Intl Developed Power Buffer ETF (IMAY)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Intl Developed Power Buffer ETF (IMAY) trades at $31.78 with AI Score 49/100 (Grade C). The Innovator International Developed Power Buffer ETF (IMAY) aims to mirror the returns of the iShares MSCI EAFE ETF (EFA), with a capped upside and a buffer against the first 15% of losses. Market cap: $32.57M, Sector: Financial services.
Price live · AI analysis from Mar 16, 2026Analyst Coverage for IMAY: IMAY does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates IMAY against Financial Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
IMAY: the 1 perspectives are evenly split.
How is this calculated? →Intl Developed Power Buffer ETF (IMAY) Financial Services Profile
Innovator International Developed Power Buffer ETF (IMAY) provides buffered exposure to international developed equity markets, tracking the iShares MSCI EAFE ETF (EFA) with a capped return and a 15% downside buffer. It resets annually, offering a risk-managed approach for investors seeking international diversification.
What Is the Investment Thesis for IMAY?
IMAY offers a risk-managed approach to international developed equity exposure, suitable for investors seeking downside protection. The ETF's 15% buffer against losses in the iShares MSCI EAFE ETF (EFA) provides a cushion during market downturns. However, the capped upside limits potential gains during strong market rallies. The annual reset mechanism allows for continuous risk management, but also introduces uncertainty regarding future cap levels. With a beta of 0.14, IMAY exhibits lower volatility compared to the broader market, appealing to risk-averse investors. The absence of dividend yield may deter income-seeking investors. The ETF's value proposition hinges on its ability to deliver downside protection while participating in market upside, making it a potentially noteworthy option in volatile market conditions. The fund's small market cap of $32.57M may present liquidity concerns for larger institutional investors.
Based on FMP financials and quantitative analysis
IMAY Key Highlights
- IMAY tracks the iShares MSCI EAFE ETF (EFA), providing exposure to international developed equity markets.
- The ETF offers a 15% buffer against the first 15% of losses in the EFA, providing downside protection.
- IMAY has a capped upside, limiting potential gains during strong market rallies.
- The ETF resets annually, recalibrating the buffer and cap based on market conditions.
- IMAY has a low beta of 0.14, indicating lower volatility compared to the broader market.
Who Are IMAY's Competitors?
IMAY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| CAEAX Columbia Acorn European Fd Cl A | $26.07 | +1.76% | $36.17M | 46 |
| DLEUX DoubleLine Shiller Enhanced International CAPE - Class N | $15.02 | -0.73% | $33.99M | 47 |
| DTSGX Wilshire Small Company Growth Portfolio Investment Class Shares | $22.38 | +0.72% | $25.45M | 55 |
| DTSVX Wilshire Small Company Value Portfolio Investment Class Shares | $31.47 | +0.00% | $24.77M | 44 |
| HICSX Harbor Convertible Securities Fd Investor Class | $15.75 | +0.83% | $34.61M | 47 |
| NXDT NexPoint Diversified Real Estate Trust | $5.42 | +0.09% | $280.34M | 73 |
| GENB Generate Biomedicines, Inc. | $16.29 | -3.71% | $2.09B | 72 |
| SII Sprott Inc. | $115.75 | -2.36% | $2.98B | 71 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are IMAY's Key Strengths?
- Downside protection through the 15% buffer.
- Exposure to international developed equity markets.
- Annual reset mechanism for continuous risk management.
- Low beta indicating lower volatility.
What Are IMAY's Weaknesses?
- Capped upside limiting potential gains.
- Relatively small market capitalization.
- Absence of dividend yield.
- Reliance on derivatives for implementing the buffer strategy.
What Could Drive IMAY Stock Higher?
- Increased market volatility driving demand for downside protection.
- Growing investor interest in international diversification.
- Potential for new product development targeting different asset classes.
- Strategic partnerships with financial advisors to expand distribution reach.
What Are the Key Risks for IMAY?
- Capped upside limiting potential gains during strong market rallies.
- Changes in market conditions affecting the effectiveness of the buffer strategy.
- Regulatory changes impacting the use of derivatives.
- Competition from other buffered ETFs and investment products.
- Fluctuations in the value of the iShares MSCI EAFE ETF (EFA).
What Are the Growth Opportunities for IMAY?
- Increased adoption by risk-averse investors: As market volatility persists, demand for downside protection is likely to increase. IMAY's buffered strategy could attract risk-averse investors seeking to participate in international developed equity markets while mitigating potential losses. The market for risk-managed investment solutions is estimated to grow to $5 trillion by 2030, presenting a significant opportunity for IMAY to expand its asset base.
- Expansion into new international markets: IMAY currently focuses on developed international markets. Expanding into emerging markets or specific regions could broaden its appeal and attract new investors. The emerging markets ETF market is projected to reach $2 trillion by 2028, offering a potential avenue for growth.
- Development of new buffered ETF products: Innovator Capital Management could leverage its expertise in buffered strategies to develop new ETF products targeting different asset classes or investment objectives. For example, a buffered ETF focused on technology stocks or fixed income could attract a wider range of investors. Thematic ETFs are expected to grow at a rate of 20% annually, providing opportunities for product innovation.
- Strategic partnerships with financial advisors: Partnering with financial advisors and wealth management firms could enhance IMAY's distribution reach and increase its visibility among target investors. Financial advisors play a crucial role in recommending investment products to their clients, making strategic partnerships essential for growth. The financial advisory market is estimated to be worth $100 billion by 2027, highlighting the importance of this distribution channel.
- Enhanced marketing and investor education: Increasing investor awareness of IMAY's unique value proposition through targeted marketing campaigns and educational resources could drive demand for the ETF. Many investors are unfamiliar with buffered strategies and their benefits, presenting an opportunity to educate the market and attract new investors. Digital marketing spend in the asset management industry is projected to reach $5 billion by 2026, underscoring the importance of effective marketing strategies.
What Opportunities Does IMAY Have?
- Increased demand for downside protection in volatile markets.
- Expansion into new international markets.
- Development of new buffered ETF products.
- Strategic partnerships with financial advisors.
What Threats Does IMAY Face?
- Increased competition from other buffered ETFs.
- Changes in market conditions affecting the effectiveness of the buffer strategy.
- Regulatory changes impacting the use of derivatives.
- Fluctuations in the value of the iShares MSCI EAFE ETF (EFA).
What Are IMAY's Competitive Advantages?
- First-mover advantage in the buffered ETF market.
- Proprietary expertise in structuring and managing buffered strategies.
- Established track record of providing downside protection.
- Brand recognition within the buffered ETF space.
What Does IMAY Do?
The Innovator International Developed Power Buffer ETF (IMAY) is designed to provide investors with a unique risk-managed approach to accessing international developed equity markets. Launched with the goal of delivering returns similar to the iShares MSCI EAFE ETF (EFA), IMAY incorporates a buffer strategy to protect against potential losses. Specifically, the ETF is structured to absorb the first 15% of negative returns experienced by the EFA, providing a cushion for investors during market downturns. However, this downside protection comes with a capped upside, limiting potential gains when the EFA performs strongly. IMAY operates on an approximately annual outcome period, resetting at the end of each period. This reset mechanism allows investors to hold the ETF indefinitely, with the buffer and cap being recalibrated annually based on market conditions. The ETF's investment strategy involves utilizing derivatives, such as Flex Options, to create the desired buffer and cap. These options contracts are linked to the performance of the iShares MSCI EAFE ETF, enabling IMAY to effectively track its target index while implementing its risk management strategy. As an ETF, IMAY offers investors the benefits of diversification and liquidity. It provides exposure to a broad range of international developed market equities through a single investment vehicle, making it a convenient option for investors seeking to diversify their portfolios. The ETF is also traded on major exchanges, providing investors with the ability to buy and sell shares throughout the trading day.
What Products and Services Does IMAY Offer?
- Tracks the performance of the iShares MSCI EAFE ETF (EFA).
- Provides a buffer against the first 15% of losses in the EFA.
- Offers a capped upside, limiting potential gains during strong market rallies.
- Resets annually to recalibrate the buffer and cap.
- Utilizes Flex Options to implement the buffer and cap strategy.
- Provides exposure to international developed equity markets.
How Does IMAY Make Money?
- The fund generates revenue through management fees charged on assets under management (AUM).
- The management fee compensates the fund manager for investment management services.
- The fund utilizes derivatives, such as Flex Options, to achieve its investment objective.
What Industry Does IMAY Operate In?
The asset management industry is characterized by intense competition, with firms offering a wide range of investment products and services. ETFs have gained significant popularity in recent years due to their low cost, transparency, and flexibility. Buffered ETFs, like IMAY, represent a niche segment within the ETF market, catering to investors seeking risk-managed exposure to specific asset classes. The growth of the buffered ETF market is driven by increasing investor demand for downside protection and capital preservation, particularly in volatile market environments. Competitors include CAEAX, DLEUX, DTSGX, DTSVX, and HICSX, each offering different approaches to risk management and asset allocation.
Who Are IMAY's Key Customers?
- Risk-averse investors seeking downside protection.
- Investors seeking exposure to international developed equity markets.
- Financial advisors looking for risk-managed investment solutions for their clients.
- Retirement savers seeking to protect their capital during market downturns.
Intl Developed Power Buffer ETF (IMAY) Valuation Context
Relative to its peer group, IMAY's quantitative score of 49/100 is roughly in line with the peer average of 48/100.
IMAY Financials
Bull Case vs Bear Case
Bull Case
- Recent insider purchases suggest confidence in the ETF's performance, indicating that management believes in its growth potential.
- Community sentiment has shifted positively, with discussions highlighting the ETF's diversified holdings in stable international markets.
- Analysts have noted an increasing interest in renewable energy sectors, which align with the ETF's focus, attracting more investor attention.
- Market developments in global energy policies are favoring renewable investments, enhancing the ETF's appeal to socially-conscious investors.
Bear Case
- Concerns about geopolitical risks affecting international markets have led to cautious sentiment among some investors.
- Recent discussions in trading forums reflect skepticism about the ETF's ability to outperform more traditional energy investments.
- Increased competition from other ETFs focusing on similar sectors may dilute investor interest and funds flow.
- Market volatility in the energy sector could lead to unpredictable performance, causing hesitation among risk-averse investors.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · April 2026
IMAY Latest News
No recent news available for IMAY.
IMAY Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for IMAY.
Price Targets
Wall Street price target analysis for IMAY.
IMAY MoonshotScore
What does this score mean?
The MoonshotScore rates IMAY's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Common Questions About IMAY (Financial Services)
What does Intl Developed Power Buffer ETF do?
The Innovator International Developed Power Buffer ETF (IMAY) offers investors a unique investment strategy that combines exposure to international developed equity markets with a built-in buffer against potential losses. It aims to track the performance of the iShares MSCI EAFE ETF (EFA) while providing a 15% buffer against the first 15% of negative returns. This means that if the EFA declines by 15% or less over the outcome period, IMAY investors will not experience any losses. However, the ETF also has a capped upside, limiting potential gains during strong market rallies. The fund resets annually, recalibrating the buffer and cap based on market conditions.
What are the main risks for IMAY?
The main risks for IMAY include the capped upside, which limits potential gains during strong market rallies. Additionally, changes in market conditions could affect the effectiveness of the buffer strategy. For example, if the iShares MSCI EAFE ETF (EFA) declines by more than 15% over the outcome period, IMAY investors will experience losses beyond the buffer. Regulatory changes impacting the use of derivatives could also pose a risk. Furthermore, IMAY faces competition from other buffered ETFs and investment products. Finally, fluctuations in the value of the EFA could impact IMAY's performance.
What are the key factors to evaluate for IMAY?
Intl Developed Power Buffer ETF (IMAY) holds an AI score of 49/100 (low). Not financial advice.
How frequently does IMAY data refresh on this page?
IMAY prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven IMAY's recent stock price performance?
Intl Developed Power Buffer ETF (IMAY) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Downside protection through the 15% buffer. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider IMAY overvalued or undervalued right now?
Valuing Intl Developed Power Buffer ETF (IMAY) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying IMAY?
Before investing in Intl Developed Power Buffer ETF (IMAY), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding IMAY to a portfolio?
Key strength of Intl Developed Power Buffer ETF (IMAY): Downside protection through the 15% buffer. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- AI analysis is pending for IMAY.
- The information provided is based on available data and may be subject to change.
- Investors should conduct their own research and consult with a financial advisor before making any investment decisions.