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adidas AG (ADDDF) Stock Analysis

Educational signal · not a buy or sell recommendation · How to read this

$167.64 +$0.34 (+0.20%) |CouncilBullish Lean · 59 · B
MCap: $29.4B| P/E Ratio: 18.32| Vol: 1| 52-wk range: $145.65 – $225.00

P/E 18.32 means the share price is 18.32 times one year of earnings per share; the S&P 500 usually sits near 20-25. Market cap $29.4B is the value of all shares combined. Beta 1.20: the stock has moved about 20% more than the S&P 500.

Data from FMP · Methodology

For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gpt-4o-mini, generated Jun 14, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR

Quick Answer

adidas AG (ADDDF) trades at $167.64. adidas AG is a leading global designer and marketer of athletic and lifestyle products, primarily footwear and apparel. Market cap: $29.4B, Sector: Consumer cyclical.

Price as of Sep 11, 2026 · Last analyzed: Jun 14, 2026
adidas AG is a leading global designer and marketer of athletic and lifestyle products, primarily footwear and apparel. Founded in 1920, the company has established a strong brand presence and extensive distribution network across the world.

Analyst Coverage for ADDDF: ADDDF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates ADDDF against Consumer Cyclical peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.

Watch the ADDDF film Every key number, told as a short cinematic story — just press play. ~2 min

These figures come from statements filed 12 months ago — the most recent this company has published.

No score published: this stock trades under $10,000 on a typical day, so the price beside it is not one you could reliably act on.

Council Score · Weighted Average of 3 Disciplines
Bullish Lean 59/100 · B

ADDDF: 1/2 scored disciplines lean bullish. Dominant signal: Ken Griffin bullish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI

AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built

Dalio-style lens (simulated)Ray Dalio
Favorable read
Griffin-style lens (simulated)Ken Griffin
Favorable read
Simons-style lens (simulated)Jim Simons
Neutral read
Englander-style lens (simulated)Izzy Englander
Neutral read
Klarman-style lens (simulated)Seth Klarman
Neutral read
Moon AI lens (model)
Favorable read
Munger's Mindset · Balance Sheet & Valuation
Financial Health
Neutral
Margin of Safety
Fairly Valued
Council Score · Weighted Average of 3 Disciplines · See tabs for details →
The lenses are modelled on the published principles of the investors named. We are not affiliated with them, they have not endorsed this, and it is not their opinion of this stock.

adidas AG (ADDDF) Consumer Business Overview

CEOBjorn Gulden
Employees64,938
HeadquartersHerzogenaurach, DE
IPO Year2010

adidas AG (ADDDF) stands as a prominent player in the global sportswear market, recognized for its innovative athletic footwear, apparel, and accessories, supported by a robust distribution network and strong brand equity.

Data Provenance | Financial Data Quantitative Analysis Analysis: Jun 14, 2026

What Is the Investment Thesis for ADDDF?

AI-written as of Jun 14, 2026 — figures and tone reflect the data available then, not today's score.

With a market capitalization of $29.4B and a P/E ratio of 18.32, the company has demonstrated a profit margin of 5.5% and a gross margin of 51.4%, indicating robust operational efficiency. Growth catalysts include the expansion of e-commerce channels and increasing demand for sustainable products, which are expected to enhance revenue streams. Additionally, the company's ongoing investment in technology and product innovation positions it well to capture market share in the competitive apparel and footwear industry. However, potential risks such as intense competition and currency fluctuations may impact performance, necessitating careful monitoring of market dynamics and consumer preferences.

Based on FMP financials and quantitative analysis

ADDDF Key Highlights

AI-written as of Jun 14, 2026 — figures and tone reflect the data available then, not today's score.

Market Cap of $29.4B indicates significant market presence in the sportswear sector.

  • P/E ratio of 18.32 suggests valuation relative to earnings is competitive within the industry.
  • Profit margin of 5.5% reflects operational efficiency in managing costs and generating profit.
  • Gross margin of 51.4% exceeds industry averages, highlighting strong pricing power and brand loyalty.
  • Beta of 1.20 indicates higher volatility compared to the market, suggesting potential risk factors.

Who Are ADDDF's Competitors?

ADDDF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap MoonshotScore
TYIDF Toyota Industries Corporation $132.61 +3.60% $39.9B
QIHCF Haier Smart Home Co., Ltd. $2.42 +9.01% $39.1B
CUKPF Carnival Corporation & plc $25.00 0.00% $34.6B
BRDCY Bridgestone Corporation $12.33 +1.90% $32.2B
AMADF Amadeus IT Group, S.A. $63.41 +0.56% $27.2B
NKE NIKE, Inc. $36.62 -1.97% $54.2B 595-pillar
DECK Deckers Outdoor Corporation $79.88 -0.44% $10.9B 975-pillar
BIRK Birkenstock Holding plc $31.14 +1.47% $5.73B 755-pillar

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are ADDDF's Key Strengths?

Strong global brand recognition and loyalty.

  • Diverse product portfolio catering to various consumer segments.
  • Robust distribution network enhancing market presence.
  • Commitment to sustainability and innovation in product design.

What Are ADDDF's Weaknesses?

Vulnerability to fluctuations in currency exchange rates.

  • Dependence on third-party manufacturers for production.
  • Intense competition in the sportswear market impacting margins.
  • Potential supply chain disruptions affecting product availability.

What Could Drive ADDDF Stock Higher?

Expansion of e-commerce capabilities to enhance online sales.

  • Strong brand recognition driving customer loyalty and repeat purchases.
  • Launch of new sustainable product lines to meet consumer demand.
  • Strategic partnerships with athletes enhancing brand visibility.
  • Increased marketing efforts targeting emerging markets.

What Are the Key Risks for ADDDF?

Currency fluctuations impacting profitability in international markets.

  • Intense competition from established brands affecting market share.
  • Economic downturns reducing consumer spending on discretionary items.
  • Rapid changes in consumer preferences requiring constant innovation.
  • Supply chain disruptions impacting product availability.

What Are the Growth Opportunities for ADDDF?

  • Sustainability Initiatives: With increasing consumer demand for sustainable products, adidas AG's commitment to environmentally friendly practices presents a significant growth opportunity. The company aims to produce 9 million pairs of shoes made from recycled materials by 2025, aligning with global sustainability trends and appealing to eco-conscious consumers.
  • Technological Innovation: The integration of technology in product development, such as the use of 3D printing and smart textiles, is a key growth driver for adidas AG. By investing in R&D, the company can enhance product performance and differentiate itself in a competitive market, potentially increasing market share.
  • Emerging Markets: adidas AG is focusing on expanding its presence in emerging markets, where the demand for sportswear is rapidly increasing. With a growing middle class and rising disposable incomes, regions such as Asia-Pacific present substantial growth potential, contributing to the company's long-term revenue objectives.
  • Collaborations and Partnerships: Strategic collaborations with influencers and athletes can enhance brand visibility and appeal to younger demographics. adidas AG's partnerships with high-profile figures in sports and entertainment are expected to drive engagement and sales, particularly in the lifestyle segment.

What Are ADDDF's Competitive Advantages?

  • Strong brand recognition and loyalty among consumers.
  • Extensive global distribution network enhancing market reach.
  • Commitment to innovation and product quality differentiating from competitors.
  • Established partnerships with athletes and influencers boosting brand visibility.
  • Focus on sustainability aligning with consumer values and trends.

What Does ADDDF Do?

adidas AG, founded in 1920 and headquartered in Herzogenaurach, Germany, is a renowned global leader in the design, development, distribution, and marketing of athletic and sports lifestyle products. The company offers a diverse range of products, including footwear, apparel, and accessories such as bags and balls, all marketed under the iconic adidas brand. Originally known as adidas-Salomon AG, the company rebranded to adidas AG in June 2006, reflecting its focus on the core adidas brand. With approximately 46,045 employees, adidas operates around 2,200 retail stores, alongside mono-branded franchise stores and shop-in-shops, complemented by a strong wholesale and e-commerce presence. The company has evolved significantly over the decades, positioning itself as a key player in the global sportswear market and competing with other major brands through constant innovation and adaptation to consumer trends. adidas is recognized for its commitment to sustainability and performance, catering to a wide range of consumers from professional athletes to lifestyle enthusiasts. The company's extensive distribution channels and strong brand recognition have enabled it to maintain a competitive edge in a rapidly changing market.

What Products and Services Does ADDDF Offer?

  • Design and manufacture athletic footwear, apparel, and accessories.
  • Market products under the adidas brand globally.
  • Operate retail stores, franchise outlets, and e-commerce platforms.
  • Focus on innovation and sustainability in product development.
  • Leverage a strong distribution network to reach diverse consumer segments.
  • Engage in strategic partnerships to enhance brand visibility.

How Does ADDDF Make Money?

  • Generate revenue through direct sales in retail and e-commerce channels.
  • Leverage wholesale distribution to partner with other retailers.
  • Develop and market a diverse range of athletic and lifestyle products.
  • Invest in marketing and branding to strengthen consumer loyalty.
  • Focus on product innovation to meet changing consumer preferences.

What Industry Does ADDDF Operate In?

The global sportswear market is experiencing robust growth, driven by increasing health consciousness and lifestyle changes among consumers. The market is projected to expand significantly, with trends indicating a shift towards athleisure and sustainable products. adidas AG, as a major player, is well-positioned to capitalize on these trends through its innovative product lines and strong brand recognition. The competitive landscape includes key players such as Nike and Puma, with adidas focusing on differentiating itself through sustainability initiatives and technological advancements in product design.

Who Are ADDDF's Key Customers?

  • Athletes seeking high-performance sportswear.
  • Fitness enthusiasts looking for stylish and functional apparel.
  • Casual consumers interested in lifestyle and athleisure products.
  • Retail partners and franchisees in the sportswear market.
  • Eco-conscious consumers prioritizing sustainable products.
Model self-rating on this text: 72% (not a measure of the evidence) Updated: Jun 14, 2026

Research confidence

Low 20/100

Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.

  • Scoring coverage unknown
  • Price is current
  • No filing on record
  • No analyst coverage
  • Reported in EUR, converted to USD

MoonshotScore History

Recorded daily since 2026-08-23 · 20 snapshots

2026-08-23 45
2026-08-27 45
2026-08-31 45
2026-09-04 45
2026-09-08 45
2026-09-11 45

What changed?

The score has stayed at 45.

Over the same 19 days the stock moved -6.6%.

adidas AG Financial Trajectory

adidas AG (ADDDF) reported $7.81B in revenue for Jun 2026, reflecting 1.8% growth compared to the prior quarter. The company recorded net income of $411.9M, with diluted EPS of $2.17. Revenue has increased across the last three reported quarters, suggesting sustained momentum for this large-cap Consumer Cyclical company. Across the four most recent quarters, ADDDF averaged $2.21 in diluted EPS.

Company Profile

adidas AG operates in the Apparel - Footwear & Accessories industry within the Consumer Cyclical sector. It is headquartered in Herzogenaurach, DE. The company is led by CEO Bjorn Gulden. ADDDF has traded publicly since 2010.

How adidas AG Is Valued

adidas AG carries a market capitalization of $29.4B, placing it in the large-cap category.

ROE 25%

Key Financial Metrics

Return on equity for adidas AG stands at 24.6%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 6.8%, showing how much profit it generates from its asset base. ADDDF trades at a trailing price-to-earnings ratio of 18.32, below the Consumer Cyclical sector average of ~32.70x. Its free cash flow yield is 2.9%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.35 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 4.8%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 7/9

Financial Health

adidas AG's Piotroski F-Score is 7/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 3.19 places it in the safe zone, indicating low near-term bankruptcy risk.

5/8 beats

Earnings Track Record

adidas AG has beaten Wall Street's EPS estimate in 5 of its last 8 reported quarters — more hits than misses. Reported results have landed about 11.5% above estimates on average.

FY2026 est

Forward Outlook

Wall Street analysts project adidas AG revenue of about $27.40B for fiscal 2026, with EPS near $9.57. The estimate reflects 26 contributing analysts.

ADDDF Financials

Fundamental Snapshot

Revenue Growth (FY)
+4.7%
Net Income Growth (FY)
+75.3%
EPS Growth (FY)
+75.2%
Free Cash Flow Growth (FY)
-90.5%
P/E (TTM)
18.32
Return on Equity (TTM)
+24.6%
Current Ratio
1.4
EV/EBITDA (TTM)
11.4

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Strong global brand recognition and loyalty.
  • Diverse product portfolio catering to various consumer segments.
  • Robust distribution network enhancing market presence.
  • Commitment to sustainability and innovation in product design.

Bear Case

  • Vulnerability to fluctuations in currency exchange rates.
  • Dependence on third-party manufacturers for production.
  • Intense competition in the sportswear market impacting margins.
  • Potential supply chain disruptions affecting product availability.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · June 2026

Recent Quarterly Results

Quarter Revenue Net Income EPS
Jun 2026 $7.81B $412M $2.17
Mar 2026 $7.68B $561M $3.14
Dec 2025 $7.05B $94M $0.53
Sep 2025 $7.69B $535M $3.00

Based on FMP financials and quantitative analysis · Converted to USD from EUR at today's rate

ADDDF Latest News

ADDDF Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for ADDDF.

Price Targets

Wall Street price target analysis for ADDDF.

ADDDF MoonshotScore

MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for ADDDF; grades run from A+ (80-100) to F (below 30).

Leadership: Bjorn Gulden

CEO

Bjorn Gulden has extensive experience in the retail and sportswear industry, having held various leadership positions prior to joining adidas AG. He has a strong background in business management and marketing, with a focus on driving growth and innovation. Gulden has a proven track record of enhancing brand value and operational efficiency.

Track Record: Under Bjorn Gulden's leadership, adidas AG has focused on sustainability initiatives and product innovation, leading to increased brand loyalty and market share. His strategic vision has helped the company navigate challenges in the competitive sportswear landscape.

ADDDF OTC Market Information

The OTC Other tier includes securities that do not meet the listing requirements of major exchanges like NYSE or NASDAQ. These stocks may have less liquidity and transparency compared to those listed on major exchanges, making them riskier for investors.

  • OTC Tier: OTC Other
Liquidity: The liquidity of adidas AG on the OTC market may be lower than on major exchanges, with potential challenges in trading volume and wider bid-ask spreads. Investors should be aware of these factors when considering investments.
OTC Risk Factors:
  • Lower liquidity compared to stocks listed on major exchanges.
  • Potential for wider bid-ask spreads, increasing trading costs.
  • Less regulatory oversight may lead to more volatility.
  • Limited access to detailed financial information compared to larger firms.
  • Higher susceptibility to market fluctuations and investor sentiment.
Due Diligence Checklist:
  • Verify the company's financial health through recent reports.
  • Assess the competitive landscape and market position.
  • Review sustainability initiatives and their impact on brand value.
  • Evaluate management's track record and strategic vision.
  • Monitor industry trends and consumer preferences.
Legitimacy Signals:
  • Established brand presence and history in the market.
  • Availability of public financial reports and disclosures.
  • Strong partnerships with well-known athletes and influencers.
  • Recognition for sustainability efforts and innovation.
  • Engagement with consumers through various marketing channels.

What Investors Ask About adidas AG (ADDDF) — Consumer Cyclical

Is ADDDF a good stock?

Stock Expert AI does not rate ADDDF buy, sell or hold. adidas AG has no MoonshotScore yet; read the financial checkup, analyst consensus and risks directly. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.

What does adidas AG do?

adidas AG is a global leader in the design, development, and marketing of athletic footwear, apparel, and accessories. The company offers a wide range of products under the adidas brand, serving various consumer segments from professional athletes to lifestyle enthusiasts.

What are the key factors to evaluate for ADDDF?

Evaluate ADDDF on fundamentals, analyst consensus, and risk factors. P/E: 18.32x vs the S&P 500's ~20-25x. Market Cap of $29.4B indicates significant market presence in the sportswear sector. Not financial advice.

How frequently does ADDDF data refresh on this page?

ADDDF's price was last updated on Sep 11, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals follow quarterly filings. V2 calculations are scheduled daily at 10:15 UTC; the score's own date shows its last successful run.

What has driven ADDDF's recent stock price performance?

adidas AG (ADDDF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong global brand recognition and loyalty. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider ADDDF overvalued or undervalued right now?

adidas AG (ADDDF) trades at 18.32x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

Can I buy fractional shares of ADDDF?

Yes, most major brokerages offer fractional shares of adidas AG (ADDDF) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.

How can I track ADDDF's earnings and financial reports?

adidas AG (ADDDF) reports quarterly earnings approximately 4-6 weeks after each fiscal quarter ends. You can track earnings dates, revenue and EPS estimates, and actual results on this page's Financials tab. Earnings surprises (beats or misses) often cause significant short-term price moves. Your brokerage can send alerts for ADDDF earnings announcements.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated

MoonshotScore is not published for this security.

Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • The analysis is based on the most recent available data and may not reflect real-time changes in the market or company performance.
Data Sources
Financial Modeling Prep (FMP)Stock Expert AI proprietary analysis

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