1-800-FLOWERS.COM, Inc. (FLWS) Stock Analysis

Why this analysis is different

• A sector-relative MoonshotScore — five pillars (business quality, financial safety, valuation, growth durability, momentum) re-ranked nightly against the full universe of US-listed common stocks.
• An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
• Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.

1-800-FLOWERS.COM, Inc. (FLWS) Consumer Business Overview

1-800-FLOWERS.COM, Inc. is a prominent player in the consumer cyclical sector, specializing in floral arrangements, gourmet foods, and personalized gifts. Operating through multiple brands and an online platform, the company caters to a wide range of occasions, facing competition in the fragmented specialty retail market.

What Is the Investment Thesis for FLWS?

1-800-FLOWERS.COM, Inc. presents a mixed investment case. The company's diverse brand portfolio and established online presence provide a solid foundation for growth in the gifting market. However, its negative profit margin of -8.7% raises concerns about profitability and operational efficiency. Key catalysts include leveraging its BloomNet platform to expand its florist network and capitalizing on the growing demand for personalized gifts through PersonalizationMall.com. The company's beta of 1.24 indicates higher volatility compared to the market. Investors should closely monitor the company's ability to improve profitability and manage competition in the fragmented specialty retail sector. The company's market capitalization is $194M.

Based on FMP financials and quantitative analysis

FLWS Key Highlights

Market Cap of $194M reflects its position as a smaller player in the consumer cyclical sector.

• Gross Margin of 37.2% indicates the profitability of its products before operating expenses.
• Profit Margin of -8.7% highlights challenges in achieving overall profitability.
• Beta of 1.24 suggests higher volatility compared to the broader market.
• Operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet.

Who Are FLWS's Competitors?

FLWS is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.

What Are FLWS's Key Strengths?

Strong brand recognition

• Established online platform
• Diverse brand portfolio
• BloomNet florist network

What Are FLWS's Weaknesses?

Negative profit margin

• High marketing expenses
• Dependence on seasonal demand
• Intense competition

What Could Drive FLWS Stock Higher?

Expansion of the BloomNet platform to increase florist network and service offerings.

• Leveraging PersonalizationMall.com to capitalize on the growing demand for personalized gifts.
• Enhancement of e-commerce capabilities to improve customer experience and drive sales.
• Strategic acquisitions to expand product offerings and market reach.

What Are the Key Risks for FLWS?

Negative return on equity (-55.5%) — the business is not currently generating profit on shareholder capital.

• Inconsistent delivery — missed Wall Street EPS estimates in 6 of the last 8 reported quarters.
• Insider selling — insiders were net sellers of roughly $7.8M recently.
• Changing consumer preferences could impact demand for traditional floral arrangements.
• Economic downturn could reduce consumer spending on discretionary items like gifts.
• Increased competition from online retailers could erode market share.
• Supply chain disruptions could impact the availability and cost of products.

What Are the Growth Opportunities for FLWS?

• Expanding the BloomNet Platform: BloomNet, 1-800-FLOWERS.COM, Inc.'s florist network, presents a significant growth opportunity. By expanding the network and offering enhanced services to florists, the company can increase its market reach and revenue. The market for floral-related products and services is estimated to be worth billions of dollars annually. Timeline: Ongoing.
• Leveraging PersonalizationMall.com: The growing demand for personalized gifts offers a strong growth avenue for 1-800-FLOWERS.COM, Inc. through its PersonalizationMall.com brand. By expanding its product offerings and enhancing its personalization capabilities, the company can attract a larger customer base. The personalized gifts market is experiencing rapid growth. Timeline: Ongoing.
• Enhancing E-commerce Capabilities: As e-commerce continues to grow, 1-800-FLOWERS.COM, Inc. can further enhance its online platform to improve the customer experience and drive sales. This includes optimizing its website for mobile devices, offering personalized recommendations, and streamlining the checkout process. The e-commerce market is projected to continue its growth trajectory. Timeline: Ongoing.
• Strategic Acquisitions: 1-800-FLOWERS.COM, Inc. has a history of strategic acquisitions to expand its product offerings and market reach. Future acquisitions could focus on complementary businesses in the gifting or gourmet food sectors. The mergers and acquisitions market in the retail industry remains active. Timeline: Ongoing.
• International Expansion: While 1-800-FLOWERS.COM, Inc. currently operates internationally, there is potential for further expansion into new markets. This could involve establishing partnerships with local florists or retailers, or launching localized versions of its online platform. The global gifting market offers significant growth opportunities. Timeline: Ongoing.

What Are FLWS's Competitive Advantages?

• Brand Recognition: 1-800-FLOWERS.COM is a well-known and trusted brand in the gifting market.
• Established Online Platform: The company's online platform provides a convenient and accessible way for customers to order gifts.
• Diverse Brand Portfolio: The company's portfolio of brands caters to a wide range of customer segments and occasions.
• BloomNet Network: The BloomNet network provides a competitive advantage in the floral industry.

What Does FLWS Do?

Founded in 1976 and headquartered in Jericho, New York, 1-800-FLOWERS.COM, Inc. has evolved into a multifaceted gifting company. Initially focused on floral arrangements, the company expanded its offerings to include gourmet foods, gift baskets, personalized products, and other specialty items. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The Consumer Floral & Gifts segment offers fresh-cut flowers, floral arrangements, and plants. The Gourmet Foods & Gift Baskets segment provides gourmet foods, gift baskets, cookies, chocolates, and candies. BloomNet provides floral-related products and services to a network of florists. 1-800-FLOWERS.COM, Inc. markets its products through a variety of brands, including 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, Moose Munch, The Popcorn Factory, Wolferman's Bakery, PersonalizationMall.com, Simply Chocolate, DesignPac, Stock Yards, Shari's Berries, BloomNet, Napco, and Flowerama. The company's online platform serves as a central hub for its diverse product offerings, catering to a wide range of occasions and customer preferences. 1-800-FLOWERS.COM, Inc. faces competition from other online retailers, traditional florists, and specialty gift providers.

What Products and Services Does FLWS Offer?

• Provides fresh-cut flowers and floral arrangements for various occasions.
• Offers gourmet foods and gift baskets, including cookies, chocolates, and candies.
• Sells personalized products through PersonalizationMall.com.
• Operates an online platform for ordering gifts.
• Provides floral-related products and services to a network of florists through BloomNet.
• Offers fruit arrangements and dipped berries through FruitBouquets.com and Shari's Berries.
• Sells popcorns and other snack items through The Popcorn Factory and Moose Munch.
• Provides gift-quality fruits through Harry & David.

How Does FLWS Make Money?

• Sells products directly to consumers through its online platform and various brand websites.
• Generates revenue from the sale of floral arrangements, gourmet foods, and personalized gifts.
• Earns revenue from providing floral-related products and services to florists through BloomNet.
• Utilizes a multi-brand strategy to cater to different customer segments and occasions.

What Industry Does FLWS Operate In?

1-800-FLOWERS.COM, Inc. operates within the consumer cyclical sector, specifically in the specialty retail industry. This industry is characterized by seasonal demand, changing consumer preferences, and intense competition. The rise of e-commerce has significantly impacted the industry, with online retailers gaining market share. 1-800-FLOWERS.COM, Inc. competes with other online gifting companies, traditional florists, and specialty gift providers. The company's success depends on its ability to adapt to changing consumer trends, offer unique and personalized products, and maintain a strong online presence. The gifting market is driven by various occasions, including holidays, birthdays, and anniversaries.

Who Are FLWS's Key Customers?

• Individual consumers purchasing gifts for various occasions.
• Businesses purchasing gifts for employees or clients.
• Florists who are part of the BloomNet network.
• Event planners and organizers.

Over the past six months, 1-800-FLOWERS.COM, Inc. insiders filed 16 SEC Form 4 transactions — 16 sales and 0 purchases. On net that is roughly 1.8M shares disposed (about $7.8M), a signal worth weighing alongside the fundamentals.

1-800-FLOWERS.COM, Inc. has missed Wall Street's EPS estimate in 6 of its last 8 reported quarters — a mixed record worth weighing. Reported results have landed about 21.8% below estimates on average.

1-800-FLOWERS.COM, Inc.'s Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 1.99 places it in the grey zone, a middle ground that warrants monitoring.

Return on equity for 1-800-FLOWERS.COM, Inc. stands at -55.5%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -19.8%, showing how much profit it generates from its asset base. Its free cash flow yield is -6.4%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.14 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -53.5%, the inverse of the P/E and a quick read on earnings relative to price.

1-800-FLOWERS.COM, Inc. (FLWS) Valuation Context

Valued at $194M, FLWS is classified as a micro-cap stock. Relative to its peer group, FLWS's quantitative score of 34/100 is below the peer average of 64/100.

FLWS Revenue & Earnings Trend

In Jun 2026, FLWS generated $293.1M in top-line revenue, marking a sequential increase of 0.0%. The company recorded a net loss of $52.3M, with diluted EPS of $-0.82. Quarter-over-quarter revenue has been mixed, typical for a micro-cap company operating in Consumer Cyclical. Across the four most recent quarters, FLWS averaged $-0.53 in diluted EPS.

Company Profile

1-800-FLOWERS.COM, Inc. operates in the Specialty Retail industry within the Consumer Cyclical sector. It is headquartered in Jericho, US. The company is led by CEO Adolfo Villagomez. FLWS has traded publicly since 1999.

FLWS Financials

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FLWS Analyst Consensus

FLWS MoonshotScore

Common Questions About FLWS (Consumer Cyclical)

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

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