StoneMor Inc. (STON)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
StoneMor Inc. (STON) trades at $3.53. StoneMor Inc. operates cemeteries and funeral homes in the United States, providing interment rights, merchandise, and services. The company owns and operates 304 cemeteries and 72 funeral homes across 24 states and Puerto Rico. Sector: Consumer cyclical.
Price live · AI analysis from Mar 16, 2026Analyst Coverage for STON: STON does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates STON against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
STON: 1/1 perspectives are bearish.
How is this calculated? →StoneMor Inc. (STON) Consumer Business Overview
StoneMor Inc. operates within the consumer cyclical sector, providing cemetery and funeral home services across the United States. With a network of 304 cemeteries and 72 funeral homes, the company offers interment rights, merchandise, and funeral services, catering to a stable yet evolving market driven by demographic trends and consumer preferences.
What Is the Investment Thesis for STON?
StoneMor Inc. presents a unique investment case within the consumer cyclical sector, specifically in the death care industry. The company's revenue is driven by a relatively stable demand for cemetery and funeral services, influenced by demographic trends and mortality rates. StoneMor's gross margin of 48.3% indicates a solid pricing power and operational efficiency. Potential growth catalysts include strategic acquisitions of smaller funeral homes and cemeteries, expansion of pre-need sales programs, and enhanced marketing efforts to increase market share. However, investors may want to evaluate the company's negative P/E ratio of -7.31 and a negative profit margin of -17.6%, indicating potential challenges in profitability. The company's beta of 0.80 suggests lower volatility compared to the overall market. Successful execution of operational improvements and cost management strategies are crucial for StoneMor to achieve sustainable profitability and enhance shareholder value.
Based on FMP financials and quantitative analysis
STON Key Highlights
- StoneMor Inc. operates 304 cemeteries and 72 funeral homes across 24 states and Puerto Rico as of March 30, 2022, indicating a substantial market presence.
- The company's gross margin stands at 48.3%, reflecting its ability to maintain profitability on its core services.
- StoneMor's beta of 0.80 suggests lower volatility compared to the broader market.
- The Cemetery Operations segment offers a range of interment rights and merchandise, contributing significantly to the company's revenue stream.
- The Funeral Home Operations segment provides comprehensive funeral services, including family consultation and preparation of remains.
Who Are STON's Competitors?
STON is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| AGS PlayAGS, Inc. | $12.49 | +0.08% | $518.40M | 51 |
| AIIO Robo.ai Inc. (AIIO) is a green-technology and smart-mobility firm focused on developing electric and autonomous vehicles. The company | $4.43 | +6.35% | $87.60M | 50 |
| BYON Beyond, Inc. | $9.88 | +13055.79% | $567.17M | 44 |
| DADA Dada Nexus Limited | $1.96 | -1.26% | $506.16M | 41 |
| ROVR Rover Group, Inc. | $10.99 | +0.05% | $2.00B | 62 |
| CVSA Covista Inc. | $130.15 | +0.20% | $4.43B | 58 |
| CVSGF CVS Group plc | $16.55 | +0.00% | $1.15B | 52 |
| MCW Mister Car Wash, Inc. | $7.10 | +0.00% | $2.34B | 51 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are STON's Key Strengths?
- Extensive network of cemeteries and funeral homes.
- Established presence in multiple states.
- Recurring revenue from pre-need sales programs.
- Strong brand reputation in local markets.
What Are STON's Weaknesses?
- Negative profit margin.
- High debt levels.
- Dependence on demographic trends.
- Potential for regulatory changes.
What Could Drive STON Stock Higher?
- Strategic acquisitions of smaller funeral homes and cemeteries to expand market presence.
- Expansion of pre-need sales programs to generate recurring revenue.
- Implementation of cost management initiatives to improve profitability.
- Development and marketing of cremation-related products and services.
What Are the Key Risks for STON?
- Economic downturn affecting consumer spending on funeral and cemetery services.
- Increasing competition from other death care providers.
- Changing consumer preferences towards cremation impacting revenue mix.
- Litigation and regulatory challenges.
- High debt levels impacting financial flexibility.
What Are the Growth Opportunities for STON?
- Expansion of Pre-Need Sales Programs: StoneMor can drive revenue growth by expanding its pre-need sales programs, allowing customers to plan and pay for funeral and cemetery arrangements in advance. This strategy provides a predictable revenue stream and reduces the financial burden on families at the time of bereavement. The pre-need market is estimated to be worth billions of dollars annually, offering significant growth potential. Successful implementation requires effective marketing, customer education, and flexible payment options. Timeline: Ongoing.
- Strategic Acquisitions of Smaller Operators: StoneMor can pursue strategic acquisitions of smaller, independent funeral homes and cemeteries to expand its geographic footprint and market share. The death care industry remains fragmented, providing opportunities to consolidate operations and achieve economies of scale. Acquisitions can be accretive to earnings and enhance StoneMor's competitive position. Due diligence and integration are critical for successful acquisitions. Timeline: Ongoing.
- Enhanced Marketing and Branding: StoneMor can invest in enhanced marketing and branding efforts to increase awareness of its services and differentiate itself from competitors. This includes digital marketing, community outreach, and partnerships with local organizations. A strong brand reputation can attract new customers and build loyalty. Effective marketing requires a clear understanding of target demographics and their preferences. Timeline: Ongoing.
- Development of Cremation-Related Products and Services: Given the increasing preference for cremation, StoneMor can develop and expand its offerings of cremation-related products and services, such as cremation niches, urns, and memorial options. This allows the company to cater to changing consumer preferences and maintain its revenue stream. Innovation in cremation products and services can provide a competitive advantage. Timeline: Ongoing.
- Implementation of Cost Management Initiatives: StoneMor can improve its profitability by implementing cost management initiatives across its operations. This includes streamlining processes, reducing overhead expenses, and negotiating favorable contracts with suppliers. Efficient cost management can enhance the company's financial performance and improve its competitive position. Continuous monitoring and optimization of costs are essential. Timeline: Ongoing.
What Opportunities Does STON Have?
- Strategic acquisitions of smaller operators.
- Expansion of cremation-related products and services.
- Enhanced marketing and branding efforts.
- Development of new revenue streams.
What Threats Does STON Face?
- Increasing competition from other death care providers.
- Changing consumer preferences towards cremation.
- Economic downturn affecting consumer spending.
- Litigation and regulatory challenges.
What Are STON's Competitive Advantages?
- Established network of cemeteries and funeral homes in multiple states.
- Strong brand recognition and reputation in local markets.
- Pre-need sales programs provide a recurring revenue stream.
- Barriers to entry in the death care industry due to regulatory requirements and land availability.
What Does STON Do?
StoneMor Inc., incorporated in 2004 and headquartered in Bensalem, Pennsylvania, is a significant player in the death care industry, owning and operating cemeteries and funeral homes in the United States. The company operates through two segments: Cemetery Operations and Funeral Home Operations. The Cemetery Operations segment provides interment rights, including burial lots, lawn and mausoleum crypts, and cremation niches. It also offers cemetery merchandise such as burial vaults, caskets, grave markers, and memorials, alongside cemetery services like opening and closing, cremation, and merchandise installation. The Funeral Home Operations segment provides caskets and other funeral-related items and funeral home services, including family consultation, removal and preparation of remains, insurance products, and facilities for visitations and memorial services. As of March 30, 2022, StoneMor operated 304 cemeteries and 72 funeral homes across 24 states and Puerto Rico. StoneMor's business model focuses on providing comprehensive end-of-life services and products, catering to diverse cultural and religious traditions. The company aims to provide personalized and respectful services to families during times of bereavement.
What Products and Services Does STON Offer?
- Owns and operates cemeteries in the United States.
- Owns and operates funeral homes in the United States.
- Provides cemetery property interment rights, including burial lots and cremation niches.
- Offers cemetery merchandise such as burial vaults, caskets, and grave markers.
- Provides cemetery services, including opening and closing, cremation, and merchandise installation.
- Offers funeral home services, such as family consultation and preparation of remains.
- Sells caskets and other funeral-related items.
- Provides insurance products related to funeral arrangements.
How Does STON Make Money?
- Generates revenue from the sale of cemetery property interment rights.
- Generates revenue from the sale of cemetery merchandise.
- Generates revenue from cemetery services, such as opening and closing and cremation.
- Generates revenue from funeral home services, including family consultation and preparation of remains.
What Industry Does STON Operate In?
StoneMor Inc. operates within the death care industry, which is characterized by stable demand driven by mortality rates and demographic trends. The industry includes companies providing funeral services, cremation services, and cemetery operations. The market is moderately fragmented, with a mix of large national players and smaller regional operators. StoneMor competes with other publicly traded companies and numerous private entities. The industry is experiencing a gradual shift towards cremation as a preferred option, impacting the revenue mix for cemetery operators. Companies are adapting by offering a wider range of cremation-related products and services. The death care industry is expected to grow at a moderate pace, driven by the aging population and increasing consumer awareness of pre-need arrangements.
Who Are STON's Key Customers?
- Individuals and families seeking cemetery property for burial or cremation.
- Individuals and families requiring funeral home services.
- Individuals seeking pre-need arrangements for funeral and cemetery services.
- Families purchasing cemetery merchandise and funeral-related items.
Company Profile
StoneMor Inc. operates in the Personal Products & Services industry within the Consumer Cyclical sector. It is headquartered in Trevose, US. The company is led by CEO Joseph Redling. STON has traded publicly since 2004.
ROE 48%Key Financial Metrics
Return on equity for StoneMor Inc. stands at 47.8%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -3.3%, showing how much profit it generates from its asset base. A current ratio of 3.63 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -13.7%, the inverse of the P/E and a quick read on earnings relative to price.
Net sellingInsider Activity
The most recent 12 insider filings for StoneMor Inc. break down as 11 sales and 1 purchases. On net that is roughly 2.1M shares disposed (about $660K), a signal worth weighing alongside the fundamentals.
STON Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Extensive network of cemeteries and funeral homes.
- Established presence in multiple states.
- Recurring revenue from pre-need sales programs.
- Strong brand reputation in local markets.
Bear Case
- Negative profit margin.
- High debt levels.
- Dependence on demographic trends.
- Potential for regulatory changes.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
STON Latest News
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STON Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for STON.
Price Targets
Wall Street price target analysis for STON.
STON MoonshotScore
What does this score mean?
The MoonshotScore rates STON's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Joseph Redling
CEO
Information on Joseph Redling's specific background and career history is not available in the provided data. However, as CEO of StoneMor Inc., he is responsible for overseeing the company's operations, strategic direction, and financial performance. His leadership is crucial for navigating the challenges and opportunities in the death care industry.
Track Record: Information on Joseph Redling's specific track record and achievements as CEO of StoneMor Inc. is not available in the provided data. However, his tenure involves managing a company with 1831 employees and navigating the complexities of the death care industry.
Common Questions About STON (Consumer Cyclical)
What does StoneMor Inc. do?
StoneMor Inc. operates within the consumer cyclical sector, specifically focusing on the death care industry. The company owns and operates cemeteries and funeral homes in the United States. StoneMor's Cemetery Operations segment provides interment rights, merchandise, and services, while its Funeral Home Operations segment offers funeral-related items and services. The company's business model centers on providing comprehensive end-of-life solutions, catering to diverse cultural and religious traditions. As of March 2022, StoneMor operated 304 cemeteries and 72 funeral homes across 24 states and Puerto Rico.
What are the main risks for STON?
StoneMor Inc. faces several risks inherent to the death care industry and its specific business model. Economic downturns could reduce consumer spending on funeral and cemetery services. Increasing competition from other providers may impact market share and pricing power. Changing consumer preferences towards cremation could affect revenue from traditional burial services. Litigation and regulatory challenges pose potential liabilities. Additionally, the company's high debt levels could limit its financial flexibility and increase its vulnerability to interest rate fluctuations. Effective risk management is crucial for StoneMor to mitigate these challenges and sustain its long-term performance.
What are the key factors to evaluate for STON?
Evaluate STON on fundamentals, analyst consensus, and risk factors. Not financial advice.
How frequently does STON data refresh on this page?
STON prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven STON's recent stock price performance?
StoneMor Inc. (STON) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Extensive network of cemeteries and funeral homes. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider STON overvalued or undervalued right now?
Valuing StoneMor Inc. (STON) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying STON?
Before investing in StoneMor Inc. (STON), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding STON to a portfolio?
Key strength of StoneMor Inc. (STON): Extensive network of cemeteries and funeral homes. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- AI analysis pending for STON, limiting comprehensive insights.
- Financial data is based on information available as of March 30, 2022.