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H&R Block, Inc. (HRB)

$36.52 +$0.63 (+1.76%) |BUY · 57 · B
MCap: $4.63B| P/E Ratio: 6.3| Vol: 1.23M| Target: $41.00 (+12.3%)
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

H&R Block, Inc. (HRB) trades at $36.52 with AI Score 49/100 (Grade C). H&R Block, Inc. provides assisted and do-it-yourself tax preparation services and products in the United States, Canada, and Australia. Market cap: $4.63B, Sector: Consumer cyclical.

Last analyzed: May 10, 2026
H&R Block, Inc. provides assisted and do-it-yourself tax preparation services and products in the United States, Canada, and Australia. The company operates through retail offices and online platforms, offering a range of financial products and services related to tax preparation and refunds.

HRB stock analysis for 2026: Analysts have set a consensus price target of $41.00 for H&R Block, Inc., suggesting 12.3% upside from the current price of $36.52. The AI MoonshotScore is 49/100, indicating a neutral outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Council Score · Weighted Average of 3 Disciplines
BUY 57/100 · B

HRB: 5/7 perspectives are bullish. Dominant signal: Ken Griffin bearish.

Legends Council · 5 Legends + Moon AI
Ray Dalio
Bullish
Ken Griffin
Bearish
Jim Simons
Bullish
Izzy Englander
Bullish
Seth Klarman
Bullish
Moon AI
Bullish
Council Score · 8 perspectives · See tabs for details →

H&R Block, Inc. (HRB) Consumer Business Overview

CEOCurtis A. Campbell
Employees4200
HeadquartersKansas City, MO, US
IPO Year1962

H&R Block, Inc. is a leading provider of assisted and DIY tax preparation services, operating primarily in the US, Canada, and Australia. With a network of retail offices and online platforms, the company offers tax-related financial products and small business solutions, distinguishing itself through brand recognition and a high dividend yield.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 10, 2026

What Is the Investment Thesis for HRB?

H&R Block presents a compelling investment case based on its established market position, consistent profitability, and attractive dividend yield of 4.42%. The company's strong brand recognition and extensive network of retail offices and online platforms provide a competitive advantage in the tax preparation market. With a P/E ratio of 15.96 and a profit margin of 19.8%, H&R Block demonstrates financial stability and efficient operations. Growth catalysts include the increasing complexity of tax laws, driving demand for assisted tax preparation services, and the expansion of its small business financial solutions. Potential risks include competition from other tax preparation services and changes in tax regulations. Investors should monitor the company's ability to adapt to evolving market conditions and maintain its market share.

Based on FMP financials and quantitative analysis

HRB Key Highlights

  • Market Cap of $3.99B reflects a substantial valuation in the personal products and services sector.
  • P/E Ratio of 15.96 indicates a reasonable valuation compared to earnings.
  • Profit Margin of 19.8% demonstrates strong profitability in a competitive industry.
  • Gross Margin of 50.5% showcases efficient cost management in service delivery.
  • Dividend Yield of 4.42% provides an attractive income stream for investors.

Who Are HRB's Competitors?

HRB is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
ALSN Allison Transmission Holdings, Inc. $117.35 +1.58% $9.73B 47
LNW Light & Wonder, Inc. $99.75 +0.25% $8.43B 52
IBP Installed Building Products, Inc. $207.09 -0.20% $5.58B 49
CHDN Churchill Downs Incorporated $86.94 -0.15% $6.06B 50
BYD Boyd Gaming Corporation $87.46 +1.05% $6.50B 48
MNNGF Baijin Life Science Holdings Limited $0.07 +0.00% $58.00M 63
ROVR Rover Group, Inc. $10.99 +0.05% $2.00B 62
CVSA Covista Inc. $128.40 -2.65% $4.37B 58

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are HRB's Key Strengths?

  • Strong brand recognition and reputation.
  • Extensive network of retail offices and online platforms.
  • Loyal customer base.
  • Expertise in tax laws and regulations.

What Are HRB's Weaknesses?

  • Seasonal demand, with revenue concentrated during tax season.
  • Dependence on the complexity of tax laws, which can be subject to change.
  • Competition from other tax preparation services and DIY software providers.
  • Potential for errors in tax preparation, leading to penalties and customer dissatisfaction.

What Could Drive HRB Stock Higher?

  • Continued investment in digital platforms to enhance user experience and attract a younger demographic.
  • Expansion of small business financial solutions to capitalize on the growing demand from entrepreneurs.
  • Strategic partnerships with financial institutions and retailers to expand reach and attract new clients.
  • Leveraging data analytics to personalize tax preparation services and provide tailored financial advice.
  • Focus on customer retention through improved service quality and proactive communication.

What Are the Key Risks for HRB?

  • Changes in tax laws and regulations could impact the demand for tax preparation services.
  • Increased competition from other tax preparation services and DIY software providers.
  • Economic downturns could reduce demand for tax preparation services.
  • Cybersecurity threats and data breaches could compromise customer information.
  • Dependence on seasonal demand, with revenue concentrated during tax season.

What Are the Growth Opportunities for HRB?

  • Expansion of Small Business Solutions: H&R Block can capitalize on the growing demand for financial solutions among small business owners. By expanding its suite of services, including bookkeeping, payroll, and financial planning, H&R Block can attract new clients and increase revenue. The small business market represents a significant growth opportunity, with millions of small businesses operating in the United States, Canada, and Australia. Timeline: Ongoing.
  • Enhanced Digital Offerings: Investing in and enhancing its digital platforms and mobile applications can attract a younger demographic and increase market share. By offering user-friendly interfaces, personalized advice, and seamless integration with other financial tools, H&R Block can improve customer satisfaction and loyalty. The online tax preparation market is experiencing rapid growth, driven by convenience and accessibility. Timeline: Ongoing.
  • Strategic Partnerships: Forming strategic alliances with financial institutions, retailers, and other businesses can expand H&R Block's reach and attract new clients. By offering tax preparation services as a value-added benefit to customers of partner organizations, H&R Block can increase brand awareness and generate new revenue streams. The partnership approach can provide access to a broader customer base and enhance customer loyalty. Timeline: Ongoing.
  • Geographic Expansion: Expanding its presence in underserved markets and international regions can drive growth and diversify revenue streams. By targeting areas with a growing population and a need for tax preparation services, H&R Block can increase its market share and establish a global presence. International expansion requires careful consideration of local tax laws and regulations. Timeline: Ongoing.
  • Data Analytics and Personalization: Leveraging data analytics to personalize tax preparation services and provide tailored financial advice can enhance customer satisfaction and retention. By analyzing customer data, H&R Block can identify individual needs and preferences, offering customized solutions and proactive recommendations. Personalization can improve customer engagement and drive repeat business. Timeline: Ongoing.

What Opportunities Does HRB Have?

  • Expansion of small business solutions.
  • Enhanced digital offerings and mobile applications.
  • Strategic partnerships with financial institutions and retailers.
  • Geographic expansion into underserved markets.

What Threats Does HRB Face?

  • Changes in tax laws and regulations.
  • Increased competition from other tax preparation services and DIY software providers.
  • Economic downturns, which can reduce demand for tax preparation services.
  • Cybersecurity threats and data breaches, which can compromise customer information.

What Are HRB's Competitive Advantages?

  • Brand Recognition: H&R Block has a well-established brand and a reputation for providing reliable tax preparation services.
  • Extensive Network: The company operates a large network of retail offices and online platforms, providing convenient access to customers.
  • Customer Loyalty: H&R Block has a loyal customer base, built on trust and satisfaction with its services.
  • Regulatory Expertise: The company has deep expertise in tax laws and regulations, providing accurate and compliant tax preparation services.

What Does HRB Do?

Founded in 1955 in Kansas City, Missouri, by brothers Henry and Richard Bloch, H&R Block, Inc. has grown to become a prominent provider of tax preparation services. Initially offering accounting and bookkeeping services, the company shifted its focus to tax preparation, recognizing the growing need for assistance with increasingly complex tax laws. The company operates through a network of company-owned and franchise retail offices, as well as online platforms, serving millions of clients annually. H&R Block offers assisted income tax return preparation, where clients work with tax professionals, and do-it-yourself (DIY) tax return preparation services through its software products. Beyond tax preparation, H&R Block provides various financial products, including Refund Transfers, the H&R Block Emerald Prepaid Mastercard, Peace of Mind extended service plans, H&R Block Emerald Advance lines of credit, Tax Identity Shield, refund advance loans, H&R Block Instant Refund, and H&R Block Pay With Refund services. The company also offers small business financial solutions, catering to the needs of entrepreneurs and small business owners. With a strong brand presence and a focus on customer service, H&R Block has established itself as a trusted partner for individuals and businesses navigating the complexities of tax season.

What Products and Services Does HRB Offer?

  • Provides assisted income tax return preparation services through retail offices and franchisees.
  • Offers do-it-yourself (DIY) tax return preparation software and online services.
  • Facilitates Refund Transfers and the H&R Block Emerald Prepaid Mastercard for receiving tax refunds.
  • Provides Peace of Mind extended service plans for audit assistance.
  • Offers H&R Block Emerald Advance lines of credit.
  • Provides Tax Identity Shield services to protect and restore tax identity.
  • Offers refund advance loans and H&R Block Instant Refund services.
  • Provides small business financial solutions through offices and online.

How Does HRB Make Money?

  • Generates revenue through fees for assisted tax preparation services.
  • Earns revenue from the sale of DIY tax preparation software and online subscriptions.
  • Receives fees from financial products and services, such as Refund Transfers and prepaid cards.
  • Franchise fees and royalties from franchised retail locations.

What Industry Does HRB Operate In?

H&R Block operates in the personal products and services industry, specifically within the tax preparation services segment. The industry is characterized by seasonal demand, driven by annual tax filing deadlines. Key trends include the increasing adoption of online tax preparation software and the growing complexity of tax laws, which drives demand for professional tax assistance. The competitive landscape includes other tax preparation companies, such as independent accountants and smaller tax preparation firms, as well as DIY tax software providers. H&R Block's extensive network of retail offices and brand recognition provide a competitive advantage in this fragmented market.

Who Are HRB's Key Customers?

  • Individual taxpayers seeking assistance with income tax return preparation.
  • Small business owners requiring financial solutions and tax advice.
  • Customers seeking financial products and services related to tax refunds.
  • Individuals looking for tax identity protection services.
AI Confidence: 73% Updated: May 10, 2026

HRB Financials

Fundamental Snapshot

Revenue Growth (FY)
+4.2%
Net Income Growth (FY)
+1.8%
EPS Growth (FY)
+8.1%
Free Cash Flow Growth (FY)
-8.9%
P/E (TTM)
6.4
Current Ratio
1.0

Based on FMP financials and quantitative analysis · FY 2025

HRB Latest News

HRB Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for HRB.

Price Targets

Consensus target: $41.00

HRB MoonshotScore

49/100

What does this score mean?

The MoonshotScore rates HRB's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Latest H&R Block, Inc. Analysis

Leadership: Curtis A. Campbell

CEO

Curtis A. Campbell is the CEO of H&R Block, Inc. His career spans various leadership roles within the financial services and technology sectors. Prior to joining H&R Block, Campbell held executive positions at multiple firms, focusing on strategic growth, operational efficiency, and customer experience. He brings a wealth of experience in driving innovation and transforming businesses to meet evolving market demands. Campbell's background includes a strong emphasis on leveraging technology to enhance service delivery and improve customer outcomes. His leadership is focused on positioning H&R Block for long-term success in a dynamic industry landscape.

Track Record: Under Curtis A. Campbell's leadership, H&R Block has focused on expanding its digital offerings and enhancing its customer experience. Key initiatives include investments in online tax preparation platforms and the development of new financial products and services. Campbell has also emphasized the importance of data analytics in personalizing customer interactions and improving operational efficiency. His strategic decisions have aimed to strengthen H&R Block's competitive position and drive sustainable growth.

Common Questions About HRB (Consumer Cyclical)

What does H&R Block, Inc. do?

H&R Block, Inc. is a leading provider of assisted and do-it-yourself tax preparation services and products. The company operates primarily in the United States, Canada, and Australia, offering services through a network of retail offices and online platforms. H&R Block provides assisted tax preparation, where clients work with tax professionals, and DIY tax preparation through its software products. Additionally, the company offers various financial products and services related to tax refunds, such as Refund Transfers and prepaid cards, as well as small business financial solutions.

What do analysts say about HRB stock?

Analysts' views on H&R Block (HRB) stock typically focus on the company's consistent profitability, dividend yield, and market position in the tax preparation industry. Valuation metrics such as the P/E ratio and profit margin are often considered. Growth considerations include the company's ability to adapt to changing tax laws, expand its digital offerings, and attract new customers. Analyst consensus generally reflects a neutral to positive outlook, based on H&R Block's financial stability and growth potential. However, investors should conduct their own research and consider their individual investment objectives.

What are the main risks for HRB?

The main risks for H&R Block (HRB) include changes in tax laws and regulations, which could impact the demand for tax preparation services. Increased competition from other tax preparation services and DIY software providers also poses a risk. Economic downturns could reduce demand for tax preparation services, as individuals may be less willing to pay for assistance. Cybersecurity threats and data breaches could compromise customer information, leading to reputational damage and financial losses. The company's dependence on seasonal demand, with revenue concentrated during tax season, also presents a risk.

What are the key factors to evaluate for HRB?

H&R Block, Inc. (HRB) holds an AI score of 49/100 (low). P/E: 6.3x vs the S&P 500's ~20-25x. Analysts target $41.00 (+12%). Not financial advice.

How frequently does HRB data refresh on this page?

HRB prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven HRB's recent stock price performance?

H&R Block, Inc. (HRB) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and reputation. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider HRB overvalued or undervalued right now?

H&R Block, Inc. (HRB) trades at 6.3x earnings. Analysts target $41.00 (+12%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying HRB?

Before investing in H&R Block, Inc. (HRB), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may be subject to change.
  • Financial metrics are as of the latest available reporting period.
Data Sources

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