ProShares - Decline of the Retail Store ETF (EMTY) Fund Overview
Educational signal · not a buy or sell recommendation · How to read this
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 18, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerProShares - Decline of the Retail Store ETF (EMTY) trades at $24.82. ProShares Decline of the Retail Store ETF (EMTY) provides inverse exposure to the bricks-and-mortar retail sector. Sector: Financials.
Price as of · Last analyzed: Mar 18, 2026Analyst Coverage for EMTY: EMTY does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
ProShares - Decline of the Retail Store ETF (EMTY) Financial Services Profile
ProShares Decline of the Retail Store ETF (EMTY) offers investors a way to capitalize on the decline of traditional brick-and-mortar retail by providing -1x short exposure to an index of retail stores. It caters to investors with a bearish outlook on the sector's future performance amid e-commerce growth.
What Is the Investment Thesis for EMTY?
EMTY's investment thesis centers on the continued decline of brick-and-mortar retail due to the expansion of e-commerce and shifting consumer behavior. As online shopping gains further traction, traditional retailers face increased pressure on sales and profitability. EMTY provides a vehicle to capitalize on this trend. Key to EMTY's performance is the continued underperformance of the Solactive-ProShares Bricks and Mortar Retail Store Index. A potential catalyst is further erosion of retail sales reported by major brick and mortar chains. However, a risk is a resurgence in brick and mortar retail, which would negatively impact EMTY's returns.
Based on FMP financials and quantitative analysis
EMTY Key Highlights
EMTY offers -1x short exposure to the Solactive-ProShares Bricks and Mortar Retail Store Index, allowing investors to profit from the decline of brick-and-mortar retailers.
- The ETF's performance is directly tied to the inverse performance of traditional retail stocks, making it a tool for expressing bearish sentiment.
- EMTY is designed for short-term trading and hedging strategies, not as a long-term investment due to the effects of compounding and daily rebalancing.
- The ETF's expense ratio reflects the cost of maintaining its inverse exposure and managing its portfolio.
- EMTY's beta of -1.28 indicates it is more volatile than the market and moves inversely to market trends.
Who Are EMTY's Competitors?
EMTY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| BULG Leverage Shares 2x Long BULL Daily ETF | $34.97 | +9.12% | — | |
| BLK BlackRock, Inc. | $1059.63 | -0.44% | $164B | 49 5-pillar |
| BX Blackstone Inc. | $111.74 | -0.45% | $135B | 67 5-pillar |
| APOS Apollo Global Management, Inc. | $25.59 | -0.23% | $74.8B | 55 5-pillar |
| BAM Brookfield Asset Management | $44.85 | +0.65% | $71.6B | 58 5-pillar |
| AMP Ameriprise Financial, Inc. | $490.91 | -0.79% | $44.1B | 76 5-pillar |
| ARES Ares Management Corporation | $117.55 | +0.84% | $38.6B | 56 5-pillar |
| TROW T. Rowe Price Group, Inc. | $104.62 | -1.14% | $22.4B | 84 5-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are EMTY's Key Strengths?
Provides a targeted way to profit from the decline of brick-and-mortar retail.
- Offers inverse exposure, which can be used for hedging purposes.
- Managed by ProShares, a reputable ETF provider.
- Can be used as a short-term trading tool.
What Are EMTY's Weaknesses?
Designed for short-term trading, not long-term investing.
- Subject to the effects of compounding and daily rebalancing, which can impact performance.
- Performance is highly dependent on the performance of the Solactive-ProShares Bricks and Mortar Retail Store Index.
- May not be suitable for all investors.
What Are the Key Risks for EMTY?
A resurgence in brick-and-mortar retail, driven by innovative strategies or changing consumer preferences.
- Unexpected economic recovery boosting retail sales.
- The effects of compounding and daily rebalancing can significantly impact its performance over time.
- Changes in the composition of the Solactive-ProShares Bricks and Mortar Retail Store Index.
What Threats Does EMTY Face?
- Resurgence of brick-and-mortar retail.
- Changes in consumer preferences.
- Increased competition from other ETFs.
- Regulatory changes.
What Are EMTY's Competitive Advantages?
- Brand recognition: ProShares is a well-known and respected provider of specialized ETFs, which gives EMTY a competitive advantage in attracting investors.
- First-mover advantage: EMTY was one of the first ETFs to offer inverse exposure to the brick-and-mortar retail sector, which allowed it to establish a strong market position.
- Specialized expertise: ProShares has a team of experienced professionals who specialize in managing inverse and leveraged ETFs, which gives EMTY a competitive advantage in terms of portfolio management and risk control.
What Does EMTY Do?
The ProShares Decline of the Retail Store ETF (EMTY) is designed to provide investors with a straightforward way to profit from the struggles of traditional brick-and-mortar retail businesses. Launched by ProShares, a well-known provider of specialized ETFs, EMTY offers -1x short exposure to the Solactive-ProShares Bricks and Mortar Retail Store Index. This index tracks companies that primarily operate physical retail locations. By shorting this index, EMTY aims to deliver capital appreciation when the value of these retail companies declines. The ETF's strategy is based on the premise that the rise of e-commerce and changing consumer preferences are putting significant pressure on traditional retailers. As more consumers shift their spending online, physical stores face challenges such as declining foot traffic, higher operating costs, and increased competition. EMTY seeks to benefit from these trends by providing a tool for investors to express a negative view on the future of brick-and-mortar retail. EMTY does not invest directly in retail companies. Instead, it uses financial instruments, such as swap agreements and futures contracts, to achieve its -1x short exposure. This approach allows the ETF to closely track the performance of the Solactive-ProShares Bricks and Mortar Retail Store Index without directly owning the underlying assets. The ETF is rebalanced regularly to maintain its desired exposure and ensure it continues to meet its investment objective. Given its inverse nature, EMTY is primarily used as a short-term trading tool or as a hedge against long positions in the retail sector. It is not intended as a long-term investment, as the effects of compounding and daily rebalancing can significantly impact its performance over time. Investors should carefully consider their investment objectives and risk tolerance before investing in EMTY.
What Products and Services Does EMTY Offer?
- Provides inverse exposure to the Solactive-ProShares Bricks and Mortar Retail Store Index.
- Offers investors a way to profit from the decline of traditional brick-and-mortar retailers.
- Uses financial instruments like swap agreements and futures contracts to achieve its investment objective.
- Is designed for short-term trading and hedging strategies.
- Aims to deliver capital appreciation when the value of retail companies declines.
- Rebalances its portfolio regularly to maintain its desired exposure.
How Does EMTY Make Money?
- Generates revenue through the difference between the cost of maintaining its short exposure and the returns it generates from the decline of retail stocks.
- Charges an expense ratio to cover the costs of managing the fund, including trading fees, administrative expenses, and marketing costs.
- Attracts investors who are bearish on the future of brick-and-mortar retail and seek to profit from their decline.
What Industry Does EMTY Operate In?
The asset management industry is undergoing significant transformation, driven by factors such as technological innovation, changing investor preferences, and increased regulatory scrutiny. ETFs like EMTY represent a growing segment of the market, offering investors targeted exposure to specific sectors or investment strategies. The retail sector itself is experiencing a major shift, with e-commerce giants like Amazon capturing an increasing share of consumer spending. This trend has created opportunities for ETFs like EMTY that seek to profit from the decline of traditional brick-and-mortar retailers. Competition within the asset management industry is intense, with numerous firms offering similar products and strategies.
Who Are EMTY's Key Customers?
- Hedge funds seeking to profit from the decline of retail stocks.
- Individual investors with a bearish outlook on the retail sector.
- Financial advisors looking to provide their clients with exposure to alternative investment strategies.
- Institutional investors seeking to hedge their portfolios against potential losses in the retail sector.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● Price is current
- ● No filing on record
- ● No analyst coverage
- ● This is an etf, not an operating company
MoonshotScore History
Recorded daily since 2026-08-23 · 41 snapshots
| 2026-08-23 | 50 |
| 2026-08-31 | 50 |
| 2026-09-08 | 50 |
| 2026-09-16 | 50 |
| 2026-09-24 | 50 |
| 2026-10-04 | 50 |
What changed?
The score has stayed at 50.
Over the same 30 days the stock moved +2.2%.
EMTY Financials
Bull Case vs Bear Case
Bull Case
- Provides a targeted way to profit from the decline of brick-and-mortar retail.
- Offers inverse exposure, which can be used for hedging purposes.
- Managed by ProShares, a reputable ETF provider.
- Can be used as a short-term trading tool.
Bear Case
- Designed for short-term trading, not long-term investing.
- Subject to the effects of compounding and daily rebalancing, which can impact performance.
- Performance is highly dependent on the performance of the Solactive-ProShares Bricks and Mortar Retail Store Index.
- May not be suitable for all investors.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
EMTY Latest News
No recent news available for EMTY.
EMTY Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for EMTY.
Price Targets
Wall Street price target analysis for EMTY.
EMTY MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for EMTY; grades run from A+ (80-100) to F (below 30).
What Investors Ask About ProShares - Decline of the Retail Store ETF (EMTY) — Financials
What do analysts say about EMTY stock?
Given EMTY's unique structure as an inverse ETF, traditional analyst ratings are less applicable. Its performance is directly tied to the inverse performance of the Solactive-ProShares Bricks and Mortar Retail Store Index.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- The information provided is based on available data and may be subject to change.
- Inverse ETFs are complex instruments and should be used with caution.