Genius Sports Limited (GENI)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Genius Sports Limited (GENI) trades at $6.59 with AI Score 54/100 (Grade B). Genius Sports Limited is a leading provider of technology solutions for the sports, sports betting, and sports media industries. Market cap: $1.70B, Sector: Communication services.
Price live · AI analysis from May 10, 2026GENI stock analysis for 2026: Analysts have set a consensus price target of $11.22 for Genius Sports Limited, suggesting 70.3% upside from the current price of $6.59. The AI MoonshotScore is 54/100, indicating a neutral outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
GENI: the 7 perspectives are evenly split. Dominant signal: Jim Simons bullish.
How is this calculated? →Genius Sports Limited (GENI) Media & Communications Profile
Genius Sports Limited stands out in the sports technology sector by offering a comprehensive suite of data solutions, streaming services, and integrity monitoring, catering to the needs of sports leagues and betting operators globally.
What Is the Investment Thesis for GENI?
Genius Sports Limited presents a compelling investment thesis driven by its strategic positioning in the rapidly growing sports technology sector. With a market capitalization of $1.70B, the company is poised to benefit from the increasing demand for live sports data and integrity services, particularly as global betting markets expand. The company's gross margin of 22.6% reflects its operational efficiency, although it currently operates at a profit margin of -22.3%, indicating potential for improvement as it scales its services. Key growth catalysts include the ongoing digitization of sports media and the rising popularity of sports betting, which is projected to grow significantly over the next few years. Furthermore, Genius Sports' innovative technology solutions, such as its live streaming and risk management services, provide a competitive advantage in attracting new clients. However, the company must navigate challenges related to regulatory changes in the betting industry and competition from established players. Overall, Genius Sports' unique offerings and market positioning suggest a strong potential for future growth.
Based on FMP financials and quantitative analysis
GENI Key Highlights
- Market Cap of $1.70B, indicating a significant presence in the sports technology sector.
- Gross Margin of 22.6%, showcasing operational efficiency despite current losses.
- Employee count of 1,850, reflecting the company's substantial workforce dedicated to innovation and service delivery.
- Profit Margin of -22.3%, highlighting the potential for operational improvements as the company scales.
- Beta of 2.08, indicating higher volatility compared to the market, which may appeal to risk-tolerant investors.
Who Are GENI's Competitors?
GENI is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| CNK Cinemark Holdings, Inc. | $29.85 | -5.33% | $3.49B | 60 |
| IAC IAC/InterActiveCorp | $47.02 | +0.57% | $3.50B | 52 |
| MANU Manchester United plc owns and | $22.40 | -3.07% | $3.87B | 51 |
| JOYY JOYY Inc. | $69.19 | +2.86% | $3.58B | 48 |
| NBIS Nebius Group N.V. | $213.02 | -1.21% | 52B | 76 |
| RDDT Reddit, Inc. | $206.21 | +5.93% | $39.70B | 65 |
| TBLA Taboola.com Ltd. | $5.46 | +6.23% | $1.49B | 64 |
| YNDX Yandex N.V. | $18.94 | +0.00% | $15.14B | 64 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are GENI's Key Strengths?
- Strong technological capabilities in data collection and integrity monitoring.
- Established brand reputation in the sports technology sector.
- Diverse service offerings catering to various customer needs.
What Are GENI's Weaknesses?
- Current negative profit margin indicates operational challenges.
- Dependence on the sports betting market, which is subject to regulatory changes.
- Relatively high beta suggests increased volatility in stock performance.
What Could Drive GENI Stock Higher?
- Expansion into new international markets as sports betting regulations evolve.
- Development of new technology solutions to enhance data collection and integrity monitoring.
- Launch of new marketing campaigns targeting digital publishers and sports leagues.
- Strengthening partnerships with major sports leagues to enhance service offerings.
What Are the Key Risks for GENI?
- Financial-distress signal — its Altman Z-Score of 1.64 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-22.2%) — the business is not currently generating profit on shareholder capital.
- Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
- Regulatory changes that could impact the sports betting industry and demand for services.
- Competition from other technology firms offering similar data and integrity solutions.
- Market volatility affecting investor sentiment and stock performance.
- Dependence on the sports betting market, which is subject to fluctuations.
What Are the Growth Opportunities for GENI?
- Growth opportunity 1: The global sports betting market is projected to grow significantly, reaching approximately $155 billion by 2028. Genius Sports can leverage this growth by expanding its data solutions and integrity services to new markets, particularly in regions where sports betting is becoming legalized. This expansion could enhance revenue streams and increase market share over the next five years.
- Growth opportunity 2: The increasing demand for live streaming services in sports presents a substantial opportunity for Genius Sports. As more leagues look to monetize their content through digital platforms, Genius Sports can enhance its streaming solutions, providing comprehensive packages that include data integration and viewer engagement tools. This segment is expected to grow as digital consumption of sports content rises.
- Growth opportunity 3: The rise of eSports and its integration into traditional sports betting markets offers a unique growth avenue for Genius Sports. By developing tailored solutions for eSports leagues, the company can tap into a rapidly expanding audience, projected to reach 646 million viewers by 2023, thereby diversifying its service offerings and revenue streams.
- Growth opportunity 4: The demand for integrity services in sports betting is increasing, driven by regulatory pressures and the need for transparency. Genius Sports can capitalize on this trend by enhancing its monitoring technologies and expanding its educational services to betting operators, positioning itself as a leader in compliance and integrity solutions.
- Growth opportunity 5: The expansion of personalized marketing campaigns in sports presents an opportunity for Genius Sports to enhance its offerings. By leveraging data analytics to create targeted marketing solutions for clients, the company can improve client engagement and retention, driving additional revenue growth in the coming years.
What Opportunities Does GENI Have?
- Expansion into new markets as sports betting regulations evolve.
- Growth in eSports and digital content consumption.
- Increased demand for integrity services amid rising betting activities.
What Threats Does GENI Face?
- Intense competition from both established and emerging technology firms.
- Potential regulatory changes impacting the sports betting landscape.
- Market volatility affecting investor sentiment and stock performance.
What Are GENI's Competitive Advantages?
- Proprietary technology for data collection and integrity monitoring, providing a competitive edge.
- Established relationships with major sports leagues and betting operators enhance customer loyalty.
- Comprehensive service offerings that integrate data, streaming, and integrity solutions in one package.
What Does GENI Do?
Founded in London, Genius Sports Limited has evolved into a pivotal technology provider for the sports, sports betting, and sports media industries. The company specializes in technology-led products and services that enable the collection, integration, and distribution of live sports data. Its innovative solutions include live data collection, pre-game and in-game odds feeds, and risk management services, which are integral for betting operators. Additionally, Genius Sports offers streaming solutions that allow sports leagues to commercialize their video content effectively. The company is also recognized for its integrity services, which utilize advanced algorithms to detect and flag suspicious betting activities, thereby ensuring fair play in global betting markets. With a workforce of approximately 1,850 employees, Genius Sports has established a strong presence in the industry, providing a full suite of online and offline educational and consultancy services to its clients. Its commitment to enhancing fan engagement through personalized online marketing campaigns and live game statistics further solidifies its position in the market. As the demand for sports data and integrity solutions continues to rise, Genius Sports is well-positioned to capitalize on these trends, making it a significant player in the sports technology landscape.
What Products and Services Does GENI Offer?
- Develops technology infrastructure for live sports data collection and distribution.
- Offers streaming solutions for sports leagues to monetize their video content.
- Provides integrity services to monitor and flag suspicious betting activities.
- Delivers risk management services for betting operators, including customer profiling and bet monitoring.
- Creates personalized online marketing campaigns for sports organizations.
- Engages fans through digital widgets that provide live game statistics and betting-related content.
How Does GENI Make Money?
- Generates revenue through technology solutions and services for sports leagues and betting operators.
- Offers subscription-based services for live data feeds and streaming solutions.
- Provides consultancy and educational services related to sports integrity and compliance.
- Monetizes through risk management solutions that enhance betting operators' operational capabilities.
What Industry Does GENI Operate In?
The sports technology industry is experiencing rapid growth, driven by the increasing integration of technology in sports and betting markets. With the global sports betting market projected to reach $155 billion by 2028, companies like Genius Sports are well-positioned to capitalize on this trend. The demand for real-time data and integrity solutions is rising, as sports leagues and betting operators seek to enhance their offerings and maintain fair play. Genius Sports faces competition from both traditional sports data providers and emerging technology firms, necessitating continuous innovation to maintain its competitive edge.
Who Are GENI's Key Customers?
- Sports leagues seeking data solutions and integrity monitoring.
- Betting operators requiring real-time data and risk management services.
- Media companies looking to enhance their sports content offerings.
- Digital publishers needing engagement tools for sports-related content.
How Genius Sports Limited Is Valued
Genius Sports Limited carries a market capitalization of $1.70B, placing it in the small-cap category. Relative to its peer group, GENI's quantitative score of 54/100 is roughly in line with the peer average of 57/100.
Company Profile
Genius Sports Limited operates in the Internet Content & Information industry within the Communication Services sector. It is headquartered in London, GB. The company is led by CEO Mark Locke. GENI has traded publicly since 2020.
ROE -22%Key Financial Metrics
Return on equity for Genius Sports Limited stands at -22.2%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -15.6%, showing how much profit it generates from its asset base. Its free cash flow yield is 0.9%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.59 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -8.7%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 3/9Financial Health
Genius Sports Limited's Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 1.64 places it in the distress zone, a signal of elevated financial risk.
FY2026 estForward Outlook
Wall Street analysts project Genius Sports Limited revenue of about $1.00B for fiscal 2026, with EPS near $-0.03. The estimate reflects 13 contributing analysts.
GENI Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- GENI's recent strategic partnerships signal strong growth potential, expanding their reach in the sports data market.
- Insider buying activity suggests confidence in the company's future performance, a positive signal for investors.
- Community sentiment reflects optimism about GENI's role in the evolving sports betting landscape, driving positive market perception.
- The company's focus on innovative data solutions positions them well to capitalize on the increasing demand for real-time sports analytics.
Bear Case
- Increased competition in the sports data sector could erode GENI's market share and profitability.
- Negative community sentiment surrounding regulatory hurdles may create uncertainty about GENI's long-term prospects.
- Recent market volatility has led to a cautious outlook on growth stocks, potentially impacting GENI's valuation.
- Concerns about the sustainability of GENI's growth rate, given its reliance on partnerships and market expansion, are circulating.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
GENI Latest News
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10 Consumer Discretionary Stocks With Whale Alerts In Today’s Session
benzinga · Jun 30, 2026
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Tango Therapeutics, American Battery Technology, Intel And Other Big Stocks Moving Higher On Monday
benzinga · Jun 8, 2026
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Genius Sports (GENI) Partners with Liga MX to Deploy GeniusIQ Platform for AI-Driven Fan Engagement
Yahoo! Finance: GENI News · Jun 3, 2026
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Biometric Ad Research Puts Genius Sports Moment Engine In Investor Focus
Yahoo! Finance: GENI News · May 23, 2026
GENI Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for GENI.
Price Targets
Consensus target: $11.22
GENI MoonshotScore
What does this score mean?
The MoonshotScore rates GENI's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
10 Consumer Discretionary Stocks With Whale Alerts In Today’s Session
Tango Therapeutics, American Battery Technology, Intel And Other Big Stocks Moving Higher On Monday
Genius Sports (GENI) Partners with Liga MX to Deploy GeniusIQ Platform for AI-Driven Fan Engagement
Biometric Ad Research Puts Genius Sports Moment Engine In Investor Focus
Leadership: Mark Locke
CEO
Mark Locke has extensive experience in the technology and sports sectors. He has held various leadership roles, focusing on innovation and growth strategies. With a strong background in operational management, Locke has been instrumental in driving Genius Sports' strategic direction and expanding its market presence.
Track Record: Under Mark Locke's leadership, Genius Sports has significantly expanded its service offerings and client base, enhancing its position in the sports technology industry. His strategic vision has led to the development of key partnerships and innovative solutions.
What Investors Ask About Genius Sports Limited (GENI) — Communication Services
What does Genius Sports Limited do?
Genius Sports Limited specializes in providing technology-led products and services tailored for the sports, sports betting, and sports media industries. The company offers solutions for live data collection, streaming services, and integrity monitoring, enabling sports leagues and betting operators to enhance their offerings and ensure compliance with regulatory standards.
What do analysts say about GENI stock?
Analysts generally view GENI stock as a high-risk, high-reward investment, given its significant market potential in the sports technology sector. Key valuation metrics include its current market cap of $1.70B and a gross margin of 22.6%. Analysts are particularly focused on the company's ability to improve its profit margin and capitalize on the growing demand for sports betting solutions.
What are the main risks for GENI?
Genius Sports faces several risks, including potential regulatory changes that could impact the sports betting industry and demand for its services. Additionally, the company operates in a highly competitive landscape, which may affect its market share and pricing power. Market volatility also poses a risk to investor sentiment and stock performance.
What are the key factors to evaluate for GENI?
Genius Sports Limited (GENI) holds an AI score of 54/100 (moderate). Analysts target $11.22 (+70%). Not financial advice.
How frequently does GENI data refresh on this page?
GENI prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven GENI's recent stock price performance?
Genius Sports Limited (GENI) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong technological capabilities in data collection and integrity monitoring. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider GENI overvalued or undervalued right now?
Valuing Genius Sports Limited (GENI) requires multiple metrics. Analysts target $11.22 (+70%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying GENI?
Before investing in Genius Sports Limited (GENI), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Data is based on the latest available information and may be subject to change.