The Character Group plc (CGROF) Stock Analysis
Educational signal · not a buy or sell recommendation · How to read this
Market cap $56.6M is the value of all shares combined. Beta 0.18: the stock has moved about 82% less than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gpt-4o-mini, generated Jun 14, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerThe Character Group plc (CGROF) trades at $3.26. The Character Group plc (CGROF) is a UK-based company specializing in the design and distribution of toys, games, and novelty items. Market cap: $56.6M, Sector: Consumer cyclical.
Price as of Sep 10, 2026 · Last analyzed: Jun 14, 2026Analyst Coverage for CGROF: CGROF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates CGROF against Consumer Cyclical peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.
No score published: this stock trades under $10,000 on a typical day, so the price beside it is not one you could reliably act on.
CGROF: the 2 scored disciplines are evenly split. Dominant signal: Ray Dalio bullish.
How is this calculated? →AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built
The Character Group plc (CGROF) Consumer Business Overview
The Character Group plc (CGROF) is a leading player in the toy and novelty item market, recognized for its diverse portfolio of licensed character-based products and a robust distribution network that spans the UK and international markets.
What Is the Investment Thesis for CGROF?
The Character Group plc (CGROF) presents several key value drivers that could influence its growth trajectory. With a market capitalization of $56.6M and a gross margin of 27.3%, the company is positioned to capitalize on the growing toy market, which is projected to reach $120 billion globally by 2027. The company's reliance on popular licensed properties, such as Pokémon and Peppa Pig, provides significant revenue potential, although it does introduce risks associated with licensing agreements. The ongoing trend towards character-based merchandise is expected to bolster sales, particularly as new product lines are introduced. However, the company faces challenges, including a negative profit margin of -1.8%, which underscores the need for operational efficiency improvements. Overall, The Character Group's established brand portfolio and distribution capabilities provide a solid foundation for growth, provided it navigates the competitive landscape effectively.
Based on FMP financials and quantitative analysis
CGROF Key Highlights
Market Cap of $56.6M, indicating a small-cap status within the consumer cyclical sector.
- Gross margin of 27.3%, reflecting the company's ability to manage production costs effectively.
- Profit margin of -1.8%, highlighting current challenges in achieving profitability.
- Beta of 0.18, suggesting lower volatility compared to the broader market.
- Dividend yield of 2.11%, providing a return to shareholders despite current profitability issues.
Who Are CGROF's Competitors?
CGROF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| HAS Hasbro, Inc. | $90.16 | +1.34% | $12.7B | 875-pillar |
| MAT Mattel, Inc. | $13.81 | +0.36% | $4.01B | 755-pillar |
| NWL Newell Brands Inc. | $5.87 | -2.17% | $2.49B | — |
| AGH Aureus Greenway Holdings Inc. | $4.33 | +15.16% | $60.0M | — |
| BTN FG Group Holdings Inc. | $2.58 | 0.00% | $50.2M | — |
| PRKA Parks! America, Inc. | $40.99 | 0.00% | $30.7M | 509-signal |
| NOMA Nomadar Corp. | $1.69 | -13.33% | $25.2M | — |
| PLBY Playboy, Inc. | $1.15 | -0.43% | $133M | — |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.
What Are CGROF's Key Strengths?
Strong brand portfolio with popular licensed products.
- Established distribution network enhancing market reach.
- Experience in toy design and development since 1991.
What Are CGROF's Weaknesses?
Negative profit margin indicating current financial challenges.
- Reliance on licensed properties exposes the company to market volatility.
- Limited brand recognition compared to larger competitors.
What Could Drive CGROF Stock Higher?
Introduction of new product lines aligned with popular media franchises.
- Expansion of e-commerce sales channels to increase market reach.
- Strategic partnerships with licensors to enhance brand visibility.
- Development of eco-friendly toy products to meet consumer demand.
- Continuous investment in real estate to diversify revenue streams.
What Are the Key Risks for CGROF?
Negative return on equity (-5.3%) — the business is not currently generating profit on shareholder capital.
- Reliance on licensed properties may expose the company to market volatility.
- Intense competition from larger toy manufacturers could impact market share.
- Economic downturns may reduce discretionary spending on toys.
- Shifts in consumer preferences could affect sales of licensed products.
What Are the Growth Opportunities for CGROF?
- Growth opportunity 1: The global toy market is expected to reach $120 billion by 2027, driven by increasing consumer spending and a resurgence in traditional toys. The Character Group's strong portfolio of licensed brands, including Peppa Pig and Pokémon, positions it to capture a significant share of this growth. As the company introduces new products aligned with popular trends, it can leverage its established distribution network to maximize market penetration.
- Growth opportunity 2: The rise of e-commerce has transformed the retail landscape, providing The Character Group with an opportunity to expand its online sales channels. By enhancing its digital presence and optimizing its e-commerce strategies, the company can reach a broader audience and increase sales. The global toy e-commerce market is projected to grow significantly, offering a lucrative avenue for revenue generation.
- Growth opportunity 3: Strategic partnerships with popular media franchises can enhance The Character Group's product offerings and brand visibility. Collaborations with film studios and television networks can lead to exclusive product launches that resonate with consumers. This approach not only drives sales but also strengthens brand loyalty among customers who are fans of these franchises.
- Growth opportunity 4: The increasing demand for eco-friendly and sustainable toys presents a significant growth opportunity for The Character Group. By developing products that align with consumer preferences for sustainability, the company can differentiate itself in the market. The global market for sustainable toys is expanding, and The Character Group can capitalize on this trend by integrating environmentally friendly materials into its product lines.
- Growth opportunity 5: The Character Group's strategic investments in real estate can provide additional revenue streams and enhance its asset base. By leveraging its real estate holdings, the company can generate rental income and potentially reinvest these funds into core operations or new product development, further driving growth.
What Are CGROF's Competitive Advantages?
- Established relationships with popular brands and licensors, enhancing product appeal.
- Diverse product portfolio that mitigates risks associated with market fluctuations.
- Strong distribution network that ensures product availability in various markets.
- Reputation for quality and innovation in toy design and development.
- Strategic investments in real estate providing additional financial stability.
What Does CGROF Do?
The Character Group plc, established in 1991 and headquartered in New Malden, United Kingdom, specializes in the design, development, and distribution of a wide range of toys, games, and novelty items. Over the years, the company has evolved to become a significant player in the leisure industry, catering to markets across the UK and internationally. The Character Group's extensive product portfolio includes popular brands such as Goo Jit Zu, Peppa Pig, Pokémon, Little Live Pets, Shimmer 'n Sparkle, Treasure X, Instaglam, Mashems, Teletubbies, and Ben & Holly's Little Kingdom. The company not only focuses on playthings but also manages the import and distribution of various gift products, alongside strategic investments in real estate. This diversification has allowed The Character Group to mitigate risks associated with seasonal demand fluctuations in the toy market. The company has established a strong distribution network that enhances its market reach, ensuring that its products are readily available to consumers. As it continues to innovate and expand its brand offerings, The Character Group plc remains committed to maintaining its position as a leader in the toy industry, adapting to changing consumer preferences and trends.
What Products and Services Does CGROF Offer?
- Design and develop a wide range of toys, games, and novelty items.
- Market and distribute products under well-known brands like Peppa Pig and Pokémon.
- Manage the import and distribution of various gift products.
- Invest strategically in real estate to diversify revenue streams.
- Focus on licensed character-based merchandise to attract consumers.
- Utilize an established distribution network to enhance market reach.
How Does CGROF Make Money?
- Generate revenue through the sale of toys and games to retailers and consumers.
- Leverage licensing agreements with popular brands to create character-based products.
- Engage in the import and distribution of gift items to complement toy offerings.
- Invest in real estate to create additional income streams.
- Utilize e-commerce platforms to reach a broader audience and drive sales.
What Industry Does CGROF Operate In?
The leisure industry, particularly the toy segment, has been experiencing growth driven by increased consumer spending and a resurgence in demand for traditional toys. The global toy market is projected to grow at a CAGR of approximately 4.5%, reaching around $120 billion by 2027. The Character Group plc operates in a competitive landscape, facing rivals that include major toy manufacturers and niche players. The company's focus on licensed character-based products positions it well within this expanding market, as consumers continue to favor branded toys that resonate with popular culture and media.
Who Are CGROF's Key Customers?
- Retailers across the UK and international markets.
- Parents and guardians purchasing toys for children.
- Collectors of novelty items and licensed merchandise.
- Gift buyers seeking unique and character-based products.
- Distributors and wholesalers in the toy industry.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● Price is current
- ● Latest filing 195 days ago
- ● No analyst coverage
MoonshotScore History
Recorded daily since 2026-08-23 · 19 snapshots
| 2026-08-23 | 47 |
| 2026-08-26 | 47 |
| 2026-08-29 | 47 |
| 2026-09-01 | 47 |
| 2026-09-04 | 47 |
| 2026-09-07 | 47 |
| 2026-09-10 | 47 |
What changed?
The score has stayed at 47.
Over the same 18 days the stock moved +0.0%.
The Character Group plc Financial Trajectory
The Character Group plc (CGROF) reported $48.4M in revenue for Q2 FY2026, reflecting 2.2% growth compared to the prior quarter. The company recorded net income of $1.9M, with diluted EPS of $0.11. Quarter-over-quarter revenue has been mixed, typical for a micro-cap company operating in Consumer Cyclical. Across the four most recent quarters, CGROF averaged $0.05 in diluted EPS.
Company Profile
The Character Group plc operates in the Leisure industry within the Consumer Cyclical sector. It is headquartered in New Malden, GB. The company is led by CEO Kirankumar Premchand Shah. CGROF has traded publicly since 2014.
How The Character Group plc Is Valued
The Character Group plc carries a market capitalization of $56.6M, placing it in the micro-cap category.
Key Financial Metrics
Return on equity for The Character Group plc stands at -5.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -3.3%, showing how much profit it generates from its asset base. Its free cash flow yield is 6.4%, a gauge of the cash the business throws off relative to its market value. A current ratio of 2.01 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -3.4%, the inverse of the P/E and a quick read on earnings relative to price.
Financial Health
The Character Group plc's Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 6.33 places it in the safe zone, indicating low near-term bankruptcy risk.
CGROF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Strong brand portfolio with popular licensed products.
- Established distribution network enhancing market reach.
- Experience in toy design and development since 1991.
- Upcoming: Introduction of new product lines aligned with popular media franchises.
Bear Case
- Negative profit margin indicating current financial challenges.
- Reliance on licensed properties exposes the company to market volatility.
- Limited brand recognition compared to larger competitors.
- Potential: Reliance on licensed properties may expose the company to market volatility.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · June 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q2 FY2026 | £48M | £2M | £0.11 |
| Q4 FY2025 | £47M | -£4M | -£0.22 |
| Q2 FY2025 | £53M | £3M | £0.16 |
| Q4 FY2024 | £66M | £3M | £0.16 |
Q2 FY2026 · filed 28 Feb 2026 · Financial Modeling Prep
Based on FMP financials and quantitative analysis · Reported in GBP
CGROF Latest News
No recent news available for CGROF.
CGROF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for CGROF.
Price Targets
Wall Street price target analysis for CGROF.
CGROF MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for CGROF; grades run from A+ (80-100) to F (below 30).
Leadership: Kirankumar Premchand Shah
CEO
Kirankumar Premchand Shah has been instrumental in leading The Character Group plc since its inception in 1991. With a background in business management and extensive experience in the toy industry, he has overseen the company's growth and expansion into international markets. His leadership has been marked by a commitment to innovation and product development, ensuring that the company remains competitive in a rapidly changing industry.
Track Record: Under Kirankumar's leadership, The Character Group has successfully expanded its brand portfolio and strengthened its distribution network. He has been pivotal in securing licensing agreements with major franchises, enhancing the company's market position and driving revenue growth.
CGROF OTC Market Information
The OTC Other tier includes companies that do not meet the listing requirements of major exchanges like NYSE or NASDAQ. These companies may have less stringent reporting standards and could be less liquid than those on major exchanges, making them potentially riskier investments.
- OTC Tier: OTC Other
- Limited regulatory oversight compared to companies listed on major exchanges.
- Potential for lower liquidity, making it harder to buy or sell shares.
- Increased volatility due to lower trading volumes.
- Review the company's financial statements and performance metrics.
- Assess the stability of licensing agreements and brand partnerships.
- Evaluate the competitive landscape and market positioning.
- Investigate the company's operational efficiency and cost management.
- Monitor industry trends and consumer preferences in the toy market.
- Established history in the toy industry since 1991.
- Diverse portfolio of recognized brands and products.
- Transparent reporting of financial performance and business activities.
The Character Group plc Consumer Cyclical Stock: Key Questions Answered
Is CGROF a good stock?
Stock Expert AI does not rate CGROF buy, sell or hold. The Character Group plc has no MoonshotScore yet; read the financial checkup, analyst consensus and risks directly. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.
What does The Character Group plc do?
The Character Group plc specializes in the design, development, and distribution of a diverse range of toys, games, and novelty items. The company markets its products through well-known brands, including Peppa Pig and Pokémon, serving both the UK and international markets. In addition to toys, it manages the import and distribution of various gift products.
What are the key factors to evaluate for CGROF?
Evaluate CGROF on fundamentals, analyst consensus, and risk factors. The Character Group plc (CGROF) presents several key value drivers that could influence its growth trajectory. Not financial advice.
How frequently does CGROF data refresh on this page?
CGROF's price was last updated on Sep 10, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven CGROF's recent stock price performance?
The Character Group plc (CGROF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand portfolio with popular licensed products. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider CGROF overvalued or undervalued right now?
The Character Group plc (CGROF) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Can I buy fractional shares of CGROF?
Yes, most major brokerages offer fractional shares of The Character Group plc (CGROF) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.
How can I track CGROF's earnings and financial reports?
The Character Group plc (CGROF) reports quarterly earnings approximately 4-6 weeks after each fiscal quarter ends. You can track earnings dates, revenue and EPS estimates, and actual results on this page's Financials tab. Earnings surprises (beats or misses) often cause significant short-term price moves. Your brokerage can send alerts for CGROF earnings announcements.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on the latest available reports and may be subject to change.