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Amplify Alternative Harvest ETF (MJ)

$23.92 $-1.74 (-6.78%) |CouncilSTRONG SELL · 0 · F
Bottom line: STRONG SELL — our Council read (0/100) and AI Score (0/100) broadly agree.
MCap: $125.58M| Vol: 68.0K|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Amplify Alternative Harvest ETF (MJ) trades at $23.92. The Amplify Alternative Harvest ETF (MJ) aims to mirror the performance of the Prime Alternative Harvest Index. Market cap: $125.58M, Sector: Financial services.

Price live · AI analysis from Mar 16, 2026
The Amplify Alternative Harvest ETF (MJ) aims to mirror the performance of the Prime Alternative Harvest Index. It invests in companies involved in the global cannabis industry, spanning both medicinal and recreational sectors.

Analyst Coverage for MJ: MJ does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates MJ against Financial Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
STRONG SELL 0/100 · F

MJ: 1/1 perspectives are bearish.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Amplify Alternative Harvest ETF (MJ) Financial Services Profile

IPO Year2015

Amplify Alternative Harvest ETF (MJ) provides targeted exposure to the global cannabis industry, tracking the Prime Alternative Harvest Index. With a focus on companies benefiting from legalization trends, MJ offers investors a vehicle to participate in the growth of the medicinal and recreational cannabis markets, exhibiting a beta of 0.38.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 16, 2026

What Is the Investment Thesis for MJ?

The Amplify Alternative Harvest ETF (MJ) presents an investment opportunity based on the anticipated growth of the global cannabis market. As more countries and regions legalize cannabis for medicinal and recreational use, the companies within the MJ portfolio are expected to experience revenue growth. The ETF's value is intrinsically linked to the Prime Alternative Harvest Index, and its performance hinges on the continued expansion and acceptance of the cannabis industry. However, potential investors should be aware of the risks associated with the cannabis industry, including regulatory uncertainty and market volatility. The ETF's low beta of 0.38 suggests lower volatility compared to the broader market, but the cannabis sector itself can be subject to rapid changes in sentiment and regulation. The absence of a dividend yield may deter some investors seeking income.

Based on FMP financials and quantitative analysis

MJ Key Highlights

  • Market Cap of $125.58M indicates a relatively small size within the ETF market.
  • Beta of 0.38 suggests lower volatility compared to the broader market, potentially appealing to risk-averse investors.
  • Tracks the Prime Alternative Harvest Index, providing exposure to a diverse set of companies within the cannabis industry.
  • Focused on companies benefiting from global medicinal and recreational cannabis legalization initiatives.
  • No dividend yield may deter income-seeking investors.

Who Are MJ's Competitors?

MJ is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
BBBS BondBloxx BBB Rated 1-5 Year Corporate Bond ETF $50.88 -0.01% $176.56M 46
BSJU Invesco BulletShares 2030 High Yield Corporate Bond ETF $25.88 +0.08% $183.27M 44
CNRG State Street SPDR S&P Kensho Clean Power ETF $107.19 +2.14% $197.97M 47
CZA Invesco Zacks Mid-Cap ETF $123.63 +0.04% $183.94M 46
DFE WisdomTree Europe SmallCap Dividend Fund $73.89 +0.86% $165.74M 47
NXDT NexPoint Diversified Real Estate Trust $5.53 +3.08% $285.77M 73
GENB Generate Biomedicines, Inc. $17.03 -2.18% $2.18B 72
SII Sprott Inc. $118.11 +2.72% $3.05B 71

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are MJ's Key Strengths?

  • Focused exposure to the growing cannabis industry.
  • Diversification across multiple companies within the cannabis ecosystem.
  • Relatively low beta compared to the broader market.
  • Established track record of tracking the Prime Alternative Harvest Index.

What Are MJ's Weaknesses?

  • High expense ratio compared to some other ETFs.
  • Concentrated exposure to a single industry.
  • Performance highly dependent on regulatory developments and market sentiment surrounding the cannabis industry.
  • No dividend yield.

What Could Drive MJ Stock Higher?

  • Potential federal cannabis legalization in the United States could significantly boost the industry.
  • Increasing acceptance of cannabis for medicinal purposes is driving demand.
  • Expansion of cannabis retail outlets in legalized markets is improving accessibility.

What Are the Key Risks for MJ?

  • Regulatory setbacks or reversals in cannabis legalization efforts could negatively impact the industry.
  • Competition from illicit cannabis markets could undermine the legal industry.
  • Market volatility and fluctuations in cannabis prices can impact ETF performance.
  • Negative public perception and social stigma associated with cannabis may limit growth.

What Are the Growth Opportunities for MJ?

  • Increased Legalization: The ongoing trend of cannabis legalization in various countries and regions presents a significant growth opportunity for MJ. As more jurisdictions legalize cannabis for medicinal or recreational use, the companies within the ETF's portfolio are likely to experience increased demand and revenue growth. The global cannabis market is projected to reach billions of dollars in the coming years, offering substantial upside potential for MJ.
  • Expansion of Cannabis-Based Products: The development and commercialization of new cannabis-based products, such as edibles, beverages, and wellness products, could drive further growth for the cannabis industry and, consequently, for MJ. As consumer preferences evolve and new applications for cannabis are discovered, companies within the ETF's portfolio are positioned to capitalize on these emerging opportunities. This includes expansion into international markets as regulations permit.
  • Mergers and Acquisitions: Consolidation within the cannabis industry through mergers and acquisitions could lead to increased efficiency and market share for the companies within MJ's portfolio. As the industry matures, strategic acquisitions and partnerships are likely to become more common, creating opportunities for synergistic growth and enhanced profitability. This could lead to a more concentrated and potentially more stable market environment.
  • Increased Investment from Institutional Investors: As the cannabis industry gains greater acceptance and legitimacy, institutional investors may become more willing to allocate capital to cannabis-related assets, including ETFs like MJ. Increased institutional investment could drive up the ETF's asset base and improve its liquidity, making it a more noteworthy option for a wider range of investors. This shift could also lead to greater stability in the ETF's price and performance.
  • Development of Cannabis Derivatives Market: The emergence of a robust market for cannabis derivatives, such as futures and options, could provide additional opportunities for MJ to enhance its investment strategies and manage risk. Derivatives can be used to hedge against price fluctuations and generate additional income, potentially improving the ETF's overall performance. The development of a liquid and transparent derivatives market would also increase the efficiency and sophistication of the cannabis market as a whole.

What Opportunities Does MJ Have?

  • Further legalization of cannabis in additional countries and regions.
  • Expansion of cannabis-based products and applications.
  • Increased investment from institutional investors.
  • Development of a robust cannabis derivatives market.

What Threats Does MJ Face?

  • Regulatory uncertainty and potential changes in cannabis laws.
  • Competition from other cannabis ETFs and investment vehicles.
  • Market volatility and fluctuations in cannabis prices.
  • Negative public perception and social stigma associated with cannabis.

What Are MJ's Competitive Advantages?

  • First-mover advantage in the cannabis ETF space.
  • Established track record of tracking the Prime Alternative Harvest Index.
  • Brand recognition as a leading cannabis ETF provider.

What Does MJ Do?

The Amplify Alternative Harvest ETF (MJ) was created to provide investors with a focused investment tool to capitalize on the expanding global cannabis market. Launched to track the Prime Alternative Harvest Index, MJ invests in a basket of companies that are poised to benefit from the increasing legalization of cannabis for both medicinal and recreational purposes worldwide. The ETF's holdings span various segments of the cannabis ecosystem, including cultivators, distributors, and companies involved in the research and development of cannabis-based products. MJ offers a way for investors to gain exposure to the cannabis industry without directly investing in individual cannabis companies, mitigating some of the risks associated with single-stock investments. The fund's investment strategy is designed to capture the overall performance of the cannabis market, making it a potentially noteworthy option for those seeking to participate in the industry's growth. With a market capitalization of $125.58M, MJ represents a significant, though not dominant, player in the cannabis ETF space. The ETF's performance is closely tied to regulatory developments and market sentiment surrounding the cannabis industry.

What Products and Services Does MJ Offer?

  • Tracks the performance of the Prime Alternative Harvest Index.
  • Invests in a portfolio of companies involved in the cannabis industry.
  • Provides exposure to both medicinal and recreational cannabis markets.
  • Offers investors a way to participate in the growth of the cannabis industry without directly investing in individual companies.
  • Seeks to replicate the total return performance of its benchmark index.
  • Manages a diversified portfolio of cannabis-related stocks.

How Does MJ Make Money?

  • Generates revenue through management fees charged to investors.
  • Aims to provide investors with a return that mirrors the performance of the Prime Alternative Harvest Index.
  • Operates as a passive investment vehicle, with limited active management.

What Industry Does MJ Operate In?

The asset management industry is experiencing growth driven by increasing demand for specialized investment products like cannabis ETFs. The global cannabis market is projected to continue its expansion, fueled by legalization efforts and growing consumer acceptance. MJ operates within a competitive landscape that includes other cannabis-focused ETFs, such as BBBS, BSJU, CNRG, CZA, and DFE, each with its own investment strategy and portfolio composition. The success of MJ depends on its ability to effectively track the Prime Alternative Harvest Index and attract investors seeking exposure to the cannabis sector.

Who Are MJ's Key Customers?

  • Retail investors seeking exposure to the cannabis industry.
  • Institutional investors looking for a diversified investment in the cannabis sector.
  • Financial advisors seeking to provide their clients with access to the cannabis market.
AI Confidence: 71% Updated: Mar 16, 2026

MJ Financials

Bull Case vs Bear Case

Bull Case

  • MJ is getting tailwinds from increased social media mentions about cannabis legalization efforts, hinting at potential policy changes.
  • Recent insider purchases suggest key people at Amplify believe in the ETF's long-term prospects.
  • The overall community sentiment is leaning bullish, with more users actively discussing potential growth catalysts for the cannabis industry.
  • Positive market perception surrounding new cannabis-infused product launches could boost MJ's holdings.

Bear Case

  • Lack of clear federal regulations continues to cast a shadow over the cannabis industry, creating uncertainty for MJ's holdings.
  • Bearish community views highlight concerns about overvaluation within the cannabis sector, potentially impacting MJ's performance.
  • Recent market developments show increased competition among cannabis companies, potentially squeezing profit margins for MJ's underlying assets.
  • Insider selling activity, if present, could signal concerns about the ETF's near-term performance.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

MJ Latest News

MJ Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MJ.

Price Targets

Wall Street price target analysis for MJ.

MJ MoonshotScore

0/100

What does this score mean?

The MoonshotScore rates MJ's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

What Investors Ask About Amplify Alternative Harvest ETF (MJ) — Financial Services

What does Amplify Alternative Harvest ETF do?

The Amplify Alternative Harvest ETF (MJ) is designed to provide investment results that closely correspond to the total return performance of the Prime Alternative Harvest Index. This means MJ invests in a diverse portfolio of companies operating within the cannabis ecosystem, including those involved in cultivation, distribution, and the development of cannabis-based products. The ETF aims to capitalize on the global trend of cannabis legalization for both medicinal and recreational purposes, offering investors a convenient way to gain exposure to this rapidly evolving industry.

What are the main risks for MJ?

The Amplify Alternative Harvest ETF (MJ) faces several risks inherent to the cannabis industry. Regulatory uncertainty poses a significant threat, as changes in cannabis laws could negatively impact the ETF's holdings. Competition from illicit cannabis markets could also undermine the legal industry's growth. Market volatility and fluctuations in cannabis prices can lead to significant swings in the ETF's performance. Finally, negative public perception and social stigma associated with cannabis may limit the industry's long-term growth potential, impacting the ETF's overall value.

What regulatory challenges does Amplify Alternative Harvest ETF face?

As an ETF focused on the cannabis industry, MJ faces unique regulatory challenges. The legal landscape for cannabis is constantly evolving, with varying regulations across different countries and regions. This creates uncertainty and complexity for companies operating in the cannabis sector, which can impact the ETF's performance. Furthermore, MJ must navigate regulatory hurdles related to investment restrictions, reporting requirements, and compliance costs, adding to the operational challenges of managing the fund. These factors contribute to the overall risk profile of investing in MJ.

What are the key factors to evaluate for MJ?

Evaluate MJ on fundamentals, analyst consensus, and risk factors. Not financial advice.

How frequently does MJ data refresh on this page?

MJ prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven MJ's recent stock price performance?

Amplify Alternative Harvest ETF (MJ) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Focused exposure to the growing cannabis industry. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider MJ overvalued or undervalued right now?

Valuing Amplify Alternative Harvest ETF (MJ) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying MJ?

Before investing in Amplify Alternative Harvest ETF (MJ), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • The cannabis industry is subject to rapid regulatory changes and market volatility.
  • The performance of MJ is highly dependent on the growth and acceptance of the cannabis industry.
Data Sources

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