Fundamentals First ETF (KNOW) Fund Overview
Educational signal · not a buy or sell recommendation · How to read this
Beta 0.60: the stock has moved about 40% less than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.5-flash, generated Jun 14, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerFundamentals First ETF (KNOW) trades at $12.73. The Fundamentals First ETF (KNOW) is an exchange-traded fund designed to select stocks based on fundamental financial metrics, aiming to provide exposure to companies with strong financial health. Sector: Financials.
Price as of · Last analyzed: Jun 14, 2026Analyst Coverage for KNOW: KNOW does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
Fundamentals First ETF (KNOW) Financial Services Profile
Fundamentals First ETF (KNOW) is an exchange-traded fund designed to mirror the S&P Composite 1500 Executive Activity & Analyst Estimate Index. It allocates at least 80% of its capital to stocks identified by positive analyst assessments and corporate insider purchases, including senior leadership and institutional investors, operating as a non-diversified fund within the asset management sector.
What Is the Investment Thesis for KNOW?
The investment thesis for Fundamentals First ETF (KNOW) centers on its systematic, rules-based approach to identifying potentially undervalued companies, leveraging a dual-signal strategy. With a market capitalization of $0.01 billion and a Beta of 0.60, the fund offers exposure to a strategy that aims for lower volatility than the broader market while focusing on fundamental strength. The core value driver is the fund's adherence to the S&P Composite 1500 Executive Activity & Analyst Estimate Index, which screens for stocks with positive financial analyst assessments and significant corporate insider buying. This methodology seeks to capitalize on the premise that aligned positive external professional sentiment and internal conviction from those closest to the company can lead to superior long-term performance. Growth catalysts include a potential sustained market cycle favoring value-based strategies, where companies identified by strong fundamentals and insider activity could outperform growth-oriented peers. Increased investor demand for transparent, rules-based "smart beta" ETFs that offer specific factor exposures could also drive inflows. However, key risks include the fund's non-diversified nature, which can lead to higher concentration risk. Performance is susceptible to periods where value-based strategies underperform growth, and the fund faces ongoing tracking error risk relative to its benchmark. Investors must monitor the efficacy of the underlying index's signals and the broader performance of value stocks.
Based on FMP financials and quantitative analysis
KNOW Key Highlights
Market capitalization stands at $0.01 billion, reflecting the fund's current scale within the asset management sector.
- The fund exhibits a Beta of 0.60, suggesting lower volatility compared to the broader market, which may appeal to risk-averse investors.
- Fundamentals First ETF does not distribute dividends, indicating a focus on capital appreciation rather than income generation.
- A core operational mandate requires at least 80% of the fund's capital to be allocated to the constituent securities of its benchmark index.
- The fund's investment strategy is predicated on identifying stocks with positive financial analyst assessments and concurrent purchases by corporate insiders.
Who Are KNOW's Competitors?
KNOW is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| BLK BlackRock, Inc. | $1066.45 | +0.64% | $165B | 51 5-pillar |
| BX Blackstone Inc. | $111.64 | -0.09% | $136B | 68 5-pillar |
| APOS Apollo Global Management, Inc. | $25.59 | 0.00% | $74.8B | 56 5-pillar |
| BAM Brookfield Asset Management | $44.73 | -0.27% | $71.4B | 57 5-pillar |
| AMP Ameriprise Financial, Inc. | $494.94 | +0.82% | $44.4B | 77 5-pillar |
| ARES Ares Management Corporation | $117.13 | -0.36% | $38.5B | 57 5-pillar |
| TROW T. Rowe Price Group, Inc. | $103.93 | -0.66% | $22.3B | 80 5-pillar |
| ATHS Athene Holding Ltd. | $23.59 | +0.34% | $18.9B | 56 5-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are KNOW's Key Strengths?
Systematic, rules-based investment approach leveraging specific signals.
- Combines positive financial analyst assessments with corporate insider buying, a strong conviction signal.
- Aims to identify companies with strong financial health and potential undervaluation.
- Transparency and liquidity inherent in the exchange-traded fund (ETF) structure.
What Are KNOW's Weaknesses?
Categorized as non-diversified, potentially leading to higher concentration risk.
- Performance is susceptible to periods where value-based strategies underperform growth-oriented strategies.
- Risk of tracking error between the fund's performance and its benchmark index.
- Limited flexibility due to strict adherence to index replication.
What Are the Key Risks for KNOW?
The fund's non-diversified status exposes investors to higher concentration risk, meaning the performance of a few holdings can significantly impact overall returns.
- Performance is susceptible to periods where value-based strategies underperform growth-oriented strategies, potentially leading to lower returns.
- There is an inherent risk of tracking error, where the fund's performance may deviate from that of its benchmark index due to various factors.
- Intense competition within the asset management and ETF industry could limit the fund's ability to attract and retain assets.
- Adverse market conditions or significant downturns could negatively impact the performance of the underlying securities, regardless of their fundamental strength or insider activity.
What Threats Does KNOW Face?
- Prolonged underperformance of value-based investment strategies.
- Intense competition within the highly saturated ETF market.
- Changes in market sentiment away from fundamental analysis or insider signals.
- Regulatory changes impacting index methodologies or ETF operations.
What Are KNOW's Competitive Advantages?
- Proprietary Index Methodology: The fund tracks the S&P Composite 1500 Executive Activity & Analyst Estimate Index, which employs a unique, rules-based methodology combining analyst sentiment and insider activity.
- Systematic Approach: Its rules-based investment process offers transparency and consistency, reducing subjective bias in stock selection.
- S&P Brand Association: Leveraging an S&P-branded index provides credibility and recognition within the financial community.
- ETF Structure Benefits: As an ETF, it offers inherent advantages like liquidity, transparency, and typically lower expense ratios compared to actively managed mutual funds (though specific expense ratio data is not provided).
What Does KNOW Do?
The Fundamentals First ETF (KNOW) operates within the asset management industry, specifically as an exchange-traded fund designed to provide investors with exposure to a rules-based investment strategy. The fund's core objective is to replicate the investment performance of the S&P Composite 1500 Executive Activity & Analyst Estimate Index, before accounting for its operational fees and expenses. This strategic replication means that under normal market conditions, KNOW is mandated to allocate at least 80% of its total capital to the constituent securities that comprise this specific index. The S&P Composite 1500 Executive Activity & Analyst Estimate Index itself is meticulously constructed to identify and select stocks based on two primary, conviction-driven signals. Firstly, it targets companies that have received positive assessments from financial analysts, indicating a favorable professional outlook on their future prospects. Secondly, and critically, the index also focuses on stocks that are actively being purchased by corporate insiders. This includes senior leadership within the companies, members of their boards of directors, and substantial institutional investors, whose buying activity is often interpreted as a strong signal of confidence in the company's future performance and intrinsic value. While the specific founding story and evolution of Fundamentals First ETF are not detailed in the provided information, its current market position is clear: it offers a systematic approach to identifying potentially undervalued companies with strong financial health. The fund's holdings, though described as "non-diversified," are selected through a disciplined, rules-based process that aims to capture the benefits of both professional analyst sentiment and insider conviction. This approach positions KNOW as a vehicle for investors seeking exposure to a strategy that combines fundamental financial metrics with behavioral finance insights, aiming to provide a distinct investment profile within the competitive ETF landscape. The fund's operations are focused on the U.S. market, given its benchmark index.
What Products and Services Does KNOW Offer?
- Replicates the investment performance of the S&P Composite 1500 Executive Activity & Analyst Estimate Index.
- Allocates at least 80% of its capital to the constituent securities of its benchmark index under normal market conditions.
- Identifies stocks that have received positive assessments from financial analysts.
- Pinpoints stocks that are being purchased by corporate insiders, including senior leadership and board members.
- Targets stocks also being bought by substantial institutional investors.
- Aims to provide exposure to companies with strong financial health and potential undervaluation.
- Utilizes a systematic, rules-based selection process for its holdings.
- Operates as a non-diversified exchange-traded fund.
How Does KNOW Make Money?
- Generates revenue through management fees charged to investors for managing the fund (implied for an ETF).
- Provides investors with a convenient, exchange-traded vehicle to access a specific investment strategy.
- Offers a passively managed approach by tracking a defined index, reducing active management costs.
- Aims to deliver returns that mirror its benchmark index, before fees and expenses.
What Industry Does KNOW Operate In?
Fundamentals First ETF (KNOW) operates within the dynamic and highly competitive asset management industry, specifically in the exchange-traded fund (ETF) segment. The broader industry is characterized by a growing shift towards passive and rules-based investment vehicles, driven by investor demand for lower costs, transparency, and specific factor exposures. The global ETF market has experienced significant growth, with assets under management continually expanding as both institutional and retail investors increasingly utilize these products for portfolio construction and tactical allocations. KNOW positions itself within this landscape by offering a distinct, fundamentally driven strategy that tracks the S&P Composite 1500 Executive Activity & Analyst Estimate Index. This places it within the "smart beta" or "factor investing" sub-segment, which seeks to deliver enhanced returns or reduced risk compared to traditional market-cap-weighted indices by systematically targeting specific investment factors. The competitive landscape is vast, encompassing numerous ETFs from major providers offering various strategies, including value, growth, momentum, and other fundamental screens. KNOW differentiates itself through its unique combination of positive analyst sentiment and corporate insider buying signals, aiming to capture a specific niche within the crowded value-oriented and fundamental-driven ETF space.
Who Are KNOW's Key Customers?
- Institutional investors seeking exposure to fundamental-driven and insider activity-based strategies.
- Individual investors looking for systematic approaches to identify potentially undervalued companies.
- Financial advisors and wealth managers incorporating factor-based ETFs into client portfolios.
- Investors interested in the combination of professional analyst sentiment and corporate insider conviction signals.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● Price is current
- ● No filing on record
- ● No analyst coverage
- ● This is an etf, not an operating company
MoonshotScore History
Recorded daily since 2026-08-23 · 42 snapshots
| 2026-08-23 | 47 |
| 2026-08-31 | 47 |
| 2026-09-08 | 47 |
| 2026-09-16 | 47 |
| 2026-09-24 | 47 |
| 2026-10-04 | 47 |
| 2026-10-05 | 47 |
What changed?
The score has stayed at 47.
Over the same 30 days the stock moved -2.2%.
KNOW Financials
Bull Case vs Bear Case
Bull Case
- Systematic, rules-based investment approach leveraging specific signals.
- Combines positive financial analyst assessments with corporate insider buying, a strong conviction signal.
- Aims to identify companies with strong financial health and potential undervaluation.
- Transparency and liquidity inherent in the exchange-traded fund (ETF) structure.
Bear Case
- Categorized as non-diversified, potentially leading to higher concentration risk.
- Performance is susceptible to periods where value-based strategies underperform growth-oriented strategies.
- Risk of tracking error between the fund's performance and its benchmark index.
- Limited flexibility due to strict adherence to index replication.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · June 2026
KNOW Latest News
-
Apple’s new CEO John Ternus once told Gen Z to ‘never assume’ they know as much as others—he says it’s the mindset hack that will push you forward
Fortune | FORTUNE · Sep 1, 2026
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Higher Oil Hits Risk Sentiment, Nvidia CEO Exclusive | The Asia Trade 9/1/2026
Bloomberg · Sep 1, 2026
KNOW Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for KNOW.
Price Targets
Wall Street price target analysis for KNOW.
KNOW MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for KNOW; grades run from A+ (80-100) to F (below 30).
What Investors Ask About Fundamentals First ETF (KNOW) — Financials
How does KNOW's non-diversified status impact investors?
Fundamentals First ETF is categorized as non-diversified, which means it can invest a larger percentage of its assets in a smaller number of issuers compared to a diversified fund. For investors, this implies a potentially higher concentration risk.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- Information is based solely on provided source data. Market size and timeline estimates for growth opportunities are generalized due to lack of specific data.