Rakuten Group, Inc. (RKUNF) Stock Analysis
Educational signal · not a buy or sell recommendation · How to read this
Market cap $9.68B is the value of all shares combined. Beta 0.87: the stock has moved about 13% less than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gpt-4o-mini, generated Mar 17, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerRakuten Group, Inc. (RKUNF) trades at $4.46. Rakuten Group, Inc. is a leading internet services provider based in Japan, offering a diverse range of services across e-commerce, fintech, and mobile communications. Market cap: $9.68B, Sector: Consumer cyclical.
Price as of Sep 10, 2026 · Last analyzed: Mar 17, 2026Analyst Coverage for RKUNF: RKUNF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates RKUNF against Consumer Cyclical peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.
These figures come from statements filed 12 months ago — the most recent this company has published.
No score published: this stock trades under $10,000 on a typical day, so the price beside it is not one you could reliably act on.
RKUNF: the 2 scored disciplines are evenly split. Dominant signal: Izzy Englander bearish.
How is this calculated? →AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built
Rakuten Group, Inc. (RKUNF) Consumer Business Overview
Rakuten Group, Inc. stands as a prominent internet services provider in Japan, delivering a comprehensive suite of offerings in e-commerce, fintech, and mobile communications, thus capitalizing on the growing digital economy and consumer demand for integrated online services.
What Is the Investment Thesis for RKUNF?
Rakuten Group, Inc. presents a unique investment thesis driven by its diversified business model and strategic positioning in high-growth sectors. Additionally, the FinTech segment is expected to expand as digital payment solutions gain traction, with the global fintech market projected to grow at a CAGR of 23% through 2026. However, the company faces challenges, including a negative profit margin of -7.1% and a P/E ratio of -9.43, indicating potential profitability concerns. Investors should closely monitor the company's efforts to improve margins and its ability to capture market share in the competitive landscape.
Based on FMP financials and quantitative analysis
RKUNF Key Highlights
Market Cap of $9.68B, reflecting significant market presence in the digital economy.
- P/E ratio of -9.43 indicates current profitability challenges but may present future recovery potential.
- Gross margin of 3.9%, below industry averages, highlighting operational efficiency improvement opportunities.
- Negative profit margin of -7.1% emphasizes the need for strategic cost management and revenue growth.
- Beta of 0.87 suggests lower volatility compared to the broader market, indicating relative stability.
Who Are RKUNF's Competitors?
RKUNF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| HKTGF Hikari Tsushin, Inc. | $246.13 | 0.00% | $10.8B | 549-signal |
| MTTRY Ceconomy AG | $0.69 | 0.00% | $8.37B | — |
| PNDZF Pandora A/S | $125.61 | +15.24% | $9.40B | 529-signal |
| POAHF Porsche Automobil Holding SE | $33.40 | -3.18% | $10.3B | — |
| MUSA Murphy USA Inc. | $525.78 | +1.61% | $9.71B | 775-pillar |
| GME GameStop Corp. | $20.39 | +2.51% | $9.15B | 675-pillar |
| VBREY Vibra Energia S.A. | $15.00 | +1.63% | $8.94B | 499-signal |
| CART Instacart (Maplebear Inc.) | $47.24 | +1.29% | $11.1B | 915-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.
What Are RKUNF's Key Strengths?
Strong brand presence in the Japanese market.
- Diverse range of services across e-commerce, fintech, and mobile.
- Established customer base with high retention rates.
- Innovative technology driving operational efficiencies.
What Are RKUNF's Weaknesses?
Negative profit margins indicating profitability challenges.
- High competition in the e-commerce and fintech sectors.
- Dependence on the Japanese market for revenue generation.
- Limited international brand recognition compared to global competitors.
What Could Drive RKUNF Stock Higher?
Launch of new fintech products aimed at enhancing customer experience and expanding market share.
- Expansion of e-commerce services to capture increasing online shopping trends in Japan.
- Strategic partnerships with technology firms to enhance service offerings and drive innovation.
- Introduction of new mobile service plans to attract a broader customer base.
- Continuous investment in technology to improve operational efficiency and customer engagement.
What Are the Key Risks for RKUNF?
Financial-distress signal — its Altman Z-Score of 0.26 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-14.0%) — the business is not currently generating profit on shareholder capital.
- Inconsistent delivery — missed Wall Street EPS estimates in 6 of the last 8 reported quarters.
- Increased competition from both domestic and international e-commerce and fintech players.
- Regulatory challenges that may impact the fintech and telecommunications sectors.
- Economic downturns affecting consumer spending and investment in digital services.
- Technological disruptions that could challenge existing business models.
What Are the Growth Opportunities for RKUNF?
- Rakuten's established brand and extensive product offerings position it to capture a significant share of this growth, particularly through its flagship platform, Rakuten Ichiba.
- FinTech Growth: With the global fintech market expected to grow at a CAGR of 23% through 2026, Rakuten's FinTech segment stands to benefit from the rising demand for digital payment solutions and online banking services. The company's existing infrastructure and customer base provide a strong foundation for expanding its financial services.
- Mobile Services Adoption: As mobile communication continues to evolve, Rakuten's mobile segment is poised for growth, particularly with the increasing demand for affordable mobile services. The company aims to leverage its technological advancements to enhance service offerings and attract new customers.
- International Market Penetration: Rakuten's international expansion strategy focuses on increasing its presence in emerging markets, where e-commerce and fintech adoption is rapidly growing. By tailoring its services to local consumer preferences, Rakuten can capture new revenue streams and diversify its market risk.
- Partnerships and Collaborations: Strategic partnerships with other technology firms and financial institutions can enhance Rakuten's service offerings and market reach. Collaborations can lead to innovative solutions that cater to evolving consumer demands, driving further growth in its various segments.
What Are RKUNF's Competitive Advantages?
- Strong brand recognition in Japan, leading to high customer loyalty.
- Diverse service offerings across multiple sectors, reducing dependence on a single revenue stream.
- Established infrastructure supporting e-commerce and fintech operations.
- Innovative technology solutions enhancing customer experience and operational efficiency.
What Does RKUNF Do?
Founded in 1997, Rakuten Group, Inc. has evolved from a single online marketplace into a multifaceted internet services conglomerate headquartered in Tokyo, Japan. Initially named Rakuten, Inc., the company rebranded to Rakuten Group, Inc. in April 2021 to reflect its diversified business model. Rakuten operates through three main segments: Internet Services, FinTech, and Mobile. The Internet Services segment includes Rakuten Ichiba, Japan's largest online shopping mall, along with platforms like Rakuten Books, Rakuten Travel, and Rakuten Fashion, catering to a wide array of consumer needs. The FinTech segment offers a comprehensive range of financial services, including credit card issuance, internet banking, and insurance products, positioning Rakuten as a formidable competitor in the financial technology landscape. The Mobile segment provides mobile communication services, leveraging advanced technology to offer competitive pricing and reliable connectivity. With over 29,000 employees, Rakuten has established a strong market presence both domestically and internationally, continuously innovating to enhance customer experience and operational efficiency.
What Products and Services Does RKUNF Offer?
- Operate Rakuten Ichiba, Japan's largest online shopping mall.
- Provide a range of financial services, including credit cards and internet banking.
- Offer mobile communication services and optical broadband.
- Run various online platforms for travel, fashion, and books.
- Deliver performance marketing and e-book services.
- Facilitate online securities trading through its FinTech segment.
How Does RKUNF Make Money?
- Generate revenue through transaction fees on e-commerce sales.
- Earn interest and fees from financial services, including loans and credit cards.
- Provide subscription services for premium offerings in mobile and internet services.
- Monetize advertising on its platforms through performance marketing.
- Leverage partnerships to expand service offerings and customer base.
What Industry Does RKUNF Operate In?
The specialty retail industry, particularly in the e-commerce and fintech sectors, is experiencing rapid growth, driven by increasing consumer adoption of online shopping and digital payment methods. Rakuten Group, Inc. is well-positioned within this landscape, competing against other notable players such as HKTGF, MTTRY, PNDZF, POAHF, and POAHY. As consumer preferences shift towards integrated online services, Rakuten's diverse offerings across multiple segments provide a competitive edge in capturing market share.
Who Are RKUNF's Key Customers?
- Individual consumers seeking diverse online shopping options.
- Small to medium-sized enterprises (SMEs) looking for e-commerce solutions.
- Users of digital financial services, including banking and insurance.
- Mobile users in Japan seeking affordable communication services.
- Travelers looking for online booking and travel services.
Research confidence
Enough evidence to be useful, with gaps worth knowing about.
- ● Scoring coverage unknown
- ● Price is current
- ● Latest filing 73 days ago
- ● No analyst coverage
- ● Reported in JPY, converted to USD
MoonshotScore History
Recorded daily since 2026-08-23 · 19 snapshots
| 2026-08-23 | 43 |
| 2026-08-26 | 43 |
| 2026-08-29 | 43 |
| 2026-09-01 | 43 |
| 2026-09-04 | 43 |
| 2026-09-07 | 43 |
| 2026-09-10 | 43 |
What changed?
The score has stayed at 43.
Over the same 18 days the stock moved -8.4%.
Company Profile
Rakuten Group, Inc. operates in the Specialty Retail industry within the Consumer Cyclical sector. It is headquartered in Tokyo, JP. The company is led by CEO Hiroshi Mikitani. RKUNF has traded publicly since 2012.
Rakuten Group, Inc. Financial Trajectory
Rakuten Group, Inc. (RKUNF) reported $4.30B in revenue for Q2 FY2026, reflecting 2.0% growth compared to the prior quarter. The company recorded net income of $49.8M, with diluted EPS of $0.02. Quarter-over-quarter revenue has been mixed, typical for a mid-cap company operating in Consumer Cyclical. Across the four most recent quarters, RKUNF averaged $-0.05 in diluted EPS.
How Rakuten Group, Inc. Is Valued
Rakuten Group, Inc. carries a market capitalization of $9.68B, placing it in the mid-cap category.
Key Financial Metrics
Return on equity for Rakuten Group, Inc. stands at -14.0%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -0.4%, showing how much profit it generates from its asset base. Its free cash flow yield is 32.6%, a gauge of the cash the business throws off relative to its market value. A current ratio of 9.96 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -7.6%, the inverse of the P/E and a quick read on earnings relative to price.
Financial Health
Rakuten Group, Inc.'s Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 0.26 places it in the distress zone, a signal of elevated financial risk.
Earnings Track Record
Rakuten Group, Inc. has missed Wall Street's EPS estimate in 6 of its last 8 reported quarters — a mixed record worth weighing. Reported results have landed about 158.8% below estimates on average.
RKUNF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Strong brand presence in the Japanese market.
- Diverse range of services across e-commerce, fintech, and mobile.
- Established customer base with high retention rates.
- Innovative technology driving operational efficiencies.
Bear Case
- Negative profit margins indicating profitability challenges.
- High competition in the e-commerce and fintech sectors.
- Dependence on the Japanese market for revenue generation.
- Limited international brand recognition compared to global competitors.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q2 FY2026 | $4.30B | $50M | $0.02 |
| Q1 FY2026 | $4.21B | -$122M | -$0.06 |
| Q4 FY2025 | $4.62B | -$173M | -$0.08 |
| Q3 FY2025 | $4.15B | -$177M | -$0.08 |
Q2 FY2026 · filed 30 Jun 2026 · SEC EDGAR →
Based on FMP financials and quantitative analysis · Converted to USD from JPY at today's rate
RKUNF Latest News
-
AST SpaceMobile Stock Soared 12%—This Was the Catalyst
MarketBeat · Sep 4, 2026
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Tech Shares, Lull in Oil Prices Lift Asian Stock Markets
Yahoo! Finance: RKUNF News · Aug 12, 2026
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Rakuten Turns Profit as Ecosystem Revenue Hits Record High
pymnts.com · Aug 10, 2026
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Stocks That Hit 52-Week Highs On Tuesday
· Mar 24, 2020
RKUNF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for RKUNF.
Price Targets
Wall Street price target analysis for RKUNF.
RKUNF MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for RKUNF; grades run from A+ (80-100) to F (below 30).
Latest News
AST SpaceMobile Stock Soared 12%—This Was the Catalyst
Tech Shares, Lull in Oil Prices Lift Asian Stock Markets
Rakuten Turns Profit as Ecosystem Revenue Hits Record High
Stocks That Hit 52-Week Highs On Tuesday
Leadership: Hiroshi Mikitani
CEO and Founder
Hiroshi Mikitani founded Rakuten Group, Inc. in 1997 and has been instrumental in shaping the company's vision and strategy. He holds a Bachelor of Commerce from Waseda University and an MBA from Harvard Business School. Under his leadership, Rakuten has expanded its operations globally, diversifying its service offerings and establishing a strong presence in the digital economy.
Track Record: Mikitani has led Rakuten through significant milestones, including its IPO in 2000 and the acquisition of various companies to enhance its service portfolio. His strategic decisions have positioned Rakuten as a leader in e-commerce and fintech in Japan.
RKUNF OTC Market Information
The OTC Other tier represents companies that trade on the over-the-counter market but do not meet the stringent listing requirements of major exchanges like NYSE or NASDAQ. These companies may have less visibility and liquidity, making them riskier for investors.
- OTC Tier: OTC Other
- Limited regulatory oversight compared to stocks listed on major exchanges.
- Potential for lower liquidity, leading to difficulty in buying or selling shares.
- Increased volatility due to lower trading volumes.
- Less stringent reporting requirements may affect transparency.
- Verify recent financial performance and growth metrics.
- Assess management's track record and strategic vision.
- Examine competitive positioning within the industry.
- Review market trends affecting e-commerce and fintech sectors.
- Consider potential regulatory impacts on operations.
- Established brand presence in Japan with a strong customer base.
- Transparent financial reporting practices.
- Membership in relevant industry associations and networks.
- Recognition and awards for innovation and service quality.
RKUNF Consumer Cyclical Stock FAQ
Is RKUNF a good stock?
Stock Expert AI does not rate RKUNF buy, sell or hold. Rakuten Group, Inc. has no MoonshotScore yet; read the financial checkup, analyst consensus and risks directly. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.
What are the main risks for RKUNF?
Key risks for Rakuten Group, Inc. include intense competition in both the e-commerce and fintech sectors, which may pressure margins and market share. The company's reliance on the Japanese market also poses a risk to revenue stability.
What are the key factors to evaluate for RKUNF?
Evaluate RKUNF on fundamentals, analyst consensus, and risk factors. Rakuten Group, Inc. presents a unique investment thesis driven by its diversified business model and strategic positioning in high-growth sectors. Not financial advice.
How frequently does RKUNF data refresh on this page?
RKUNF's price was last updated on Sep 10, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven RKUNF's recent stock price performance?
Rakuten Group, Inc. (RKUNF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand presence in the Japanese market. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider RKUNF overvalued or undervalued right now?
Rakuten Group, Inc. (RKUNF) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Can I buy fractional shares of RKUNF?
Yes, most major brokerages offer fractional shares of Rakuten Group, Inc. (RKUNF) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.
How can I track RKUNF's earnings and financial reports?
Rakuten Group, Inc. (RKUNF) reports quarterly earnings approximately 4-6 weeks after each fiscal quarter ends. You can track earnings dates, revenue and EPS estimates, and actual results on this page's Financials tab. Earnings surprises (beats or misses) often cause significant short-term price moves. Your brokerage can send alerts for RKUNF earnings announcements.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Data sourced from company profile, financial metrics, and existing content.