McElhenny Sheffield Managed Risk ETF (MSMR) Fund Overview
Educational signal · not a buy or sell recommendation · How to read this
Beta 0.78: the stock has moved about 22% less than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 17, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerMcElhenny Sheffield Managed Risk ETF (MSMR) trades at $34.37. McElhenny Sheffield Managed Risk ETF (MSMR) is an actively managed ETF employing trend-based and sector rotation strategies. The fund invests in other ETFs based on a rules-based process. Sector: Financials.
Price as of · Last analyzed: Mar 17, 2026Analyst Coverage for MSMR: MSMR does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
McElhenny Sheffield Managed Risk ETF (MSMR) Financial Services Profile
McElhenny Sheffield Managed Risk ETF (MSMR) is a non-diversified, actively managed ETF utilizing proprietary trend-based and sector rotation strategies. The fund's investment approach focuses on investing in other ETFs through a rules-based process, distinguishing it within the asset management sector.
What Is the Investment Thesis for MSMR?
MSMR presents a unique investment proposition through its actively managed, trend-based, and sector rotation strategies. The fund's value hinges on the sub-adviser's ability to effectively identify and capitalize on market trends and sector rotations. With a beta of 0.78, MSMR exhibits lower volatility compared to the broader market, potentially offering a more stable investment option. However, the non-diversified nature of the fund introduces concentration risk. The absence of a dividend yield may deter income-focused investors. The success of MSMR depends on the continued efficacy of its proprietary strategies and the sub-adviser's expertise in navigating market dynamics. The pending AI analysis could provide further insights into the fund's performance and risk profile.
Based on FMP financials and quantitative analysis
MSMR Key Highlights
Market Cap of $0.17B indicates a smaller, more nimble fund compared to larger asset managers.
- Beta of 0.78 suggests lower volatility than the overall market, potentially appealing to risk-averse investors.
- Actively managed ETF structure allows for strategic allocation based on market trends and sector performance.
- Proprietary trend-based and sector rotation strategies differentiate MSMR from passively managed ETFs.
- Non-diversified nature of the fund introduces concentration risk, requiring careful monitoring of portfolio holdings.
Who Are MSMR's Competitors?
MSMR is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| ELCV Eventide High Dividend ETF | $30.64 | +0.62% | $166M | — |
| FRI First Trust S&P REIT Index Fund | $29.51 | +0.37% | $165M | — |
| GSC Goldman Sachs Small Cap Equity ETF | $63.23 | +1.47% | $162M | — |
| LEXI Alexis Practical Tactical ETF | $40.63 | +0.75% | $187M | — |
| MDST Westwood Salient Enhanced Midstream Income ETF | $27.94 | +0.85% | $258M | — |
| BLK BlackRock, Inc. | $1059.63 | -0.44% | $164B | 51 5-pillar |
| BX Blackstone Inc. | $111.74 | -0.45% | $135B | 68 5-pillar |
| APOS Apollo Global Management, Inc. | $25.59 | -0.23% | $74.8B | 56 5-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are MSMR's Key Strengths?
Actively managed approach allows for strategic allocation.
- Proprietary trend-based and sector rotation strategies.
- ETF structure provides liquidity and transparency.
- Lower beta suggests lower volatility compared to the market.
What Are MSMR's Weaknesses?
Non-diversified nature introduces concentration risk.
- Absence of dividend yield may deter income investors.
- Performance is dependent on the sub-adviser's expertise.
- Smaller market cap compared to larger asset managers.
What Are the Key Risks for MSMR?
Concentration risk due to the non-diversified nature of the fund.
- Underperformance of the sub-adviser's proprietary strategies.
- Changes in market conditions negatively impacting ETF holdings.
- Competition from other ETF providers and asset managers.
- Regulatory changes impacting the ETF industry.
What Threats Does MSMR Face?
- Increased competition from other ETF providers.
- Changes in market trends or sector performance.
- Regulatory changes impacting the ETF industry.
- Economic downturns affecting investor sentiment and AUM.
What Are MSMR's Competitive Advantages?
- Proprietary trend-based and sector rotation strategies developed by the sub-adviser.
- Active management expertise in identifying and capitalizing on market trends.
- ETF structure provides liquidity and transparency for investors.
What Does MSMR Do?
McElhenny Sheffield Managed Risk ETF (MSMR) is an actively managed exchange-traded fund that leverages proprietary trend-based and sector rotation strategies. These strategies were developed by the fund's investment sub-adviser. MSMR's core investment approach involves allocating capital to shares of other ETFs, guided by a rules-based process managed by the sub-adviser. This process is designed to reflect a blend of both trend-based and sector rotation methodologies. The fund's structure is non-diversified, indicating that it may concentrate its investments in a smaller number of holdings compared to diversified funds. This concentration can potentially lead to higher volatility but also the opportunity for greater returns. MSMR operates within the asset management industry, catering to investors seeking exposure to a dynamic investment strategy that adapts to market trends and sector performance. The fund's active management approach aims to outperform passive investment strategies by strategically allocating assets based on prevailing market conditions and sector outlooks. The ETF structure provides investors with liquidity and transparency, allowing them to easily buy and sell shares on exchanges during market hours. MSMR's focus on trend-based and sector rotation strategies reflects a commitment to actively managing risk and seeking opportunities for capital appreciation in various market environments.
What Products and Services Does MSMR Offer?
- Actively manages an exchange-traded fund (ETF).
- Employs proprietary trend-based strategies.
- Utilizes sector rotation strategies to allocate investments.
- Invests in shares of other ETFs.
- Manages investments through a rules-based process.
- Blends trend-based and sector rotation strategies.
- Operates as a non-diversified fund.
How Does MSMR Make Money?
- Generates revenue through management fees charged on assets under management (AUM).
- AUM grows through capital appreciation of underlying ETF holdings and new investor inflows.
- Proprietary strategies aim to outperform benchmark indices, attracting and retaining investors.
What Industry Does MSMR Operate In?
MSMR operates within the asset management industry, a sector characterized by intense competition and evolving investment strategies. The industry is experiencing growth driven by increasing investor demand for diverse investment products and strategies. ETFs, in particular, have gained popularity due to their liquidity, transparency, and cost-effectiveness. MSMR's focus on actively managed, trend-based, and sector rotation strategies positions it within a niche segment of the ETF market. Competitors such as ELCV, FRI, GSC, LEXI, and MDST offer alternative investment approaches, ranging from passive index tracking to other active management styles. The success of MSMR depends on its ability to differentiate itself through superior performance and effective risk management.
Who Are MSMR's Key Customers?
- Retail investors seeking actively managed ETF exposure.
- Institutional investors looking for trend-based and sector rotation strategies.
- Financial advisors seeking investment solutions for their clients.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● Price is current
- ● No filing on record
- ● No analyst coverage
- ● This is an etf, not an operating company
MSMR Financials
Bull Case vs Bear Case
Bull Case
- Actively managed approach allows for strategic allocation.
- Proprietary trend-based and sector rotation strategies.
- ETF structure provides liquidity and transparency.
- Lower beta suggests lower volatility compared to the market.
Bear Case
- Non-diversified nature introduces concentration risk.
- Absence of dividend yield may deter income investors.
- Performance is dependent on the sub-adviser's expertise.
- Smaller market cap compared to larger asset managers.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
MSMR Latest News
No recent news available for MSMR.
MSMR Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for MSMR.
Price Targets
Wall Street price target analysis for MSMR.
MSMR MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for MSMR; grades run from A+ (80-100) to F (below 30).
What Investors Ask About McElhenny Sheffield Managed Risk ETF (MSMR) — Financials
What do analysts say about MSMR stock?
Key valuation metrics to consider include the fund's market cap ($0.17B) and beta (0.78). The fund's growth considerations revolve around the efficacy of its proprietary trend-based and sector rotation strategies in generating returns.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- Performance is dependent on the sub-adviser's expertise.