Party City Holdco Inc. (PRTY)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Party City Holdco Inc. (PRTY) trades at $0.37. Party City Holdco Inc. is a global leader in the party supply industry, operating through retail and wholesale segments. Sector: Consumer cyclical.
Price live · AI analysis from Mar 18, 2026Analyst Coverage for PRTY: PRTY does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates PRTY against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
PRTY: 1/1 perspectives are bearish.
How is this calculated? →Party City Holdco Inc. (PRTY) Consumer Business Overview
Party City Holdco Inc. is a leading player in the specialty retail sector, focusing on party goods and Halloween products. With a significant retail footprint and wholesale operations, the company caters to diverse customer segments, navigating a competitive landscape with a focus on brand recognition and product innovation.
What Is the Investment Thesis for PRTY?
Party City Holdco Inc. faces challenges and opportunities in the specialty retail sector. The company's extensive retail network and wholesale operations provide a diversified revenue stream. However, a negative P/E ratio of -5.73 and a slim profit margin of -0.3% indicate financial strain. The company's gross margin of 35.4% suggests potential for improved profitability through cost management and pricing strategies. Key growth catalysts include expanding e-commerce sales and leveraging the Halloween City brand. Investors should monitor the company's ability to navigate competitive pressures and improve financial performance.
Based on FMP financials and quantitative analysis
PRTY Key Highlights
- Operates approximately 830 specialty retail party supply stores across North America as of February 28, 2022.
- Offers products through company-owned stores, independent party supply stores, mass merchants, grocery retailers, e-commerce merchandisers, and dollar stores.
- Gross Margin of 35.4% indicates potential for profitability improvements.
- Negative P/E ratio of -5.73 reflects current financial challenges.
- Profit Margin of -0.3% highlights the need for improved operational efficiency.
Who Are PRTY's Competitors?
PRTY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| BGFV Big 5 Sporting Goods Corporation | $1.44 | +0.00% | $33.00M | 41 |
| DTC Solo Brands, Inc. | $19.55 | -3.36% | $31.33M | 43 |
| FGH FG Group Holdings Inc. | $1.24 | -5.70% | $24.44M | 52 |
| HLBZ Helbiz, Inc. | $0.12 | -4.50% | $36.30M | 41 |
| GPGNF Grupo Gigante, S. A. B. de C. V. | $1.64 | +0.00% | $1.63B | 68 |
| MNSO MINISO Group Holding Limited | $11.89 | +1.49% | $3.63B | 64 |
| FDIT Findit, Inc. | $0.03 | -14.86% | $30.13M | 63 |
| MELI MercadoLibre | $1805.68 | +2.40% | 92B | 61 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are PRTY's Key Strengths?
- Strong brand recognition in the party supply industry.
- Extensive retail network across North America.
- Diversified revenue streams through retail and wholesale operations.
- Comprehensive product assortment catering to various party needs.
What Are PRTY's Weaknesses?
- Negative P/E ratio and low profit margin indicate financial challenges.
- High debt levels may limit financial flexibility.
- Vulnerability to seasonal demand fluctuations.
- Intense competition from other retailers and online marketplaces.
What Could Drive PRTY Stock Higher?
- Seasonal sales boost from Halloween and other major holidays.
- Expansion of e-commerce platform and online sales channels.
- Introduction of new and innovative party products.
- Optimization of retail store network and cost management initiatives.
What Are the Key Risks for PRTY?
- Negative return on equity (-9.9%) — the business is not currently generating profit on shareholder capital.
- Insider selling — insiders were net sellers of roughly $7.3M recently.
- Economic downturns may reduce consumer spending on discretionary items.
- Supply chain disruptions and rising input costs.
- Intense competition from other retailers and online marketplaces.
- Changing consumer preferences and trends in the party supply market.
What Are the Growth Opportunities for PRTY?
- Expand E-commerce Presence: Party City can capitalize on the growing e-commerce trend by enhancing its online platform, PartyCity.com. Investing in user experience, mobile optimization, and targeted marketing campaigns can drive online sales. The global e-commerce market is projected to reach trillions of dollars in the coming years, offering a significant growth opportunity for Party City. Timeline: Ongoing.
- Leverage Halloween City Brand: The Halloween City brand offers a seasonal boost to Party City's revenue. Expanding the Halloween City store network and product offerings can capitalize on the increasing popularity of Halloween celebrations. The U.S. Halloween spending is estimated to be billions of dollars annually, presenting a lucrative market for Party City. Timeline: Annually, leading up to Halloween.
- Enhance Product Innovation: Introducing new and innovative party products can attract customers and differentiate Party City from its competitors. Focusing on unique designs, licensed merchandise, and customizable options can drive sales growth. The market for innovative party supplies is constantly evolving, requiring continuous product development. Timeline: Ongoing.
- Expand Wholesale Distribution: Party City can expand its wholesale distribution network to reach a wider range of customers. Partnering with mass merchants, grocery retailers, and dollar stores can increase product visibility and sales volume. The wholesale market offers a significant opportunity for Party City to leverage its manufacturing and sourcing capabilities. Timeline: Ongoing.
- Focus on Sustainable Products: The increasing consumer demand for sustainable and eco-friendly products presents a growth opportunity for Party City. Offering a wider range of biodegradable, recyclable, and reusable party supplies can attract environmentally conscious customers. The market for sustainable products is growing rapidly, driven by increasing awareness of environmental issues. Timeline: Ongoing.
What Opportunities Does PRTY Have?
- Expand e-commerce presence and online sales.
- Leverage the Halloween City brand for seasonal growth.
- Introduce innovative and sustainable party products.
- Expand wholesale distribution network to reach new customers.
What Threats Does PRTY Face?
- Economic downturns may reduce consumer spending on discretionary items.
- Changing consumer preferences and trends in the party supply market.
- Increased competition from online retailers and discount stores.
- Supply chain disruptions and rising input costs.
What Are PRTY's Competitive Advantages?
- Brand Recognition: Party City is a well-known and established brand in the party supply industry.
- Extensive Retail Network: The company's large network of retail stores provides a competitive advantage in terms of distribution and customer reach.
- Wholesale Distribution Capabilities: Party City's wholesale operations enable it to reach a wider range of customers and diversify its revenue streams.
- Product Assortment: The company offers a comprehensive selection of party goods, catering to diverse customer needs.
What Does PRTY Do?
Founded in 1947, Party City Holdco Inc. has evolved into a global leader in the party supply industry. The company operates through two primary segments: Retail and Wholesale. The Retail segment encompasses approximately 830 specialty retail party supply stores, including franchise locations, across North America under the Party City and Halloween City banners. These stores offer a comprehensive selection of party goods, including paper and plastic tableware, metallic and latex balloons, costumes, accessories, novelties, gifts, and stationery. The Wholesale segment designs, manufactures, and distributes party goods to a diverse range of customers, including independent party supply stores, mass merchants, grocery retailers, e-commerce merchandisers, and dollar stores. Party City's e-commerce platform, PartyCity.com, extends its reach to online consumers. Headquartered in Elmsford, New York, Party City continues to innovate its product offerings and expand its distribution channels to maintain its competitive edge in the dynamic party supply market.
What Products and Services Does PRTY Offer?
- Designs, manufactures, and sources party goods.
- Distributes party goods worldwide through retail and wholesale channels.
- Operates approximately 830 specialty retail party supply stores.
- Offers a wide range of party products, including tableware, balloons, costumes, and accessories.
- Sells products through company-owned stores, independent retailers, and e-commerce platforms.
- Operates e-commerce websites, principally through PartyCity.com.
- Provides Halloween-themed products through Halloween City stores.
How Does PRTY Make Money?
- Retail Sales: Generates revenue through the sale of party goods in company-owned and franchise stores.
- Wholesale Distribution: Generates revenue by selling party goods to independent retailers, mass merchants, and other distributors.
- E-commerce Sales: Generates revenue through online sales via PartyCity.com and other e-commerce platforms.
What Industry Does PRTY Operate In?
Party City operates in the specialty retail sector, which is characterized by seasonal demand and intense competition. The party supply market is influenced by consumer spending patterns, economic conditions, and demographic trends. Key competitors include both brick-and-mortar retailers and online marketplaces. The industry is also impacted by changing consumer preferences, such as the increasing demand for sustainable and eco-friendly party products. Party City's ability to adapt to these trends and differentiate its offerings will be crucial for maintaining its market position.
Who Are PRTY's Key Customers?
- Individual Consumers: Customers purchasing party supplies for personal celebrations and events.
- Event Planners: Professionals organizing parties and events for clients.
- Retailers: Independent party supply stores and mass merchants that purchase party goods for resale.
- Businesses: Companies purchasing party supplies for corporate events and promotions.
Net sellingInsider Activity
The most recent 10 insider filings for Party City Holdco Inc. break down as 10 sales and 0 purchases. On net that is roughly 20.2M shares disposed (about $7.3M), a signal worth weighing alongside the fundamentals.
ROE -10%Key Financial Metrics
Return on equity for Party City Holdco Inc. stands at -9.9%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -0.2%, showing how much profit it generates from its asset base. A current ratio of 1.23 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -17.4%, the inverse of the P/E and a quick read on earnings relative to price.
Company Profile
Party City Holdco Inc. operates in the Specialty Retail industry within the Consumer Cyclical sector. It is headquartered in Elmsford, US. The company is led by CEO Bradley Morgan Weston. PRTY has traded publicly since 2015.
PRTY Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Strong brand recognition in the party supply industry.
- Extensive retail network across North America.
- Diversified revenue streams through retail and wholesale operations.
- Comprehensive product assortment catering to various party needs.
Bear Case
- Negative P/E ratio and low profit margin indicate financial challenges.
- High debt levels may limit financial flexibility.
- Vulnerability to seasonal demand fluctuations.
- Intense competition from other retailers and online marketplaces.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
PRTY Latest News
No recent news available for PRTY.
PRTY Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for PRTY.
Price Targets
Wall Street price target analysis for PRTY.
PRTY MoonshotScore
What does this score mean?
The MoonshotScore rates PRTY's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Bradley Morgan Weston
CEO
Bradley Morgan Weston is the CEO of Party City Holdco Inc. He brings extensive leadership experience to the role, overseeing the company's strategic direction and operations. His background includes experience in managing large teams and driving growth in the retail sector. Weston is responsible for guiding Party City through a dynamic market landscape and ensuring the company's long-term success.
Track Record: Under Bradley Morgan Weston's leadership, Party City has focused on enhancing its e-commerce capabilities and optimizing its retail footprint. Key initiatives include expanding the Halloween City brand and introducing new product lines. Weston has also emphasized improving operational efficiency and managing costs to enhance profitability. His tenure has been marked by efforts to navigate competitive pressures and adapt to changing consumer preferences.
What Investors Ask About Party City Holdco Inc. (PRTY) — Consumer Cyclical
What does Party City Holdco Inc. do?
Party City Holdco Inc. is a global leader in the party supply industry, operating through its Retail and Wholesale segments. The company designs, manufactures, sources, and distributes a wide range of party goods, including paper and plastic tableware, balloons, costumes, accessories, novelties, gifts, and stationery. Party City operates approximately 830 specialty retail party supply stores under the Party City and Halloween City names, as well as e-commerce websites, principally through PartyCity.com. The company serves individual consumers, event planners, retailers, and businesses.
What do analysts say about PRTY stock?
Analyst consensus on Party City Holdco Inc. is mixed, reflecting the company's financial challenges and growth opportunities. Key valuation metrics, such as the negative P/E ratio, indicate current financial strain. However, the company's gross margin and brand recognition suggest potential for improved performance. Analysts are closely monitoring Party City's ability to navigate competitive pressures, expand its e-commerce presence, and manage costs effectively. Investors should conduct their own due diligence and consider their risk tolerance before investing in PRTY stock. No buy or sell recommendations are given.
What are the main risks for PRTY?
Party City Holdco Inc. faces several risks, including economic downturns that may reduce consumer spending on discretionary items, supply chain disruptions and rising input costs, intense competition from other retailers and online marketplaces, and changing consumer preferences and trends in the party supply market. The company's high debt levels may also limit its financial flexibility. Investors should carefully consider these risks before investing in PRTY stock. The company's ability to mitigate these risks will be crucial for its long-term success.
What are the key factors to evaluate for PRTY?
Evaluate PRTY on fundamentals, analyst consensus, and risk factors. Not financial advice.
How frequently does PRTY data refresh on this page?
PRTY prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven PRTY's recent stock price performance?
Party City Holdco Inc. (PRTY) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition in the party supply industry. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider PRTY overvalued or undervalued right now?
Valuing Party City Holdco Inc. (PRTY) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying PRTY?
Before investing in Party City Holdco Inc. (PRTY), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on the most recent available information.
- AI analysis is pending and may provide additional insights.