Regis Corporation (RGS)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Regis Corporation (RGS) trades at $27.43 with AI Score 52/100 (Grade B). Regis Corporation is a leading owner and operator of hairstyling and hair care salons across North America and the UK, with a strong franchise model. Market cap: $68.55M, Sector: Consumer cyclical.
Price live · AI analysis from May 10, 2026Analyst Coverage for RGS: RGS does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates RGS against Consumer Cyclical peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
RGS: 4/7 perspectives are bullish. Dominant signal: Ken Griffin bearish.
How is this calculated? →Regis Corporation (RGS) Consumer Business Overview
Regis Corporation operates a vast network of salons, offering a variety of hair care services and products, primarily through a franchise model, positioning itself as a key player in the personal services industry with a strong brand presence.
What Is the Investment Thesis for RGS?
Regis Corporation presents a unique investment thesis driven by its robust franchise model and strong market presence in the hair care sector. With a market capitalization of $68.55M and a profit margin of 48.0%, the company showcases impressive financial metrics that highlight operational efficiency. The ongoing expansion of its franchise network, alongside the introduction of mobile applications and cosmetology schools, positions Regis to capture a larger share of the growing beauty services market. The personal care services industry is projected to grow significantly, driven by increasing consumer spending on beauty and grooming. However, potential risks include economic downturns that may affect discretionary spending and competition within the sector. Overall, Regis Corporation's strategic initiatives and strong brand portfolio provide a solid foundation for future growth.
Based on FMP financials and quantitative analysis
RGS Key Highlights
- Market Cap of $68.55M reflects Regis Corporation's position as a small-cap player in the personal care industry.
- Profit margin of 48.0% indicates high operational efficiency and strong profitability compared to industry peers.
- Gross margin of 47.6% demonstrates effective cost management in service delivery and product sales.
- The company operates 5,576 salons, with a majority being franchised, showcasing a scalable business model.
- Beta of 1.40 suggests higher volatility compared to the market, indicating potential risk factors for investors.
Who Are RGS's Competitors?
RGS is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| ULTA Ulta Beauty, Inc. | $452.70 | +0.05% | $19.46B | 83 |
| CURLF Curaleaf Holdings, Inc. | $9.30 | -2.11% | $2.46B | 53 |
| HBI Hanesbrands Inc. | $6.47 | +0.00% | $2.29B | 43 |
| ROVR Rover Group, Inc. | $10.99 | +0.05% | $2.00B | 62 |
| CVSA Covista Inc. | $135.59 | +4.65% | $4.61B | 58 |
| CVSGF CVS Group plc | $15.65 | -5.44% | $1.08B | 52 |
| MCW Mister Car Wash, Inc. | $7.10 | +0.00% | $2.34B | 51 |
| MED Medifast, Inc. | $10.89 | -1.36% | $121.09M | 51 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are RGS's Key Strengths?
- Strong franchise model enabling rapid expansion.
- High profit margins indicative of operational efficiency.
- Diverse brand portfolio catering to various customer segments.
- Established presence in multiple geographic markets.
What Are RGS's Weaknesses?
- Dependence on franchisees for a significant portion of revenue.
- Limited control over customer experience in franchised locations.
- No dividend payouts may deter income-focused investors.
- Vulnerability to economic downturns affecting discretionary spending.
What Could Drive RGS Stock Higher?
- Launch of new mobile application features aimed at enhancing customer engagement.
- Expansion of franchise salons in untapped markets across North America.
- Introduction of exclusive beauty product lines in salons to increase revenue per customer.
- Investment in accredited cosmetology schools to ensure a skilled workforce.
- Strategic partnerships with e-commerce platforms to boost online sales.
What Are the Key Risks for RGS?
- Financial-distress signal — its Altman Z-Score of 0.87 sits in the distress zone (elevated bankruptcy risk).
- Economic downturns that may reduce consumer spending on beauty services.
- Intense competition from other personal care service providers.
- Regulatory changes affecting the beauty and personal care industry.
- Dependence on franchisees for revenue generation may limit control over brand experience.
What Are the Growth Opportunities for RGS?
- Growth opportunity 1: Regis Corporation is poised to expand its franchise operations, targeting new markets in North America and internationally. The global beauty services market is projected to reach $132 billion by 2026, providing Regis with a significant opportunity to increase its salon footprint and revenue streams through franchising. The company's established brand recognition and operational expertise will facilitate this expansion, enabling it to capture a larger market share.
- Growth opportunity 2: The introduction of mobile applications for booking and customer engagement presents a substantial growth driver for Regis. As consumer preferences shift towards digital solutions, enhancing the customer experience through technology can lead to increased customer retention and higher service utilization. The mobile app market in the beauty industry is expected to grow significantly, allowing Regis to capitalize on this trend and improve service delivery.
- Growth opportunity 3: Regis Corporation's investment in accredited cosmetology schools can drive growth by creating a pipeline of skilled professionals for its salons. With the beauty industry facing a shortage of trained cosmetologists, Regis can leverage its educational programs to attract talent and ensure quality service delivery. This initiative not only enhances brand reputation but also supports the long-term sustainability of its salon operations.
- Growth opportunity 4: Expanding product offerings within salons, including exclusive hair care lines and beauty products, can enhance revenue per customer. The global hair care market is projected to reach $102 billion by 2024, and Regis can capitalize on this growth by providing high-quality products that complement its services. By fostering brand loyalty through exclusive offerings, Regis can increase its average transaction value.
- Growth opportunity 5: Regis Corporation can explore partnerships with e-commerce platforms to expand its reach and sales channels. As online shopping continues to grow, integrating e-commerce capabilities for beauty products can attract a broader customer base and drive incremental revenue. This strategy aligns with consumer trends favoring convenience and accessibility in shopping.
What Opportunities Does RGS Have?
- Expansion into new geographic markets to increase salon footprint.
- Leveraging technology for enhanced customer engagement and service delivery.
- Investing in exclusive product lines to drive additional revenue.
- Partnerships with e-commerce platforms to boost product sales.
What Threats Does RGS Face?
- Intense competition in the personal care services industry.
- Economic fluctuations impacting consumer spending on beauty services.
- Changing consumer preferences towards at-home grooming solutions.
- Regulatory challenges in the beauty and personal care sector.
What Are RGS's Competitive Advantages?
- Strong brand recognition with established salon names in the market.
- Diverse service offerings that cater to various customer needs.
- Franchise model allows for rapid expansion with lower capital risk.
- Accredited cosmetology schools ensure a steady supply of trained professionals.
- Operational expertise in managing both company-owned and franchised locations.
What Does RGS Do?
Founded in 1922, Regis Corporation has evolved into a prominent player in the hair care and hairstyling industry, owning, operating, and franchising salons across the United States, Canada, Puerto Rico, and the United Kingdom. The company operates primarily through two segments: Franchise Salons and Company-Owned Salons. As of June 30, 2022, Regis managed a total of 5,576 salons, with 5,395 being franchised, 105 company-owned, and 76 under non-controlling ownership. The salons provide a comprehensive range of services including haircutting, styling, hair coloring, and additional beauty treatments, while also retailing hair care products. Regis Corporation operates under well-known brands such as SmartStyle, Supercuts, Cost Cutters, Roosters, First Choice Haircutters, and Magicuts. The company has also expanded its offerings by providing mobile applications and operating accredited cosmetology schools, enhancing its brand engagement and customer loyalty. With a workforce of approximately 1,945 employees, Regis Corporation is headquartered in Minneapolis, Minnesota, and continues to adapt to consumer trends and preferences in the beauty industry.
What Products and Services Does RGS Offer?
- Owns, operates, and franchises hairstyling and hair care salons.
- Provides a variety of hair care services including haircutting, styling, and coloring.
- Sells a range of beauty products in its salons.
- Operates mobile applications for customer engagement and service booking.
- Runs accredited cosmetology schools to train future professionals.
- Utilizes a franchise model to expand its salon network.
How Does RGS Make Money?
- Generates revenue through service fees from salon operations.
- Earns franchise fees and royalties from franchised salons.
- Sells beauty products directly to customers in salons.
- Provides training and education through cosmetology schools.
- Utilizes mobile applications to enhance customer experience and retention.
What Industry Does RGS Operate In?
The personal care services industry is experiencing robust growth, driven by increasing consumer demand for grooming and beauty services. The market is projected to expand as consumers prioritize personal appearance and wellness. Regis Corporation, with its diverse salon brands, is well-positioned to leverage this trend, competing against other established players in the sector. The franchise model allows for rapid scalability, enabling Regis to adapt quickly to market changes and consumer preferences. As the industry evolves, companies that innovate and enhance customer experiences are likely to outperform their competitors.
Who Are RGS's Key Customers?
- Individuals seeking hairstyling and hair care services.
- Franchisees looking to operate under established salon brands.
- Students enrolled in cosmetology programs.
- Consumers purchasing beauty products in salons.
- Clients utilizing mobile applications for booking services.
Company Profile
Regis Corporation operates in the Personal Products & Services industry within the Consumer Cyclical sector. It is headquartered in Minneapolis, US. The company is led by CEO Susan Lintonsmith. RGS has traded publicly since 1991.
F-Score 5/9Financial Health
Regis Corporation's Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 0.87 places it in the distress zone, a signal of elevated financial risk.
ROE 60%Key Financial Metrics
Return on equity for Regis Corporation stands at 59.9%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 20.2%, showing how much profit it generates from its asset base. RGS trades at a trailing price-to-earnings ratio of 0.64, below the Consumer Cyclical sector average of ~41x. Its free cash flow yield is 20.2%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.59 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 162.8%, the inverse of the P/E and a quick read on earnings relative to price.
RGS Valuation & Market Position
With a $68.55M market cap, Regis Corporation sits in the micro-cap segment of the market. Relative to its peer group, RGS's quantitative score of 52/100 is roughly in line with the peer average of 60/100.
FY2026 estForward Outlook
Wall Street analysts project Regis Corporation revenue of about $221.5M for fiscal 2026, with EPS near $1.59.
RGS Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in the company's future, indicating that leadership believes in a turnaround.
- Community sentiment has shifted positively, with many discussing potential growth strategies and operational improvements.
- Market perception is buoyed by increased interest in the beauty and personal care sector, positioning Regis favorably among competitors.
- Recent social media buzz highlights new service offerings and collaborations that could enhance brand visibility and attract customers.
Bear Case
- Concerns over ongoing operational challenges persist, with some community members questioning the effectiveness of recent management changes.
- Insider selling has raised red flags for some investors, suggesting potential lack of confidence among certain leadership members.
- Market sentiment is mixed, with a portion of the community expressing skepticism about the company's ability to adapt to changing consumer preferences.
- Recent discussions indicate worries about competitive pressures, particularly from emerging brands that are gaining traction in the market.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
RGS Latest News
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12 Consumer Discretionary Stocks Moving In Wednesday's Pre-Market Session
benzinga · Jun 3, 2026
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Earnings Scheduled For May 13, 2026
benzinga · May 13, 2026
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93 Biggest Movers From Yesterday
benzinga · Jun 14, 2022
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70 Stocks Moving In Monday's Mid-Day Session
benzinga · Jun 13, 2022
RGS Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for RGS.
Price Targets
Wall Street price target analysis for RGS.
RGS MoonshotScore
What does this score mean?
The MoonshotScore rates RGS's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Susan Lintonsmith
CEO
Susan Lintonsmith has extensive experience in the beauty and personal care industry. She holds a degree in Business Administration and has held various leadership positions in prominent companies before joining Regis Corporation. Her strategic vision and operational expertise have been instrumental in driving Regis's growth and innovation.
Track Record: Under her leadership, Regis Corporation has successfully expanded its salon network and improved operational efficiencies. Susan has spearheaded initiatives to enhance customer engagement through technology and has focused on developing the company’s franchise model.
Common Questions About RGS (Consumer Cyclical)
What does Regis Corporation do?
Regis Corporation operates a network of hairstyling and hair care salons across the U.S., Canada, Puerto Rico, and the UK. The company offers a range of services including haircutting, styling, and hair coloring, while also retailing beauty products. It operates primarily through franchised salons, enhancing its market presence.
What do analysts say about RGS stock?
Analysts generally view Regis Corporation as a player in the personal care services sector, highlighting its strong profit margins and franchise model. Key valuation metrics indicate potential for growth, particularly as the beauty services market expands. However, analysts also note risks related to economic sensitivity and competition.
What are the main risks for RGS?
Regis Corporation faces several risks, including economic downturns that could affect discretionary spending on beauty services. Intense competition in the personal care industry poses a threat to market share, while regulatory changes may impact operational practices. Additionally, reliance on franchisees can limit control over customer experience.
What are the key factors to evaluate for RGS?
Regis Corporation (RGS) holds an AI score of 52/100 (moderate). P/E: 0.6x vs the S&P 500's ~20-25x. Not financial advice.
How frequently does RGS data refresh on this page?
RGS prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven RGS's recent stock price performance?
Regis Corporation (RGS) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong franchise model enabling rapid expansion. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider RGS overvalued or undervalued right now?
Regis Corporation (RGS) trades at 0.6x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying RGS?
Before investing in Regis Corporation (RGS), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- All information is based on available data as of 2022 and may be subject to change.