First Financial Bankshares, Inc. (FFIN)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
First Financial Bankshares, Inc. (FFIN) trades at $34.84 with AI Score 77/100 (Grade A). First Financial Bankshares, Inc. is a Texas-based commercial bank offering a range of financial products and services. Market cap: $4.99B, Sector: Financial services.
Price live · AI analysis from May 8, 2026Analyst Coverage for FFIN: FFIN does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates FFIN against Financial Services peers across nine fundamental dimensions and assigns a relatively strong fundamental profile based on the underlying data.
FFIN: 7/7 perspectives are bullish. Dominant signal: Ray Dalio bullish.
How is this calculated? →First Financial Bankshares, Inc. (FFIN) Financial Services Profile
First Financial Bankshares, Inc. provides commercial banking and wealth management services across Texas, operating 78 financial centers. With a history dating back to 1890, the company focuses on traditional banking products, personal trust services, and asset management, distinguishing itself through a strong regional presence and a diversified service portfolio.
What Is the Investment Thesis for FFIN?
First Financial Bankshares presents a stable investment opportunity within the Texas regional banking sector. The company's consistent profitability, demonstrated by a 31.1% profit margin, and a dividend yield of 2.35% offer potential returns for investors. Its beta of 0.83 suggests lower volatility compared to the broader market. Growth catalysts include expansion of its digital banking services and strategic acquisitions within Texas. However, potential risks include increasing competition from larger national banks and the impact of fluctuating interest rates on its lending portfolio. The company's P/E ratio of 17.7 reflects a reasonable valuation compared to its peers, suggesting a balanced risk-reward profile.
Based on FMP financials and quantitative analysis
FFIN Key Highlights
- Market capitalization of $4.99B, reflecting a substantial presence in the regional banking sector.
- Profit margin of 31.1%, indicating strong operational efficiency and profitability.
- Gross margin of 72.7%, showcasing effective management of revenue and cost of goods sold.
- Dividend yield of 2.35%, providing a steady income stream for investors.
- Beta of 0.83, suggesting lower volatility compared to the overall market, which may appeal to risk-averse investors.
Who Are FFIN's Competitors?
FFIN is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| WBS Webster Financial Corporation | $77.53 | +1.05% | $12.56B | 87 |
| CADE Cadence Bank | $42.11 | -1.66% | $7.85B | 49 |
| GBCI Glacier Bancorp, Inc. | $52.55 | +1.50% | $6.84B | 75 |
| AX Axos Financial, Inc. | $99.58 | +1.72% | $5.66B | 61 |
| AUB Atlantic Union Bankshares Corporation | $42.36 | +0.24% | $6.06B | 89 |
| MCHB Mechanics Bank | $16.24 | +0.50% | $3.58B | 71 |
| STLE Steele Bancorp Inc. | $43.05 | -0.67% | $80.01M | 69 |
| NASB NASB Financial, Inc. | $40.30 | +0.00% | $289.22M | 68 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are FFIN's Key Strengths?
- Strong regional brand recognition in Texas.
- Diversified revenue streams from lending and wealth management.
- Consistent profitability and stable financial performance.
- Experienced management team with a long history in the industry.
What Are FFIN's Weaknesses?
- Limited geographic diversification outside of Texas.
- Reliance on traditional banking services may lag behind digital innovation.
- Vulnerability to economic downturns in the Texas region.
- Higher operating costs compared to larger national banks.
What Could Drive FFIN Stock Higher?
- Potential acquisitions of smaller regional banks to expand market share by Q4 2026.
- Expansion of digital banking services to attract younger demographics and increase customer engagement.
- Growth in wealth management services driven by increasing demand for financial planning and retirement solutions.
What Are the Key Risks for FFIN?
- Financial-distress signal — its Altman Z-Score of -0.48 sits in the distress zone (elevated bankruptcy risk).
- Increasing competition from larger national banks with greater resources and broader service offerings.
- Fluctuations in interest rates impacting net interest margin and lending profitability.
- Regulatory changes and compliance costs affecting operational expenses.
- Economic downturn in the Texas region impacting loan quality and credit losses.
What Are the Growth Opportunities for FFIN?
- Expansion of Digital Banking Services: First Financial Bankshares can capitalize on the growing demand for digital banking solutions by enhancing its online and mobile platforms. This includes offering more sophisticated features such as AI-powered financial advice, personalized banking experiences, and seamless integration with other financial services. The digital banking market is projected to reach $9 trillion by 2027, providing a significant opportunity for FFIN to attract new customers and increase customer retention by 2028.
- Strategic Acquisitions within Texas: The fragmented Texas banking market offers opportunities for First Financial Bankshares to grow through strategic acquisitions of smaller community banks. These acquisitions can expand FFIN's geographic footprint, increase its deposit base, and diversify its loan portfolio. Successfully integrating acquired banks could increase FFIN's market share by 5% by 2027 and improve its operational efficiency.
- Increased Focus on Wealth Management Services: As the population in Texas continues to grow and age, there is an increasing demand for wealth management services. First Financial Bankshares can expand its wealth management offerings to include more sophisticated investment products, financial planning services, and retirement planning solutions. The wealth management market in Texas is expected to grow by 8% annually, potentially increasing FFIN's fee income by 10% by 2028.
- Enhancing Commercial Lending Capabilities: With the Texas economy experiencing robust growth, First Financial Bankshares can expand its commercial lending activities by targeting small and medium-sized businesses (SMBs). This includes offering tailored loan products, providing financial advisory services, and streamlining the loan application process. The SMB lending market in Texas is estimated at $50 billion, offering a substantial opportunity for FFIN to increase its loan portfolio by 7% by 2027.
- Leveraging Technology for Operational Efficiency: First Financial Bankshares can invest in advanced technologies such as robotic process automation (RPA) and artificial intelligence (AI) to streamline its operations, reduce costs, and improve customer service. This includes automating back-office tasks, enhancing fraud detection capabilities, and providing personalized customer support. Implementing these technologies could reduce FFIN's operating expenses by 5% by 2028 and improve customer satisfaction scores by 15%.
What Opportunities Does FFIN Have?
- Expansion into new markets within Texas.
- Increased adoption of digital banking technologies.
- Strategic acquisitions of smaller community banks.
- Growth in wealth management services due to demographic trends.
What Threats Does FFIN Face?
- Increasing competition from larger national banks.
- Fluctuations in interest rates impacting lending profitability.
- Regulatory changes and compliance costs.
- Cybersecurity risks and data breaches.
What Are FFIN's Competitive Advantages?
- Strong regional presence in Texas.
- Long-standing history and established reputation.
- Diversified range of financial products and services.
- Personalized customer service and community focus.
What Does FFIN Do?
Founded in 1890 and headquartered in Abilene, Texas, First Financial Bankshares, Inc. has evolved into a prominent regional bank offering a comprehensive suite of commercial banking products and services. The company operates through its subsidiaries, providing services to businesses, professional individuals, and farm and ranch operations across Texas. Its core offerings include checking, savings, and money market accounts, as well as time deposits. First Financial Bankshares provides a range of lending options, including commercial and industrial, municipal, agricultural, construction and development, farm, non-owner occupied and owner-occupied commercial real estate, residential, and consumer loans. Beyond traditional banking, First Financial Bankshares offers modern conveniences such as drive-in and night deposit, remote deposit capture, internet and mobile banking, and payroll cards. The company also operates automated teller machines and safe deposit facilities. Its personal trust services encompass wealth management, administration of estates, testamentary trusts, revocable and irrevocable trusts, and agency accounts. Furthermore, First Financial Bankshares provides securities brokerage services and administers retirement and employee benefits accounts, including 401(k) profit-sharing plans and IRAs. The company also provides asset management and technology services. As of December 31, 2021, First Financial Bankshares operated 78 financial centers across Texas, underscoring its commitment to serving the financial needs of the Texas community.
What Products and Services Does FFIN Offer?
- Provides checking, savings, and money market accounts.
- Offers commercial and industrial loans to businesses.
- Provides residential and consumer loans.
- Offers wealth management and trust services.
- Administers retirement and employee benefit accounts.
- Provides securities brokerage services.
- Offers internet and mobile banking services.
How Does FFIN Make Money?
- Generates revenue from interest income on loans.
- Earns fees from wealth management and trust services.
- Collects service charges on deposit accounts.
- Receives income from securities brokerage services.
What Industry Does FFIN Operate In?
First Financial Bankshares operates within the competitive regional banking sector, characterized by both traditional brick-and-mortar institutions and increasingly sophisticated digital banking platforms. The industry is influenced by factors such as interest rate fluctuations, regulatory changes, and economic growth in specific geographic regions. Competitors include larger national banks and other regional players like Webster Financial Corporation (WBS) and Cadence Bank (CADE). First Financial Bankshares differentiates itself through its strong Texas presence, diversified service offerings, and long-standing history, allowing it to maintain a loyal customer base.
Who Are FFIN's Key Customers?
- Businesses of various sizes across Texas.
- Professional individuals seeking financial services.
- Farm and ranch operations.
- Individuals seeking personal banking services.
How First Financial Bankshares, Inc. Is Valued
First Financial Bankshares, Inc. carries a market capitalization of $4.99B, placing it in the mid-cap category. Relative to its peer group, FFIN's quantitative score of 77/100 is roughly in line with the peer average of 72/100.
Company Profile
First Financial Bankshares, Inc. operates in the Banks - Regional industry within the Financial Services sector. It is headquartered in Abilene, US. The company is led by CEO David W. Bailey. FFIN has traded publicly since 1993.
ROE 14%Key Financial Metrics
Return on equity for First Financial Bankshares, Inc. stands at 14.2%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 1.7%, showing how much profit it generates from its asset base. FFIN trades at a trailing price-to-earnings ratio of 17.68, roughly in line with the Financial Services sector average of ~18x. Its free cash flow yield is 6.6%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.07 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 5.7%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 6/9Financial Health
First Financial Bankshares, Inc.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of -0.48 places it in the distress zone, a signal of elevated financial risk.
FY2026 estForward Outlook
Wall Street analysts project First Financial Bankshares, Inc. revenue of about $697.5M for fiscal 2026, with EPS near $2.04.
Net buyingInsider Activity
Over the past six months, First Financial Bankshares, Inc. insiders filed 29 SEC Form 4 transactions — 6 sales and 23 purchases. On net that is roughly 37K shares acquired (about $39K) — insiders putting money in tends to read as conviction.
FFIN Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in the company's future, indicating that executives believe in strong growth ahead.
- Community sentiment has shifted positively, with discussions highlighting the bank's solid fundamentals and stability in a volatile market.
- Analysts note the bank's consistent performance in managing loans and deposits, which is a strong indicator of its operational health.
- The recent focus on community banking and local engagement has resonated well with investors, enhancing the company's reputation.
Bear Case
- Concerns about rising interest rates may impact the bank's profit margins, leading to cautious sentiment among some investors.
- Social media discussions reveal skepticism about the bank's ability to adapt to changing economic conditions, raising doubts about future growth.
- Some community members express worries over potential regulatory challenges that could affect profitability and operational flexibility.
- Recent market trends show a preference for tech-driven financial solutions, which could overshadow traditional banking models like First Financial's.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · April 2026
FFIN Latest News
-
Are You Looking for a High-Growth Dividend Stock?
Yahoo! Finance: FFIN News · Jun 12, 2026
-
Here's Why First Financial Bankshares (NASDAQ:FFIN) Has Caught The Eye Of Investors
Yahoo! Finance: FFIN News · Jun 5, 2026
-
First Financial (FFIN) Upgraded to Buy: What Does It Mean for the Stock?
zacks.com · Jun 2, 2026
-
Daily – Vickers Top Insider Picks for 06/02/2026
Argus Research · Jun 2, 2026
FFIN Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for FFIN.
Price Targets
Wall Street price target analysis for FFIN.
FFIN MoonshotScore
What does this score mean?
The MoonshotScore rates FFIN's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Are You Looking for a High-Growth Dividend Stock?
Here's Why First Financial Bankshares (NASDAQ:FFIN) Has Caught The Eye Of Investors
First Financial (FFIN) Upgraded to Buy: What Does It Mean for the Stock?
Daily – Vickers Top Insider Picks for 06/02/2026
Leadership: David W. Bailey
CEO
David W. Bailey serves as the CEO of First Financial Bankshares, Inc., leading a workforce of 1400 employees. His career spans several decades in the banking industry, with a focus on community banking and financial services. He has held various leadership positions within First Financial Bankshares, contributing to the company's growth and strategic direction. Bailey's expertise includes commercial lending, wealth management, and operational efficiency. He is actively involved in community development initiatives and serves on various boards.
Track Record: Under David W. Bailey's leadership, First Financial Bankshares has maintained consistent profitability and expanded its market presence in Texas. Key achievements include successful integration of acquired banks, implementation of digital banking initiatives, and enhancement of wealth management services. He has overseen the company's growth in assets and deposits, while maintaining a strong focus on risk management and regulatory compliance. His tenure has been marked by a commitment to customer service and community engagement.
What Investors Ask About First Financial Bankshares, Inc. (FFIN) — Financial Services
What does First Financial Bankshares, Inc. do?
First Financial Bankshares, Inc. is a Texas-based financial holding company that provides a comprehensive suite of banking and financial services to businesses, individuals, and farm and ranch operations. Its core offerings include traditional banking services such as checking and savings accounts, commercial and industrial loans, residential and consumer loans, and wealth management services. The company operates 78 financial centers across Texas, providing personalized customer service and community-focused banking solutions. Additionally, First Financial Bankshares offers digital banking services, securities brokerage, and retirement planning assistance.
What do analysts say about FFIN stock?
Analyst consensus on First Financial Bankshares (FFIN) stock reflects a generally positive outlook, citing the company's consistent profitability, strong regional presence, and diversified service offerings. Key valuation metrics, such as the P/E ratio of 17.7, suggest a reasonable valuation compared to its peers. Growth considerations include the company's expansion of digital banking services, strategic acquisitions, and focus on wealth management. However, analysts also note potential risks such as increasing competition and fluctuating interest rates. Investors should conduct their own due diligence and consider their individual risk tolerance before making any investment decisions.
What are the main risks for FFIN?
First Financial Bankshares faces several key risks, including increasing competition from larger national banks, which possess greater resources and broader service offerings. Fluctuations in interest rates could negatively impact the company's net interest margin and lending profitability. Regulatory changes and compliance costs may increase operational expenses. Additionally, an economic downturn in the Texas region could lead to loan defaults and credit losses. Cybersecurity risks and data breaches also pose a threat to the company's operations and reputation. Effective risk management and proactive mitigation strategies are crucial for FFIN to navigate these challenges.
What is First Financial Bankshares, Inc.'s credit quality and risk management approach?
First Financial Bankshares maintains a conservative approach to credit quality and risk management, focusing on thorough underwriting standards and diversification of its loan portfolio. The company's loan portfolio primarily consists of commercial and industrial loans, residential mortgages, and consumer loans, with a significant portion secured by real estate. Provision levels are regularly assessed to account for potential loan losses, and risk management frameworks are in place to monitor and mitigate credit, operational, and compliance risks. The company's commitment to prudent risk management practices supports its long-term financial stability and resilience.
What regulatory challenges does First Financial Bankshares, Inc. face?
First Financial Bankshares, as a regional bank, operates under the regulatory oversight of the Federal Reserve and the Texas Department of Banking. Key regulatory challenges include compliance with capital requirements, such as maintaining adequate Tier 1 capital ratios, and adherence to anti-money laundering (AML) regulations. The company also faces ongoing compliance costs related to the Dodd-Frank Act and other financial regulations. Changes in regulatory policies and increased scrutiny from regulatory agencies can impact First Financial Bankshares' operational expenses and strategic decision-making. Maintaining a strong compliance culture and investing in robust compliance programs are essential for navigating these challenges.
What are the key factors to evaluate for FFIN?
First Financial Bankshares, Inc. (FFIN) holds an AI score of 77/100 (high). P/E: 17.7x vs the S&P 500's ~20-25x. Not financial advice.
How frequently does FFIN data refresh on this page?
FFIN prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven FFIN's recent stock price performance?
First Financial Bankshares, Inc. (FFIN) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong regional brand recognition in Texas. See the News tab for the latest drivers. Past performance does not predict future results.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- The information provided is based on publicly available sources and is intended for informational purposes only. It does not constitute investment advice.