Joey New York, Inc. (JOEY)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Joey New York, Inc. (JOEY) trades at $0.00 with AI Score 70/100 (Grade A). Joey New York, Inc. manufactures and markets natural skincare and beauty products internationally. Market cap: $37,658, Sector: Consumer defensive.
Last analyzed: Mar 16, 2026Analyst Coverage for JOEY: JOEY does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates JOEY against Consumer Defensive peers across nine fundamental dimensions and assigns a relatively strong fundamental profile based on the underlying data.
JOEY: 2/6 perspectives are bullish. Dominant signal: Ray Dalio bullish.
Joey New York, Inc. (JOEY) Consumer Business Overview
Joey New York, Inc. operates in the competitive household and personal products sector, focusing on natural skincare and beauty products. The company distributes its products through retailers, salons, spas, and online platforms, while also providing aesthetic beauty bar services through The LABB division, differentiating itself through a combined product and service offering.
What Is the Investment Thesis for JOEY?
Joey New York, Inc. presents a unique investment proposition within the consumer defensive sector, specifically in the niche market of natural skincare and beauty products. The company's dual approach, encompassing both product sales and aesthetic services through The LABB, offers diversification. However, with a negative P/E ratio of -0.01 and a significant negative profit margin of -178.8%, the company's financial performance raises concerns. Key growth catalysts include expanding its online presence and increasing its retail partnerships. Potential risks involve intense competition, fluctuating consumer preferences, and the challenges of scaling its aesthetic service offerings. Investors should closely monitor the company's ability to improve profitability and manage its operational costs.
Based on FMP financials and quantitative analysis
JOEY Key Highlights
- Gross Margin of 64.5% indicates strong pricing power and efficient cost management in product manufacturing.
- Negative Profit Margin of -178.8% highlights significant operational inefficiencies or high operating costs that need to be addressed.
- Beta of -2.86 suggests the stock is significantly less volatile than the market, potentially offering stability during market downturns, but also limiting upside potential.
- The company operates through two divisions: The LABB, Aesthetic Beauty Bar, and Joey New York Cosmetics, providing diversification in revenue streams.
- The company distributes its products through retailers, professional salons, spas, and beauty websites, indicating a multi-channel distribution strategy.
Who Are JOEY's Competitors?
JOEY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| FACYF Fancl Corporation | $17.45 | +0.00% | $2.37B | 63 |
| SGI Somnigroup International Inc | $72.67 | +0.48% | $15.28B | 62 |
| ELF e.l.f. Beauty, Inc. | $60.68 | +4.40% | $3.61B | 59 |
| MIOFF Milbon Co., Ltd. | $52.60 | +0.00% | $1.71B | 58 |
| NBBTF Natural Beauty Bio-Technology Limited | $0.06 | +0.00% | $122.13M | 57 |
| CL Colgate-Palmolive Company | $89.07 | -0.36% | $71.27B | 57 |
| LIOPF Lion Corporation | $11.51 | +0.00% | $3.18B | 54 |
| IPAR Inter Parfums, Inc. | $102.22 | +2.07% | $3.27B | 54 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are JOEY's Key Strengths?
- Established brand in the natural skincare market.
- Multi-channel distribution network.
- Dual business model with product sales and aesthetic services.
- High gross margin of 64.5%.
What Are JOEY's Weaknesses?
- Negative profit margin of -178.8%.
- Limited financial resources.
- Small number of employees (3).
- Operates in a highly competitive market.
What Could Drive JOEY Stock Higher?
- Expansion of product line with new natural skincare formulations.
- Increasing online sales through enhanced e-commerce platform.
- Strategic partnerships with key retailers to expand distribution network.
What Are the Key Risks for JOEY?
- Intense competition from established beauty brands.
- Fluctuations in raw material costs affecting profit margins.
- Negative profit margin impacting financial stability.
- Changes in consumer preferences and trends.
- Limited liquidity due to OTC market listing.
What Are the Growth Opportunities for JOEY?
- Expansion of E-commerce Presence: Capitalizing on the growing trend of online shopping, Joey New York, Inc. can significantly expand its e-commerce presence. Investing in a user-friendly website, targeted digital marketing campaigns, and strategic partnerships with online retailers can drive online sales. The global e-commerce market is projected to reach trillions of dollars by 2028, providing a substantial opportunity for growth. Timeline: Ongoing.
- Strategic Retail Partnerships: Strengthening partnerships with major retailers and expanding into new retail channels can increase product visibility and accessibility. Negotiating favorable shelf space and participating in promotional activities can drive sales volume. The retail beauty market is highly competitive, but strategic partnerships can provide a significant advantage. Timeline: Ongoing.
- Product Innovation and Development: Investing in research and development to create new and innovative skincare and beauty products can attract new customers and retain existing ones. Focusing on natural and sustainable ingredients can appeal to environmentally conscious consumers. The market for natural and organic beauty products is growing rapidly, presenting a significant opportunity. Timeline: Ongoing.
- Geographic Expansion: Expanding into new geographic markets, particularly in Asia and Europe, can drive revenue growth. Conducting market research to identify high-potential markets and adapting products to local preferences can increase success. The global beauty market is diverse, with varying consumer preferences and trends. Timeline: 2-3 years.
- Enhancement of Aesthetic Services: Expanding the range of aesthetic services offered through The LABB and opening new locations can attract new customers and increase revenue. Investing in skilled professionals and advanced technologies can enhance the quality of services. The market for aesthetic services is growing, driven by increasing demand for non-invasive cosmetic procedures. Timeline: Ongoing.
What Opportunities Does JOEY Have?
- Expansion of e-commerce presence.
- Strategic retail partnerships.
- Product innovation and development.
- Geographic expansion into new markets.
What Threats Does JOEY Face?
- Intense competition from established players.
- Fluctuating consumer preferences.
- Economic downturn affecting consumer spending.
- Changes in regulations related to skincare products and aesthetic services.
What Are JOEY's Competitive Advantages?
- Brand recognition in the natural skincare market.
- Established distribution network through multiple channels.
- Dual business model combining product sales and aesthetic services.
What Does JOEY Do?
Founded in 1993 and headquartered in Sunny Isles Beach, Florida, Joey New York, Inc. operates through its subsidiary, RAR Beauty, LLC, manufacturing and marketing natural skincare and beauty products both in the United States and internationally. The company has two primary divisions: The LABB, Aesthetic Beauty Bar, and Joey New York Cosmetics. The LABB provides aesthetic services, specializing in injectable treatments like Botox and fillers to reduce wrinkles. Joey New York Cosmetics focuses on the development and distribution of its branded skincare and beauty products. These products are available through a variety of channels, including retailers, professional salons, spas, and beauty-focused websites. The company aims to cater to consumers seeking natural and effective beauty solutions, combining product sales with service offerings to enhance its market presence. The company's strategy involves leveraging multiple distribution channels to maximize reach and accessibility to its target demographic.
What Products and Services Does JOEY Offer?
- Manufactures natural skincare and beauty products.
- Markets products in the United States and internationally.
- Operates The LABB, Aesthetic Beauty Bar, providing injectable services.
- Offers Botox and filler injections to eliminate wrinkles.
- Sells products under the Joey New York brand.
- Distributes products through retailers, salons, spas, and beauty websites.
How Does JOEY Make Money?
- Manufacturing and selling natural skincare and beauty products.
- Providing aesthetic services through The LABB, Aesthetic Beauty Bar.
- Distributing products through multiple channels, including retail, salons, spas, and online.
What Industry Does JOEY Operate In?
Joey New York, Inc. operates within the competitive household and personal products industry, which is characterized by evolving consumer preferences and a strong emphasis on natural and organic ingredients. The global skincare market is projected to reach billions of dollars in the coming years, driven by increasing consumer awareness and demand for anti-aging and skin health products. The company faces competition from established players like BBDA, BRSHF, EVRN, FITSF and GRAM, as well as smaller niche brands. Success in this market requires continuous innovation, effective marketing, and a strong distribution network.
Who Are JOEY's Key Customers?
- Consumers seeking natural skincare and beauty products.
- Individuals looking for aesthetic services, such as Botox and fillers.
- Retailers, salons, and spas that carry Joey New York products.
JOEY Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests management believes the stock is undervalued, signaling confidence in future prospects.
- Community sentiment indicates growing optimism about Joey New York's new product line, with many users praising its innovative features.
- The company's recent marketing campaigns have significantly increased brand visibility, potentially attracting a broader customer base.
- Joey New York's expansion into new geographic markets shows strategic growth, positioning them to capture new revenue streams.
Bear Case
- Increased short selling activity suggests some investors anticipate a price decline, possibly due to concerns over competition.
- Negative sentiment in the community highlights concerns about Joey New York's supply chain vulnerabilities, potentially impacting production.
- Recent regulatory changes in the industry could negatively affect Joey New York's operational costs and compliance requirements.
- Mixed market perception regarding Joey New York's long-term growth strategy raises doubts about its ability to sustain its current momentum.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
JOEY Latest News
No recent news available for JOEY.
JOEY Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for JOEY.
Price Targets
Wall Street price target analysis for JOEY.
JOEY MoonshotScore
What does this score mean?
The MoonshotScore rates JOEY's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Richard Roer
Managing Director
Richard Roer is the Managing Director of Joey New York, Inc., overseeing the company's operations and strategic direction. Information regarding his detailed career history, educational background, and previous roles is not available. As the head of the company, he is responsible for managing the company's three employees and guiding its growth in the competitive skincare and beauty market.
Track Record: Due to limited information, Richard Roer's specific achievements, strategic decisions, and company milestones under his leadership are unknown. Assessing his track record requires further data on the company's performance and strategic initiatives during his tenure.
JOEY OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that Joey New York, Inc. may not meet the minimum financial standards or reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited information available to investors, and trading activity can be sporadic. Investing in companies on the OTC Other tier carries significant risks due to the lack of regulatory oversight and transparency compared to exchanges like the NYSE or NASDAQ. These companies often do not file with the SEC.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure and transparency.
- Low trading volume and liquidity.
- Potential for price manipulation.
- Higher risk of fraud or mismanagement.
- Lack of regulatory oversight.
- Verify the company's legal status and registration.
- Obtain and review any available financial statements.
- Assess the company's management team and their experience.
- Research the company's products and services.
- Evaluate the competitive landscape and the company's market position.
- Understand the risks associated with investing in OTC stocks.
- Consult with a financial advisor.
- Years in operation (founded in 1993).
- Presence of a physical headquarters.
- Existence of a subsidiary (RAR Beauty, LLC).
- Distribution through established retailers, salons, and spas.
- Operation of The LABB, Aesthetic Beauty Bar.
What Investors Ask About Joey New York, Inc. (JOEY) — Consumer Defensive
What does Joey New York, Inc. do?
Joey New York, Inc. manufactures and markets natural skincare and beauty products through its subsidiary, RAR Beauty, LLC. The company operates through two divisions: Joey New York Cosmetics, which focuses on product development and distribution, and The LABB, Aesthetic Beauty Bar, which provides injectable aesthetic services like Botox and fillers. The company's products are available through retailers, professional salons, spas, and beauty websites, targeting consumers seeking natural beauty solutions.
What do analysts say about JOEY stock?
As of 2026-03-16, there is no available analyst coverage or consensus on Joey New York, Inc. due to its OTC listing and limited financial disclosure. Key valuation metrics such as price targets and ratings are not available. Investors should conduct their own independent research and due diligence before considering an investment in JOEY, focusing on its financial performance, growth potential, and risk factors.
What are the main risks for JOEY?
The main risks for Joey New York, Inc. include intense competition in the beauty industry, fluctuating consumer preferences, and the company's negative profit margin. As an OTC-listed company, JOEY faces limited liquidity and higher regulatory scrutiny. Operational risks include managing supply chain costs and maintaining product quality. Investors should carefully consider these risks before investing.
What are the key factors to evaluate for JOEY?
Joey New York, Inc. (JOEY) holds an AI score of 70/100 (high). Not financial advice.
How frequently does JOEY data refresh on this page?
JOEY prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven JOEY's recent stock price performance?
Joey New York, Inc. (JOEY) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established brand in the natural skincare market. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider JOEY overvalued or undervalued right now?
Valuing Joey New York, Inc. (JOEY) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying JOEY?
Before investing in Joey New York, Inc. (JOEY), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited financial information available for Joey New York, Inc.
- OTC market carries higher risks than major exchanges.
- AI analysis pending for further insights.