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McElhenny Sheffield Managed Risk ETF (MSMR)

$35.33 +$0.15 (+0.44%) |CouncilSTRONG SELL · 0 · F
Bottom line: STRONG SELL — our Council read (0/100) and AI Score (0/100) broadly agree.
MCap: $180.71M| Vol: 8.6K|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

McElhenny Sheffield Managed Risk ETF (MSMR) trades at $35.33. McElhenny Sheffield Managed Risk ETF (MSMR) is an actively managed ETF employing trend-based and sector rotation strategies. The fund invests in other ETFs based on a rules-based process. Market cap: $180.71M, Sector: Financial services.

Price live · AI analysis from Mar 17, 2026
McElhenny Sheffield Managed Risk ETF (MSMR) is an actively managed ETF employing trend-based and sector rotation strategies. The fund invests in other ETFs based on a rules-based process.

Analyst Coverage for MSMR: MSMR does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates MSMR against Financial Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
STRONG SELL 0/100 · F

MSMR: 1/1 perspectives are bearish.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

McElhenny Sheffield Managed Risk ETF (MSMR) Financial Services Profile

IPO Year2021

McElhenny Sheffield Managed Risk ETF (MSMR) is a non-diversified, actively managed ETF utilizing proprietary trend-based and sector rotation strategies. The fund's investment approach focuses on investing in other ETFs through a rules-based process, distinguishing it within the asset management sector.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 17, 2026

What Is the Investment Thesis for MSMR?

MSMR presents a unique investment proposition through its actively managed, trend-based, and sector rotation strategies. The fund's value hinges on the sub-adviser's ability to effectively identify and capitalize on market trends and sector rotations. With a beta of 0.78, MSMR exhibits lower volatility compared to the broader market, potentially offering a more stable investment option. However, the non-diversified nature of the fund introduces concentration risk. The absence of a dividend yield may deter income-focused investors. The success of MSMR depends on the continued efficacy of its proprietary strategies and the sub-adviser's expertise in navigating market dynamics. The pending AI analysis could provide further insights into the fund's performance and risk profile.

Based on FMP financials and quantitative analysis

MSMR Key Highlights

  • Market Cap of $180.71M indicates a smaller, more nimble fund compared to larger asset managers.
  • Beta of 0.78 suggests lower volatility than the overall market, potentially appealing to risk-averse investors.
  • Actively managed ETF structure allows for strategic allocation based on market trends and sector performance.
  • Proprietary trend-based and sector rotation strategies differentiate MSMR from passively managed ETFs.
  • Non-diversified nature of the fund introduces concentration risk, requiring careful monitoring of portfolio holdings.

Who Are MSMR's Competitors?

MSMR is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
ELCV Eventide High Dividend ETF $32.09 +0.11% $173.71M 50
FRI First Trust S&P REIT Index Fund $31.93 -0.69% $174.59M 50
GSC Goldman Sachs Small Cap Equity ETF $67.87 +0.86% $173.63M 47
LEXI Alexis Practical Tactical ETF $40.55 +0.54% $180.22M 47
MDST Westwood Salient Enhanced Midstream Income ETF $28.89 +0.07% $253.08M 46
NXDT NexPoint Diversified Real Estate Trust $5.53 +3.08% $285.77M 73
GENB Generate Biomedicines, Inc. $17.03 -2.18% $2.18B 72
SII Sprott Inc. $118.11 +2.72% $3.05B 71

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are MSMR's Key Strengths?

  • Actively managed approach allows for strategic allocation.
  • Proprietary trend-based and sector rotation strategies.
  • ETF structure provides liquidity and transparency.
  • Lower beta suggests lower volatility compared to the market.

What Are MSMR's Weaknesses?

  • Non-diversified nature introduces concentration risk.
  • Absence of dividend yield may deter income investors.
  • Performance is dependent on the sub-adviser's expertise.
  • Smaller market cap compared to larger asset managers.

What Could Drive MSMR Stock Higher?

  • AI analysis of MSMR's performance and risk profile, providing further insights for investors.
  • Market trends favoring active management strategies.
  • Increasing investor demand for ETFs with specific investment mandates.

What Are the Key Risks for MSMR?

  • Concentration risk due to the non-diversified nature of the fund.
  • Underperformance of the sub-adviser's proprietary strategies.
  • Changes in market conditions negatively impacting ETF holdings.
  • Competition from other ETF providers and asset managers.
  • Regulatory changes impacting the ETF industry.

What Are the Growth Opportunities for MSMR?

  • Expansion of ETF Offerings: MSMR can explore launching additional ETFs with different investment mandates or thematic focuses. This could attract a broader range of investors and increase the firm's assets under management. The global ETF market is projected to reach trillions of dollars in assets, providing ample opportunity for growth. Timeline: Within the next 3-5 years, MSMR could introduce new ETFs targeting specific sectors or investment themes.
  • Strategic Partnerships: Collaborating with other financial institutions or investment platforms could enhance MSMR's distribution network and reach a wider audience. Partnerships can also provide access to new technologies or investment expertise. The financial services industry is increasingly collaborative, with firms seeking to leverage each other's strengths. Timeline: Ongoing, with potential partnerships developing within the next 1-2 years.
  • Enhanced Marketing and Investor Education: Investing in marketing and investor education initiatives can raise awareness of MSMR's unique investment strategies and attract new investors. Clear and transparent communication is crucial for building trust and attracting capital. The asset management industry relies heavily on effective marketing to differentiate products and attract investors. Timeline: Ongoing, with continuous improvement in marketing efforts.
  • Geographic Expansion: MSMR can explore expanding its operations to new geographic markets, particularly in regions with growing investor demand for ETFs. International expansion can diversify the firm's revenue streams and reduce reliance on a single market. The global ETF market is expanding rapidly, with significant growth potential in emerging markets. Timeline: Within the next 5-7 years, MSMR could consider expanding its operations to select international markets.
  • Integration of AI and Machine Learning: Incorporating AI and machine learning technologies into the investment process can enhance MSMR's ability to identify market trends and optimize portfolio allocation. AI can analyze vast amounts of data and identify patterns that humans may miss. The financial services industry is increasingly adopting AI to improve investment performance and risk management. Timeline: Ongoing, with gradual integration of AI technologies over the next 2-3 years.

What Opportunities Does MSMR Have?

  • Expansion of ETF offerings with different investment mandates.
  • Strategic partnerships to enhance distribution and reach.
  • Enhanced marketing and investor education initiatives.
  • Geographic expansion to new markets.

What Threats Does MSMR Face?

  • Increased competition from other ETF providers.
  • Changes in market trends or sector performance.
  • Regulatory changes impacting the ETF industry.
  • Economic downturns affecting investor sentiment and AUM.

What Are MSMR's Competitive Advantages?

  • Proprietary trend-based and sector rotation strategies developed by the sub-adviser.
  • Active management expertise in identifying and capitalizing on market trends.
  • ETF structure provides liquidity and transparency for investors.

What Does MSMR Do?

McElhenny Sheffield Managed Risk ETF (MSMR) is an actively managed exchange-traded fund that leverages proprietary trend-based and sector rotation strategies. These strategies were developed by the fund's investment sub-adviser. MSMR's core investment approach involves allocating capital to shares of other ETFs, guided by a rules-based process managed by the sub-adviser. This process is designed to reflect a blend of both trend-based and sector rotation methodologies. The fund's structure is non-diversified, indicating that it may concentrate its investments in a smaller number of holdings compared to diversified funds. This concentration can potentially lead to higher volatility but also the opportunity for greater returns. MSMR operates within the asset management industry, catering to investors seeking exposure to a dynamic investment strategy that adapts to market trends and sector performance. The fund's active management approach aims to outperform passive investment strategies by strategically allocating assets based on prevailing market conditions and sector outlooks. The ETF structure provides investors with liquidity and transparency, allowing them to easily buy and sell shares on exchanges during market hours. MSMR's focus on trend-based and sector rotation strategies reflects a commitment to actively managing risk and seeking opportunities for capital appreciation in various market environments.

What Products and Services Does MSMR Offer?

  • Actively manages an exchange-traded fund (ETF).
  • Employs proprietary trend-based strategies.
  • Utilizes sector rotation strategies to allocate investments.
  • Invests in shares of other ETFs.
  • Manages investments through a rules-based process.
  • Blends trend-based and sector rotation strategies.
  • Operates as a non-diversified fund.

How Does MSMR Make Money?

  • Generates revenue through management fees charged on assets under management (AUM).
  • AUM grows through capital appreciation of underlying ETF holdings and new investor inflows.
  • Proprietary strategies aim to outperform benchmark indices, attracting and retaining investors.

What Industry Does MSMR Operate In?

MSMR operates within the asset management industry, a sector characterized by intense competition and evolving investment strategies. The industry is experiencing growth driven by increasing investor demand for diverse investment products and strategies. ETFs, in particular, have gained popularity due to their liquidity, transparency, and cost-effectiveness. MSMR's focus on actively managed, trend-based, and sector rotation strategies positions it within a niche segment of the ETF market. Competitors such as ELCV, FRI, GSC, LEXI, and MDST offer alternative investment approaches, ranging from passive index tracking to other active management styles. The success of MSMR depends on its ability to differentiate itself through superior performance and effective risk management.

Who Are MSMR's Key Customers?

  • Retail investors seeking actively managed ETF exposure.
  • Institutional investors looking for trend-based and sector rotation strategies.
  • Financial advisors seeking investment solutions for their clients.
AI Confidence: 71% Updated: Mar 17, 2026

MSMR Financials

Bull Case vs Bear Case

Bull Case

  • Actively managed approach allows for strategic allocation.
  • Proprietary trend-based and sector rotation strategies.
  • ETF structure provides liquidity and transparency.
  • Lower beta suggests lower volatility compared to the market.

Bear Case

  • Non-diversified nature introduces concentration risk.
  • Absence of dividend yield may deter income investors.
  • Performance is dependent on the sub-adviser's expertise.
  • Smaller market cap compared to larger asset managers.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026

MSMR Latest News

No recent news available for MSMR.

MSMR Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MSMR.

Price Targets

Wall Street price target analysis for MSMR.

MSMR MoonshotScore

0/100

What does this score mean?

The MoonshotScore rates MSMR's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

What Investors Ask About McElhenny Sheffield Managed Risk ETF (MSMR) — Financial Services

What does McElhenny Sheffield Managed Risk ETF do?

McElhenny Sheffield Managed Risk ETF (MSMR) is an actively managed ETF that seeks to generate returns through a blend of trend-based and sector rotation strategies. The fund invests in other ETFs, strategically allocating capital based on a rules-based process managed by its sub-adviser. Unlike passively managed ETFs that track an index, MSMR aims to outperform the market by actively adjusting its portfolio based on prevailing market conditions and sector outlooks. The fund's non-diversified structure allows for concentrated investments in specific sectors or trends, potentially leading to higher returns but also increased risk.

What are the main risks for MSMR?

The main risks for MSMR include concentration risk due to its non-diversified structure, which can lead to greater volatility compared to diversified ETFs. The fund's performance is heavily reliant on the sub-adviser's ability to accurately identify and capitalize on market trends and sector rotations, and any underperformance could negatively impact returns. Changes in market conditions or investor sentiment could also affect the value of the fund's holdings. Additionally, increased competition from other ETF providers and regulatory changes impacting the ETF industry pose potential risks to MSMR's long-term growth and profitability.

What are the key factors to evaluate for MSMR?

Evaluate MSMR on fundamentals, analyst consensus, and risk factors. Not financial advice.

How frequently does MSMR data refresh on this page?

MSMR prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven MSMR's recent stock price performance?

McElhenny Sheffield Managed Risk ETF (MSMR) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Actively managed approach allows for strategic allocation. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider MSMR overvalued or undervalued right now?

Valuing McElhenny Sheffield Managed Risk ETF (MSMR) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying MSMR?

Before investing in McElhenny Sheffield Managed Risk ETF (MSMR), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Why might investors consider adding MSMR to a portfolio?

Key strength of McElhenny Sheffield Managed Risk ETF (MSMR): Actively managed approach allows for strategic allocation. Weigh rewards against risks and diversify. Not financial advice.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • AI analysis is pending and may provide further insights.
  • Performance is dependent on the sub-adviser's expertise.
Data Sources

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