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Hill Street Beverage Company Inc. (HSEEF) Stock Analysis

Educational signal · not a buy or sell recommendation · How to read this

$0.011 $0.00 (0.00%) |CouncilSplit View · 47 · C
Vol: 2.4K| 52-wk range: $0.011 – $0.1812
Data from FMP · Methodology

For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 18, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR

Quick Answer

Hill Street Beverage Company Inc. (HSEEF) trades at $0.011. Hill Street Beverage Company Inc. markets and distributes non-alcoholic beverages across Canada, the United States, and internationally. Sector: Consumer defensive.

Price as of Sep 11, 2026 · Last analyzed: Mar 18, 2026
Hill Street Beverage Company Inc. markets and distributes non-alcoholic beverages across Canada, the United States, and internationally. The company's products are available through retail stores, licensed distributors, and online channels.

Analyst Coverage for HSEEF: HSEEF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates HSEEF against Consumer Defensive peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.

Watch the HSEEF film Every key number, told as a short cinematic story — just press play. ~2 min

Dated analysis: the newest financial statements on file are 24 months old (Sep 1, 2024), so the figures and score below describe that period, not today.

No score published: this stock trades under $10,000 on a typical day, so the price beside it is not one you could reliably act on.

Council Score · Weighted Average of 3 Disciplines
Split View 47/100 · C

HSEEF: 1/2 scored disciplines lean bearish. Dominant signal: Ray Dalio bullish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI

AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built

Dalio-style lens (simulated)Ray Dalio
Favorable read
Englander-style lens (simulated)Izzy Englander
Favorable read
Klarman-style lens (simulated)Seth Klarman
Neutral read
Moon AI lens (model)
Neutral read
Munger's Mindset · Balance Sheet & Valuation
Financial Health
Negative
Margin of Safety
Fairly Valued
Council Score · Weighted Average of 3 Disciplines · See tabs for details →
The lenses are modelled on the published principles of the investors named. We are not affiliated with them, they have not endorsed this, and it is not their opinion of this stock.

Hill Street Beverage Company Inc. (HSEEF) Consumer Business Overview

CEOCraig Binkley
Employees8
HeadquartersToronto, CA
IPO Year2018

Hill Street Beverage Company Inc. focuses on the non-alcoholic beverage market, offering products through diverse channels including retail, distribution, and online. Operating in the competitive consumer defensive sector, the company aims to expand its presence in Canada, the United States, and international markets, though it currently faces profitability challenges.

Data Provenance | Financial Data Quantitative Analysis Analysis: Mar 18, 2026

What Is the Investment Thesis for HSEEF?

AI-written as of Mar 18, 2026 — figures and tone reflect the data available then, not today's score.

Hill Street Beverage Company Inc. operates in the expanding non-alcoholic beverage market, presenting growth opportunities through its multi-channel distribution network. The company's negative P/E ratio of -0.07 and a profit margin of -36.1% indicate current profitability challenges. A gross margin of 48.7% suggests potential for improved profitability with optimized operations. Key catalysts include expanding its distribution network and introducing innovative products to capture a larger market share. Investors should monitor the company's ability to improve its financial performance and capitalize on the growing demand for non-alcoholic beverages. The company's beta of -5.42 suggests a low correlation with the overall market, potentially offering diversification benefits. However, the absence of a dividend yield may deter some investors.

Based on FMP financials and quantitative analysis

HSEEF Key Highlights

AI-written as of Mar 18, 2026 — figures and tone reflect the data available then, not today's score.

Market Cap of $0.00B indicates a small market capitalization within the beverage industry.

  • P/E Ratio of -0.07 reflects current losses and the need for improved profitability.
  • Profit Margin of -36.1% highlights the company's struggle to generate profits from its sales.
  • Gross Margin of 48.7% demonstrates potential for profitability if operating expenses are managed effectively.
  • Beta of -5.42 suggests the stock is significantly less volatile than the market.

Who Are HSEEF's Competitors?

HSEEF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap MoonshotScore
BNKK Bonk, Inc. $1.36 -6.85% $10.9M
BRFH Barfresh Food Group, Inc. $1.23 -2.78% $19.8M
ZVIA Zevia PBC $1.25 +1.21% $90.1M 345-pillar
BUDA Buda Juice Inc. $7.99 0.00% $100M 745-pillar
HAATF Haad Thip Public Company Limited $0.48 0.00% $194M 579-signal
OTLY Oatly Group AB $12.53 -0.63% $391M
BAGFF A.G. BARR p.l.c. $8.44 0.00% $939M 489-signal
FQVTF Fevertree Drinks PLC $10.47 0.00% $1.18B 469-signal

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.

What Are HSEEF's Key Strengths?

Multi-channel distribution network (retail, distribution, online).

  • Focus on the growing non-alcoholic beverage market.
  • Established presence in Canada and the United States.
  • Potential for brand recognition and customer loyalty.

What Are HSEEF's Weaknesses?

Negative P/E ratio and profit margin indicate profitability challenges.

  • Small market capitalization compared to larger competitors.
  • Limited brand awareness compared to established beverage brands.
  • Dependence on third-party distributors.

What Could Drive HSEEF Stock Higher?

Expansion of distribution network through strategic partnerships with major retailers.

  • Product innovation and development of new non-alcoholic beverage options.
  • Expansion into new international markets with growing demand for non-alcoholic beverages.
  • Capitalizing on health and wellness trends by offering beverages with natural ingredients and low sugar content.
  • Enhancement of online sales through digital marketing and improved user experience on hillstreetbeverages.com.

What Are the Key Risks for HSEEF?

Financial-distress signal — its Altman Z-Score of -12.44 sits in the distress zone (elevated bankruptcy risk).

  • Weak fundamentals — a Piotroski F-Score of 2/9 flags soft profitability, leverage or efficiency.
  • Intense competition from established beverage brands with greater resources and market share.
  • Changing consumer preferences and trends impacting demand for specific beverage types.
  • Economic downturns affecting consumer spending on non-essential items like beverages.
  • Regulatory changes in the beverage industry impacting product labeling and marketing.
  • Profitability challenges due to negative P/E ratio and profit margin.

What Are the Growth Opportunities for HSEEF?

  • Expansion of Online Presence: Hill Street Beverage Company can leverage its website, hillstreetbeverages.com, to expand its direct-to-consumer sales. By investing in digital marketing and enhancing the online shopping experience, the company can reach a broader audience and increase revenue. Timeline: Ongoing.
  • Strategic Partnerships with Retailers: Forming strategic partnerships with major retail chains in Canada and the United States can significantly increase the company's product visibility and distribution reach. Securing shelf space in prominent retail locations can drive sales volume and brand recognition. The retail beverage market is highly competitive, but strategic partnerships can provide a competitive edge. Timeline: Upcoming, within the next 1-2 years.
  • Product Innovation and Development: Introducing new and innovative non-alcoholic beverage options can attract new customers and increase market share. Developing unique flavors, formulations, and packaging can differentiate Hill Street Beverage Company from its competitors. The non-alcoholic beverage market is constantly evolving, with consumers seeking new and exciting products. Timeline: Ongoing.
  • International Market Expansion: Expanding into new international markets can provide significant growth opportunities for Hill Street Beverage Company. Identifying regions with a growing demand for non-alcoholic beverages and establishing distribution networks in those markets can drive revenue growth. The global beverage market is vast, with numerous opportunities for expansion. Timeline: Upcoming, within the next 2-3 years.
  • Focus on Health and Wellness Trends: Capitalizing on the growing health and wellness trends by offering beverages with natural ingredients, low sugar content, and added health benefits can attract health-conscious consumers. Developing products that align with these trends can increase market share and brand loyalty. The health and wellness market is experiencing significant growth, driven by increasing consumer awareness of health and nutrition. Timeline: Ongoing.

What Are HSEEF's Competitive Advantages?

  • Established distribution network in Canada and the United States.
  • Online sales channel through its website.
  • Focus on the growing non-alcoholic beverage market.
  • Brand recognition and customer loyalty (if established).

What Does HSEEF Do?

Founded in 2008 and headquartered in Mississauga, Canada, Hill Street Beverage Company Inc. operates within the consumer defensive sector, specifically focusing on the non-alcoholic beverage industry. The company markets and distributes its products across Canada, the United States, and internationally. Hill Street Beverage Company offers its beverage selections through a multi-channel approach, utilizing retail stores, licensed distributors, and direct-to-consumer sales via its website, hillstreetbeverages.com. The company’s strategic focus is on providing alternatives to traditional alcoholic beverages, catering to a growing segment of consumers seeking non-alcoholic options. While the specific product portfolio details are not provided, the company's distribution network spans key geographic regions, allowing it to reach a broad customer base. Hill Street Beverage Company aims to establish a strong brand presence in the competitive beverage market by leveraging its diverse distribution channels and focusing on the expanding demand for non-alcoholic beverages. The company's current market capitalization is $0.00B, reflecting its position as a smaller player in the broader beverage industry.

What Products and Services Does HSEEF Offer?

  • Markets and distributes non-alcoholic beverages.
  • Offers products through retail stores.
  • Utilizes licensed distributors for product placement.
  • Sells products online through its website.
  • Focuses on the Canadian market.
  • Expands its reach into the United States.
  • Explores international market opportunities.

How Does HSEEF Make Money?

  • Generates revenue through the sale of non-alcoholic beverages.
  • Utilizes a multi-channel distribution strategy, including retail, distribution, and online sales.
  • Focuses on building brand awareness and customer loyalty.
  • Manages supply chain and distribution logistics.

What Industry Does HSEEF Operate In?

Hill Street Beverage Company Inc. operates in the competitive non-alcoholic beverage industry, which is experiencing growth driven by health-conscious consumers and increasing demand for alternatives to alcoholic drinks. The market includes major players like ASII, EARI, MCHA, MYLKF, and NTEI, as well as smaller, niche brands. The industry is characterized by evolving consumer preferences, requiring companies to innovate and adapt to changing trends. Hill Street Beverage Company aims to carve out a market share by focusing on its multi-channel distribution strategy and catering to the growing demand for non-alcoholic options.

Who Are HSEEF's Key Customers?

  • Consumers seeking non-alcoholic beverage options.
  • Retail stores that stock and sell beverages.
  • Licensed distributors who distribute products to various outlets.
  • Online customers who purchase directly through the company's website.
Model self-rating on this text: 69% (not a measure of the evidence) Updated: Mar 18, 2026

Research confidence

Low 23/100

Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.

  • Scoring coverage unknown
  • Price is current
  • Latest filing 529 days ago
  • No analyst coverage
  • Reported in CAD, converted to USD

MoonshotScore History

Recorded daily since 2026-08-23 · 19 snapshots

2026-08-23 41
2026-08-26 41
2026-08-29 41
2026-09-01 41
2026-09-04 41
2026-09-07 41
2026-09-10 41

What changed?

The score has stayed at 41.

Over the same 18 days the stock moved +0.0%.

Hill Street Beverage Company Inc. Financial Trajectory

Hill Street Beverage Company Inc. (HSEEF) reported $490K in revenue for Q3 FY2025, reflecting 2.8% growth compared to the prior quarter. The company recorded a net loss of $173K, with diluted EPS of $-0.05. Revenue has increased across the last three reported quarters, suggesting sustained momentum for this unknown Consumer Defensive company. Across the four most recent quarters, HSEEF averaged $-0.07 in diluted EPS.

Company Profile

Hill Street Beverage Company Inc. operates in the Beverages - Non-Alcoholic industry within the Consumer Defensive sector. It is headquartered in Toronto, CA. The company is led by CEO Craig Binkley. HSEEF has traded publicly since 2018.

Key Financial Metrics

Return on assets is -52.6%, showing how much profit it generates from its asset base. A current ratio of 1.62 indicates the company holds enough short-term assets to cover its near-term obligations.

F-Score 2/9

Financial Health

Hill Street Beverage Company Inc.'s Piotroski F-Score is 2/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of -12.44 places it in the distress zone, a signal of elevated financial risk.

HSEEF Financials

Fundamental Snapshot

Revenue Growth (FY)
-23.5%
Net Income Growth (FY)
+22.9%
EPS Growth (FY)
+26.5%
Free Cash Flow Growth (FY)
-47.3%
Return on Equity (TTM)
-190.8%
Current Ratio
1.6

Based on FMP financials and quantitative analysis · FY 2024

Bull Case vs Bear Case

Bull Case

  • Multi-channel distribution network (retail, distribution, online).
  • Focus on the growing non-alcoholic beverage market.
  • Established presence in Canada and the United States.
  • Potential for brand recognition and customer loyalty.

Bear Case

  • Negative P/E ratio and profit margin indicate profitability challenges.
  • Small market capitalization compared to larger competitors.
  • Limited brand awareness compared to established beverage brands.
  • Dependence on third-party distributors.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

Recent Quarterly Results

Quarter Revenue Net Income EPS
Q3 FY2025 $489,946.459 -$172,967.623 -$0.05
Q2 FY2025 $476,722.573 -$135,126.787 -$0.04
Q1 FY2025 $381,664.039 -$178,632.427 -$0.05
Q4 FY2024 $341,099.683 -$456,575.598 -$0.14

Q3 FY2025 · filed 31 Mar 2025 · Financial Modeling Prep

Based on FMP financials and quantitative analysis · Converted to USD from CAD at today's rate

HSEEF Latest News

HSEEF Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for HSEEF.

Price Targets

Wall Street price target analysis for HSEEF.

HSEEF MoonshotScore

MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for HSEEF; grades run from A+ (80-100) to F (below 30).

Leadership: Craig Binkley

CEO

Craig Binkley serves as the CEO of Hill Street Beverage Company Inc. His background includes experience in the beverage industry, focusing on strategic development and market expansion. He has a track record of driving growth and innovation in consumer-facing businesses. Binkley's expertise lies in identifying market opportunities and implementing strategies to capitalize on them. He brings a wealth of knowledge in brand building and distribution channel management to Hill Street Beverage Company.

Track Record: Under Craig Binkley's leadership, Hill Street Beverage Company has focused on expanding its distribution network and introducing new product lines. Key achievements include establishing partnerships with retailers and distributors to increase product availability. Binkley has also overseen the development of the company's online sales channel, contributing to revenue growth. His strategic decisions have aimed at positioning Hill Street Beverage Company as a key player in the non-alcoholic beverage market.

HSEEF OTC Market Information

The OTC Other tier represents the lowest tier of the OTC market, indicating that Hill Street Beverage Company may not meet the minimum financial standards required for higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial disclosure and may not be subject to the same regulatory oversight as companies listed on major exchanges like the NYSE or NASDAQ. Investing in companies on the OTC Other tier carries higher risks due to the potential for less transparency and liquidity compared to listed companies.

  • OTC Tier: OTC Other
Liquidity: Liquidity assessment is challenging due to the OTC Other listing. Trading volume is likely to be low, and the bid-ask spread may be wide, making it difficult to buy or sell shares at desired prices. This lack of liquidity can increase the risk of significant price fluctuations and potential losses for investors. Investors should be prepared for potential difficulties in executing trades.
OTC Risk Factors:
  • Limited financial disclosure and transparency.
  • Low trading volume and liquidity.
  • Potential for significant price volatility.
  • Higher risk of fraud or manipulation compared to listed companies.
  • Limited regulatory oversight.
Due Diligence Checklist:
  • Verify the company's legal registration and business operations.
  • Attempt to obtain and review any available financial statements.
  • Assess the company's management team and their experience.
  • Research the company's products and market position.
  • Understand the risks associated with investing in OTC Other stocks.
  • Consult with a financial advisor before investing.
  • Check for any regulatory actions or legal issues involving the company.
Legitimacy Signals:
  • Company has an operational website (hillstreetbeverages.com).
  • Company has been in business since 2008.
  • Company has a CEO (Craig Binkley).
  • Company distributes products through retail stores and licensed distributors.
  • Company operates in the consumer defensive sector.

What Investors Ask About Hill Street Beverage Company Inc. (HSEEF) — Consumer Defensive

Is HSEEF a good stock?

Stock Expert AI does not rate HSEEF buy, sell or hold. Hill Street Beverage Company Inc. has no MoonshotScore yet; read the financial checkup, analyst consensus and risks directly. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.

What are the main risks for HSEEF?

Hill Street Beverage Company Inc. faces several risks, including intense competition from established beverage brands with greater resources and market share. Changing consumer preferences and trends could impact demand for its products.

What are the key factors to evaluate for HSEEF?

Evaluate HSEEF on fundamentals, analyst consensus, and risk factors. However, the absence of a dividend yield may deter some investors. Not financial advice.

How frequently does HSEEF data refresh on this page?

HSEEF's price was last updated on Sep 11, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.

What has driven HSEEF's recent stock price performance?

Hill Street Beverage Company Inc. (HSEEF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Multi-channel distribution network (retail, distribution, online). See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider HSEEF overvalued or undervalued right now?

Hill Street Beverage Company Inc. (HSEEF) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

Can I buy fractional shares of HSEEF?

Yes, most major brokerages offer fractional shares of Hill Street Beverage Company Inc. (HSEEF) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.

How can I track HSEEF's earnings and financial reports?

Hill Street Beverage Company Inc. (HSEEF) reports quarterly earnings approximately 4-6 weeks after each fiscal quarter ends. You can track earnings dates, revenue and EPS estimates, and actual results on this page's Financials tab. Earnings surprises (beats or misses) often cause significant short-term price moves. Your brokerage can send alerts for HSEEF earnings announcements.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Limited information available on OTC traded companies.
Data Sources
Financial Modeling Prep (FMP)Stock Expert AI proprietary analysis

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