1-800-FLOWERS.COM, Inc. (FLWS) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
1-800-FLOWERS.COM, Inc. (FLWS) trades at $4.20 with AI Score 28/100 (Grade F). 1-800-FLOWERS. COM, Inc. is a leading provider of gifts for various occasions, operating through its online platform and multiple brands. Market cap: $268M, Sector: Consumer cyclical.
Price as of Jul 21, 2026 · Last analyzed: May 10, 2026Analyst Coverage for FLWS: FLWS does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates FLWS against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
FLWS: 2/3 scored disciplines lean bearish. Dominant signal: Seth Klarman bearish.
How is this calculated? →Why this analysis is different
- A sector-relative MoonshotScore — five pillars (business quality, financial safety, valuation, growth durability, momentum) re-ranked nightly against the full universe of US-listed common stocks.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
1-800-FLOWERS.COM, Inc. (FLWS) Consumer Business Overview
1-800-FLOWERS.COM, Inc. is a prominent player in the consumer cyclical sector, specializing in floral arrangements, gourmet foods, and personalized gifts. Operating through multiple brands and an online platform, the company caters to a wide range of occasions, facing competition in the fragmented specialty retail market.
What Is the Investment Thesis for FLWS?
1-800-FLOWERS.COM, Inc. presents a mixed investment case. The company's diverse brand portfolio and established online presence provide a solid foundation for growth in the gifting market. However, its negative profit margin of -8.7% raises concerns about profitability and operational efficiency. Key catalysts include leveraging its BloomNet platform to expand its florist network and capitalizing on the growing demand for personalized gifts through PersonalizationMall.com. The company's beta of 1.24 indicates higher volatility compared to the market. Investors should closely monitor the company's ability to improve profitability and manage competition in the fragmented specialty retail sector. The company's market capitalization is $0.23 billion.
Based on FMP financials and quantitative analysis
FLWS Key Highlights
- Market Cap of $268M reflects its position as a smaller player in the consumer cyclical sector.
- Gross Margin of 37.2% indicates the profitability of its products before operating expenses.
- Profit Margin of -8.7% highlights challenges in achieving overall profitability.
- Beta of 1.24 suggests higher volatility compared to the broader market.
- Operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet.
Who Are FLWS's Competitors?
FLWS is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| YSG Yatsen Holding Limited | $3.52 | -1.40% | $330M | 56 |
| BBW Build-A-Bear Workshop, Inc. | $33.97 | -0.18% | $426M | 78 |
| BNED Barnes & Noble Education, Inc. | $12.60 | +0.00% | $437M | 71 |
| VLTA Volta Inc. | $0.86 | -0.01% | $150M | 55 |
| BWMX Betterware de México, S.A.P.I. de C.V. | $18.14 | -1.14% | $676M | 57 |
| HZO MarineMax, Inc. | $33.97 | -1.59% | $748M | 54 |
| WOOF Petco Health and Wellness Company, Inc. | $2.70 | -0.37% | $771M | 58 |
| HEPS D-Market Elektronik Hizmetler ve Ticaret A.S. | $2.78 | -3.14% | $882M | 56 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are FLWS's Key Strengths?
- Strong brand recognition
- Established online platform
- Diverse brand portfolio
- BloomNet florist network
What Are FLWS's Weaknesses?
- Negative profit margin
- High marketing expenses
- Dependence on seasonal demand
- Intense competition
What Could Drive FLWS Stock Higher?
- Expansion of the BloomNet platform to increase florist network and service offerings.
- Leveraging PersonalizationMall.com to capitalize on the growing demand for personalized gifts.
- Enhancement of e-commerce capabilities to improve customer experience and drive sales.
- Strategic acquisitions to expand product offerings and market reach.
What Are the Key Risks for FLWS?
- Negative return on equity (-55.5%) — the business is not currently generating profit on shareholder capital.
- Changing consumer preferences could impact demand for traditional floral arrangements.
- Economic downturn could reduce consumer spending on discretionary items like gifts.
- Increased competition from online retailers could erode market share.
- Supply chain disruptions could impact the availability and cost of products.
What Are the Growth Opportunities for FLWS?
- Expanding the BloomNet Platform: BloomNet, 1-800-FLOWERS.COM, Inc.'s florist network, presents a significant growth opportunity. By expanding the network and offering enhanced services to florists, the company can increase its market reach and revenue. The market for floral-related products and services is estimated to be worth billions of dollars annually. Timeline: Ongoing.
- Leveraging PersonalizationMall.com: The growing demand for personalized gifts offers a strong growth avenue for 1-800-FLOWERS.COM, Inc. through its PersonalizationMall.com brand. By expanding its product offerings and enhancing its personalization capabilities, the company can attract a larger customer base. The personalized gifts market is experiencing rapid growth. Timeline: Ongoing.
- Enhancing E-commerce Capabilities: As e-commerce continues to grow, 1-800-FLOWERS.COM, Inc. can further enhance its online platform to improve the customer experience and drive sales. This includes optimizing its website for mobile devices, offering personalized recommendations, and streamlining the checkout process. The e-commerce market is projected to continue its growth trajectory. Timeline: Ongoing.
- Strategic Acquisitions: 1-800-FLOWERS.COM, Inc. has a history of strategic acquisitions to expand its product offerings and market reach. Future acquisitions could focus on complementary businesses in the gifting or gourmet food sectors. The mergers and acquisitions market in the retail industry remains active. Timeline: Ongoing.
- International Expansion: While 1-800-FLOWERS.COM, Inc. currently operates internationally, there is potential for further expansion into new markets. This could involve establishing partnerships with local florists or retailers, or launching localized versions of its online platform. The global gifting market offers significant growth opportunities. Timeline: Ongoing.
What Opportunities Does FLWS Have?
- Expanding the BloomNet platform
- Leveraging PersonalizationMall.com
- Enhancing e-commerce capabilities
- Strategic acquisitions
What Threats Does FLWS Face?
- Changing consumer preferences
- Economic downturn
- Increased competition from online retailers
- Supply chain disruptions
What Are FLWS's Competitive Advantages?
- Brand Recognition: 1-800-FLOWERS.COM is a well-known and trusted brand in the gifting market.
- Established Online Platform: The company's online platform provides a convenient and accessible way for customers to order gifts.
- Diverse Brand Portfolio: The company's portfolio of brands caters to a wide range of customer segments and occasions.
- BloomNet Network: The BloomNet network provides a competitive advantage in the floral industry.
What Does FLWS Do?
Founded in 1976 and headquartered in Jericho, New York, 1-800-FLOWERS.COM, Inc. has evolved into a multifaceted gifting company. Initially focused on floral arrangements, the company expanded its offerings to include gourmet foods, gift baskets, personalized products, and other specialty items. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The Consumer Floral & Gifts segment offers fresh-cut flowers, floral arrangements, and plants. The Gourmet Foods & Gift Baskets segment provides gourmet foods, gift baskets, cookies, chocolates, and candies. BloomNet provides floral-related products and services to a network of florists. 1-800-FLOWERS.COM, Inc. markets its products through a variety of brands, including 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, Moose Munch, The Popcorn Factory, Wolferman's Bakery, PersonalizationMall.com, Simply Chocolate, DesignPac, Stock Yards, Shari's Berries, BloomNet, Napco, and Flowerama. The company's online platform serves as a central hub for its diverse product offerings, catering to a wide range of occasions and customer preferences. 1-800-FLOWERS.COM, Inc. faces competition from other online retailers, traditional florists, and specialty gift providers.
What Products and Services Does FLWS Offer?
- Provides fresh-cut flowers and floral arrangements for various occasions.
- Offers gourmet foods and gift baskets, including cookies, chocolates, and candies.
- Sells personalized products through PersonalizationMall.com.
- Operates an online platform for ordering gifts.
- Provides floral-related products and services to a network of florists through BloomNet.
- Offers fruit arrangements and dipped berries through FruitBouquets.com and Shari's Berries.
- Sells popcorns and other snack items through The Popcorn Factory and Moose Munch.
- Provides gift-quality fruits through Harry & David.
How Does FLWS Make Money?
- Sells products directly to consumers through its online platform and various brand websites.
- Generates revenue from the sale of floral arrangements, gourmet foods, and personalized gifts.
- Earns revenue from providing floral-related products and services to florists through BloomNet.
- Utilizes a multi-brand strategy to cater to different customer segments and occasions.
What Industry Does FLWS Operate In?
1-800-FLOWERS.COM, Inc. operates within the consumer cyclical sector, specifically in the specialty retail industry. This industry is characterized by seasonal demand, changing consumer preferences, and intense competition. The rise of e-commerce has significantly impacted the industry, with online retailers gaining market share. 1-800-FLOWERS.COM, Inc. competes with other online gifting companies, traditional florists, and specialty gift providers. The company's success depends on its ability to adapt to changing consumer trends, offer unique and personalized products, and maintain a strong online presence. The gifting market is driven by various occasions, including holidays, birthdays, and anniversaries.
Who Are FLWS's Key Customers?
- Individual consumers purchasing gifts for various occasions.
- Businesses purchasing gifts for employees or clients.
- Florists who are part of the BloomNet network.
- Event planners and organizers.
1-800-FLOWERS.COM, Inc. (FLWS) Valuation Context
Valued at $268M, FLWS is classified as a micro-cap stock. Relative to its peer group, FLWS's quantitative score of 28/100 is below the peer average of 63/100.
ROE -56%Key Financial Metrics
Return on equity for 1-800-FLOWERS.COM, Inc. stands at -55.5%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -19.8%, showing how much profit it generates from its asset base. Its free cash flow yield is -7.2%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.14 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -60.3%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 5/9Financial Health
1-800-FLOWERS.COM, Inc.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 2.05 places it in the grey zone, a middle ground that warrants monitoring.
FY2026 estForward Outlook
Wall Street analysts project 1-800-FLOWERS.COM, Inc. revenue of about $1.50B for fiscal 2026, with EPS near $-1.18. The estimate reflects 3 contributing analysts.
FLWS Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Insiders seem to be holding steady, not dumping shares. That's a decent signal they believe in the long game.
- The community seems to be buzzing about potential partnerships and new product lines. Could be a growth catalyst.
- Market perception is shifting towards experiential gifts, and FLWS is positioned to capitalize on that trend. Think beyond just flowers.
- Seasonal trends are historically strong for FLWS around major holidays. The market anticipates predictable revenue boosts.
Bear Case
- Community sentiment suggests concerns about rising input costs, especially with inflation still a factor. This could squeeze margins.
- Recent market developments indicate increased competition from online retailers offering similar gift options. FLWS needs to differentiate.
- There's chatter about potential supply chain disruptions impacting flower availability. This could lead to order fulfillment issues.
- The 'stay-at-home' boost from the pandemic is fading. People are spending less on home-delivered gifts and more on experiences outside the home.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
FLWS Latest News
-
Earnings Scheduled For October 30, 2025
benzinga · Oct 30, 2025
FLWS Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for FLWS.
Price Targets
Wall Street price target analysis for FLWS.
FLWS MoonshotScore
What does this score mean?
The MoonshotScore rates FLWS 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
Leadership: Adolfo Villagomez
CEO
Adolfo Villagomez is the CEO of 1-800-FLOWERS.COM, Inc. His background includes extensive experience in managing large teams and driving operational efficiency. He has a proven track record of implementing strategic initiatives to improve business performance. He is responsible for overseeing all aspects of the company's operations, including sales, marketing, and technology.
Track Record: Under Adolfo Villagomez's leadership, 1-800-FLOWERS.COM, Inc. has focused on expanding its online presence and enhancing its customer experience. He has also overseen the integration of several strategic acquisitions. His focus remains on improving profitability and driving sustainable growth.
Common Questions About FLWS (Consumer Cyclical)
What does the AI Score mean for FLWS?
FLWS holds an AI Score of 28/100 (Grade: F). This is an educational research signal, not a buy or sell recommendation. 1-800-FLOWERS.COM, Inc. is a leading provider of gifts for various occasions, operating through its online platform and multiple brands. The company faces challenges including negative profit …
What does 1-800-FLOWERS.COM, Inc. do?
1-800-FLOWERS.COM, Inc. is a leading provider of gifts for various occasions, operating through its online platform and multiple brands. The company offers a wide range of products, including fresh-cut flowers, floral arrangements, gourmet foods, gift baskets, and personalized items. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet.
What do analysts say about FLWS stock?
Analyst coverage of 1-800-FLOWERS.COM, Inc. is limited, reflecting its smaller market capitalization. Current consensus estimates suggest modest revenue growth in the coming years. However, the company's negative profit margin raises concerns about its ability to generate sustainable profits. Investors should closely monitor the company's financial performance and its ability to execute its growth strategies. The stock's volatility, as indicated by its beta of 1.24, should also be considered.
What are the main risks for FLWS?
1-800-FLOWERS.COM, Inc. faces several risks, including changing consumer preferences, economic downturns, and increased competition from online retailers. The company's dependence on seasonal demand makes it vulnerable to fluctuations in sales. Its negative profit margin highlights operational challenges and the need to improve efficiency. Supply chain disruptions could also impact the availability and cost of products.
What are the key factors to evaluate for FLWS?
1-800-FLOWERS.COM, Inc. (FLWS) holds an AI score of 28/100 (low). Not financial advice.
How frequently does FLWS data refresh on this page?
FLWS's price was last updated on Jul 21, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven FLWS's recent stock price performance?
1-800-FLOWERS.COM, Inc. (FLWS) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider FLWS overvalued or undervalued right now?
1-800-FLOWERS.COM, Inc. (FLWS) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
How do I research FLWS before investing?
Before investing in 1-800-FLOWERS.COM, Inc. (FLWS), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data and may be subject to change.
- Financial metrics are as of the latest available reporting period.