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Amplify Alternative Harvest ETF (MJ) Fund Overview

Educational signal · not a buy or sell recommendation · How to read this

$24.73 +$0.14 (+0.57%)
Vol: 183.5K|

Beta 0.38: the stock has moved about 62% less than the S&P 500.

Data from FMP · Methodology

For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 16, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR

Quick Answer

Amplify Alternative Harvest ETF (MJ) trades at $24.73. The Amplify Alternative Harvest ETF (MJ) aims to mirror the performance of the Prime Alternative Harvest Index. Sector: Financials.

Price as of · Last analyzed: Mar 16, 2026
The Amplify Alternative Harvest ETF (MJ) aims to mirror the performance of the Prime Alternative Harvest Index. It invests in companies involved in the global cannabis industry, spanning both medicinal and recreational sectors.

Analyst Coverage for MJ: MJ does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.

▶ Watch the MJ film Every key number, told as a short cinematic story — just press play. ~2 min

Amplify Alternative Harvest ETF (MJ) Financial Services Profile

IPO Year2015

Amplify Alternative Harvest ETF (MJ) provides targeted exposure to the global cannabis industry, tracking the Prime Alternative Harvest Index. With a focus on companies benefiting from legalization trends, MJ offers investors a vehicle to participate in the growth of the medicinal and recreational cannabis markets, exhibiting a beta of 0.38.

Data Provenance | Financial Data Quantitative Analysis Analysis: Mar 16, 2026

What Is the Investment Thesis for MJ?

AI-written as of Mar 16, 2026 — figures and tone reflect the data available then, not today's score.

The Amplify Alternative Harvest ETF (MJ) presents an investment opportunity based on the anticipated growth of the global cannabis market. As more countries and regions legalize cannabis for medicinal and recreational use, the companies within the MJ portfolio are expected to experience revenue growth. The ETF's value is intrinsically linked to the Prime Alternative Harvest Index, and its performance hinges on the continued expansion and acceptance of the cannabis industry. However, potential investors should be aware of the risks associated with the cannabis industry, including regulatory uncertainty and market volatility. The ETF's low beta of 0.38 suggests lower volatility compared to the broader market, but the cannabis sector itself can be subject to rapid changes in sentiment and regulation. The absence of a dividend yield may deter some investors seeking income.

Based on FMP financials and quantitative analysis

MJ Key Highlights

AI-written as of Mar 16, 2026 — figures and tone reflect the data available then, not today's score.

Market Cap of $0.13B indicates a relatively small size within the ETF market.

  • Beta of 0.38 suggests lower volatility compared to the broader market, potentially appealing to risk-averse investors.
  • Tracks the Prime Alternative Harvest Index, providing exposure to a diverse set of companies within the cannabis industry.
  • Focused on companies benefiting from global medicinal and recreational cannabis legalization initiatives.
  • No dividend yield may deter income-seeking investors.

Who Are MJ's Competitors?

MJ is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap MoonshotScore
BBBS BondBloxx BBB Rated 1-5 Year Corporate Bond ETF $49.75 +0.10% $177M —
BSJU Invesco BulletShares 2030 High Yield Corporate Bond ETF $24.98 +0.14% $177M —
CNRG State Street SPDR S&P Kensho Clean Power ETF $85.53 +0.31% $158M —
CZA Invesco Zacks Mid-Cap ETF $119.07 +0.24% $176M —
DFE WisdomTree Europe SmallCap Dividend Fund $73.28 -0.74% $162M —
BLK BlackRock, Inc. $1070.19 +1.00% $164B 51 5-pillar
BX Blackstone Inc. $111.57 -0.16% $136B 68 5-pillar
APOS Apollo Global Management, Inc. $25.59 0.00% $74.8B 56 5-pillar

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are MJ's Key Strengths?

Focused exposure to the growing cannabis industry.

  • Diversification across multiple companies within the cannabis ecosystem.
  • Relatively low beta compared to the broader market.
  • Established track record of tracking the Prime Alternative Harvest Index.

What Are MJ's Weaknesses?

High expense ratio compared to some other ETFs.

  • Concentrated exposure to a single industry.
  • Performance highly dependent on regulatory developments and market sentiment surrounding the cannabis industry.
  • No dividend yield.

What Are the Key Risks for MJ?

Regulatory setbacks or reversals in cannabis legalization efforts could negatively impact the industry.

  • Competition from illicit cannabis markets could undermine the legal industry.
  • Market volatility and fluctuations in cannabis prices can impact ETF performance.
  • Negative public perception and social stigma associated with cannabis may limit growth.

What Are MJ's Competitive Advantages?

  • First-mover advantage in the cannabis ETF space.
  • Established track record of tracking the Prime Alternative Harvest Index.
  • Brand recognition as a leading cannabis ETF provider.

What Does MJ Do?

The Amplify Alternative Harvest ETF (MJ) was created to provide investors with a focused investment tool to capitalize on the expanding global cannabis market. Launched to track the Prime Alternative Harvest Index, MJ invests in a basket of companies that are poised to benefit from the increasing legalization of cannabis for both medicinal and recreational purposes worldwide. The ETF's holdings span various segments of the cannabis ecosystem, including cultivators, distributors, and companies involved in the research and development of cannabis-based products. MJ offers a way for investors to gain exposure to the cannabis industry without directly investing in individual cannabis companies, mitigating some of the risks associated with single-stock investments. The fund's investment strategy is designed to capture the overall performance of the cannabis market, making it a potentially noteworthy option for those seeking to participate in the industry's growth. With a market capitalization of $0.13 billion, MJ represents a significant, though not dominant, player in the cannabis ETF space. The ETF's performance is closely tied to regulatory developments and market sentiment surrounding the cannabis industry.

What Products and Services Does MJ Offer?

  • Tracks the performance of the Prime Alternative Harvest Index.
  • Invests in a portfolio of companies involved in the cannabis industry.
  • Provides exposure to both medicinal and recreational cannabis markets.
  • Offers investors a way to participate in the growth of the cannabis industry without directly investing in individual companies.
  • Seeks to replicate the total return performance of its benchmark index.
  • Manages a diversified portfolio of cannabis-related stocks.

How Does MJ Make Money?

  • Generates revenue through management fees charged to investors.
  • Aims to provide investors with a return that mirrors the performance of the Prime Alternative Harvest Index.
  • Operates as a passive investment vehicle, with limited active management.

What Industry Does MJ Operate In?

The asset management industry is experiencing growth driven by increasing demand for specialized investment products like cannabis ETFs. The global cannabis market is projected to continue its expansion, fueled by legalization efforts and growing consumer acceptance. MJ operates within a competitive landscape that includes other cannabis-focused ETFs, such as BBBS, BSJU, CNRG, CZA, and DFE, each with its own investment strategy and portfolio composition. The success of MJ depends on its ability to effectively track the Prime Alternative Harvest Index and attract investors seeking exposure to the cannabis sector.

Who Are MJ's Key Customers?

  • Retail investors seeking exposure to the cannabis industry.
  • Institutional investors looking for a diversified investment in the cannabis sector.
  • Financial advisors seeking to provide their clients with access to the cannabis market.
Model self-rating on this text: 71% (not a measure of the evidence) Updated: Mar 16, 2026

Research confidence

Low

Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.

  • ● Scoring coverage unknown
  • ● Price is current
  • ● No filing on record
  • ● No analyst coverage
  • ● This is an etf, not an operating company

MJ Financials

Bull Case vs Bear Case

Bull Case

  • Focused exposure to the growing cannabis industry.
  • Diversification across multiple companies within the cannabis ecosystem.
  • Relatively low beta compared to the broader market.
  • Established track record of tracking the Prime Alternative Harvest Index.

Bear Case

  • High expense ratio compared to some other ETFs.
  • Concentrated exposure to a single industry.
  • Performance highly dependent on regulatory developments and market sentiment surrounding the cannabis industry.
  • No dividend yield.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

MJ Latest News

MJ Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for MJ.

Price Targets

Wall Street price target analysis for MJ.

MJ MoonshotScore

MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for MJ; grades run from A+ (80-100) to F (below 30).

What Investors Ask About Amplify Alternative Harvest ETF (MJ) — Financials

What regulatory challenges does Amplify Alternative Harvest ETF face?

As an ETF focused on the cannabis industry, MJ faces unique regulatory challenges. The legal landscape for cannabis is constantly evolving, with varying regulations across different countries and regions.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated

MoonshotScore is not published for this security.

Data Sources & Methodology
Figures come from Financial Modeling Prep (FMP). If FMP has no figure for a ticker, a price or fundamental may come from a Yahoo Finance fallback, or a price from an Alpaca fallback. SEC EDGAR is used only for filing links and company identity details (legal name, address), never for figures. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • The cannabis industry is subject to rapid regulatory changes and market volatility.
  • The performance of MJ is highly dependent on the growth and acceptance of the cannabis industry.
Data Sources
Financial Modeling Prep (FMP)Stock Expert AI proprietary analysis