Mobiquity Technologies, Inc. (MOBQ)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Mobiquity Technologies, Inc. (MOBQ) trades at $0.65 with AI Score 63/100 (Grade B+). Mobiquity Technologies, Inc. Market cap: $18.06M, Sector: Communication services.
Price live · AI analysis from Jun 15, 2026Analyst Coverage for MOBQ: MOBQ does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates MOBQ against Communication Services peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
MOBQ: 3/4 perspectives are bearish. Dominant signal: Seth Klarman bearish.
How is this calculated? →Mobiquity Technologies, Inc. (MOBQ) Media & Communications Profile
Mobiquity Technologies, Inc. develops an Advertising Technology Operating System (ATOS) that creates an automated marketplace for digital advertising across connected TV, computer, and mobile devices. The company focuses on data intelligence, enabling advertisers to understand and interact with audiences through image and video ad formats within the dynamic Communication Services sector.
What Is the Investment Thesis for MOBQ?
Mobiquity Technologies, Inc. presents an investment profile centered on its proprietary Advertising Technology Operating System (ATOS) and its focus on data intelligence within the digital advertising sector. The company's ATOS platform, which automates the marketplace for digital ads across connected TV, computer, and mobile devices, positions it to capitalize on the ongoing shift towards programmatic advertising and data-driven marketing strategies. Its capability to provide advertisers with actionable data for audience understanding and engagement represents a core value driver. With a market capitalization of $18.06M and a Beta of 2.20, MOBQ exhibits characteristics of a highly volatile, small-cap entity. The growth catalysts for Mobiquity are intrinsically linked to the expanding digital advertising market, particularly in connected TV and mobile, where its technology facilitates targeted ad delivery. Investors considering MOBQ would evaluate the company's ability to scale its ATOS platform, enhance its data intelligence offerings, and navigate the competitive advertising technology landscape to achieve sustainable revenue growth.
Based on FMP financials and quantitative analysis
MOBQ Key Highlights
- Market Capitalization of $18.06M, indicating a micro-cap company profile.
- Beta of 2.20, suggesting significantly higher volatility compared to the broader market.
- Operates with a lean team of 8 employees, reflecting a focused operational structure.
- No dividend yield, consistent with growth-oriented or early-stage technology companies.
- Specializes in an Advertising Technology Operating System (ATOS) for digital ad auctions.
Who Are MOBQ's Competitors?
MOBQ is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| IFUS Impact Fusion International, Inc. | $0.03 | +2.42% | $19.37M | 63 |
| ACHN Achison Inc. | $0.79 | -21.66% | $23.73M | 61 |
| BOMN Boston Omaha Corporation | $25.76 | +0.00% | $765.03M | 59 |
| XNET Xunlei Limited | $5.75 | +1.95% | $72.28M | 58 |
| AATV Adaptive Ad Systems, Inc. | $0.11 | +0.00% | $5.28M | 58 |
| VSNT VSNT | $37.22 | -1.92% | $5.27B | 58 |
| CCO Clear Channel Outdoor Holdings, Inc. | $2.40 | -0.41% | $1.22B | 58 |
| SDM Smart Digital Group Limited | $1.85 | +0.00% | $49.44M | 56 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are MOBQ's Key Strengths?
- Proprietary Advertising Technology Operating System (ATOS) for automated ad transactions.
- Focus on data intelligence and actionable insights for marketers.
- Ability to target users across multiple digital platforms: connected TV, computer, and mobile.
- Lean operational structure with a small, focused team.
What Are MOBQ's Weaknesses?
- Very small market capitalization ($0.02B) which can imply limited resources and market influence.
- High Beta (2.20) indicates significant share price volatility.
- OTC market listing (OTC Other) may lead to lower liquidity and less transparency.
- Limited employee base (8 employees) could constrain scalability and innovation speed.
What Could Drive MOBQ Stock Higher?
- Expansion of ATOS platform capabilities to new digital media formats or geographic markets, potentially increasing its addressable market and transaction volumes.
- Continued growth in the connected TV (CTV) advertising market, which could drive increased demand for Mobiquity's targeted ad delivery solutions.
- Development and release of enhanced data intelligence features, attracting more marketers and researchers seeking actionable insights.
- Formation of strategic partnerships with major advertisers or publishers, expanding the reach and adoption of the ATOS platform.
- Increased adoption of programmatic advertising across the industry, aligning with Mobiquity's automated marketplace model.
What Are the Key Risks for MOBQ?
- Weak fundamentals — a Piotroski F-Score of 1/9 flags soft profitability, leverage or efficiency.
- Intense competition from larger, more established advertising technology companies with greater resources and market share.
- High volatility of the stock (Beta 2.20) and low liquidity due to its OTC Other listing and small market capitalization, posing significant trading risks.
- Rapid technological advancements in the ad-tech industry could render existing platforms or data solutions less competitive if Mobiquity fails to innovate.
- Regulatory changes concerning data privacy and usage (e.g., cookie deprecation, new privacy laws) could impact Mobiquity's data collection and targeting capabilities.
- Reliance on a small team of 8 employees, which could pose challenges for scaling operations, managing complex projects, or retaining key talent.
What Are the Growth Opportunities for MOBQ?
- **Expansion in Connected TV (CTV) Advertising:** The market for Connected TV advertising is experiencing substantial growth, projected to reach significant figures as more households adopt smart TVs and streaming services. Mobiquity's ATOS platform is specifically designed to facilitate digital advertising targeted at users on their connected TV devices. This positions the company to capitalize on the increasing ad spend shifting from traditional linear TV to CTV, offering advertisers precise targeting capabilities and measurable outcomes, thereby driving potential revenue growth for Mobiquity as the CTV ecosystem matures and expands.
- **Leveraging Enhanced Data Intelligence Solutions:** Mobiquity Technologies offers mobile advertising technology solutions for data collection and analysis, providing actionable data for marketers, researchers, and application publishers. As the digital advertising landscape becomes increasingly data-driven, the ability to offer sophisticated data intelligence is a significant growth driver. By refining and expanding its data analysis capabilities, Mobiquity can provide deeper audience insights and more effective targeting tools, attracting a broader client base seeking to optimize their advertising spend and improve campaign performance in a competitive market.
- **Increased Adoption of Programmatic Advertising:** The ATOS platform developed by Mobiquity Technologies creates an automated marketplace for advertisers and publishers, facilitating online auctions for digital advertising. This aligns directly with the industry's ongoing shift towards programmatic advertising, which automates the buying and selling of ad inventory. As more advertisers seek efficiency, transparency, and real-time optimization in their campaigns, Mobiquity's automated system can gain increased adoption, driving transaction volumes and platform usage, thereby contributing to the company's revenue growth.
- **Growth in Mobile Advertising Market:** The mobile advertising market continues its robust expansion, driven by widespread smartphone adoption and increasing consumer engagement on mobile devices. Mobiquity's platform targets users on mobile devices and offers specialized mobile advertising technology solutions for data collection and analysis. This direct exposure to the mobile ad market positions the company to benefit from the sustained increase in mobile ad spending, as businesses strive to reach consumers on their preferred devices with tailored content and offers.
- **Strategic Partnerships and Platform Integrations:** To enhance its market reach and technological capabilities, Mobiquity Technologies has an opportunity to pursue strategic partnerships with major publishers, ad exchanges, and complementary technology providers. Integrating its ATOS platform with other leading advertising technology stacks or data management platforms could expand its ecosystem, attract new advertisers, and increase the volume of ad impressions processed. Such collaborations could broaden its service offerings and reinforce its competitive position by creating a more comprehensive and appealing solution for the digital advertising industry.
What Opportunities Does MOBQ Have?
- Continued growth in the global digital advertising market, especially in programmatic and mobile segments.
- Increasing adoption of Connected TV (CTV) as a major advertising channel.
- Growing demand for sophisticated data analytics and audience targeting solutions.
- Potential for strategic partnerships to expand platform reach and capabilities.
What Threats Does MOBQ Face?
- Intense competition from larger, more established ad-tech companies and media giants.
- Evolving data privacy regulations (e.g., GDPR, CCPA) impacting data collection and usage.
- Rapid technological changes requiring continuous investment in R&D to remain competitive.
- Economic downturns affecting advertising spend by businesses.
What Are MOBQ's Competitive Advantages?
- Proprietary Advertising Technology Operating System (ATOS) for automated ad auctions.
- Specialized mobile advertising technology for data collection and analysis.
- Ability to provide actionable data intelligence to various stakeholders.
- Focus on targeting users across connected TV, computer, and mobile devices.
What Does MOBQ Do?
Mobiquity Technologies, Inc., headquartered in Shoreham, New York, is a marketing and advertising technology and data intelligence company operating within the United States. Incorporated in 1998, the company initially operated as Ace Marketing & Promotions, Inc. before rebranding to Mobiquity Technologies, Inc. in September 2013. At its core, Mobiquity Technologies develops and maintains an Advertising Technology Operating System (ATOS), which serves as a foundational platform for its operations. This ATOS platform is designed to create an automated marketplace, connecting advertisers with publishers across various digital media outlets. Through this system, online auctions are facilitated to enable the sale of digital advertising, specifically targeting users engaged on their connected TV, computer, or mobile devices. The platform's capabilities extend to providing advertisers with tools to understand and interact with their target audiences in meaningful ways, primarily through the deployment of ads in both image and video formats. Beyond its ATOS platform, Mobiquity Technologies also offers specialized mobile advertising technology solutions. These solutions are crucial for comprehensive data collection and in-depth analysis, which in turn generate actionable data. This valuable data is then made available to marketers, researchers, and application publishers via an automated platform, enhancing their strategic decision-making and campaign effectiveness. With a lean operational structure, the company manages its diverse technology offerings with a team of 8 employees, focusing on innovation in the rapidly evolving digital advertising landscape.
What Products and Services Does MOBQ Offer?
- Develops and maintains an Advertising Technology Operating System (ATOS).
- Creates an automated marketplace for digital advertising between advertisers and publishers.
- Facilitates online auctions for the sale of digital advertising inventory.
- Targets users on connected TV, computer, and mobile devices with ads.
- Enables advertisers to understand and interact with their audiences using image and video ad formats.
- Offers mobile advertising technology solutions for data collection and analysis.
- Provides actionable data to marketers, researchers, and application publishers via an automated platform.
How Does MOBQ Make Money?
- Generates revenue by facilitating online auctions for digital advertising space through its ATOS platform.
- Earns fees or commissions from advertisers and publishers for ad transactions conducted on its automated marketplace.
- Monetizes data intelligence by providing collected and analyzed data to marketers, researchers, and application publishers.
- Leverages its technology to enable targeted advertising, creating value for both ad buyers and sellers.
What Industry Does MOBQ Operate In?
Mobiquity Technologies, Inc. operates within the dynamic and rapidly evolving advertising agencies industry, a sub-sector of Communication Services. This industry is characterized by a significant shift towards digital and programmatic advertising, driven by increasing internet penetration, mobile device usage, and the proliferation of connected TV (CTV). Mobiquity's core offering, the ATOS platform, directly addresses the market trend for automated, data-driven ad placement and optimization. The competitive landscape is fragmented, comprising large ad-tech giants, specialized data providers, and numerous smaller players. Mobiquity positions itself by focusing on the creation and maintenance of an operating system that facilitates online auctions for digital advertising, aiming to provide a streamlined, automated solution for advertisers and publishers. The demand for actionable data intelligence, which Mobiquity also provides, is a critical component in this market, as advertisers increasingly seek to understand and engage with their audiences more effectively across diverse digital channels.
Who Are MOBQ's Key Customers?
- Advertisers seeking to reach specific audiences across digital media.
- Publishers looking to monetize their digital media inventory.
- Marketers requiring data for campaign optimization and audience insights.
- Researchers utilizing data for market analysis and trend identification.
- Application publishers aiming to integrate advertising and understand user behavior.
How Mobiquity Technologies, Inc. Is Valued
Mobiquity Technologies, Inc. carries a market capitalization of $18.06M, placing it in the micro-cap category. Relative to its peer group, MOBQ's quantitative score of 63/100 is roughly in line with the peer average of 60/100.
Company Profile
Mobiquity Technologies, Inc. operates in the Advertising Agencies industry within the Communication Services sector. It is headquartered in Shoreham, US. The company is led by CEO Dean L. Julia. MOBQ has traded publicly since 2007.
Key Financial Metrics
Its free cash flow yield is -17.5%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.12 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -61.7%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 1/9Financial Health
Mobiquity Technologies, Inc.'s Piotroski F-Score is 1/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny.
MOBQ Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in the company's future, indicating that key stakeholders believe in its potential.
- Community sentiment has shifted positively, with discussions highlighting innovative product developments and potential market expansion.
- Recent partnerships have been announced, positioning the company to leverage new opportunities and enhance its service offerings.
- Social media buzz has increased, reflecting growing interest and optimism among retail investors about Mobiquity's strategic direction.
Bear Case
- Concerns about the company's cash flow management have surfaced, raising questions about its operational sustainability in the near term.
- Some community members express skepticism regarding the scalability of Mobiquity's technology, fearing it may not meet market demands.
- Recent market developments indicate increased competition, which could pressure Mobiquity's market share and profitability.
- Negative sentiment has emerged around the company's previous performance, with investors recalling past challenges that may affect current perceptions.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
MOBQ Latest News
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MOBQ Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MOBQ.
Price Targets
Wall Street price target analysis for MOBQ.
MOBQ MoonshotScore
What does this score mean?
The MoonshotScore rates MOBQ's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Dean L. Julia
Chief Executive Officer
Dean L. Julia serves as the Chief Executive Officer of Mobiquity Technologies, Inc. Specific details regarding his career history, educational background, and previous roles prior to his tenure at Mobiquity Technologies are not provided in the source data. However, his leadership is central to the company's operations within the marketing and advertising technology sector, overseeing its strategic direction and day-to-day management of its lean team of 8 employees.
Track Record: Under Dean L. Julia's leadership, Mobiquity Technologies, Inc. has focused on the development and maintenance of its Advertising Technology Operating System (ATOS). He has overseen the company's operations since its name change in September 2013, guiding its efforts in creating an automated marketplace for digital advertising and providing data intelligence solutions to marketers and publishers.
MOBQ OTC Market Information
Mobiquity Technologies, Inc. trades on the 'OTC Other' tier, which represents the lowest and most speculative tier of the OTC markets. Companies on this tier do not meet the minimum disclosure or financial standards required for OTCQX or OTCQB, or they have chosen not to provide information to OTC Markets Group. This tier typically involves companies with limited public information, making it challenging for investors to conduct thorough due diligence. It often signifies a higher level of risk compared to companies listed on major exchanges or even higher OTC tiers due to less stringent reporting requirements.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited Public Information: The 'Unknown' disclosure status and 'OTC Other' tier suggest a lack of comprehensive and timely financial reporting, making it difficult for investors to assess the company's true financial health and operational performance.
- Low Liquidity and High Volatility: Trading on the OTC market, especially at the 'OTC Other' tier, typically involves lower trading volumes, which can lead to significant price volatility and difficulty in buying or selling shares without impacting the price.
- Lack of Analyst Coverage: Small OTC companies often receive little to no coverage from institutional analysts, limiting independent research and insights available to investors.
- Potential for Penny Stock Characteristics: Companies with low market caps and OTC listings can exhibit 'penny stock' characteristics, which are often associated with higher risk of manipulation and less regulatory oversight.
- Limited Access to Capital: The company's OTC status may hinder its ability to raise capital through traditional equity markets, potentially impacting its growth and operational funding.
- Verify the company's current financial statements and disclosures, if any are available through alternative channels or regulatory filings.
- Research the company's business operations and revenue streams thoroughly to understand its viability and market position.
- Assess the management team's experience and track record, looking for any publicly available information beyond what is provided.
- Investigate any pending litigation or regulatory actions against the company.
- Understand the trading volume and bid-ask spread to gauge potential liquidity challenges.
- Evaluate the competitive landscape and Mobiquity's unique selling propositions within the ad-tech industry.
- Consider the long-term growth prospects of the digital advertising and data intelligence markets.
- Operates a defined business in advertising technology and data intelligence, with a specific product (ATOS platform).
- Has a stated headquarters in Shoreham, US, indicating a physical presence.
- Incorporated in 1998 and underwent a name change in 2013, suggesting a history of operations.
- Has a named CEO, Dean L. Julia, responsible for managing the company's operations.
What Investors Ask About Mobiquity Technologies, Inc. (MOBQ) — Communication Services
What does Mobiquity Technologies, Inc. do?
Mobiquity Technologies, Inc. is a marketing and advertising technology and data intelligence company based in the United States. Its primary offering is an Advertising Technology Operating System (ATOS) that facilitates an automated marketplace for digital advertising. This platform enables advertisers to participate in online auctions to place targeted ads on connected TV, computer, and mobile devices. Beyond ad placement, Mobiquity also provides mobile advertising technology solutions focused on data collection and analysis, delivering actionable insights to marketers, researchers, and application publishers. The company's core function revolves around automating digital ad transactions and leveraging data to enhance audience engagement for its clients.
What are the main risks for MOBQ?
Investing in Mobiquity Technologies, Inc. carries several notable risks. Its classification on the 'OTC Other' tier, coupled with an 'Unknown' disclosure status, indicates a lack of comprehensive public financial information, which heightens investment uncertainty. The company's small market capitalization of $18.06M and a high Beta of 2.20 suggest significant stock price volatility and potential liquidity challenges, making it difficult to buy or sell shares at desired prices. Furthermore, Mobiquity operates in the highly competitive and rapidly evolving ad-tech industry, facing constant pressure from larger, better-resourced competitors and the need for continuous technological innovation. Regulatory changes in data privacy also pose an ongoing threat to its data collection and targeting capabilities.
How does Mobiquity Technologies, Inc. position itself within the advertising technology market?
Mobiquity Technologies positions itself as a specialized provider of an Advertising Technology Operating System (ATOS) and data intelligence solutions within the broader ad-tech market. Instead of offering a full suite of marketing services, the company focuses on the foundational infrastructure for programmatic advertising – creating an automated marketplace for digital ad auctions. Its emphasis on targeting users across connected TV, computer, and mobile devices, combined with its capabilities in data collection and analysis, allows it to cater to advertisers seeking precise audience engagement and data-driven campaign optimization. This niche focus aims to differentiate it within a competitive landscape by providing core technological tools for efficient digital ad delivery and actionable insights.
What are the key financial metrics investors watch for MOBQ?
For Mobiquity Technologies, Inc., given its small market capitalization and OTC listing, investors typically focus on metrics that indicate operational health and potential for growth, rather than traditional profitability ratios that might be less stable. Key metrics include revenue growth, which would signal increasing adoption of its ATOS platform and data solutions. Gross margin trends are important to understand the profitability of its core services. Due to its lean employee count, efficiency metrics like revenue per employee could be insightful. Given its high beta, monitoring trading volume and bid-ask spread is crucial for assessing liquidity and potential volatility. Cash flow from operations would also be a critical indicator of its ability to fund ongoing development and operations without external financing.
What are the key factors to evaluate for MOBQ?
Mobiquity Technologies, Inc. (MOBQ) holds an AI score of 63/100 (moderate). Not financial advice.
How frequently does MOBQ data refresh on this page?
MOBQ prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven MOBQ's recent stock price performance?
Mobiquity Technologies, Inc. (MOBQ) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Proprietary Advertising Technology Operating System (ATOS) for automated ad transactions. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider MOBQ overvalued or undervalued right now?
Valuing Mobiquity Technologies, Inc. (MOBQ) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited financial and operational details beyond the business description were provided, requiring careful inference for sections like SWOT, growth opportunities, and CEO track record.
- The 'Unknown' disclosure status for OTC analysis limits the depth of assessment for financial transparency.
- No specific competitor tickers or names were provided, leading to the use of 'Unknown' as per instructions.