Fox Factory Holding Corp. (FOXF) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Fox Factory Holding Corp. (FOXF) trades at $21.33 with AI Score 38/100 (Grade D). Fox Factory Holding Corp. designs, engineers, and manufactures ride dynamics products, serving the mountain bike and powered vehicle markets. Market cap: $895M, Sector: Consumer cyclical.
Price as of Aug 21, 2026 · Last analyzed: May 10, 2026FOXF stock analysis for 2026: Analysts have set a consensus price target of $19.00 for Fox Factory Holding Corp., suggesting 10.9% downside from the current price of $21.33. The AI MoonshotScore is 38/100, indicating a bearish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
FOXF: 1/3 scored disciplines lean bearish. Dominant signal: Business Quality weak.
How is this calculated? →Why this analysis is different
- A sector-relative MoonshotScore — five pillars (business quality, financial safety, valuation, growth durability, momentum) re-ranked nightly against the full universe of US-listed common stocks.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Fox Factory Holding Corp. (FOXF) Consumer Business Overview
Fox Factory Holding Corp. specializes in ride dynamics products for mountain bikes and powered vehicles, offering high-performance suspension systems and components. With a diverse brand portfolio and a global reach, the company caters to both original equipment manufacturers and the aftermarket, navigating a competitive landscape in the auto parts and cycling industries.
What Is the Investment Thesis for FOXF?
Fox Factory Holding Corp. faces challenges given its current financial performance, indicated by a negative profit margin of -20.2%. However, the company's gross margin of 29.7% suggests potential for improved profitability through cost management and operational efficiencies. The company's beta of 1.46 indicates higher volatility compared to the market, which could present opportunities for investors with a higher risk tolerance. Key growth catalysts include expansion in the e-bike market and increased demand for aftermarket products. The company's diverse brand portfolio and established distribution network are also value drivers. Investors should closely monitor the company's ability to improve its profit margins and capitalize on growth opportunities in the evolving ride dynamics market.
Based on FMP financials and quantitative analysis
FOXF Key Highlights
Market capitalization of $895M reflects investor valuation of the company's future growth potential.
- Negative profit margin of -20.2% signals significant challenges in achieving profitability.
- Gross margin of 29.7% indicates potential for improved profitability through cost management and pricing strategies.
- Beta of 1.46 suggests higher volatility compared to the market, potentially offering higher returns but also greater risk.
- Absence of dividend yield reflects the company's focus on reinvesting earnings for growth.
Who Are FOXF's Competitors?
FOXF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| SMP Standard Motor Products, Inc. | $38.22 | -1.11% | $851M | 68 |
| MLR Miller Industries, Inc. | $56.38 | +0.20% | $642M | 71 |
| THRM Gentherm Incorporated | $40.67 | -2.26% | $1.25B | 60 |
| XPEL XPEL, Inc. | $50.36 | -1.39% | $1.39B | 81 |
| NPSGF Nippon Sheet Glass Company, Limited | $3.00 | +0.00% | $427M | 51 |
| NPSGY Nippon Sheet Glass Company, Limited | $2.85 | +0.00% | $406M | 51 |
| ABDDF AB Dynamics plc | $16.18 | +0.00% | $370M | 50 |
| HLLY Holley Inc. | $3.04 | -3.18% | $366M | 56 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are FOXF's Key Strengths?
Strong brand recognition and reputation.
- Innovative product development capabilities.
- Diverse product portfolio serving multiple markets.
- Established distribution network.
What Are FOXF's Weaknesses?
Negative profit margin.
- High beta indicating higher volatility.
- Dependence on consumer spending and economic cycles.
- Potential supply chain vulnerabilities.
What Could Drive FOXF Stock Higher?
Potential improvements in profitability through cost management initiatives.
- Expansion in the e-bike market driving revenue growth.
- Increased demand for aftermarket products boosting sales.
What Are the Key Risks for FOXF?
Financial-distress signal — its Altman Z-Score of 1.53 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-37.0%) — the business is not currently generating profit on shareholder capital.
- Intense competition in the auto parts and cycling industries.
- Fluctuations in raw material costs affecting profit margins.
- Economic downturns impacting consumer spending and demand.
- Supply chain disruptions affecting production and distribution.
What Are the Growth Opportunities for FOXF?
- Expansion in the E-Bike Market: The global e-bike market is projected to reach $70 billion by 2027, presenting a significant growth opportunity for Fox Factory. By leveraging its expertise in suspension technology and performance components, the company can develop specialized products for e-bikes, catering to the increasing demand for electric-powered bicycles. This expansion can drive revenue growth and enhance Fox Factory's position in the cycling industry. Timeline: Ongoing.
- Increased Demand for Aftermarket Products: The automotive aftermarket is a large and growing market, driven by the increasing age of vehicles and demand for performance upgrades. Fox Factory can capitalize on this trend by expanding its aftermarket product offerings and distribution channels, targeting both individual consumers and professional installers. This strategy can generate recurring revenue and enhance the company's brand recognition. Timeline: Ongoing.
- Geographic Expansion: Expanding into new geographic markets, particularly in Asia-Pacific and Latin America, can drive revenue growth for Fox Factory. These regions are experiencing increasing demand for both cycling and powered vehicle products, presenting opportunities for the company to establish a presence and capture market share. This expansion requires careful planning and investment in local distribution networks. Timeline: 2027-2030.
- Product Innovation: Continuous innovation in ride dynamics technology is crucial for maintaining a competitive edge. Fox Factory can invest in research and development to create new and improved products, such as advanced suspension systems, lightweight components, and smart technologies. These innovations can attract new customers and drive sales growth. Timeline: Ongoing.
- Strategic Acquisitions: Acquiring complementary businesses can expand Fox Factory's product portfolio, market reach, and technological capabilities. By targeting companies with innovative technologies or established distribution networks, Fox Factory can accelerate its growth and strengthen its competitive position. Careful due diligence and integration planning are essential for successful acquisitions. Timeline: Ongoing.
What Are FOXF's Competitive Advantages?
- Brand recognition and reputation for high-performance products.
- Proprietary technology and intellectual property in ride dynamics.
- Established relationships with original equipment manufacturers (OEMs).
- Extensive distribution network and aftermarket presence.
What Does FOXF Do?
Fox Factory Holding Corp., established in 2007 and headquartered in Duluth, Georgia, is a global leader in designing, engineering, manufacturing, and marketing ride dynamics products. The company's origins lie in providing high-performance suspension solutions for mountain bikes, a market where it quickly gained prominence. Over time, Fox Factory expanded its product offerings and market reach to include powered vehicles, such as side-by-side vehicles, on-road and off-road vehicles, all-terrain vehicles, snowmobiles, and specialty vehicles. Its products range from front forks and rear suspension systems to wheels and other performance cycling components. Fox Factory operates through its Powered Vehicles Group and Specialty Sports Group. The Powered Vehicles Group offers products under brands like FOX, BDS Suspension, Zone Offroad, JKS Manufacturing, RT Pro UTV, 4x4 Posi-Lok, Ridetech, Tuscany, Outside Van, and SCA. The Specialty Sports Group caters to the mountain bike and road bike markets under the FOX, Race Face, Easton Cycling, and Marzocchi brands. The company serves both original equipment manufacturers (OEMs) and the aftermarket, selling its products to dealers and distributors worldwide. Fox Factory's commitment to innovation and performance has solidified its position as a key player in the ride dynamics industry, with a focus on delivering superior products for a wide range of applications.
What Products and Services Does FOXF Offer?
- Designs and engineers ride dynamics products.
- Manufactures front fork and rear suspension products for mountain bikes, road bikes, and e-bikes.
- Produces powered vehicle products for side-by-side vehicles, on-road vehicles, and off-road vehicles.
- Offers mountain and road bike wheels and performance cycling components.
- Sells aftermarket products to dealers and distributors.
- Markets products under the FOX, Race Face, Easton Cycling, Marzocchi, and other brands.
How Does FOXF Make Money?
- Designs, manufactures, and sells ride dynamics products.
- Generates revenue through sales to original equipment manufacturers (OEMs) and the aftermarket.
- Utilizes a multi-channel distribution network, including dealers, distributors, and online sales.
- Focuses on innovation and product development to maintain a competitive edge.
What Industry Does FOXF Operate In?
Fox Factory Holding Corp. operates in the auto parts and cycling industries, both of which are influenced by consumer spending, technological advancements, and regulatory changes. The auto parts industry is experiencing growth in the aftermarket segment, driven by the increasing age of vehicles and demand for performance upgrades. The cycling industry is witnessing a surge in e-bike sales and a growing interest in high-performance components. Fox Factory competes with other ride dynamics companies, as well as broader automotive and cycling component manufacturers. The company's focus on innovation and brand recognition positions it to capitalize on these trends, but it must also navigate competitive pressures and supply chain complexities.
Who Are FOXF's Key Customers?
- Mountain bike and road bike enthusiasts.
- Powered vehicle owners and enthusiasts.
- Original equipment manufacturers (OEMs) in the cycling and automotive industries.
- Dealers and distributors of cycling and automotive products.
Key Financial Metrics
Return on equity for Fox Factory Holding Corp. stands at -37.0%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -18.0%, showing how much profit it generates from its asset base. Its free cash flow yield is 1.7%, a gauge of the cash the business throws off relative to its market value. A current ratio of 2.99 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -42.3%, the inverse of the P/E and a quick read on earnings relative to price.
Fox Factory Holding Corp. (FOXF) Valuation Context
Valued at $895M, FOXF is classified as a small-cap stock. Relative to its peer group, FOXF's quantitative score of 38/100 is below the peer average of 66/100.
Company Profile
Fox Factory Holding Corp. operates in the Auto - Parts industry within the Consumer Cyclical sector. It is headquartered in Duluth, US. The company is led by CEO Michael C. Dennison. FOXF has traded publicly since 2013.
Financial Health
Fox Factory Holding Corp.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 1.53 places it in the distress zone, a signal of elevated financial risk.
Forward Outlook
Wall Street analysts project Fox Factory Holding Corp. revenue of about $1.40B for fiscal 2027, with EPS near $1.40. The estimate reflects 5 contributing analysts.
FOXF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in the company's future, indicating that those closest to the business believe in its growth potential.
- Community sentiment has shifted positively, with many retail investors expressing optimism about upcoming product launches and innovations.
- The outdoor recreation market is experiencing a resurgence, which could benefit Fox's product lines significantly as consumer interest grows.
- Positive reviews and feedback from customers on social media platforms highlight the brand's strong reputation and customer loyalty.
Bear Case
- Concerns over supply chain disruptions have been raised, which could impact production timelines and inventory levels for Fox's products.
- Some analysts within the community are worried about rising raw material costs, which may squeeze margins if not managed effectively.
- Market sentiment has seen some bearish commentary regarding competition in the outdoor equipment space, raising questions about Fox's market share.
- Recent quarterly earnings reports showed slower growth compared to previous periods, leading to skepticism about the company's ability to maintain momentum.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
FOXF Latest News
No recent news available for FOXF.
FOXF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for FOXF.
Price Targets
Consensus target: $19.00
FOXF MoonshotScore
What does this score mean?
The MoonshotScore rates FOXF 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
Leadership: Michael C. Dennison
Unknown
Michael C. Dennison's professional background is not detailed in the provided information. Additional research would be needed to provide a comprehensive overview of his career history, education, and previous roles. His experience in the broader manufacturing or consumer cyclical sectors could provide valuable insights into his leadership capabilities.
Track Record: Due to the limited information available, Michael C. Dennison's specific achievements and strategic decisions as CEO cannot be detailed. Further research is necessary to assess his impact on the company's performance and key milestones during his tenure.
What Investors Ask About Fox Factory Holding Corp. (FOXF) — Consumer Cyclical
What does the AI Score mean for FOXF?
FOXF holds an AI Score of 38/100 (Grade: D). This is an educational research signal, not a buy or sell recommendation. Fox Factory Holding Corp. designs, engineers, and manufactures ride dynamics products, serving the mountain bike and powered vehicle markets. The company's portfolio includes suspension systems …
What does Fox Factory Holding Corp. do?
Fox Factory Holding Corp. designs, engineers, manufactures, and markets ride dynamics products for mountain bikes, road bikes, e-bikes, and powered vehicles. The company offers a range of products, including front forks, rear suspension systems, wheels, and other performance cycling components.
What do analysts say about FOXF stock?
Analyst consensus on FOXF stock is not provided in the available data. Key valuation metrics, such as price-to-earnings ratio and price-to-sales ratio, would be essential for assessing the stock's valuation relative to its peers. Growth considerations include the company's ability to capitalize on opportunities in the e-bike market and expand its aftermarket presence. Investors should conduct thorough research and consider their own risk tolerance before making any investment decisions.
What are the main risks for FOXF?
The main risks for FOXF include intense competition in the auto parts and cycling industries, fluctuations in raw material costs, changes in consumer preferences and technology, and economic downturns affecting consumer spending. The company's negative profit margin also poses a significant risk, as it indicates challenges in achieving profitability.
What are the key factors to evaluate for FOXF?
Fox Factory Holding Corp. (FOXF) holds an AI score of 38/100 (low). Analysts target $19.00 (-11%). faces challenges given its current financial performance, indicated by a negative profit margin of -20.2%. Not financial advice.
How frequently does FOXF data refresh on this page?
FOXF's price was last updated on Aug 21, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven FOXF's recent stock price performance?
Fox Factory Holding Corp. (FOXF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and reputation. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider FOXF overvalued or undervalued right now?
Fox Factory Holding Corp. (FOXF) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Analysts target $19.00 (-11%) — downside risk seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
How do I research FOXF before investing?
Before investing in Fox Factory Holding Corp. (FOXF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on provided sources and may not be exhaustive.
- Analyst opinions and forward-looking statements are subject to change.