Jones Soda Co. (JSDA)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Jones Soda Co. (JSDA) trades at $0.31 with AI Score 54/100 (Grade B). Jones Soda Co. develops, produces, markets, and distributes premium beverages across the United States, Canada, and internationally. Market cap: $37.06M, Sector: Consumer defensive.
Price live · AI analysis from Mar 16, 2026Analyst Coverage for JSDA: JSDA does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates JSDA against Consumer Defensive peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
JSDA: the 7 perspectives are evenly split. Dominant signal: Ken Griffin bearish.
How is this calculated? →Jones Soda Co. (JSDA) Consumer Business Overview
Jones Soda Co. operates in the premium beverage sector, offering unique carbonated and non-carbonated drinks, including its flagship Jones Soda and Lemoncocco. The company differentiates itself through customized labeling and distribution via independent networks and direct retail, competing with larger beverage corporations while focusing on niche markets.
What Is the Investment Thesis for JSDA?
Jones Soda Co. presents a speculative investment opportunity within the competitive beverage industry. With a market capitalization of $37.06M and a negative P/E ratio of -7.51, the company's financial performance reflects ongoing challenges. A key value driver is the company's ability to maintain brand loyalty through its unique product offerings and customization options. Growth catalysts include expanding its distribution network and capitalizing on the increasing demand for premium and natural beverages. However, potential risks include intense competition from larger beverage companies and the company's negative profit margin of -25.1%. The high beta of 1.68 suggests significant volatility relative to the market. Investors should carefully weigh these factors, considering the company's growth potential against its financial risks.
Based on FMP financials and quantitative analysis
JSDA Key Highlights
- Market capitalization of $37.06M indicates a small-cap company with potential for growth but also higher risk.
- Negative P/E ratio of -7.51 reflects current unprofitability, requiring careful monitoring of turnaround efforts.
- Gross margin of 20.1% suggests moderate profitability at the product level, but needs improvement to achieve overall profitability.
- Beta of 1.68 indicates higher volatility compared to the market, which may appeal to risk-tolerant investors.
- No dividend yield reflects a focus on reinvesting earnings for growth, which may attract growth-oriented investors.
Who Are JSDA's Competitors?
JSDA is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| BRBMF Big Rock Brewery Inc. | $0.59 | -0.00% | $14.50M | 41 |
| BRCNF Burcon NutraScience Corporation | $1.38 | +0.00% | $17.57M | 59 |
| CATWF China Tontine Wines Group Limited | $0.06 | -11.13% | $19.03M | 41 |
| CELV Cellev8 Nutrition Inc. | $0.05 | +0.60% | $6.74M | 52 |
| CHA Chagee Holdings Limited American Depositary Shares | $11.19 | +1.59% | $2.13B | 66 |
| PRMB Primo Brands Corporation | $24.89 | -0.52% | $9.03B | 59 |
| BNKK Bonk, Inc. | $1.49 | +2.76% | $8.18M | 58 |
| HAATF Haad Thip Public Company Limited | $0.48 | +0.00% | $194.45M | 57 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are JSDA's Key Strengths?
- Unique brand image and customizable products.
- Established distribution network.
- Premium beverage offerings.
- Strong online presence.
What Are JSDA's Weaknesses?
- Small market capitalization.
- Negative profit margin.
- Limited financial resources compared to larger competitors.
- High beta indicating significant volatility.
What Could Drive JSDA Stock Higher?
- Expansion of online sales channels to reach a broader customer base.
- Strategic partnerships with retailers to increase product distribution and market presence.
- Product innovation and the introduction of new flavors to attract new customers.
- Potential international expansion into new markets in 2027-2028.
- Leveraging brand licensing to generate additional revenue and increase brand awareness.
What Are the Key Risks for JSDA?
- Financial-distress signal — its Altman Z-Score of -4.31 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-29.6%) — the business is not currently generating profit on shareholder capital.
- Weak fundamentals — a Piotroski F-Score of 2/9 flags soft profitability, leverage or efficiency.
- Intense competition from larger beverage companies with greater resources.
- Changing consumer preferences and health trends affecting demand for traditional soda products.
- Economic downturn affecting consumer spending on discretionary items like premium beverages.
- Fluctuations in raw material costs impacting profitability.
- Risks associated with operating on the OTC market, including limited liquidity and regulatory oversight.
What Are the Growth Opportunities for JSDA?
- Expansion of Online Sales: Jones Soda Co. can capitalize on the growing e-commerce trend by expanding its online sales channels. This includes enhancing its website to offer a wider range of customizable products and improving its online marketing efforts to reach a broader customer base. The global e-commerce market is projected to reach trillions of dollars in the coming years, providing significant growth potential for Jones Soda Co.'s online sales. Timeline: Ongoing.
- Strategic Partnerships with Retailers: Forming strategic partnerships with national and regional retailers can significantly expand Jones Soda Co.'s distribution network. This includes securing shelf space in major grocery chains, convenience stores, and restaurants. By partnering with established retailers, Jones Soda Co. can increase its brand visibility and reach a larger audience. Timeline: Ongoing.
- Product Innovation and New Flavors: Introducing new and innovative flavors can attract new customers and retain existing ones. This includes developing limited-edition flavors, seasonal offerings, and collaborations with other brands. By continuously innovating its product line, Jones Soda Co. can stay ahead of the competition and maintain its relevance in the market. Timeline: Ongoing.
- International Expansion: Expanding into new international markets can provide significant growth opportunities for Jones Soda Co. This includes targeting countries with a growing demand for premium and natural beverages. By establishing a presence in new markets, Jones Soda Co. can diversify its revenue streams and reduce its reliance on the US market. Timeline: 2027-2028.
- Leveraging Brand Licensing: Jones Soda Co. can further leverage its brand by expanding its licensing agreements. This includes licensing its trademarks for use on a wider range of products, such as apparel, accessories, and other consumer goods. By expanding its licensing program, Jones Soda Co. can generate additional revenue and increase its brand awareness. Timeline: Ongoing.
What Opportunities Does JSDA Have?
- Expansion of online sales channels.
- Strategic partnerships with retailers.
- Product innovation and new flavors.
- International expansion into new markets.
What Threats Does JSDA Face?
- Intense competition from larger beverage companies.
- Changing consumer preferences and health trends.
- Economic downturn affecting consumer spending.
- Fluctuations in raw material costs.
What Are JSDA's Competitive Advantages?
- Brand Recognition: Jones Soda has established a recognizable brand, particularly known for its unique flavors and customizable labels.
- Distribution Network: The company utilizes a network of independent distributors and direct retail accounts, providing a wide reach.
- Product Differentiation: Jones Soda offers unique and premium beverage options, setting it apart from mainstream soda brands.
- Customization Options: The ability to customize labels provides a unique offering that enhances customer engagement and brand loyalty.
What Does JSDA Do?
Founded in 1986 and headquartered in Seattle, Washington, Jones Soda Co. has carved a niche in the competitive beverage industry with its distinctive approach to carbonated soft drinks. Initially known as Rocky Mountain Soda Company, the company rebranded to Jones Soda Co. to reflect its growing popularity and expanding product line. Jones Soda Co. develops, produces, markets, and distributes a range of beverages, including its flagship Jones Soda, a premium carbonated soft drink known for its unique flavors and customizable labels. The company also offers Lemoncocco, a premium non-carbonated beverage, and co-brand and private label products. Beyond its core soda offerings, Jones Soda Co. provides fountain products, including cane sugar cola and sugar-free cola, ginger ale, orange and cream, root beer, and lemon-lime. It also offers teas, lemonade, vitamin-enhanced waters, hydration beverages, and naturally flavored sparkling waters. The company distributes its products through a network of independent distributors and directly to national and regional retail accounts, including grocery stores, convenience stores, restaurants, and delicatessens. Jones Soda Co. also sells products online, including customized soda, wearables, and candy, and licenses its trademarks for use on products sold by other manufacturers. With a focus on quality ingredients and innovative marketing, Jones Soda Co. continues to evolve and adapt to changing consumer preferences in the beverage market.
What Products and Services Does JSDA Offer?
- Develops and produces premium carbonated soft drinks under the Jones Soda brand.
- Offers Lemoncocco, a premium non-carbonated beverage.
- Provides co-brand and private label beverage products.
- Supplies fountain products, including cane sugar cola and other flavors.
- Sells various products online, including customizable soda, wearables, and candy.
- Licenses its trademarks for use on products sold by other manufacturers.
- Distributes products through independent distributors and direct retail accounts.
How Does JSDA Make Money?
- Generates revenue through the sale of its beverage products.
- Utilizes a network of independent distributors and direct retail sales.
- Offers customized labeling options for its soda products, creating a unique revenue stream.
- Licenses its trademarks to other manufacturers for additional revenue.
What Industry Does JSDA Operate In?
Jones Soda Co. operates in the competitive non-alcoholic beverage industry, which is characterized by evolving consumer preferences, health trends, and intense competition from established players. The industry is witnessing a shift towards healthier options, including low-sugar and natural beverages, driving innovation and product diversification. Jones Soda Co. competes with major beverage corporations and smaller niche brands, differentiating itself through unique flavors, customization options, and targeted marketing. The company's success depends on its ability to adapt to changing consumer demands and effectively compete in a crowded marketplace.
Who Are JSDA's Key Customers?
- Consumers seeking premium and unique beverage options.
- Retailers, including grocery stores, convenience stores, and restaurants.
- Distributors who sell and distribute Jones Soda products.
- Businesses seeking co-brand and private label beverage products.
Company Profile
Jones Soda Co. operates in the Beverages - Non-Alcoholic industry within the Consumer Defensive sector. It is headquartered in Seattle, US. The company is led by CEO Scott F. Harvey. JSDA has traded publicly since 1999.
F-Score 2/9Financial Health
Jones Soda Co.'s Piotroski F-Score is 2/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of -4.31 places it in the distress zone, a signal of elevated financial risk.
ROE -30%Key Financial Metrics
Return on equity for Jones Soda Co. stands at -29.6%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -4.8%, showing how much profit it generates from its asset base. Its free cash flow yield is -2.4%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.99 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -2.3%, the inverse of the P/E and a quick read on earnings relative to price.
JSDA Valuation & Market Position
With a $37.06M market cap, Jones Soda Co. sits in the micro-cap segment of the market. Relative to its peer group, JSDA's quantitative score of 54/100 is roughly in line with the peer average of 52/100.
Net buyingInsider Activity
The most recent 12 insider filings for Jones Soda Co. break down as 0 sales and 12 purchases. On net that is roughly 3.1M shares acquired (about $507K) — insiders putting money in tends to read as conviction.
JSDA Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Unique brand image and customizable products.
- Established distribution network.
- Premium beverage offerings.
- Strong online presence.
Bear Case
- Small market capitalization.
- Negative profit margin.
- Limited financial resources compared to larger competitors.
- High beta indicating significant volatility.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
JSDA Latest News
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The Zacks Analyst Blog Highlights Apple, Advanced Micro Devices, Chevron, Jones Soda and Onfolio
Yahoo! Finance: JSDA News · May 8, 2026
JSDA Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for JSDA.
Price Targets
Wall Street price target analysis for JSDA.
JSDA MoonshotScore
What does this score mean?
The MoonshotScore rates JSDA's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Scott F. Harvey
CEO
Scott F. Harvey serves as the CEO of Jones Soda Co., bringing experience in managing and leading teams within the consumer goods sector. His background includes roles focused on strategic planning, operational efficiency, and market expansion. He is responsible for overseeing the company's overall performance, driving growth initiatives, and ensuring the company's long-term success. His leadership is crucial for navigating the competitive beverage market and capitalizing on emerging opportunities.
Track Record: Since assuming the role of CEO, Scott F. Harvey has focused on streamlining operations, expanding distribution channels, and enhancing the company's online presence. Key initiatives include implementing cost-saving measures, launching new product lines, and strengthening relationships with key retail partners. His leadership has been instrumental in driving the company's strategic direction and positioning it for future growth.
JSDA OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that Jones Soda Co. may not meet the minimum financial standards or reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial disclosure, making it more difficult for investors to assess their financial health and performance. Investing in companies on the OTC Other tier carries a higher degree of risk due to the lack of regulatory oversight and potential for fraud or manipulation.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited Financial Disclosure: The lack of comprehensive financial reporting increases the risk of investing in JSDA.
- Low Liquidity: Limited trading volume can lead to wider bid-ask spreads and difficulty in executing trades.
- Price Volatility: The OTC market is prone to higher price volatility, increasing the risk of significant losses.
- Regulatory Oversight: Reduced regulatory oversight compared to major exchanges increases the risk of fraud and manipulation.
- Going Concern Risk: Companies on the OTC Other tier may face financial difficulties and potential going concern issues.
- Verify the company's registration and legal status.
- Review available financial statements and disclosures.
- Assess the company's business model and competitive landscape.
- Evaluate the management team and their track record.
- Understand the risks associated with investing in OTC stocks.
- Monitor trading volume and price activity.
- Consult with a financial advisor before investing.
- Established Brand: Jones Soda has an established brand presence and recognition.
- Operational History: The company has been in operation since 1986, indicating a history of business activity.
- Product Distribution: Jones Soda products are distributed through various retail channels, suggesting market presence.
- Online Presence: The company maintains an online presence through its website and social media channels.
- Trademark Licensing: Licensing agreements indicate that other manufacturers recognize the value of the Jones Soda brand.
JSDA Consumer Defensive Stock FAQ
What does Jones Soda Co. do?
Jones Soda Co. develops, produces, markets, and distributes premium beverages, primarily in the United States, Canada, and internationally. The company's core product is Jones Soda, a premium carbonated soft drink known for its unique flavors and customizable labels. Additionally, Jones Soda Co. offers Lemoncocco, a premium non-carbonated beverage, fountain products, and co-brand/private label options. The company distributes its products through independent distributors, direct retail accounts, and online channels, targeting consumers seeking unique and high-quality beverage experiences.
What do analysts say about JSDA stock?
As of March 16, 2026, formal analyst ratings for Jones Soda Co. (JSDA) are not widely available, likely due to its OTC listing and small market capitalization. Investors should conduct their own thorough due diligence, considering factors such as the company's financial performance, growth opportunities, and competitive landscape. Key valuation metrics include the negative P/E ratio, reflecting current unprofitability, and the gross margin of 20.1%. Growth considerations include the company's ability to expand its distribution network and capitalize on the increasing demand for premium beverages. The high beta suggests significant volatility.
What are the main risks for JSDA?
Jones Soda Co. faces several key risks, including intense competition from larger beverage companies with greater resources and brand recognition. Changing consumer preferences and health trends pose a challenge, as consumers increasingly seek healthier beverage options. Economic downturns can affect consumer spending on discretionary items like premium sodas. Fluctuations in raw material costs can impact profitability. Additionally, operating on the OTC market carries inherent risks, including limited liquidity, reduced regulatory oversight, and potential for price volatility. These factors require careful consideration by investors.
What are the key factors to evaluate for JSDA?
Jones Soda Co. (JSDA) holds an AI score of 54/100 (moderate). Not financial advice.
How frequently does JSDA data refresh on this page?
JSDA prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven JSDA's recent stock price performance?
Jones Soda Co. (JSDA) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Unique brand image and customizable products. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider JSDA overvalued or undervalued right now?
Valuing Jones Soda Co. (JSDA) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying JSDA?
Before investing in Jones Soda Co. (JSDA), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data as of March 16, 2026.
- OTC market data may have limited availability and reliability.
- AI analysis pending for JSDA, further insights may be available in the future.