Delta Apparel, Inc. (DLA)
For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Delta Apparel, Inc. (DLA) with AI Score 38/100 (Weak). Delta Apparel, Inc. designs, manufactures, and markets activewear and lifestyle apparel. Market cap: 0, Sector: Consumer cyclical.
Last analyzed: Mar 17, 2026Delta Apparel, Inc. (DLA) Consumer Business Overview
Delta Apparel, Inc. operates in the activewear and lifestyle apparel market, offering products through its Delta Group and Salt Life Group segments. The company distinguishes itself through its DTG2Go on-demand digital printing and diverse brand portfolio, targeting sporting goods retailers, specialty shops, and online consumers.
Investment Thesis
Delta Apparel presents a mixed investment case. The company's diverse brand portfolio, including Delta Group and Salt Life, offers exposure to different segments of the apparel market. The DTG2Go on-demand digital printing service provides a potential growth avenue by catering to customized apparel needs. However, the company's negative profit margin of -8.0% and a negative P/E ratio of -0.12 indicate financial challenges. Key catalysts include potential improvements in operational efficiency and successful expansion of the Salt Life brand. Investors should closely monitor the company's ability to improve profitability and manage its cost structure. The Beta of 1.07 indicates a slightly higher volatility than the market.
Based on FMP financials and quantitative analysis
Key Highlights
- Market Cap of $0.00B reflects the company's small size and potential for growth or volatility.
- P/E Ratio of -0.12 indicates the company is currently not profitable.
- Profit Margin of -8.0% suggests operational inefficiencies or high costs impacting profitability.
- Gross Margin of 13.0% shows the percentage of revenue exceeding the cost of goods sold.
- Beta of 1.07 indicates the stock is slightly more volatile than the market.
Competitors & Peers
Strengths
- Diverse brand portfolio with Delta Group and Salt Life.
- DTG2Go on-demand digital printing service.
- Established distribution network.
- Strong presence in activewear and lifestyle apparel markets.
Weaknesses
- Negative profit margin.
- High debt levels.
- Dependence on consumer spending trends.
- Intense competition in the apparel industry.
Catalysts
- Ongoing: Expansion of DTG2Go on-demand printing service to capture growing demand for customized apparel.
- Ongoing: Growth initiatives for the Salt Life brand, including new product lines and expanded retail presence.
- Upcoming: Potential strategic partnerships or licensing agreements to expand product offerings and market reach.
- Upcoming: Improvements in operational efficiency to enhance profitability.
- Ongoing: E-commerce channel development to drive online sales growth.
Risks
- Potential: Economic downturn affecting consumer spending on apparel.
- Ongoing: Fluctuations in raw material costs impacting profitability.
- Ongoing: Changes in fashion trends requiring adaptation of product offerings.
- Ongoing: Intense competition from online retailers and established apparel brands.
- Potential: Supply chain disruptions affecting production and distribution.
Growth Opportunities
- Expansion of DTG2Go On-Demand Printing: Delta Apparel can capitalize on the growing demand for customized apparel through its DTG2Go service. The global custom t-shirt printing market is projected to reach $3.91 billion by 2028, growing at a CAGR of 9.5%. By investing in advanced printing technology and expanding its online platform, Delta Apparel can attract more customers seeking personalized apparel solutions. Timeline: Ongoing.
- Growth of Salt Life Brand: The Salt Life brand has the potential to expand its reach beyond its core coastal market. The global surfwear market is expected to reach $3.6 billion by 2027. By introducing new product lines, expanding its retail presence, and leveraging social media marketing, Delta Apparel can increase Salt Life's brand awareness and market share. Timeline: Ongoing.
- E-commerce Channel Development: Enhancing its e-commerce capabilities can drive sales growth for Delta Apparel. The global e-commerce market is projected to reach $6.4 trillion in 2024. By improving its website user experience, offering personalized recommendations, and streamlining the online ordering process, Delta Apparel can attract more online shoppers and increase its e-commerce revenue. Timeline: Ongoing.
- Strategic Partnerships and Licensing Agreements: Forming strategic partnerships with other brands or licensing agreements can expand Delta Apparel's product offerings and market reach. Collaborating with complementary businesses, such as sporting goods retailers or outdoor equipment manufacturers, can create synergistic opportunities and drive sales growth. Timeline: Upcoming: within the next 1-2 years.
- International Market Expansion: Expanding its presence in international markets can unlock new growth opportunities for Delta Apparel. Emerging markets, such as Asia and Latin America, offer significant potential for apparel sales. By adapting its product offerings to local preferences, establishing distribution networks, and implementing targeted marketing campaigns, Delta Apparel can capitalize on the growing demand for apparel in these regions. Timeline: Upcoming: within the next 2-3 years.
Opportunities
- Expansion of DTG2Go service.
- Growth of Salt Life brand.
- E-commerce channel development.
- International market expansion.
Threats
- Economic downturn affecting consumer spending.
- Fluctuations in raw material costs.
- Changes in fashion trends.
- Increased competition from online retailers.
Competitive Advantages
- Brand recognition through Delta Group and Salt Life brands.
- DTG2Go on-demand digital printing service offers a competitive edge in customization.
- Established distribution network through various retail channels.
About DLA
Delta Apparel, Inc., incorporated in 1999 and headquartered in Duluth, Georgia, designs, manufactures, sources, and markets activewear and lifestyle apparel products both in the United States and internationally. The company operates through two primary segments: Delta Group and Salt Life Group. The Delta Group focuses on providing a broad range of apparel, including on-demand digitally printed apparel under the DTG2Go brand, silhouettes, fleece products, performance shirts under the Delta Dri line, ringspun garments, and the Delta Soft line. Additionally, the Delta Group offers heritage tee shirts under the Delta Pro Weight and Magnum Weight brands, as well as polos, outerwear, headwear, bags, and accessories. The Salt Life Group offers apparel, swimwear, board shorts, sunglasses, bags, and accessories under the Salt Life brand name, catering to the coastal lifestyle market. The Salt Life Group also includes Salt Life Lager craft beer. Delta Apparel distributes its products through various channels, including sporting goods and outdoor retailers, specialty and resort shops, farm and fleet stores, department stores, mid-tier retailers, and its e-commerce websites, www.soffe.com and www.saltlife.com. This multi-channel distribution strategy allows Delta Apparel to reach a diverse customer base and maintain a strong presence in both the activewear and lifestyle apparel markets.
What They Do
- Designs and manufactures activewear and lifestyle apparel.
- Offers on-demand digitally printed apparel through the DTG2Go brand.
- Provides performance shirts under the Delta Dri line.
- Markets apparel and accessories under the Salt Life brand.
- Distributes products through sporting goods retailers, specialty shops, and online channels.
- Offers craft beer under the Salt Life Lager brand.
Business Model
- Designs and manufactures apparel products.
- Sells products through wholesale and retail channels.
- Generates revenue through the Delta Group and Salt Life Group segments.
Industry Context
Delta Apparel operates in the competitive apparel manufacturing industry, characterized by evolving consumer preferences, increasing demand for sustainable products, and the growing influence of e-commerce. The industry is witnessing a shift towards personalized and on-demand apparel solutions, a trend that Delta Apparel addresses through its DTG2Go service. Competitors include both large established players and smaller niche brands. Delta Apparel's success depends on its ability to innovate, manage costs, and effectively market its diverse brand portfolio. The apparel industry is expected to grow moderately, driven by rising disposable incomes and increasing fashion consciousness.
Key Customers
- Sporting goods and outdoor retailers
- Specialty and resort shops
- Farm and fleet stores
- Department stores and mid-tier retailers
- Consumers through e-commerce websites
Financials
Chart & Info
Delta Apparel, Inc. (DLA) stock price: Price data unavailable
Latest News
-
Why Getty Images Holdings Shares Are Trading Lower By Around 15%? Here Are Other Stocks Moving In Tuesday's Mid-Day Session
benzinga · Oct 3, 2023
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Why Delta Apparel Shares Are Trading Higher By Around 8%; Here Are 20 Stocks Moving Premarket
benzinga · Oct 3, 2023
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Earnings Scheduled For August 3, 2023
benzinga · Aug 3, 2023
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Stocks That Hit 52-Week Lows On Thursday
benzinga · Sep 29, 2022
Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for DLA.
Price Targets
Wall Street price target analysis for DLA.
MoonshotScore
What does this score mean?
The MoonshotScore rates DLA's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Why Getty Images Holdings Shares Are Trading Lower By Around 15%? Here Are Other Stocks Moving In Tuesday's Mid-Day Session
Why Delta Apparel Shares Are Trading Higher By Around 8%; Here Are 20 Stocks Moving Premarket
Earnings Scheduled For August 3, 2023
Stocks That Hit 52-Week Lows On Thursday
Leadership: Robert W. Humphreys
CEO
Robert W. Humphreys serves as the CEO of Delta Apparel, Inc. His career spans several decades in the apparel industry, with a focus on manufacturing, sourcing, and marketing. He has been instrumental in guiding Delta Apparel through various market cycles and strategic initiatives. Humphreys' leadership is characterized by a commitment to innovation, operational efficiency, and brand development. He holds a degree in Business Administration.
Track Record: Under Robert W. Humphreys' leadership, Delta Apparel has expanded its brand portfolio and distribution network. He has overseen the launch of the DTG2Go on-demand digital printing service and the growth of the Salt Life brand. Key milestones include navigating the company through economic challenges and implementing strategies to improve profitability and market share. He manages approximately 6000 employees.
Delta Apparel, Inc. Stock: Key Questions Answered
What does Delta Apparel, Inc. do?
Delta Apparel, Inc. designs, manufactures, and markets a diverse range of activewear and lifestyle apparel products. Operating through its Delta Group and Salt Life Group segments, the company offers on-demand digitally printed apparel via DTG2Go, performance shirts under the Delta Dri line, and a variety of garments under the Delta Soft, Delta Pro Weight, and Magnum Weight brands. Additionally, the Salt Life brand provides apparel, swimwear, and accessories catering to the coastal lifestyle market, distributed through various retail channels and e-commerce platforms.
What do analysts say about DLA stock?
Analyst coverage of Delta Apparel, Inc. (DLA) is currently limited, and a consensus view is not readily available. Key valuation metrics, such as the negative P/E ratio, reflect the company's current lack of profitability. Growth considerations center on the successful expansion of the DTG2Go service and the Salt Life brand. Investors should conduct their own due diligence and consider the company's financial performance, competitive positioning, and growth prospects before making any investment decisions. This is not investment advice.
What are the main risks for DLA?
Delta Apparel faces several risks inherent to the apparel industry. Economic downturns can significantly impact consumer spending on discretionary items like apparel. Fluctuations in raw material costs, particularly cotton and synthetic fibers, can affect profitability. Changes in fashion trends require continuous adaptation and innovation. Intense competition from both established brands and online retailers puts pressure on pricing and market share. Supply chain disruptions can also affect production and distribution, impacting revenue and profitability.
What is DLA's dividend and shareholder return track record?
Delta Apparel, Inc. does not currently offer a dividend, and there is no history of dividend payments. As such, the company does not provide returns to shareholders through dividends. There is no information about share buyback programs. Investors seeking income-generating investments may need to consider other options. The company's focus appears to be on reinvesting earnings to drive growth and expansion, particularly in its DTG2Go and Salt Life segments.
What are Delta Apparel, Inc.'s strongest brands and market positions?
Delta Apparel, Inc.'s strongest brands include the Delta Group and Salt Life. The Delta Group is known for its diverse range of activewear and lifestyle apparel, including the DTG2Go on-demand printing service. The Salt Life brand caters to the coastal lifestyle market with apparel, swimwear, and accessories. While specific market share data is unavailable, both brands have established a presence in their respective segments, distributed through various retail channels and e-commerce platforms. Brand loyalty is fostered through product quality, design innovation, and targeted marketing efforts.
What are the key factors to evaluate for DLA?
Delta Apparel, Inc. (DLA) currently holds an AI score of 38/100, indicating low score. Key strength: Diverse brand portfolio with Delta Group and Salt Life.. Primary risk to monitor: Potential: Economic downturn affecting consumer spending on apparel.. This is not financial advice.
How frequently does DLA data refresh on this page?
DLA prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.
What has driven DLA's recent stock price performance?
Recent price movement in Delta Apparel, Inc. (DLA) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. Notable catalyst: Diverse brand portfolio with Delta Group and Salt Life.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data may be outdated.
- Analyst coverage is limited.