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Founders 100 ETF (FFF) Fund Overview

Educational signal · not a buy or sell recommendation · How to read this

$27.36 +$0.3019 (+1.12%)
Vol: 10.1K|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 17, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR

Quick Answer

Founders 100 ETF (FFF) trades at $27.36. Founders 100 ETF (FFF) focuses on investing in companies led by their founders, believing these firms generate superior risk-adjusted returns. Sector: Financials.

Price as of · Last analyzed: Mar 17, 2026
Founders 100 ETF (FFF) focuses on investing in companies led by their founders, believing these firms generate superior risk-adjusted returns. The fund employs a rules-based approach to select and manage a portfolio of approximately 100 founder-led companies.

Analyst Coverage for FFF: FFF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.

▶ Watch the FFF film Every key number, told as a short cinematic story — just press play. ~2 min

Founders 100 ETF (FFF) Financial Services Profile

CEOHarold Motaung
IPO Year2025

Founders 100 ETF (FFF) is an actively managed fund targeting long-term capital appreciation through investments in founder-led companies. Employing a rules-based selection process, FFF invests across sectors, excluding technology, and in firms of varying sizes listed on US exchanges. The fund rebalances quarterly, limiting single security exposure to 7.5%.

Data Provenance | Financial Data Quantitative Analysis Analysis: Mar 17, 2026

What Is the Investment Thesis for FFF?

AI-written as of Mar 17, 2026 — figures and tone reflect the data available then, not today's score.

The investment thesis for Founders 100 ETF (FFF) centers on the belief that founder-led companies exhibit characteristics that drive long-term value creation. These include a strong alignment of interests between management and shareholders, a long-term orientation, and a culture of innovation and entrepreneurship. FFF's rules-based approach aims to capture these benefits by selecting and managing a portfolio of approximately 100 of the largest founder-led companies. A key driver of value is the potential for these companies to outperform their peers over the long term, leading to capital appreciation for FFF's investors. The quarterly rebalancing and reconstitution process helps to ensure that the portfolio remains aligned with the fund's investment objectives and risk parameters. However, the fund's performance is subject to the performance of the underlying founder-led companies and the overall market conditions.

Based on FMP financials and quantitative analysis

FFF Key Highlights

AI-written as of Mar 17, 2026 — figures and tone reflect the data available then, not today's score.

FFF targets founder-led companies, believing they offer superior risk-adjusted returns.

  • The fund uses a proprietary, rules-based process to select 100 of the largest 200 founder-led firms.
  • FFF considers market highs and lows to navigate market cycles.
  • The fund may invest in non-US companies listed on a US exchange.
  • The market cap-weighted portfolio limits single security exposure to 7.5%.

Who Are FFF's Competitors?

FFF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap MoonshotScore
BLK BlackRock, Inc. $1059.63 -0.44% $164B 51 5-pillar
BX Blackstone Inc. $111.74 -0.45% $135B 68 5-pillar
APOS Apollo Global Management, Inc. $25.59 -0.23% $74.8B 56 5-pillar
BAM Brookfield Asset Management $44.85 +0.65% $71.6B 57 5-pillar
AMP Ameriprise Financial, Inc. $490.91 -0.79% $44.1B 77 5-pillar
ARES Ares Management Corporation $117.55 +0.84% $38.6B 57 5-pillar
TROW T. Rowe Price Group, Inc. $104.62 -1.14% $22.4B 80 5-pillar
ATHS Athene Holding Ltd. $23.51 -0.63% $18.8B 56 5-pillar

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are FFF's Key Strengths?

Focus on founder-led companies.

  • Rules-based investment process.
  • Actively managed portfolio.
  • Quarterly rebalancing and reconstitution.

What Are FFF's Weaknesses?

Concentration risk in founder-led companies.

  • Dependence on the performance of underlying holdings.
  • Potential for underperformance relative to broader market indices.
  • Relatively small market cap.

What Are the Key Risks for FFF?

Market downturns and economic uncertainty impacting the performance of portfolio holdings.

  • Increased competition from other thematic ETFs.
  • Changes in investor sentiment towards founder-led companies.
  • Dependence on the performance of underlying holdings.
  • Concentration risk in founder-led companies.

What Are FFF's Competitive Advantages?

  • Proprietary, rules-based investment selection process.
  • Focus on founder-led companies, which are believed to offer superior risk-adjusted returns.
  • Actively managed portfolio with quarterly rebalancing and reconstitution.

What Does FFF Do?

Founders 100 ETF (FFF) is designed for investors seeking long-term capital appreciation by focusing on companies managed by their founders. The fund operates under the belief that founder-led companies tend to deliver superior risk-adjusted returns due to the unique vision, passion, and long-term commitment that founders bring to their businesses. The fund defines founder-led companies as those managed by a founder serving as a Chief Officer, such as CEO, CTO, CSO, or CMO. FFF employs a proprietary, rules-based process to select its investments. It starts by identifying the 200 largest founder-led firms and then narrows the selection to 100 companies based on market capitalization and other fundamental factors. The fund's methodology also considers market highs and lows to mitigate emotional decision-making and navigate market cycles effectively. FFF does not concentrate in any single sector, except for technology, and may invest in firms of any size. The fund is permitted to invest in non-US companies, provided they are listed on a US exchange. The market cap-weighted portfolio limits single security exposure to a maximum of 7.5%. The actively managed portfolio is rebalanced and reconstituted on a quarterly basis to maintain its investment objectives and risk parameters.

What Products and Services Does FFF Offer?

  • Invests in a portfolio of approximately 100 founder-led companies.
  • Targets companies where the founder serves as a Chief Officer (CEO, CTO, CSO, or CMO).
  • Employs a rules-based process to select investments.
  • Considers market highs and lows to navigate market cycles.
  • May invest in non-US companies listed on a US exchange.
  • Rebalances and reconstitutes the portfolio quarterly.
  • Limits single security exposure to 7.5%.

How Does FFF Make Money?

  • Generates revenue through management fees charged on assets under management (AUM).
  • AUM growth is driven by capital appreciation of portfolio holdings and net investor inflows.
  • Actively manages the portfolio to achieve its investment objectives.

What Industry Does FFF Operate In?

The asset management industry is characterized by a diverse range of investment strategies and products, catering to various investor needs and risk profiles. ETFs, like FFF, have gained significant popularity due to their transparency, liquidity, and cost-effectiveness. Within the ETF landscape, thematic funds that focus on specific investment themes, such as founder-led companies, have emerged as a growing segment. The competitive landscape includes both large, established asset managers and smaller, specialized firms offering similar thematic ETFs. The growth of the asset management industry is driven by factors such as increasing global wealth, rising demand for retirement savings solutions, and the ongoing shift towards passive and thematic investing.

Who Are FFF's Key Customers?

  • Individual investors seeking long-term capital appreciation.
  • Financial advisors and wealth managers allocating client assets.
  • Institutional investors looking for exposure to founder-led companies.
Model self-rating on this text: 66% (not a measure of the evidence) Updated: Mar 17, 2026

Research confidence

Low

Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.

  • ● Scoring coverage unknown
  • ● Price is current
  • ● No filing on record
  • ● No analyst coverage
  • ● This is an etf, not an operating company

MoonshotScore History

Recorded daily since 2026-08-23 · 41 snapshots

2026-08-23 44
2026-08-31 44
2026-09-08 44
2026-09-16 44
2026-09-24 44
2026-10-04 44

What changed?

The score has stayed at 44.

Over the same 30 days the stock moved +1.5%.

FFF Financials

Bull Case vs Bear Case

Bull Case

  • Focus on founder-led companies.
  • Rules-based investment process.
  • Actively managed portfolio.
  • Quarterly rebalancing and reconstitution.

Bear Case

  • Concentration risk in founder-led companies.
  • Dependence on the performance of underlying holdings.
  • Potential for underperformance relative to broader market indices.
  • Relatively small market cap.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

FFF Latest News

FFF Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for FFF.

Price Targets

Wall Street price target analysis for FFF.

FFF MoonshotScore

MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for FFF; grades run from A+ (80-100) to F (below 30).

FFF Financials Stock FAQ

What are the main risks for FFF?

The primary risks associated with investing in Founders 100 ETF (FFF) include market risk, concentration risk, and management risk. Market risk refers to the potential for the overall market to decline, impacting the value of FFF's portfolio holdings.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated

MoonshotScore is not published for this security.

Data Sources & Methodology
Figures come from Financial Modeling Prep (FMP). If FMP has no figure for a ticker, a price or fundamental may come from a Yahoo Finance fallback, or a price from an Alpaca fallback. SEC EDGAR is used only for filing links and company identity details (legal name, address), never for figures. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on the provided source data.
Data Sources
Financial Modeling Prep (FMP)Stock Expert AI proprietary analysis