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H & M Hennes & Mauritz AB (publ) (HMRZF) Stock Analysis

Educational signal · not a buy or sell recommendation · How to read this

$18.56 $0.00 (0.00%) |CouncilSplit View · 48 · C
MCap: $29.6B| P/E Ratio: 21.45| Vol: 100| 52-wk range: $14.15 – $20.91

P/E 21.45 means the share price is 21.45 times one year of earnings per share; the S&P 500 usually sits near 20-25. Market cap $29.6B is the value of all shares combined.

Data from FMP · Methodology

For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 17, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR

Quick Answer

H & M Hennes & Mauritz AB (publ) (HMRZF) trades at $18.56. H & M Hennes & Mauritz AB (publ), operating under brands like H&M and COS, offers fashion, accessories, and homeware globally. Market cap: $29.6B, Sector: Consumer cyclical.

Price as of Sep 11, 2026 · Last analyzed: Mar 17, 2026
H & M Hennes & Mauritz AB (publ), operating under brands like H&M and COS, offers fashion, accessories, and homeware globally. With a significant online presence and thousands of stores, the company navigates the competitive apparel market.

Analyst Coverage for HMRZF: HMRZF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates HMRZF against Consumer Cyclical peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.

Watch the HMRZF film Every key number, told as a short cinematic story — just press play. ~2 min

No score published: this stock trades under $10,000 on a typical day, so the price beside it is not one you could reliably act on.

Council Score · Weighted Average of 3 Disciplines
Split View 48/100 · C

HMRZF: the 2 scored disciplines are evenly split. Dominant signal: Izzy Englander bearish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI

AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built

Englander-style lens (simulated)Izzy Englander
Unfavorable read
Klarman-style lens (simulated)Seth Klarman
Favorable read
Moon AI lens (model)
Neutral read
Munger's Mindset · Balance Sheet & Valuation
Financial Health
Weak
Margin of Safety
Fairly Valued
Council Score · Weighted Average of 3 Disciplines · See tabs for details →
The lenses are modelled on the published principles of the investors named. We are not affiliated with them, they have not endorsed this, and it is not their opinion of this stock.

H & M Hennes & Mauritz AB (publ) (HMRZF) Consumer Business Overview

CEODaniel Erver
Employees132,000
HeadquartersStockholm, SE
IPO Year2009

H & M Hennes & Mauritz AB (publ) is a global fashion retailer offering clothing, accessories, and homeware through various brands and channels. With a strong emphasis on both online and brick-and-mortar presence, H&M competes in the fast-evolving apparel industry, balancing growth with sustainability and consumer trends.

Data Provenance | Financial Data Quantitative Analysis Analysis: Mar 17, 2026

What Is the Investment Thesis for HMRZF?

AI-written as of Mar 17, 2026 — figures and tone reflect the data available then, not today's score.

H & M Hennes & Mauritz AB (publ) presents a mixed investment case. The company's established global presence and diverse brand portfolio provide a solid foundation. With a market capitalization of $29.6B and a dividend yield of 3.80%, H&M offers potential value. However, the P/E ratio of 21.45 indicates a relatively high valuation. Key growth catalysts include expansion in emerging markets and continued development of its online channels. Potential risks include increasing competition, supply chain disruptions, and changing consumer preferences. Investors should closely monitor H&M's ability to maintain its profit margin of 5.3% and adapt to evolving market dynamics.

Based on FMP financials and quantitative analysis

HMRZF Key Highlights

AI-written as of Mar 17, 2026 — figures and tone reflect the data available then, not today's score.

Market capitalization of $29.6B, reflecting its significant presence in the global apparel market.

  • P/E ratio of 21.45, indicating investor expectations for future earnings growth.
  • Profit margin of 5.3%, highlighting the company's ability to generate profits amidst competitive pressures.
  • Gross margin of 45.4%, showcasing the effectiveness of its sourcing and pricing strategies.
  • Dividend yield of 3.80%, offering an income stream for investors.

Who Are HMRZF's Competitors?

HMRZF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap MoonshotScore
ANPDF ANTA Sports Products Limited $9.32 0.00% $25.8B
ARLUF Aristocrat Leisure Limited $40.51 -8.97% $24.3B
BRDCF Bridgestone Corporation $23.71 +3.04% $29.9B
GWLLF Great Wall Motor Company Limited $0.94 0.00% $11.3B
MONRF Moncler S.p.A. $52.10 -6.96% $14.2B
RL Ralph Lauren Corporation $334.48 -0.65% $20.4B 905-pillar
LEVI Levi Strauss & Co. $20.12 -1.13% $7.87B 815-pillar
GIL Gildan Activewear Inc. $48.93 -3.01% $7.49B 555-pillar

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are HMRZF's Key Strengths?

Strong brand recognition and global presence.

  • Diverse portfolio of brands.
  • Established supply chain and sourcing capabilities.
  • Commitment to sustainability.

What Are HMRZF's Weaknesses?

Exposure to fast fashion trends and changing consumer preferences.

  • Reliance on a large number of stores, which can be costly to maintain.
  • Potential for supply chain disruptions.
  • Competitive pressures from online-only retailers.

What Could Drive HMRZF Stock Higher?

Expansion into new emerging markets, driving revenue growth.

  • Continued development of e-commerce platform, enhancing online sales.
  • Implementation of sustainability initiatives, attracting environmentally conscious consumers.
  • Brand diversification efforts, capturing a broader market share.
  • Supply chain optimization, improving efficiency and reducing costs.

What Are the Key Risks for HMRZF?

Increasing competition from online and offline retailers.

  • Changing consumer preferences and fashion trends.
  • Economic downturns and reduced consumer spending.
  • Geopolitical risks and trade barriers.
  • Supply chain disruptions and increased costs.

What Are the Growth Opportunities for HMRZF?

  • Expansion in Emerging Markets: H&M has a significant opportunity to expand its presence in emerging markets, particularly in Asia and Latin America. These regions offer high growth potential due to increasing disposable incomes and a growing middle class. By tailoring its product offerings and marketing strategies to local preferences, H&M can capture a larger share of these markets. This expansion could contribute significantly to revenue growth over the next 3-5 years.
  • E-commerce Development: H&M can further enhance its e-commerce platform to drive online sales. Investing in user experience, personalization, and mobile optimization can attract more online shoppers. The company can also explore new technologies such as augmented reality and virtual try-on to enhance the online shopping experience. A robust e-commerce strategy will be crucial for H&M to compete with online-only retailers and meet the evolving needs of its customers.
  • Sustainability Initiatives: H&M's commitment to sustainability can be a significant growth driver. By increasing the use of recycled materials, reducing waste, and promoting ethical labor practices, H&M can attract environmentally conscious consumers. The company can also collaborate with suppliers and industry partners to develop more sustainable supply chains. These initiatives can enhance H&M's brand image and differentiate it from competitors.
  • Brand Diversification: H&M's portfolio of brands, including COS, & Other Stories, and ARKET, provides opportunities for targeted growth. Each brand caters to a specific customer segment and style preference. By investing in the development and marketing of these brands, H&M can capture a broader market share. This diversification strategy can also reduce the company's reliance on the H&M brand and mitigate risks associated with changing consumer tastes.
  • Supply Chain Optimization: Optimizing its supply chain can improve H&M's efficiency and reduce costs. By leveraging technology and data analytics, H&M can better forecast demand, manage inventory, and streamline logistics. The company can also work closely with its suppliers to improve lead times and reduce waste. A more efficient supply chain will enable H&M to respond quickly to changing market conditions and maintain its competitive advantage.

What Are HMRZF's Competitive Advantages?

  • Global brand recognition and reputation.
  • Extensive network of stores and online channels.
  • Diverse portfolio of brands catering to different customer segments.
  • Established supply chain and sourcing capabilities.

What Does HMRZF Do?

Founded in 1947 in Sweden, H & M Hennes & Mauritz AB (publ), commonly known as H&M, has grown into a multinational fashion retailer. The company provides a wide range of products, including clothing, accessories, footwear, cosmetics, home textiles, and homeware, targeting women, men, teenagers, children, and babies. H&M operates through a portfolio of brands, including H&M, H&M HOME, COS, & Other Stories, Monki, Weekday, ARKET, Afound, Singular Society, Treadler, Creator Studio, and Sellpy. These brands cater to diverse customer segments and style preferences, allowing H&M to capture a broader market share. As of November 30, 2021, H&M had a substantial global footprint with 54 online markets and approximately 4,801 stores in 75 markets, including franchise markets. The company's business model focuses on offering fashionable products at affordable prices, emphasizing accessibility and value for its customers. H&M's commitment to sustainability and innovation has become increasingly important in recent years, as the company seeks to address environmental concerns and adapt to changing consumer demands. The company continues to evolve its strategies to maintain its competitive edge in the global fashion industry.

What Products and Services Does HMRZF Offer?

  • Provides clothing for women, men, teenagers, children, and babies.
  • Offers accessories such as bags, jewelry, and belts.
  • Sells footwear, including shoes, sandals, and boots.
  • Provides cosmetics and beauty products.
  • Offers home textiles and homeware, including bed linens, dinnerware, and furniture.
  • Operates through multiple brands, including H&M, COS, & Other Stories, and ARKET.
  • Maintains a global presence with both online and brick-and-mortar stores.

How Does HMRZF Make Money?

  • Designs and sources clothing and accessories.
  • Sells products through its own stores and online channels.
  • Operates a portfolio of brands targeting different customer segments.
  • Focuses on offering fashionable products at affordable prices.

What Industry Does HMRZF Operate In?

H & M Hennes & Mauritz AB (publ) operates in the highly competitive global apparel industry. The market is characterized by rapidly changing consumer preferences, the rise of e-commerce, and increasing pressure for sustainable practices. H&M competes with other major players such as ANPDF (Adidas), ARLUF (LVMH), BRDCF (Burberry), GWLLF (Inditex), and MONRF (Nike). The industry is also seeing the emergence of new business models, including online-only retailers and subscription services. H&M is positioned as a value-driven fashion retailer, balancing affordability with style and sustainability.

Who Are HMRZF's Key Customers?

  • Women, men, teenagers, children, and babies.
  • Fashion-conscious consumers seeking affordable clothing and accessories.
  • Customers who value sustainability and ethical practices.
  • Individuals looking for home textiles and homeware.
Model self-rating on this text: 71% (not a measure of the evidence) Updated: Mar 17, 2026

Research confidence

Low 34/100

Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.

  • Scoring coverage unknown
  • Price is current
  • Latest filing 104 days ago
  • No analyst coverage
  • Reported in SEK, converted to USD

MoonshotScore History

Recorded daily since 2026-08-23 · 20 snapshots

2026-08-23 50
2026-08-27 50
2026-08-31 50
2026-09-04 50
2026-09-08 50
2026-09-11 50

What changed?

The score has stayed at 50.

Over the same 19 days the stock moved +0.0%.

H & M Hennes & Mauritz AB (publ) (HMRZF) Valuation Context

Valued at $29.6B, HMRZF is classified as a large-cap stock.

HMRZF Revenue & Earnings Trend

In Q2 FY2026, HMRZF generated $5.65B in top-line revenue, marking a sequential increase of 10.3%. The company recorded net income of $410.7M, with diluted EPS of $0.26. Quarter-over-quarter revenue has been mixed, typical for a large-cap company operating in Consumer Cyclical. Across the four most recent quarters, HMRZF averaged $0.20 in diluted EPS.

Company Profile

H & M Hennes & Mauritz AB (publ) operates in the Apparel - Manufacturers industry within the Consumer Cyclical sector. It is headquartered in Stockholm, SE. The company is led by CEO Daniel Erver. HMRZF has traded publicly since 2009.

ROE 31%

Key Financial Metrics

Return on equity for H & M Hennes & Mauritz AB (publ) stands at 31.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 7.4%, showing how much profit it generates from its asset base. HMRZF trades at a trailing price-to-earnings ratio of 21.45, below the Consumer Cyclical sector average of ~32.70x. Its free cash flow yield is 9.2%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.07 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 4.7%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 6/9

Financial Health

H & M Hennes & Mauritz AB (publ)'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 3.05 places it in the safe zone, indicating low near-term bankruptcy risk.

4/8 beats

Earnings Track Record

H & M Hennes & Mauritz AB (publ) has beaten Wall Street's EPS estimate in 4 of its last 8 reported quarters — more hits than misses. Reported results have landed about 4.7% below estimates on average.

HMRZF Financials

Fundamental Snapshot

Revenue Growth (FY)
-2.6%
Net Income Growth (FY)
+4.6%
EPS Growth (FY)
+5.1%
Free Cash Flow Growth (FY)
+0.7%
P/E (TTM)
21.45
Return on Equity (TTM)
+31.3%
Current Ratio
1.1
EV/EBITDA (TTM)
8.3

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Strong brand recognition and global presence.
  • Diverse portfolio of brands.
  • Established supply chain and sourcing capabilities.
  • Commitment to sustainability.

Bear Case

  • Exposure to fast fashion trends and changing consumer preferences.
  • Reliance on a large number of stores, which can be costly to maintain.
  • Potential for supply chain disruptions.
  • Competitive pressures from online-only retailers.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

Recent Quarterly Results

Quarter Revenue Net Income EPS
Q2 FY2026 $5.65B $411M $0.26
Q1 FY2026 $5.12B $75M $0.05
Q4 FY2025 $6.12B $450M $0.28
Q3 FY2025 $5.89B $333M $0.21

Q2 FY2026 · filed 31 May 2026 · SEC EDGAR →

Based on FMP financials and quantitative analysis · Converted to USD from SEK at today's rate

HMRZF Latest News

HMRZF Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for HMRZF.

Price Targets

Wall Street price target analysis for HMRZF.

HMRZF MoonshotScore

MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for HMRZF; grades run from A+ (80-100) to F (below 30).

Leadership: Daniel Erver

CEO

Daniel Erver is the CEO of H & M Hennes & Mauritz AB (publ). His background includes extensive experience within the retail and fashion industry. He has held various leadership positions within H&M, contributing to the company's strategic development and operational efficiency. His expertise spans areas such as merchandising, sales, and global expansion. He is known for his focus on innovation and sustainability.

Track Record: Under Daniel Erver's leadership, H&M has continued to expand its global presence and strengthen its online channels. He has overseen initiatives to enhance the company's sustainability efforts and adapt to changing consumer preferences. His strategic decisions have contributed to H&M's ability to maintain its competitive edge in the global fashion industry.

HMRZF OTC Market Information

The OTC Other tier represents the lowest tier of the OTC market, indicating that H & M Hennes & Mauritz AB (publ) may not meet the minimum financial or disclosure requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial reporting or regulatory oversight compared to companies listed on major exchanges like the NYSE or NASDAQ. This tier is often associated with higher risk and less transparency for investors. Investing in companies on the OTC Other tier requires careful due diligence and a thorough understanding of the associated risks.

  • OTC Tier: OTC Other
Liquidity: Liquidity for HMRZF on the OTC market may be limited, potentially resulting in wider bid-ask spreads and greater price volatility. Trading volume can be sporadic, making it difficult to execute large orders without significantly impacting the price. Investors should be aware of the potential for illiquidity and the challenges associated with buying or selling shares in a timely manner.
OTC Risk Factors:
  • Limited financial disclosure and transparency.
  • Potential for lower trading volume and liquidity.
  • Increased price volatility.
  • Higher risk of fraud or manipulation.
  • Less regulatory oversight compared to major exchanges.
Due Diligence Checklist:
  • Verify the company's financial statements and disclosures.
  • Research the company's management team and their track record.
  • Assess the company's business model and competitive landscape.
  • Evaluate the company's risk factors and potential liabilities.
  • Monitor trading volume and price volatility.
  • Consult with a qualified financial advisor.
  • Understand the risks associated with investing in OTC securities.
Legitimacy Signals:
  • Established brand name and global presence.
  • History of operations and financial performance.
  • Availability of information from reputable sources.
  • Presence of institutional investors.
  • Commitment to sustainability and ethical practices.

What Investors Ask About H & M Hennes & Mauritz AB (publ) (HMRZF) — Consumer Cyclical

Is HMRZF a good stock?

Stock Expert AI does not rate HMRZF buy, sell or hold. H & M Hennes & Mauritz AB (publ) has no MoonshotScore yet; read the financial checkup, analyst consensus and risks directly. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.

What do analysts say about HMRZF stock?

Analyst consensus on HMRZF is mixed, reflecting the challenges and opportunities in the global apparel market. Key valuation metrics, such as the P/E ratio of 21.45, suggest a relatively high valuation compared to some competitors.

What are the key factors to evaluate for HMRZF?

Evaluate HMRZF on fundamentals, analyst consensus, and risk factors. P/E: 21.45x vs the S&P 500's ~20-25x. H & M Hennes & Mauritz AB (publ) presents a mixed investment case. Not financial advice.

How frequently does HMRZF data refresh on this page?

HMRZF's price was last updated on Sep 11, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals follow quarterly filings. V2 calculations are scheduled daily at 10:15 UTC; the score's own date shows its last successful run.

What has driven HMRZF's recent stock price performance?

H & M Hennes & Mauritz AB (publ) (HMRZF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and global presence. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider HMRZF overvalued or undervalued right now?

H & M Hennes & Mauritz AB (publ) (HMRZF) trades at 21.45x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

Can I buy fractional shares of HMRZF?

Yes, most major brokerages offer fractional shares of H & M Hennes & Mauritz AB (publ) (HMRZF) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.

How can I track HMRZF's earnings and financial reports?

H & M Hennes & Mauritz AB (publ) (HMRZF) reports quarterly earnings approximately 4-6 weeks after each fiscal quarter ends. You can track earnings dates, revenue and EPS estimates, and actual results on this page's Financials tab. Earnings surprises (beats or misses) often cause significant short-term price moves. Your brokerage can send alerts for HMRZF earnings announcements.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated

MoonshotScore is not published for this security.

Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Financial data is based on the most recent available information.
  • OTC analysis is based on general understanding of OTC markets and may not reflect specific due diligence.
Data Sources
Financial Modeling Prep (FMP)Stock Expert AI proprietary analysis

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