz AB (publ) is a global fashion retailer that offers a wide range of clothing, accessories, footwear, cosmetics, home textiles, and homeware. The company operates through multiple brands, including H&M, COS, & Other Stories, and ARKET, catering to diverse customer segments and style preferences. H&M's business model focuses on providing fashionable products at affordable prices, emphasizing accessibility and value for its customers. The company maintains a significant global presence with both online and brick-and-mortar stores, serving customers in 75 markets.
What do analysts say about HMRZF stock?
Analyst consensus on HMRZF is mixed, reflecting the challenges and opportunities in the global apparel market. Key valuation metrics, such as the P/E ratio of 23.63, suggest a relatively high valuation compared to some competitors. Growth considerations include H&M's expansion in emerging markets, development of its e-commerce platform, and sustainability initiatives. Investors should carefully evaluate these factors and conduct their own due diligence before making any investment decisions. No buy or sell recommendation is implied.
What are the main risks for HMRZF?
HMRZF faces several key risks, including increasing competition from online and offline retailers, changing consumer preferences and fashion trends, and potential economic downturns that could reduce consumer spending. Supply chain disruptions and geopolitical risks also pose challenges. The company's reliance on a large number of stores can be costly to maintain, and its exposure to fast fashion trends requires constant adaptation. Investors should carefully consider these risks before investing in HMRZF.
What are the key factors to evaluate for HMRZF?
H & M Hennes & Mauritz AB (publ) (HMRZF) holds an AI score of 50/100 (moderate). Not financial advice.
How frequently does HMRZF data refresh on this page?
HMRZF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven HMRZF's recent stock price performance?
H & M Hennes & Mauritz AB (publ) (HMRZF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and global presence. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider HMRZF overvalued or undervalued right now?
Valuing H & M Hennes & Mauritz AB (publ) (HMRZF) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying HMRZF?
Before investing in H & M Hennes & Mauritz AB (publ) (HMRZF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on the most recent available information.
- OTC analysis is based on general understanding of OTC markets and may not reflect specific due diligence.