Innovator Equity Managed Floor ETF (SFLR) Fund Overview
Educational signal · not a buy or sell recommendation · How to read this
Beta 0.72: the stock has moved about 28% less than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 17, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerInnovator Equity Managed Floor ETF (SFLR) trades at $39.63. Innovator Equity Managed Floor ETF is an actively managed fund seeking capital appreciation while limiting potential losses in the U.S. large-cap equity market. Sector: Financials.
Price as of · Last analyzed: Mar 17, 2026Analyst Coverage for SFLR: SFLR does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
Innovator Equity Managed Floor ETF (SFLR) Financial Services Profile
Innovator Equity Managed Floor ETF (SFLR) is an actively managed ETF focused on capital appreciation in the U.S. large-cap equity market while mitigating downside risk through a combination of equity investments and options strategies, operating within the competitive asset management sector.
What Is the Investment Thesis for SFLR?
The fund's active management strategy, combined with its use of options contracts, aims to deliver returns aligned with the Solactive GBS United States 500 Index while mitigating potential losses. The fund's non-diversified nature allows for concentrated investments in high-potential securities. The ETF's beta of 0.72 suggests lower volatility compared to the broader market, potentially making it an attractive choice for risk-averse investors. However, investors should carefully consider the costs associated with active management and options strategies, as well as the potential for underperformance during periods of strong market growth.
Based on FMP financials and quantitative analysis
SFLR Key Highlights
Actively managed ETF seeking capital appreciation in the U.S. large-cap equity market.
- Employs put and call option contracts to limit potential losses.
- Invests in a diversified portfolio of equity securities included in the Solactive GBS United States 500 Index.
- Non-diversified fund, allowing for concentrated investments.
- Beta of 0.72 indicates lower volatility compared to the broader market.
Who Are SFLR's Competitors?
SFLR is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| CATH Global X - S&P 500 Catholic Values ETF | $92.40 | -0.32% | $1.32B | — |
| CGGE Capital Group Global Equity ETF | $35.15 | -0.76% | $3.06B | — |
| CGIE Capital Group International Equity ETF | $36.33 | -1.28% | $2.27B | — |
| FAUG FT Vest U.S. Equity Buffer ETF - August | $58.38 | -0.12% | $1.19B | — |
| FDEC FT Vest U.S. Equity Buffer ETF - December | $56.47 | -0.16% | $1.35B | — |
| BLK BlackRock, Inc. | $1069.63 | -0.91% | $166B | 52 5-pillar |
| BX Blackstone Inc. | $111.80 | -1.38% | $135B | 69 5-pillar |
| APOS Apollo Global Management, Inc. | $25.43 | -0.66% | $74.6B | 56 5-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are SFLR's Key Strengths?
Active management expertise
- Downside protection
- Brand recognition
- Diversified portfolio of large-cap U.S. equities
What Are SFLR's Weaknesses?
Higher expense ratio compared to passive ETFs
- Potential for underperformance during strong market rallies
- Non-diversified nature increases risk
What Are the Key Risks for SFLR?
Higher expense ratio compared to passive ETFs may detract from returns.
- Underperformance during strong market rallies.
- Market volatility could negatively impact fund performance.
- Changes in investor sentiment could lead to outflows.
What Threats Does SFLR Face?
- Increased competition from other ETF providers
- Market volatility
- Changes in investor sentiment
- Regulatory changes
What Are SFLR's Competitive Advantages?
- Active management expertise: The fund's ability to actively manage its portfolio and options positions provides a potential competitive advantage.
- Downside protection: The fund's focus on limiting potential losses may attract risk-averse investors.
- Brand recognition: Innovator is a well-known brand in the ETF market.
What Does SFLR Do?
Innovator Equity Managed Floor ETF (SFLR) is an actively managed exchange-traded fund designed to provide investors with capital appreciation while simultaneously limiting potential losses. The fund achieves this dual objective by investing in a diversified portfolio of equity securities included in the Solactive GBS United States 500 Index. This index represents a broad segment of the U.S. large-capitalization equity market. To further manage risk, the advisor employs put and call option contracts. These options strategies are intended to reduce the potential for losses associated with investments in the U.S. large-cap equity market. The fund's investment strategy is centered around actively managing its exposure to the Solactive GBS United States 500 Index while dynamically adjusting its options positions to respond to market conditions. The fund is non-diversified, which means it can invest a larger percentage of its assets in a smaller number of issuers compared to a diversified fund. This approach can potentially lead to higher returns but also carries a higher degree of risk. The ETF's performance is closely tied to the performance of the U.S. large-cap equity market, but its options strategy aims to provide a buffer against market downturns.
What Products and Services Does SFLR Offer?
- Invests in a diversified portfolio of equity securities included in the Solactive GBS United States 500 Index.
- Utilizes put and call option contracts to reduce potential losses.
- Actively manages its exposure to the U.S. large-cap equity market.
- Seeks to provide capital appreciation while limiting downside risk.
- Offers investors access to a non-diversified portfolio.
- Provides a potential buffer against market downturns through its options strategy.
How Does SFLR Make Money?
- Generates revenue through management fees charged on assets under management (AUM).
- Aims to attract and retain investors by delivering competitive risk-adjusted returns.
- Utilizes active management and options strategies to enhance performance.
What Industry Does SFLR Operate In?
The asset management industry is characterized by intense competition, with numerous firms offering a wide range of investment products and services. ETFs, like Innovator Equity Managed Floor ETF, have gained significant popularity due to their low cost and flexibility. The market is driven by factors such as economic growth, interest rates, and investor sentiment. Innovator Equity Managed Floor ETF competes with other ETFs and actively managed funds that target the U.S. large-cap equity market. The fund's focus on downside protection differentiates it from traditional index funds and may appeal to investors seeking to manage risk.
Who Are SFLR's Key Customers?
- Individual investors seeking capital appreciation with downside protection.
- Financial advisors looking for investment solutions for their clients.
- Institutional investors seeking to manage risk in their portfolios.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● Price is current
- ● No filing on record
- ● No analyst coverage
- ● This is an etf, not an operating company
SFLR Financials
Bull Case vs Bear Case
Bull Case
- Active management expertise
- Downside protection
- Brand recognition
- Diversified portfolio of large-cap U.S. equities
Bear Case
- Higher expense ratio compared to passive ETFs
- Potential for underperformance during strong market rallies
- Non-diversified nature increases risk
- Potential: Higher expense ratio compared to passive ETFs may detract from returns.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
SFLR Latest News
No recent news available for SFLR.
SFLR Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for SFLR.
Price Targets
Wall Street price target analysis for SFLR.
SFLR MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for SFLR; grades run from A+ (80-100) to F (below 30).
What Investors Ask About Innovator Equity Managed Floor ETF (SFLR) — Financials
What does Innovator Equity Managed Floor ETF do?
Innovator Equity Managed Floor ETF is an actively managed fund that invests in U.S. large-cap equities while employing options strategies to limit potential losses.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- Analyst consensus and valuation metrics are based on general expectations for similar ETFs.