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ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) Fund Overview

Educational signal · not a buy or sell recommendation · How to read this

$56.33 +$0.25 (+0.45%)
Vol: 747.8K|

Beta 0.76: the stock has moved about 24% less than the S&P 500.

Data from FMP · Methodology

For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 16, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR

Quick Answer

ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) trades at $56.33. ProShares S&P 500 Dividend Aristocrats ETF (NOBL) aims to replicate the performance of the S&P 500 Dividend Aristocrats Index. Sector: Financial services.

Price as of Sep 11, 2026 · Last analyzed: Mar 16, 2026
ProShares S&P 500 Dividend Aristocrats ETF (NOBL) aims to replicate the performance of the S&P 500 Dividend Aristocrats Index. The fund invests in companies that have increased their dividend payouts for at least 25 consecutive years, providing exposure to stable, dividend-growing businesses.

Analyst Coverage for NOBL: NOBL does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates NOBL against Financial Services peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.

Watch the NOBL film Every key number, told as a short cinematic story — just press play. ~2 min

ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) Financial Services Profile

IPO Year2013

ProShares S&P 500 Dividend Aristocrats ETF (NOBL) offers investors exposure to dividend-growing companies within the S&P 500, tracking an index of firms with at least 25 years of consecutive dividend increases. With a focus on stability and income, NOBL provides diversification across sectors while maintaining a fully invested strategy.

Data Provenance | Financial Data Quantitative Analysis Analysis: Mar 16, 2026

What Is the Investment Thesis for NOBL?

AI-written as of Mar 16, 2026 — figures and tone reflect the data available then, not today's score.

NOBL offers a notable research candidate for investors seeking exposure to high-quality, dividend-growing companies. With a market cap of $12.01 billion and a beta of 0.76, NOBL provides relatively stable exposure to the equity market. The fund's strategy of tracking the S&P 500 Dividend Aristocrats Index ensures a focus on companies with a proven track record of increasing dividends, which can be attractive in various economic conditions. A key value driver is the potential for long-term capital appreciation and income generation from dividend payouts, although NOBL itself does not distribute dividends. Potential risks include sector concentration and the possibility that some dividend aristocrats may underperform the broader market. The fund's performance is tied to the continued dividend growth of its constituent companies.

Based on FMP financials and quantitative analysis

NOBL Key Highlights

AI-written as of Mar 16, 2026 — figures and tone reflect the data available then, not today's score.

Market Cap of $12.01B indicates substantial investor interest and fund size.

  • Beta of 0.76 suggests lower volatility compared to the broader market, potentially appealing to risk-averse investors.
  • Focus on dividend aristocrats provides exposure to companies with a history of consistent dividend growth.
  • Equal weighting of index components mitigates concentration risk within the portfolio.
  • Sector cap of 30% ensures diversification across various industries within the S&P 500.

Who Are NOBL's Competitors?

NOBL is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap MoonshotScore
CIBR First Trust Nasdaq Cybersecurity ETF $94.40 +0.25% $10.2B
DFAS Dimensional - US Small Cap ETF $80.44 +0.54% $15.1B
ESGV Vanguard ESG U.S. Stock ETF $134.19 -0.60% $13.4B
HDV iShares Core High Dividend ETF $29.02 -0.21% $13.9B
SCHE Schwab Emerging Markets Equity ETF $36.99 +0.67% $12.8B
BX Blackstone Inc. $129.75 +3.46% $157B 705-pillar
IVSXF Investor AB (publ) $42.20 0.00% $129B 599-signal
BAM Brookfield Asset Management $47.24 -1.01% $75.4B 575-pillar

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.

What Are NOBL's Key Strengths?

Focus on dividend aristocrats provides exposure to companies with a history of consistent dividend growth.

  • Equal weighting of index components mitigates concentration risk.
  • Relatively low beta suggests lower volatility compared to the broader market.
  • Transparent and rules-based index methodology.

What Are NOBL's Weaknesses?

No dividend yield, as it's an ETF that tracks dividend growers, not necessarily high yielders.

  • Potential for sector concentration if certain sectors dominate the dividend aristocrats universe.
  • Performance is tied to the dividend growth of its constituent companies, which may be affected by economic conditions.
  • May underperform the broader market during periods of high growth in non-dividend-paying stocks.

What Could Drive NOBL Stock Higher?

Increasing investor demand for dividend-focused investments.

  • Continued growth in the ETF market.
  • Potential inclusion of new companies into the S&P 500 Dividend Aristocrats Index (annual rebalancing).
  • Aging population seeking income-generating investments.

What Are the Key Risks for NOBL?

Economic downturns may negatively impact the ability of companies to maintain or increase dividends.

  • Rising interest rates may reduce the attractiveness of dividend stocks compared to bonds.
  • Increased competition from other dividend ETFs and actively managed funds.
  • Changes in index methodology may affect the fund's performance.
  • Sector concentration risk if certain sectors dominate the dividend aristocrats universe.

What Are the Growth Opportunities for NOBL?

  • Expansion of Dividend-Focused Investing: The increasing popularity of dividend-focused investing presents a significant growth opportunity for NOBL. As investors seek stable income streams in a low-yield environment, demand for dividend-paying stocks and ETFs like NOBL is likely to rise. This trend is expected to continue as more investors prioritize income generation in their portfolios. Timeline: Ongoing.
  • Increased Adoption by Institutional Investors: Institutional investors, such as pension funds and endowments, are increasingly allocating capital to ETFs for diversification and cost-efficiency. NOBL's focus on dividend aristocrats may appeal to these investors seeking stable, long-term investments. The institutional ETF market is projected to grow significantly over the next decade, providing a potential avenue for NOBL to expand its assets under management. Successful penetration into this market segment could drive substantial growth for the fund. Timeline: Ongoing.
  • Development of ESG-Focused Dividend Strategies: Integrating Environmental, Social, and Governance (ESG) factors into dividend investing can attract socially conscious investors. NOBL could potentially develop or incorporate ESG screens into its index methodology to appeal to this growing segment of the market. By aligning its dividend strategy with ESG principles, NOBL can tap into this expanding market. Timeline: 2027.
  • Geographic Expansion: While NOBL focuses on U.S. dividend aristocrats, there is an opportunity to expand its strategy to international markets. Developing ETFs that track dividend-growing companies in other regions, such as Europe or Asia, could diversify NOBL's product offerings and attract a broader investor base. The global ETF market is expanding rapidly, with significant growth potential in emerging markets. By venturing into international dividend strategies, NOBL can capitalize on this global trend. Timeline: 2028.
  • Product Innovation: NOBL can innovate by launching new ETFs that combine dividend aristocrats with other investment themes, such as growth stocks or specific sectors. Creating hybrid ETFs that offer exposure to both dividend income and capital appreciation can attract a wider range of investors. The ETF industry is constantly evolving, with new products being launched to meet changing investor needs. By embracing product innovation, NOBL can maintain its competitive edge and drive future growth. Timeline: 2027.

What Are NOBL's Competitive Advantages?

  • Established index methodology focused on dividend aristocrats.
  • Brand recognition as a leading provider of dividend-focused ETFs.
  • Diversification benefits through exposure to a portfolio of dividend-growing companies.

What Does NOBL Do?

ProShares S&P 500 Dividend Aristocrats ETF (NOBL) is designed to track the performance of the S&P 500 Dividend Aristocrats Index. This index comprises companies within the S&P 500 that have consistently increased their dividend payouts for a minimum of 25 consecutive years. NOBL aims to provide investors with exposure to a portfolio of financially stable and mature companies known for their commitment to returning value to shareholders through dividends. The ETF invests at least 80% of its total assets in the component securities of the index, ensuring close alignment with the index's performance. The index contains a minimum of 40 stocks, which are equally weighted to mitigate concentration risk, and no single sector is allowed to comprise more than 30% of the index weight, promoting diversification. NOBL remains fully invested in securities and/or financial instruments that provide exposure to the returns of the index, irrespective of market conditions, trends, or direction. This strategy aims to deliver consistent exposure to the dividend aristocrats universe, making it a potentially noteworthy option for investors seeking income and long-term capital appreciation.

What Products and Services Does NOBL Offer?

  • Tracks the S&P 500 Dividend Aristocrats Index.
  • Invests in companies that have increased dividend payouts for at least 25 consecutive years.
  • Provides exposure to a portfolio of financially stable and mature companies.
  • Aims to deliver consistent exposure to the dividend aristocrats universe.
  • Offers diversification across sectors within the S&P 500.
  • Seeks to provide long-term capital appreciation and income generation.

How Does NOBL Make Money?

  • Tracks the S&P 500 Dividend Aristocrats Index, comprising companies with at least 25 years of consecutive dividend increases.
  • Generates revenue through management fees charged to investors.
  • Maintains a fully invested strategy to replicate the index's performance.

What Industry Does NOBL Operate In?

The asset management industry is characterized by increasing competition and evolving investor preferences. ETFs like NOBL are gaining popularity due to their diversification benefits and relatively low expense ratios. The trend towards dividend-focused investing is driven by investors seeking income in a low-interest-rate environment. NOBL competes with other dividend ETFs and actively managed funds that target dividend-paying stocks. The fund's focus on dividend aristocrats differentiates it by emphasizing companies with a long history of dividend growth, which may appeal to investors seeking stability and income.

Who Are NOBL's Key Customers?

  • Individual investors seeking dividend income and long-term capital appreciation.
  • Institutional investors, such as pension funds and endowments, looking for stable, dividend-focused investments.
  • Financial advisors seeking to diversify client portfolios with dividend-paying stocks.
Model self-rating on this text: 73% (not a measure of the evidence) Updated: Mar 16, 2026

Research confidence

Low 20/100

Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.

  • Scoring coverage unknown
  • Price is current
  • No filing on record
  • No analyst coverage
  • This is an etf, not an operating company

MoonshotScore History

Recorded daily since 2026-08-23 · 19 snapshots

2026-08-23 46
2026-08-26 46
2026-08-29 46
2026-09-01 46
2026-09-04 46
2026-09-07 46
2026-09-10 46

What changed?

The score has stayed at 46.

Over the same 18 days the stock moved -4.4%.

Net buying

Insider Activity

The most recent 10 insider filings for ProShares - S&P 500 Dividend Aristocrats ETF break down as 2 sales and 8 purchases. On net that is roughly 56K shares acquired (about $796K) — insiders putting money in tends to read as conviction.

NOBL Financials

Bull Case vs Bear Case

Bull Case

  • Focus on dividend aristocrats provides exposure to companies with a history of consistent dividend growth.
  • Equal weighting of index components mitigates concentration risk.
  • Relatively low beta suggests lower volatility compared to the broader market.
  • Transparent and rules-based index methodology.

Bear Case

  • No dividend yield, as it's an ETF that tracks dividend growers, not necessarily high yielders.
  • Potential for sector concentration if certain sectors dominate the dividend aristocrats universe.
  • Performance is tied to the dividend growth of its constituent companies, which may be affected by economic conditions.
  • May underperform the broader market during periods of high growth in non-dividend-paying stocks.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

NOBL Latest News

NOBL Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for NOBL.

Price Targets

Wall Street price target analysis for NOBL.

NOBL MoonshotScore

MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for NOBL; grades run from A+ (80-100) to F (below 30).

Latest ProShares - S&P 500 Dividend Aristocrats ETF Analysis

What Investors Ask About ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) — Financial Services

Is NOBL a good stock?

Stock Expert AI does not rate NOBL buy, sell or hold. ProShares - S&P 500 Dividend Aristocrats ETF has no MoonshotScore yet; read the financial checkup, analyst consensus and risks directly. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.

What does ProShares - S&P 500 Dividend Aristocrats ETF do?

ProShares S&P 500 Dividend Aristocrats ETF (NOBL) tracks the performance of the S&P 500 Dividend Aristocrats Index. This index comprises companies within the S&P 500 that have consistently increased their dividend payouts for a minimum of 25 consecutive years.

What are the key factors to evaluate for NOBL?

Evaluate NOBL on fundamentals, analyst consensus, and risk factors. With a market cap of $12.01 billion and a beta of 0.76, NOBL provides relatively stable exposure to the equity market. Not financial advice.

How frequently does NOBL data refresh on this page?

NOBL's price was last updated on Sep 11, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.

What has driven NOBL's recent stock price performance?

ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Focus on dividend aristocrats provides exposure to companies with a history of consistent dividend growth. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider NOBL overvalued or undervalued right now?

ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

Can I buy fractional shares of NOBL?

Yes, most major brokerages offer fractional shares of ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.

How can I track NOBL's earnings and financial reports?

ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) reports quarterly earnings approximately 4-6 weeks after each fiscal quarter ends. You can track earnings dates, revenue and EPS estimates, and actual results on this page's Financials tab. Earnings surprises (beats or misses) often cause significant short-term price moves. Your brokerage can send alerts for NOBL earnings announcements.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Financial data is based on available information as of 2026-03-16.
Data Sources
Financial Modeling Prep (FMP)Stock Expert AI proprietary analysis

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