Rent-A-Center, Inc. (RCII) Stock Analysis

Why this analysis is different

• A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
• An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
• Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.

Rent-A-Center, Inc. (RCII) Industrial Operations Profile

Rent-A-Center, Inc. (RCII) provides lease-to-own services for durable goods, operating through Rent-A-Center Business, Acima, Mexico, and Franchising segments. With a wide range of products from furniture to electronics, RCII serves customers in the United States, Mexico, and Puerto Rico, offering flexible payment solutions.

What Is the Investment Thesis for RCII?

Rent-A-Center presents a compelling investment case based on its established market position and diverse revenue streams. The company's high dividend yield of 8.31% offers substantial income potential for investors. RCII's beta of 1.83 indicates higher volatility compared to the market. Key growth catalysts include the expansion of the Acima platform and strategic franchising initiatives. However, investors should monitor the company's profit margin of 1.8% and the potential impact of economic downturns on consumer spending, which could affect lease-to-own demand. The company's P/E ratio of 13.4 suggests a reasonable valuation relative to its earnings.

Based on FMP financials and quantitative analysis

RCII Key Highlights

• Market capitalization of $1.47B, reflecting its significant presence in the rental and leasing services sector.
• P/E ratio of 13.4, indicating a potentially undervalued stock compared to its earnings.
• Gross margin of 41.3%, showcasing the company's ability to maintain profitability in its core operations.
• Dividend yield of 8.31%, offering a substantial income stream for investors.
• Beta of 1.83, suggesting higher volatility compared to the market, which may appeal to risk-tolerant investors.

Who Are RCII's Competitors?

RCII is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are RCII's Key Strengths?

• Established brand in the lease-to-own industry.
• Diverse product range catering to various customer needs.
• Multi-channel distribution network including stores and e-commerce.
• Franchising model enabling capital-efficient expansion.

What Are RCII's Weaknesses?

• Relatively low profit margin of 1.8%.
• Dependence on economic conditions and consumer spending.
• Potential for regulatory scrutiny of lease-to-own practices.
• High beta indicating greater volatility than the market.

What Could Drive RCII Stock Higher?

• Expansion of the Acima platform to increase market reach and revenue.
• Strategic franchising initiatives to grow store count and brand presence.
• Enhancement of the e-commerce platform to drive online sales and customer engagement.
• Development of new product and service offerings to attract new customers and increase sales.

What Are the Key Risks for RCII?

• Economic downturns impacting consumer spending and demand for lease-to-own services.
• Increased competition from alternative financing solutions and traditional retailers.
• Changes in regulations affecting the lease-to-own industry and compliance requirements.
• Supply chain disruptions and increased costs impacting product availability and profitability.

What Are the Growth Opportunities for RCII?

• Growth opportunity 1: Expansion of the Acima platform represents a significant growth opportunity for Rent-A-Center. Acima provides lease-to-own solutions through kiosks within retailer locations, targeting consumers who may not qualify for traditional financing. By increasing the number of Acima kiosks and expanding partnerships with retailers, Rent-A-Center can tap into a broader customer base and drive revenue growth. The market for alternative financing solutions is substantial, with increasing demand from consumers seeking flexible payment options. This expansion aligns with the trend of retailers offering in-store financing solutions to boost sales.
• Growth opportunity 2: Strategic franchising initiatives offer a capital-efficient way for Rent-A-Center to expand its footprint. By franchising its Rent-A-Centre, ColorTyme, and RimTyme brands, the company can leverage the resources and expertise of franchisees to open new stores and penetrate new markets. Franchising also provides a recurring revenue stream through royalty payments. As of December 31, 2021, Rent-A-Center franchised 466 lease-to-own stores in 32 states, indicating the potential for further expansion through this model. This strategy allows the company to grow without significant capital investment.
• Growth opportunity 3: Enhancement of the e-commerce platform, Rentacenter.com, provides a crucial avenue for reaching a wider customer base and driving online sales. By investing in user experience, expanding product offerings, and implementing targeted marketing campaigns, Rent-A-Center can increase online traffic and conversion rates. The e-commerce market is experiencing rapid growth, with consumers increasingly preferring online shopping for convenience and accessibility. A robust e-commerce platform allows Rent-A-Center to compete effectively in the digital landscape and capture a larger share of the market.
• Growth opportunity 4: Expansion into the Mexican market represents a significant growth opportunity for Rent-A-Center. As of December 31, 2021, the company operated 123 stores in Mexico, indicating a solid foundation for further expansion. The Mexican market offers a large and underserved customer base seeking flexible payment options for durable goods. By increasing its store count, tailoring its product offerings to local preferences, and implementing effective marketing strategies, Rent-A-Center can capitalize on the growth potential in this market. The company's experience in the United States and Puerto Rico provides a valuable framework for success in Mexico.
• Growth opportunity 5: Development of new product and service offerings can drive revenue growth and enhance customer loyalty. By expanding its product range to include new categories, such as home improvement tools or outdoor equipment, Rent-A-Center can attract new customers and increase sales to existing customers. Additionally, the company can offer value-added services, such as extended warranties or installation services, to enhance the customer experience and generate additional revenue. Innovation in product and service offerings is essential for staying competitive and meeting evolving customer needs.

What Opportunities Does RCII Have?

• Expansion of the Acima platform and partnerships with retailers.
• Growth in the e-commerce channel through enhanced online presence.
• Penetration of new markets, particularly in Mexico.
• Development of new product and service offerings.

What Threats Does RCII Face?

• Economic downturns impacting consumer spending and demand.
• Increased competition from alternative financing solutions.
• Changes in regulations affecting the lease-to-own industry.
• Potential for supply chain disruptions and increased costs.

What Are RCII's Competitive Advantages?

• Established brand recognition in the lease-to-own market.
• Extensive network of company-owned and franchised stores.
• Proprietary technology platform for managing lease agreements and customer accounts.
• Strong relationships with suppliers of durable goods.

What Does RCII Do?

Founded in 1960 and headquartered in Plano, Texas, Rent-A-Center, Inc. has evolved into a leading lease-to-own retailer. The company operates through four segments: Rent-A-Center Business, Acima, Mexico, and Franchising. Its core business involves leasing household durable goods to customers, providing an accessible option for those who may not qualify for traditional financing. Rent-A-Center offers a diverse product range, including furniture, appliances, consumer electronics, computers, tablets, smartphones, tools, tires, handbags, and other accessories, all available under rental purchase agreements. Beyond leasing, the company also provides merchandise on an installment sales basis. Rent-A-Center extends its reach through kiosks within retailer locations, catering to consumers seeking lease-to-own transactions. The company operates retail installment sales stores under the Get It Now and Home Choice names, along with lease-to-own and franchised stores under the Rent-A-Centre, ColorTyme, and RimTyme brands. Rentacenter.com serves as its e-commerce platform. As of December 31, 2021, Rent-A-Center owned and operated approximately 1,846 stores in the United States and Puerto Rico, including 45 retail installment sales stores, 35 Acima staffed locations in North Carolina, and 123 stores in Mexico. Additionally, it franchised 466 lease-to-own stores across 32 states.

What Products and Services Does RCII Offer?

• Leases household durable goods to customers on a lease-to-own basis.
• Operates through Rent-A-Center Business, Acima, Mexico, and Franchising segments.
• Offers furniture, appliances, consumer electronics, and other accessories under rental purchase agreements.
• Provides merchandise on an installment sales basis.
• Facilitates lease-to-own transactions through kiosks within retailer locations.
• Operates retail installment sales stores under the Get It Now and Home Choice names.
• Manages lease-to-own and franchised stores under the Rent-A-Centre, ColorTyme, and RimTyme names.
• Maintains rentacenter.com, an e-commerce platform.

How Does RCII Make Money?

• Generates revenue through lease payments on durable goods.
• Earns income from installment sales of merchandise.
• Collects franchise fees and royalties from franchised stores.
• Utilizes a multi-channel distribution network, including physical stores and e-commerce.

What Industry Does RCII Operate In?

Rent-A-Center operates within the rental and leasing services industry, which caters to consumers seeking flexible payment options for durable goods. The market is influenced by economic conditions, consumer confidence, and access to traditional financing. The industry is characterized by both national chains and smaller regional players. Rent-A-Center distinguishes itself through its established brand, diverse product range, and multi-channel distribution network, including physical stores and e-commerce platforms. The company's franchising model also provides a competitive advantage by expanding its reach with lower capital expenditure.

Who Are RCII's Key Customers?

• Consumers seeking flexible payment options for durable goods.
• Individuals who may not qualify for traditional financing.
• Customers in the United States, Mexico, and Puerto Rico.
• Retail partners hosting Acima kiosks.

ROE 12%Key Financial Metrics

Return on equity for Rent-A-Center, Inc. stands at 12.1%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 2.7%, showing how much profit it generates from its asset base. RCII trades at a trailing price-to-earnings ratio of 13.36, below the Industrials sector average of ~30x. Its free cash flow yield is 28.8%, a gauge of the cash the business throws off relative to its market value. A current ratio of 2.96 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 7.5%, the inverse of the P/E and a quick read on earnings relative to price.

Rent-A-Center, Inc. (RCII) Valuation Context

Valued at $1.47B, RCII is classified as a small-cap stock. Relative to its peer group, RCII's quantitative score of 50/100 is roughly in line with the peer average of 52/100.

Company Profile

Rent-A-Center, Inc. operates in the Rental & Leasing Services industry within the Industrials sector. It is headquartered in Plano, US. The company is led by CEO Mitchell E. Fadel. RCII has traded publicly since 1983.

F-Score 6/9Financial Health

Rent-A-Center, Inc.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 2.55 places it in the grey zone, a middle ground that warrants monitoring.

Net buyingInsider Activity

The most recent 12 insider filings for Rent-A-Center, Inc. break down as 0 sales and 12 purchases. On net that is roughly 32K shares acquired (about $30K) — insiders putting money in tends to read as conviction.

RCII Financials

RCII Latest News

RCII Analyst Consensus

RCII MoonshotScore

What Investors Ask About Rent-A-Center, Inc. (RCII) — Industrials

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources