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Direxion Daily Retail Bull 3X ETF (RETL) Fund Overview

Educational signal · not a buy or sell recommendation · How to read this

$7.21 -$0.01 (-0.14%)
Vol: 215.2K|

Beta 3.81: the stock has moved about 281% more than the S&P 500.

Data from FMP · Methodology

For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.5-flash, generated Jun 15, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR

Quick Answer

Direxion Daily Retail Bull 3X ETF (RETL) trades at $7.21. Direxion Daily Retail Bull 3X ETF (RETL) is a leveraged ETF designed to deliver 300% of the daily performance of the S&P Retail Select Industry Index before fees. Sector: Financials.

Price as of · Last analyzed: Jun 15, 2026
Direxion Daily Retail Bull 3X ETF (RETL) is a leveraged ETF designed to deliver 300% of the daily performance of the S&P Retail Select Industry Index before fees. It targets short-term traders seeking magnified exposure to the US retail sector, though its leveraged nature introduces significant volatility and risk.

Analyst Coverage for RETL: RETL does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.

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Direxion Daily Retail Bull 3X ETF (RETL) Financial Services Profile

HeadquartersNew York, US
IPO Year2010

Direxion Daily Retail Bull 3X ETF (RETL) provides 3x leveraged daily exposure to the S&P Retail Select Industry Index, offering amplified returns or losses based on the US retail sector's performance. This specialized ETF is structured for sophisticated investors employing short-term trading strategies to capitalize on daily market movements within the retail industry.

Data Provenance | Financial Data Quantitative Analysis Analysis: Jun 15, 2026

What Is the Investment Thesis for RETL?

AI-written as of Jun 15, 2026 — figures and tone reflect the data available then, not today's score.

The investment thesis for Direxion Daily Retail Bull 3X ETF (RETL) centers on its capacity to provide highly amplified daily returns for investors with a strong, short-term bullish conviction on the US retail sector. With a beta of 3.81, RETL exhibits extreme sensitivity to market movements, offering the potential for substantial gains when the S&P Retail Select Industry Index experiences significant upward momentum. Its market capitalization of $0.03 billion indicates a niche, specialized fund catering to tactical traders. Key value drivers include the ability to achieve 300% of the underlying index's daily performance, which can maximize profits during strong single-day rallies in retail stocks. Growth catalysts are directly tied to robust consumer spending, positive economic indicators, and strong earnings reports from major retail companies that comprise the S&P Retail Select Industry Index. For instance, consistent retail sales growth exceeding expectations or favorable consumer confidence data could drive short-term upward movements. However, the inherent risks are substantial. The daily rebalancing mechanism means that over periods longer than one day, compounding effects can lead to significant deviations from the stated 3x leverage, often resulting in underperformance in volatile or sideways markets. Investors must be aware that this product is not designed for long-term holding and requires constant monitoring due to its high volatility and potential for rapid capital erosion during downturns.

Based on FMP financials and quantitative analysis

RETL Key Highlights

AI-written as of Jun 15, 2026 — figures and tone reflect the data available then, not today's score.

Market Capitalization: $0.03 billion, indicating a specialized fund with a relatively smaller asset base.

  • Beta: 3.81, signifying exceptionally high sensitivity to overall market movements, amplifying both gains and losses.
  • Dividend Yield: None, as the ETF is designed for capital appreciation through leveraged exposure, not income generation.
  • Investment Objective: Aims for 300% of the daily performance of the S&P Retail Select Industry Index before fees and expenses.
  • Target Audience: Primarily sophisticated investors and active traders employing short-term strategies in the US retail sector.

Who Are RETL's Competitors?

What Are RETL's Key Strengths?

Provides 3x amplified daily returns for bullish retail sector movements.

  • Offers targeted, pure-play exposure to the S&P Retail Select Industry Index.
  • Established brand presence of Direxion in the leveraged ETF market.
  • High liquidity for active traders.

What Are RETL's Weaknesses?

High volatility and significant risk of capital loss, especially over longer periods.

  • Daily rebalancing leads to compounding risk and potential tracking error.
  • Not suitable for buy-and-hold investors or long-term investment strategies.
  • Performance can erode significantly in sideways or choppy markets.

What Are the Key Risks for RETL?

Inherent volatility and daily compounding risk of a 3x leveraged ETF, which can lead to significant capital erosion over periods longer than a single day, particularly in volatile or sideways markets.

  • A sustained downturn or prolonged period of sideways movement in the S&P Retail Select Industry Index, causing the ETF's value to decline substantially due to daily rebalancing effects.
  • Regulatory scrutiny on leveraged and inverse ETFs, which could lead to new restrictions, increased compliance costs, or changes in product offerings, impacting the fund's operational model.
  • Unexpected negative economic data, such as rising inflation, interest rate hikes, or a looming recession, which could severely impact consumer spending and the overall performance of the retail sector.
  • Tracking error between the ETF's performance and 300% of the index's daily return, arising from operational challenges, market liquidity issues in derivatives, or high transaction costs.

What Are RETL's Competitive Advantages?

  • Specialized focus on 3x daily leveraged exposure to the S&P Retail Select Industry Index, offering a distinct product.
  • Brand recognition and established presence of Direxion in the leveraged ETF market.
  • Liquidity provided by its ETF structure, allowing for efficient entry and exit for traders.
  • Operational expertise in managing complex derivatives and daily rebalancing required for leveraged products.

What Does RETL Do?

The Direxion Daily Retail Bull 3X ETF (RETL), headquartered in New York, US, is a specialized financial product designed to deliver magnified daily returns tied to the performance of the S&P Retail Select Industry Index. Established as part of Direxion's suite of leveraged and inverse ETFs, RETL's core mandate is to achieve daily investment results that correspond to 300% of the daily performance of its underlying index, prior to the deduction of fees and expenses. This means that if the S&P Retail Select Industry Index gains 1% on a given day, RETL aims to gain 3% on that same day, before expenses. Conversely, a 1% decline in the index would target a 3% decline in the ETF. The S&P Retail Select Industry Index is a modified equal-weighted index that tracks the performance of the retail sub-industry portion of the S&P Total Market Index. It includes a diverse range of companies involved in various aspects of the retail sector, from general merchandise stores to apparel, automotive retail, and internet and direct marketing retail. By focusing on this specific index, RETL offers targeted, amplified exposure to the broader health and trends within the US retail economy. Unlike traditional ETFs designed for long-term investment, RETL, as a leveraged product, is specifically engineered for short-term trading strategies. Its daily rebalancing mechanism means that its performance over periods longer than a single day may deviate significantly from 300% of the index's cumulative return during that same period, especially in volatile or sideways markets. This characteristic makes it a tool primarily for sophisticated investors and active traders who seek to capitalize on daily directional movements in the retail sector, rather than for buy-and-hold investors. The fund's structure utilizes various financial instruments, including swaps, futures contracts, and other derivatives, to achieve its leveraged exposure, which also contributes to its inherent complexity and risk profile.

What Products and Services Does RETL Offer?

  • Provides 300% (3x) leveraged daily returns on the S&P Retail Select Industry Index.
  • Offers amplified exposure to the performance of US retail companies.
  • Designed for short-term trading strategies, not long-term investment.
  • Utilizes financial derivatives such as swaps and futures contracts to achieve its leverage.
  • Undergoes daily rebalancing to reset its leveraged exposure each trading day.
  • Aims to capitalize on significant daily directional movements within the retail sector.

How Does RETL Make Money?

  • Generates revenue primarily through management fees (expense ratio) charged as a percentage of assets under management (AUM).
  • Does not directly profit from the performance of the underlying index or the ETF's daily returns.
  • Seeks to grow its AUM by attracting investors who desire leveraged exposure to the retail sector.

What Industry Does RETL Operate In?

RETL operates within the highly specialized and dynamic "Asset Management - Leveraged" industry, a sub-segment of the broader Financial Services sector. This niche is characterized by products designed for tactical trading, offering magnified exposure to specific market segments or indices. The market for leveraged ETFs has grown as investors seek more sophisticated tools to express short-term market views. RETL's positioning is unique due to its specific focus on the US retail sector, tracking the S&P Retail Select Industry Index. While the broader asset management industry sees trends towards passive investing and ESG integration, the leveraged segment caters to a different demand: high-conviction, short-duration bets. Competition primarily comes from other leveraged ETFs offered by firms like ProShares or BMO, which may cover different sectors or offer varying leverage ratios. RETL differentiates itself by its precise 3x daily leverage on a dedicated retail index, appealing to traders who have a clear directional outlook on this specific industry.

Who Are RETL's Key Customers?

  • Sophisticated individual investors and active day traders.
  • Hedge funds and institutional investors seeking tactical sector exposure.
  • Market participants with strong, short-term directional views on the US retail industry.
  • Investors who understand the complexities and risks associated with leveraged ETFs.
Model self-rating on this text: 68% (not a measure of the evidence) Updated: Jun 15, 2026

Research confidence

Low

Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.

  • ● Scoring coverage unknown
  • ● Price is current
  • ● No filing on record
  • ● No analyst coverage
  • ● This is an etf, not an operating company

MoonshotScore History

Recorded daily since 2026-08-23 · 41 snapshots

2026-08-23 41
2026-08-31 41
2026-09-08 41
2026-09-16 41
2026-09-24 41
2026-10-04 41

What changed?

The score has stayed at 41.

Over the same 30 days the stock moved -14.5%.

RETL Financials

Bull Case vs Bear Case

Bull Case

  • Provides 3x amplified daily returns for bullish retail sector movements.
  • Offers targeted, pure-play exposure to the S&P Retail Select Industry Index.
  • Established brand presence of Direxion in the leveraged ETF market.
  • High liquidity for active traders.

Bear Case

  • High volatility and significant risk of capital loss, especially over longer periods.
  • Daily rebalancing leads to compounding risk and potential tracking error.
  • Not suitable for buy-and-hold investors or long-term investment strategies.
  • Performance can erode significantly in sideways or choppy markets.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026

RETL Latest News

No recent news available for RETL.

RETL Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for RETL.

Price Targets

Wall Street price target analysis for RETL.

RETL MoonshotScore

MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for RETL; grades run from A+ (80-100) to F (below 30).

What Investors Ask About Direxion Daily Retail Bull 3X ETF (RETL) — Financials

What are the primary risks associated with investing in a 3x leveraged ETF like RETL?

Investing in a 3x leveraged ETF such as RETL carries significant risks that are crucial for investors to understand. The most prominent risk is the inherent volatility and the effect of daily compounding.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated

MoonshotScore is not published for this security.

Data Sources & Methodology
Figures come from Financial Modeling Prep (FMP). If FMP has no figure for a ticker, a price or fundamental may come from a Yahoo Finance fallback, or a price from an Alpaca fallback. SEC EDGAR is used only for filing links and company identity details (legal name, address), never for figures. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based solely on provided source data; no external research or market analysis was conducted.
  • The nature of leveraged ETFs implies specific risks not fully captured by general market analysis.
Data Sources
Financial Modeling Prep (FMP)Stock Expert AI proprietary analysis