adidas AG (ADDYY) Stock Analysis

Why this analysis is different

• A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
• An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
• Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.

adidas AG (ADDYY) Consumer Business Overview

adidas AG is a global leader in athletic and sports lifestyle products, offering footwear, apparel, and accessories. With a strong brand presence and distribution network, including retail stores and e-commerce, adidas competes in the dynamic apparel and footwear industry, balancing innovation with market trends.

What Is the Investment Thesis for ADDYY?

With a market capitalization of $29.0B and a P/E ratio of 18.32, the company demonstrates financial stability. A key value driver is its strong brand equity, which supports premium pricing and customer loyalty. Growth catalysts include expanding e-commerce channels and strategic partnerships. Potential risks include fluctuating currency exchange rates and intense competition within the athletic apparel market. The company's dividend yield of 1.44% offers a steady return for investors. Monitoring gross margin (51.6%) and profit margin (5.4%) is crucial to assess profitability and operational efficiency.

Based on FMP financials and quantitative analysis

ADDYY Key Highlights

Market capitalization of $29.0B reflects substantial investor confidence in adidas AG.

• P/E ratio of 18.32 indicates a reasonable valuation relative to earnings.
• Gross margin of 51.6% demonstrates strong pricing power and efficient cost management.
• Dividend yield of 1.44% provides a steady income stream for shareholders.
• Beta of 1.20 suggests the stock is slightly more volatile than the overall market.

Who Are ADDYY's Competitors?

ADDYY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.

What Are ADDYY's Key Strengths?

Strong brand recognition and reputation

• Global distribution network
• Extensive product portfolio
• Innovative product design and technology

What Are ADDYY's Weaknesses?

Dependence on fashion trends

• Exposure to currency fluctuations
• Intense competition
• Potential supply chain disruptions

What Could Drive ADDYY Stock Higher?

Expansion of e-commerce channels to drive direct-to-consumer sales and improve margins.

• Launch of new product lines featuring innovative technologies and sustainable materials in Q3 2026.
• Strategic partnerships with key athletes and celebrities to enhance brand visibility and drive sales.
• Expansion into new emerging markets in Asia-Pacific and Latin America by the end of 2026.
• Investments in research and development to create cutting-edge athletic apparel and footwear.

What Are the Key Risks for ADDYY?

Inconsistent delivery — missed Wall Street EPS estimates in 4 of the last 8 reported quarters.

• Fluctuations in currency exchange rates could negatively impact revenue and profitability.
• Intense competition in the athletic apparel and footwear market could erode market share.
• Supply chain disruptions could impact production and distribution.
• Changing consumer preferences and fashion trends could impact product demand.
• Economic downturns could reduce consumer spending on discretionary items.

What Are the Growth Opportunities for ADDYY?

• Expansion of E-commerce Channels: adidas can further enhance its e-commerce presence to capture a larger share of the online retail market. By investing in digital marketing, improving the online shopping experience, and offering personalized product recommendations, adidas can drive online sales and increase customer engagement. This strategy allows for direct-to-consumer sales, improving margins and brand control.
• Strategic Partnerships and Collaborations: Collaborating with influential athletes, celebrities, and designers can create exclusive product lines and generate significant buzz. These partnerships can drive brand awareness, attract new customers, and increase sales. The market for limited-edition and collaborative products is substantial, with consumers willing to pay a premium for unique items. By carefully selecting partners who align with its brand values, adidas can leverage these collaborations to enhance its brand image and drive revenue growth.
• Focus on Sustainable Products: Increasing consumer demand for sustainable and eco-friendly products presents a significant growth opportunity for adidas. By incorporating recycled materials, reducing waste, and promoting ethical manufacturing practices, adidas can appeal to environmentally conscious consumers. The market for sustainable apparel and footwear is growing rapidly, driven by increasing awareness of environmental issues. This allows adidas to tap into a new market segment and enhance its brand reputation.
• Emerging Markets Expansion: Expanding into emerging markets, such as Asia-Pacific and Latin America, offers significant growth potential for adidas. These markets are characterized by growing populations, rising disposable incomes, and increasing demand for athletic apparel and footwear. By establishing a strong presence in these regions, adidas can tap into new customer bases and drive revenue growth. This includes tailoring products to local preferences and investing in marketing campaigns that resonate with local consumers.
• Product Innovation and Technology: Investing in research and development to create innovative products with advanced technologies can provide a competitive edge for adidas. This includes developing footwear with enhanced cushioning, apparel with moisture-wicking properties, and accessories with smart features. The market for technologically advanced athletic products is growing, driven by increasing demand for performance-enhancing gear. This allows adidas to differentiate its products from competitors and attract customers seeking the latest innovations.

What Threats Does ADDYY Face?

• Economic downturns
• Changing consumer preferences
• Counterfeit products
• Geopolitical risks

What Are ADDYY's Competitive Advantages?

• Strong brand recognition and reputation.
• Global distribution network.
• Extensive product portfolio.
• Strategic partnerships with athletes and celebrities.

What Does ADDYY Do?

adidas AG, founded in 1920, has evolved into a global powerhouse in the athletic and sports lifestyle market. Originally known as adidas-Salomon AG, the company rebranded to adidas AG in 2006. Headquartered in Herzogenaurach, Germany, adidas designs, develops, distributes, and markets a wide range of products, including footwear, apparel, and accessories. Its product portfolio encompasses items such as shoes, clothing, bags, and sports equipment, all bearing the iconic adidas brand. The company reaches consumers through a multi-channel distribution network, including approximately 2,200 own-retail stores, mono-branded franchise stores, shop-in-shops, wholesale partners, and a robust e-commerce platform. adidas's commitment to innovation and design has solidified its position as a key player in the global sportswear industry, competing with major brands and catering to athletes and lifestyle enthusiasts worldwide. The company employs over 46,000 people and operates in numerous countries, reflecting its global reach and influence.

What Products and Services Does ADDYY Offer?

• Designs and develops athletic and sports lifestyle products.
• Manufactures footwear, apparel, and accessories.
• Distributes products through own-retail stores, franchise stores, and wholesale channels.
• Markets products under the adidas brand.
• Sells products through e-commerce platforms.
• Operates globally, serving customers in numerous countries.

How Does ADDYY Make Money?

• Designs and manufactures athletic and sports lifestyle products.
• Sells products through a multi-channel distribution network, including retail stores, wholesale partners, and e-commerce.
• Generates revenue through the sale of footwear, apparel, and accessories.
• Focuses on brand building and marketing to drive customer demand.

What Industry Does ADDYY Operate In?

adidas AG operates in the highly competitive apparel, footwear, and accessories industry. The market is characterized by evolving consumer preferences, rapid innovation, and intense rivalry among major players. The global sportswear market is expected to continue growing, driven by increasing health and fitness awareness, rising disposable incomes, and the growing popularity of athleisure trends. adidas competes with other major brands like Nike, Puma, and Under Armour, each vying for market share through product innovation, marketing, and strategic partnerships. adidas's strong brand heritage and global distribution network position it well to capitalize on these trends.

Who Are ADDYY's Key Customers?

• Athletes of all levels, from amateur to professional.
• Sports enthusiasts and fans.
• Lifestyle consumers seeking fashionable athletic apparel.
• Retail partners, including sporting goods stores and department stores.

adidas AG (ADDYY) Valuation Context

Valued at $29.0B, ADDYY is classified as a large-cap stock. Analyst price targets span from $146.02 to $167.50, with a consensus of $156.76. At the current price of $82.69, that implies approximately 90% upside potential. Relative to its peer group, ADDYY's quantitative score of 47/100 is below the peer average of 61/100.

ADDYY Revenue & Earnings Trend

In Q2 FY2026, ADDYY generated $7.82B in top-line revenue, marking a sequential increase of 2.3%. The company recorded net income of $411.9M, with diluted EPS of $1.17. Revenue has increased across the last three reported quarters, suggesting sustained momentum for this large-cap Consumer Cyclical company. Across the four most recent quarters, ADDYY averaged $1.12 in diluted EPS.

Company Profile

adidas AG operates in the Apparel - Footwear & Accessories industry within the Consumer Cyclical sector. It is headquartered in Herzogenaurach, DE. The company is led by CEO Bjorn Gulden. ADDYY has traded publicly since 2006.

Return on equity for adidas AG stands at 24.6%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 6.8%, showing how much profit it generates from its asset base. ADDYY trades at a trailing price-to-earnings ratio of 18.32, below the Consumer Cyclical sector average of ~32.70x. Its free cash flow yield is 2.9%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.35 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 4.8%, the inverse of the P/E and a quick read on earnings relative to price.

adidas AG's Piotroski F-Score is 8/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 3.16 places it in the safe zone, indicating low near-term bankruptcy risk.

adidas AG has missed Wall Street's EPS estimate in 4 of its last 8 reported quarters — a mixed record worth weighing. Reported results have landed about 25.3% below estimates on average.

ADDYY Financials

ADDYY Latest News

ADDYY Analyst Consensus

ADDYY MoonshotScore

What Investors Ask About adidas AG (ADDYY) — Consumer Cyclical

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources