SoFi Social 50 ETF (SFYF) Fund Overview
Educational signal · not a buy or sell recommendation · How to read this
Beta 1.56: the stock has moved about 56% more than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 16, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerSoFi Social 50 ETF (SFYF) trades at $65.58. SoFi Social 50 ETF (SFYF) is an exchange-traded fund that tracks the performance of the 50 most widely held U.S.-listed equity securities in self-directed brokerage accounts of SoFi Securities, LLC. Sector: Financials.
Price as of · Last analyzed: Mar 16, 2026Analyst Coverage for SFYF: SFYF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
SoFi Social 50 ETF (SFYF) Financial Services Profile
SoFi Social 50 ETF (SFYF) offers investors exposure to the top 50 most popular U.S.-listed stocks held by SoFi Securities' self-directed brokerage account users, utilizing a rules-based methodology. As an asset management product, SFYF provides a unique lens into retail investor sentiment within the financial services sector, with a market cap of $0.03B.
What Is the Investment Thesis for SFYF?
SFYF presents a unique investment proposition by tracking the most popular stocks among SoFi's self-directed brokerage account users. The ETF's performance is directly correlated to the investment decisions of this specific retail investor segment. With a beta of 1.56, SFYF exhibits higher volatility compared to the broader market, which may appeal to investors seeking aggressive growth. The fund's value driver is its ability to capture the upside potential of popular stocks favored by retail investors. A potential catalyst is the continued growth of SoFi's user base, which could lead to increased investment in the tracked stocks. However, a risk factor is the potential for herd behavior among retail investors, which could lead to inflated valuations and subsequent corrections. The absence of a dividend yield may deter income-seeking investors.
Based on FMP financials and quantitative analysis
SFYF Key Highlights
SFYF's investment strategy is based on tracking the 50 most widely held U.S.-listed equity securities in SoFi Securities' self-directed brokerage accounts.
- The fund operates under a rules-based methodology, ensuring transparency and alignment with retail investor preferences.
- SFYF's market capitalization stands at $0.03 billion, reflecting its size and scope within the ETF market.
- With a beta of 1.56, SFYF exhibits higher volatility compared to the broader market, indicating potentially higher risk and reward.
- SFYF does not offer a dividend yield, which may impact its attractiveness to income-focused investors.
Who Are SFYF's Competitors?
SFYF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| ABIG Argent Large Cap ETF | $35.67 | +0.98% | $55.9M | — |
| AIVC Amplify Bloomberg AI Value Chain ETF | $119.26 | +1.66% | $131M | — |
| AUGT AllianzIM U.S. Equity Buffer10 Aug ETF | $39.38 | +0.46% | $36.6M | — |
| CCSO Carbon Collective Climate Solutions U.S. Equity ETF | $24.83 | +1.24% | $45.8M | — |
| GFGF Guru Favorite Stocks ETF | $36.59 | +0.67% | $37.2M | — |
| BLK BlackRock, Inc. | $1059.63 | -0.44% | $164B | 51 5-pillar |
| BX Blackstone Inc. | $111.74 | -0.45% | $135B | 68 5-pillar |
| APOS Apollo Global Management, Inc. | $25.59 | -0.23% | $74.8B | 56 5-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are SFYF's Key Strengths?
Unique tracking methodology based on SoFi's user base.
- Transparency in investment holdings.
- Access to real-time data on retail investor preferences.
- Affiliation with SoFi, a prominent fintech company.
What Are SFYF's Weaknesses?
Reliance on the investment decisions of SoFi's user base.
- Potential for herd behavior among retail investors.
- Lack of diversification compared to broader market ETFs.
- Absence of a dividend yield.
What Are the Key Risks for SFYF?
Market volatility and economic downturns impacting the value of underlying assets.
- Changes in retail investor sentiment leading to shifts in investment preferences.
- Competition from other ETFs and investment products.
- Regulatory changes in the financial services industry affecting ETF operations.
- Herd behavior among retail investors leading to inflated valuations and subsequent corrections.
What Are SFYF's Competitive Advantages?
- Unique tracking methodology based on SoFi's user base.
- Access to real-time data on retail investor preferences.
- Affiliation with SoFi, a prominent fintech company.
What Does SFYF Do?
The SoFi Social 50 ETF (SFYF) is an exchange-traded fund designed to mirror the investment choices of SoFi Securities, LLC's self-directed brokerage account holders. Launched to provide insights into retail investor behavior, SFYF tracks the 50 most widely held U.S.-listed equity securities within these accounts. The fund operates under a rules-based methodology, ensuring that its holdings accurately reflect the prevailing investment preferences of SoFi's user base. By investing at least 80% of its total assets in the component securities of the index, SFYF offers investors a transparent and accessible way to gain exposure to popular stocks. The ETF's investment strategy hinges on the collective wisdom of SoFi's retail investors, making it a unique offering within the asset management landscape. SFYF's performance is directly tied to the performance of these 50 stocks, providing a diversified yet focused investment vehicle. As of 2026, the fund continues to serve as a barometer of retail investor sentiment, offering a distinctive approach to equity investing. The ETF's affiliation with SoFi, a prominent fintech company, further underscores its innovative approach to financial services.
What Products and Services Does SFYF Offer?
- Tracks the performance of the 50 most widely held U.S.-listed equity securities in SoFi Securities' self-directed brokerage accounts.
- Invests at least 80% of its total assets in the component securities of the index.
- Offers investors exposure to popular stocks favored by SoFi's user base.
- Provides a transparent and accessible way to gain exposure to retail investor sentiment.
- Operates under a rules-based methodology to ensure accurate tracking of investment preferences.
- Serves as a barometer of retail investor sentiment in the equity market.
How Does SFYF Make Money?
- Tracks an index of the 50 most popular stocks held by SoFi Securities' self-directed brokerage account users.
- Generates revenue through management fees charged to investors.
- Aims to provide investors with exposure to popular stocks favored by retail investors.
What Industry Does SFYF Operate In?
The asset management industry is characterized by intense competition and evolving investment strategies. ETFs like SFYF are gaining traction due to their transparency, low cost, and accessibility. The industry is influenced by market trends, regulatory changes, and investor sentiment. SFYF's unique approach of tracking retail investor preferences differentiates it from traditional ETFs. Competitors like ABIG, AIVC, AUGT, CCSO, and GFGF offer diverse investment strategies, but SFYF's focus on SoFi's user base provides a niche market position. The growth of fintech platforms like SoFi is driving innovation in the asset management space, with ETFs like SFYF catering to a new generation of investors.
Who Are SFYF's Key Customers?
- Retail investors seeking exposure to popular stocks.
- Investors interested in tracking retail investor sentiment.
- SoFi users looking for investment options within the SoFi ecosystem.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● Price is current
- ● No filing on record
- ● No analyst coverage
- ● This is an etf, not an operating company
MoonshotScore History
Recorded daily since 2026-08-23 · 41 snapshots
| 2026-08-23 | 47 |
| 2026-08-31 | 47 |
| 2026-09-08 | 47 |
| 2026-09-16 | 47 |
| 2026-09-24 | 47 |
| 2026-10-04 | 47 |
What changed?
The score has stayed at 47.
Over the same 30 days the stock moved +2.9%.
SFYF Financials
Bull Case vs Bear Case
Bull Case
- Unique tracking methodology based on SoFi's user base.
- Transparency in investment holdings.
- Access to real-time data on retail investor preferences.
- Affiliation with SoFi, a prominent fintech company.
Bear Case
- Reliance on the investment decisions of SoFi's user base.
- Potential for herd behavior among retail investors.
- Lack of diversification compared to broader market ETFs.
- Absence of a dividend yield.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
SFYF Latest News
No recent news available for SFYF.
SFYF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for SFYF.
Price Targets
Wall Street price target analysis for SFYF.
SFYF MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for SFYF; grades run from A+ (80-100) to F (below 30).
Common Questions About SFYF (Financials)
What do analysts say about SFYF stock?
As of 2026-03-16, formal analyst ratings for SFYF are limited due to its unique investment strategy and focus on tracking retail investor sentiment. Key valuation metrics should be considered in the context of the underlying holdings and the overall market environment.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- The information provided is based on available data and may be subject to change.
- Investors should conduct their own due diligence and consult with a financial advisor before making investment decisions.