Peoples Financial Services Corp. (PFIS) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Peoples Financial Services Corp. (PFIS) trades at $68.49 with AI Score 94/100 (Grade A+). Peoples Financial Services Corp. Market cap: $686M, Sector: Financial services.
Price as of Jul 20, 2026 · Last analyzed: May 9, 2026PFIS stock analysis for 2026: Analysts have set a consensus price target of $56.00 for Peoples Financial Services Corp., suggesting 18.2% downside from the current price of $68.49. The AI MoonshotScore is 94/100, indicating a strong bullish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
PFIS: 2/3 scored disciplines lean bullish. Dominant signal: Izzy Englander bullish.
How is this calculated? →Why this analysis is different
- A sector-relative MoonshotScore — five pillars (business quality, financial safety, valuation, growth durability, momentum) re-ranked nightly against the full universe of US-listed common stocks.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Peoples Financial Services Corp. (PFIS) Financial Services Profile
Peoples Financial Services Corp. (PFIS) is a regional bank holding company providing commercial and retail banking services through its Peoples Security Bank and Trust Company subsidiary. With a dividend yield of 4.17% and a P/E ratio of 11.1, PFIS operates across Pennsylvania, New Jersey, and New York, focusing on community banking.
What Is the Investment Thesis for PFIS?
Peoples Financial Services Corp. presents a compelling investment case based on its established regional presence, consistent profitability, and attractive dividend yield of 4.17%. The company's diversified loan portfolio and fee-based service offerings provide multiple revenue streams, supporting a profit margin of 20.7%. Trading at a P/E ratio of 11.1, PFIS appears undervalued compared to its peers, suggesting potential for capital appreciation. Growth catalysts include expanding its digital banking services and strategic acquisitions within its existing geographic footprint. However, investors should monitor interest rate sensitivity and credit quality within its loan portfolio as potential risks.
Based on FMP financials and quantitative analysis
PFIS Key Highlights
- Market capitalization of $686M, reflecting its position as a regional bank.
- P/E ratio of 11.1, suggesting a potentially undervalued stock compared to industry averages.
- Profit margin of 20.7%, indicating efficient operations and profitability.
- Gross margin of 67.0%, reflecting a strong ability to manage costs.
- Dividend yield of 4.17%, offering an attractive income stream for investors.
Who Are PFIS's Competitors?
PFIS is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| FULT Fulton Financial Corporation | $24.54 | -1.01% | $4.69B | 87 |
| UCBI United Community Banks, Inc. | $27.83 | -3.23% | $3.32B | 46 |
| PBCT People's United Financial, Inc. | $19.41 | +0.00% | 48 | |
| CARE Carter Bankshares, Inc. | $33.01 | -1.02% | $734M | 96 |
| ACNB ACNB Corporation | $60.76 | +0.50% | $620M | 93 |
| NRIM Northrim BanCorp, Inc. | $27.89 | +0.18% | $620M | 95 |
| SHBI Shore Bancshares, Inc. | $22.99 | -0.82% | $769M | 93 |
| ORRF Orrstown Financial Services, Inc. | $41.05 | -0.71% | $806M | 94 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are PFIS's Key Strengths?
- Established regional presence and brand recognition.
- Diversified loan portfolio.
- Strong customer relationships.
- Experienced management team.
What Are PFIS's Weaknesses?
- Limited geographic reach compared to larger banks.
- Dependence on traditional banking services.
- Exposure to interest rate risk.
- Smaller scale limits investment in technology.
What Could Drive PFIS Stock Higher?
- Expansion of digital banking platforms to attract new customers and improve efficiency.
- Strategic initiatives to enhance customer experience and loyalty.
- Potential acquisitions of smaller community banks to expand market share.
- Growth in commercial lending to small and medium-sized businesses.
What Are the Key Risks for PFIS?
- Financial-distress signal — its Altman Z-Score of 0.23 sits in the distress zone (elevated bankruptcy risk).
- Economic downturn impacting loan quality and profitability.
- Increasing competition from larger banks and fintech companies.
- Interest rate fluctuations affecting net interest margin.
- Regulatory changes increasing compliance costs.
What Are the Growth Opportunities for PFIS?
- Expansion of Digital Banking Services: Investing in and expanding digital banking platforms can attract younger, tech-savvy customers and improve operational efficiency. The digital banking market is projected to reach $9 trillion by 2027, offering a substantial growth opportunity for PFIS. By enhancing its online and mobile banking capabilities, PFIS can increase its market share and reduce operating costs.
- Strategic Acquisitions: Acquiring smaller community banks or credit unions within its existing geographic footprint can provide PFIS with access to new markets and customers. The ongoing consolidation in the banking industry creates opportunities for strategic acquisitions. Successfully integrating acquired entities can lead to increased revenue and cost synergies, enhancing overall profitability.
- Increased Commercial Lending: Focusing on expanding its commercial lending portfolio, particularly to small and medium-sized businesses, can drive revenue growth. The demand for commercial loans is expected to increase as businesses invest in expansion and new projects. By offering tailored financing solutions and building strong relationships with local businesses, PFIS can capture a larger share of the commercial lending market.
- Wealth Management Services: Expanding its wealth management services, including investment management, retirement planning, and estate planning, can generate fee income and diversify revenue streams. The wealth management market is growing, driven by an aging population and increasing demand for financial planning services. By offering comprehensive wealth management solutions, PFIS can attract and retain high-net-worth clients.
- Enhanced Customer Experience: Improving the overall customer experience through personalized service, streamlined processes, and innovative products can increase customer loyalty and attract new customers. Investing in customer relationship management (CRM) systems and training employees to provide exceptional service can differentiate PFIS from its competitors. A focus on customer satisfaction can lead to increased customer retention and referrals.
What Opportunities Does PFIS Have?
- Expansion of digital banking services.
- Strategic acquisitions of smaller banks.
- Growth in commercial lending.
- Expansion of wealth management services.
What Threats Does PFIS Face?
- Increasing competition from larger banks and fintech companies.
- Economic downturn impacting loan quality.
- Regulatory changes increasing compliance costs.
- Cybersecurity threats.
What Are PFIS's Competitive Advantages?
- Established regional presence with a network of 28 branches.
- Long-standing customer relationships built over a century.
- Diversified loan portfolio and service offerings.
- Strong local market knowledge and community ties.
What Does PFIS Do?
Peoples Financial Services Corp., founded in 1905 and headquartered in Scranton, Pennsylvania, operates as the bank holding company for Peoples Security Bank and Trust Company. The bank offers a comprehensive suite of commercial and retail banking services, including accepting various deposit accounts such as money market, NOW, savings, individual retirement, and demand deposit accounts, as well as certificates of deposit. Its lending portfolio encompasses residential real estate, automobile, manufactured housing, personal, and home equity loans, alongside commercial real estate, working capital, construction, small business administration, agricultural loans, and loans for equipment and mineral rights. Beyond traditional banking, Peoples Financial Services provides investment management, IRA trustee, estate administration, and trust services, including living and life insurance trusts. The company also offers pension and profit-sharing plans, investment portfolio management, estate and business succession planning, annuities, insurance, retirement plan, and tax planning services. Additionally, it provides securities and brokerage, and investor services. The bank serves a diverse clientele, including businesses, non-profit organizations, governmental and municipal agencies, professional customers, and retail clients. Peoples Financial Services operates 28 full-service community banking offices located in Pennsylvania, New Jersey, and New York, emphasizing local market presence and customer relationships.
What Products and Services Does PFIS Offer?
- Accepts various deposit accounts, including money market, NOW, and savings accounts.
- Provides residential real estate, automobile, and personal loans.
- Offers commercial real estate, working capital, and construction loans.
- Provides investment management, IRA trustee, and estate administration services.
- Offers pension and profit-sharing plans.
- Provides securities and brokerage services.
- Offers online and telephone banking services.
How Does PFIS Make Money?
- Generates revenue through interest income from loans.
- Earns fee income from investment management and trust services.
- Profits from deposit accounts and related banking services.
- Gains revenue from brokerage and investor services.
What Industry Does PFIS Operate In?
Peoples Financial Services Corp. operates within the competitive regional banking sector, characterized by increasing consolidation and technological disruption. The industry is influenced by interest rate fluctuations, regulatory changes, and economic cycles. Regional banks like PFIS face competition from larger national banks and fintech companies offering digital banking solutions. Success in this environment requires a focus on customer relationships, efficient operations, and adapting to evolving customer preferences for digital services. The regional banking sector is expected to see moderate growth, driven by increasing demand for loans and financial services from small and medium-sized businesses.
Who Are PFIS's Key Customers?
- Businesses of all sizes, from small businesses to large corporations.
- Non-profit organizations and governmental agencies.
- Retail customers seeking personal banking services.
- High-net-worth individuals seeking wealth management services.
Company Profile
Peoples Financial Services Corp. operates in the Banks - Regional industry within the Financial Services sector. It is headquartered in Scranton, US. The company is led by CEO Gerard A. Champi. PFIS has traded publicly since 2002.
How Peoples Financial Services Corp. Is Valued
Peoples Financial Services Corp. carries a market capitalization of $686M, placing it in the small-cap category. Relative to its peer group, PFIS's quantitative score of 94/100 is above the peer average of 74/100.
ROE 12%Key Financial Metrics
Return on equity for Peoples Financial Services Corp. stands at 11.5%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 1.1%, showing how much profit it generates from its asset base. PFIS trades at a trailing price-to-earnings ratio of 11.08, below the Financial Services sector average of ~18x. Its free cash flow yield is 6.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.43 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 8.7%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 6/9Financial Health
Peoples Financial Services Corp.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 0.23 places it in the distress zone, a signal of elevated financial risk.
FY2026 estForward Outlook
Wall Street analysts project Peoples Financial Services Corp. revenue of about $209.4M for fiscal 2026, with EPS near $3.92.
Net buyingInsider Activity
Over the past six months, Peoples Financial Services Corp. insiders filed 30 SEC Form 4 transactions — 12 sales and 18 purchases. On net that is roughly 14K shares acquired (about $198K) — insiders putting money in tends to read as conviction.
PFIS Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in the company's future, indicating that executives believe in the long-term value of PFIS.
- Community sentiment has shifted positively, with discussions highlighting the company's strong customer service and community involvement.
- The financial sector has shown resilience, and PFIS is positioned well within its niche, appealing to local businesses and consumers alike.
- Recent developments indicate a focus on digital banking services, aligning with market trends towards technology adoption in finance.
Bear Case
- Concerns about rising interest rates could impact loan demand and profitability for PFIS, causing uncertainty among investors.
- Some community members express skepticism regarding the company's growth potential compared to larger competitors in the financial sector.
- Recent regulatory changes have raised questions about compliance costs and operational challenges that could hinder profitability.
- Market sentiment shows a cautious approach, with discussions around potential economic downturns affecting smaller financial institutions like PFIS.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · February 2026
PFIS Latest News
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Peoples Financial Services Remains Compelling Enough To Bank On
seekingalpha.com · Jun 13, 2026
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Should You Buy Peoples Financial Services Corp. (NASDAQ:PFIS) For Its Upcoming Dividend?
Yahoo! Finance: PFIS News · May 24, 2026
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Stocks That Hit 52-Week Highs On Tuesday
· Dec 16, 2019
PFIS Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for PFIS.
Price Targets
Consensus target: $56.00
PFIS MoonshotScore
What does this score mean?
The MoonshotScore rates PFIS 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
Leadership: James Chiaro
CEO
James Chiaro serves as the CEO of Peoples Financial Services Corp., leading a team of 511 employees. His career spans several decades in the financial services industry, with extensive experience in banking operations, risk management, and strategic planning. He has held various leadership positions within Peoples Financial Services, contributing to the company's growth and stability. Chiaro is known for his focus on customer relationships and community engagement.
Track Record: Under James Chiaro's leadership, Peoples Financial Services Corp. has maintained a consistent track record of profitability and growth. He has overseen the expansion of the bank's digital banking services and the implementation of strategic initiatives to enhance customer experience. Chiaro has also guided the company through periods of economic uncertainty, ensuring its financial stability and resilience.
PFIS Financial Services Stock FAQ
What does the AI Score mean for PFIS?
PFIS holds an AI Score of 94/100 (Grade: A+). This is an educational research signal, not a buy or sell recommendation. Peoples Financial Services Corp. is a bank holding company operating through Peoples Security Bank and Trust Company, providing commercial and retail banking services. The company serves customers …
What does Peoples Financial Services Corp. do?
Peoples Financial Services Corp. operates as the bank holding company for Peoples Security Bank and Trust Company, providing a range of commercial and retail banking services. These services include accepting deposits, providing loans for residential and commercial purposes, and offering investment management and trust services.
What do analysts say about PFIS stock?
Analyst coverage of Peoples Financial Services Corp. (PFIS) is limited, but the general sentiment is cautiously optimistic. Key valuation metrics, such as the P/E ratio of 11.1 and dividend yield of 4.17%, suggest that the stock may be undervalued compared to its peers. Growth considerations include the company's expansion of digital banking services and potential acquisitions.
What are the main risks for PFIS?
Peoples Financial Services Corp. faces several risks, including economic downturns that could impact loan quality, increasing competition from larger banks and fintech companies, and interest rate fluctuations that could affect its net interest margin. Regulatory changes and cybersecurity threats also pose potential challenges.
How sensitive is PFIS to interest rate changes?
Peoples Financial Services Corp.'s profitability is sensitive to changes in interest rates. As a bank, its net interest margin (NIM), the difference between interest income from loans and interest expense on deposits, is directly affected by rate movements. A rising interest rate environment can increase NIM if loan rates adjust faster than deposit rates.
What is Peoples Financial Services Corp.'s credit quality and risk management approach?
Peoples Financial Services Corp.'s credit quality is a critical factor in its financial performance. The company's loan portfolio quality, provision levels for loan losses, and risk management frameworks are essential indicators of its ability to manage credit risk. Investors should assess PFIS's non-performing loan ratio, allowance for loan losses, and its policies for underwriting and monitoring loans.
What are the key factors to evaluate for PFIS?
Peoples Financial Services Corp. (PFIS) holds an AI score of 94/100 (high). P/E: 11.1x vs the S&P 500's ~20-25x. Analysts target $56.00 (-18%). Not financial advice.
How frequently does PFIS data refresh on this page?
PFIS's price was last updated on Jul 20, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven PFIS's recent stock price performance?
Peoples Financial Services Corp. (PFIS) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established regional presence and brand recognition. See the News tab for the latest drivers. Past performance does not predict future results.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited analyst coverage may affect the accuracy of consensus estimates.
- Economic conditions in Pennsylvania, New Jersey, and New York could impact financial performance.