SharpSpring, Inc. (SHSP)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
SharpSpring, Inc. (SHSP) trades at $17.10 with AI Score 60/100 (Grade B+). SharpSpring, Inc. operates as a cloud-based marketing technology company, offering a marketing automation solution primarily to marketing agencies serving small and medium-sized businesses. Sector: Technology.
Price live · AI analysis from Mar 16, 2026Analyst Coverage for SHSP: SHSP does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates SHSP against Technology peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
SHSP: 2/3 perspectives are bullish. Dominant signal: Moon AI bullish.
How is this calculated? →SharpSpring, Inc. (SHSP) Technology Profile & Competitive Position
SharpSpring, Inc. provides cloud-based marketing automation solutions for small and medium-sized businesses, primarily through marketing agencies. Its platform offers comprehensive features, including web tracking, lead scoring, and CRM integration. With a negative P/E ratio and a focus on agency partnerships, SharpSpring navigates a competitive landscape.
What Is the Investment Thesis for SHSP?
SharpSpring operates in the competitive marketing automation sector, targeting SMBs through marketing agencies. With a gross margin of 72.5%, the company demonstrates strong pricing power. However, a negative P/E ratio of -37.59 and a negative profit margin of -19.9% indicate challenges in achieving profitability. Key value drivers include expanding its agency partnerships and increasing platform adoption among SMBs. Upcoming catalysts include potential product enhancements and strategic acquisitions. Potential risks include competition from larger marketing automation platforms and the ability to maintain its gross margin amidst pricing pressures. The company's beta of 1.84 suggests higher volatility compared to the market.
Based on FMP financials and quantitative analysis
SHSP Key Highlights
- Gross Margin of 72.5% indicates strong pricing power within its marketing automation platform.
- Negative P/E Ratio of -37.59 reflects current challenges in achieving profitability.
- Profit Margin of -19.9% highlights the need for improved cost management and revenue generation.
- Beta of 1.84 suggests higher volatility compared to the overall market.
- Focus on marketing agencies as primary distribution channel provides leverage but also dependence on agency performance.
Who Are SHSP's Competitors?
SHSP is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| BCOV Brightcove Inc. | $4.45 | +0.00% | $202.10M | 47 |
| DFDV DeFi Development Corp. | $3.27 | -1.06% | $98.34M | — |
| LSAK Lesaka Technologies, Inc. | $4.89 | -0.20% | $419.55M | 47 |
| PAYO Payoneer Global Inc. | $7.13 | +0.56% | $2.41B | 46 |
| RAAS Cloopen Group Holding Limited | $1.13 | +0.00% | $185.74M | 53 |
| NOW ServiceNow, Inc. | $108.69 | +2.23% | $112.09B | 71 |
| RSASF RESAAS Services Inc. | $0.30 | +2.76% | $25.04M | 69 |
| PDFS PDF Solutions, Inc. | $59.18 | -11.51% | $2.44B | 68 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are SHSP's Key Strengths?
- Comprehensive marketing automation platform.
- Focus on serving marketing agencies.
- Integrated CRM and email marketing capabilities.
- Strong gross margin.
What Are SHSP's Weaknesses?
- Negative P/E ratio and profit margin.
- Reliance on marketing agencies for distribution.
- Smaller scale compared to larger competitors.
- High beta indicates higher volatility.
What Could Drive SHSP Stock Higher?
- Expansion of agency partnerships to drive revenue growth.
- Product enhancements and new feature releases to attract new customers.
- Potential strategic acquisitions to expand product offerings and market reach.
- Increasing adoption of marketing automation among SMBs.
- Integration with complementary technologies to enhance platform value.
What Are the Key Risks for SHSP?
- Negative return on equity (-17.0%) — the business is not currently generating profit on shareholder capital.
- Insider selling — insiders were net sellers of roughly $12.7M recently.
- Competition from larger marketing automation platforms with greater resources.
- Pricing pressures and margin erosion due to competitive landscape.
- Changes in marketing technology trends and customer preferences.
- Economic downturn impacting SMB spending on marketing automation.
- Dependence on marketing agencies for distribution.
What Are the Growth Opportunities for SHSP?
- Expanding Agency Partnerships: SharpSpring's business model relies heavily on marketing agencies that use the platform on behalf of their clients. Growing this partner network is crucial. The global digital marketing agency market is projected to reach $455.3 billion by 2026. Increasing the number of agency partners and deepening relationships with existing partners can drive significant revenue growth for SharpSpring over the next 3-5 years.
- Product Innovation and Feature Enhancement: Continuously improving the SharpSpring platform with new features and integrations is essential to remain competitive. The marketing automation software market is expected to reach $8.41 billion in 2026. Investing in R&D to enhance features like AI-powered lead scoring, personalized content delivery, and advanced analytics can attract new customers and retain existing ones over the next 2-3 years.
- Geographic Expansion: While SharpSpring currently operates primarily in North America, expanding into new geographic markets presents a significant growth opportunity. The global marketing automation market is expected to grow significantly in regions like Asia-Pacific and Europe. Establishing a presence in these regions through partnerships or direct sales efforts can drive revenue growth over the next 3-5 years.
- Integration with Complementary Technologies: Integrating SharpSpring with other business software solutions, such as e-commerce platforms, CRM systems, and analytics tools, can enhance its value proposition and attract new customers. The market for integrated marketing solutions is growing rapidly as businesses seek to streamline their operations and improve data visibility. Developing strategic partnerships with other technology vendors can drive growth over the next 2-3 years.
- Targeting Specific Industry Verticals: Focusing on specific industry verticals with tailored marketing automation solutions can provide a competitive advantage and attract new customers. The market for vertical-specific marketing software is growing as businesses seek solutions that address their unique needs. Developing specialized solutions for industries like healthcare, finance, and education can drive revenue growth over the next 3-5 years.
What Opportunities Does SHSP Have?
- Expanding agency partnerships.
- Product innovation and feature enhancement.
- Geographic expansion into new markets.
- Integration with complementary technologies.
What Threats Does SHSP Face?
- Competition from larger marketing automation platforms.
- Pricing pressures and margin erosion.
- Changes in marketing technology trends.
- Economic downturn impacting SMB spending.
What Are SHSP's Competitive Advantages?
- Focus on marketing agencies creates a leveraged sales model.
- Integrated platform with comprehensive marketing automation features.
- Proprietary technology and software.
- Established relationships with marketing agencies.
What Does SHSP Do?
SharpSpring, Inc., headquartered in Gainesville, Florida, is a marketing technology company providing cloud-based solutions. Founded with the vision of empowering small and medium-sized businesses (SMBs) through sophisticated marketing automation, SharpSpring has evolved into a platform primarily serving marketing agencies. These agencies, in turn, leverage SharpSpring's tools on behalf of their clients. The company's core offering is its marketing automation platform, which integrates features such as web tracking, lead scoring, automated workflows, customer relationship management (CRM), and call tracking. This suite of tools enables businesses to deliver targeted messages to customers and manage their marketing efforts efficiently. SharpSpring also offers SharpSpring Mail+, which provides traditional email marketing capabilities alongside marketing automation features like automated workflows, triggered emails, and dynamic list segmentation. Through its subsidiaries, including SharpSpring Technologies, Inc., InterInbox SA, ERNEPH 2012A (Pty) Ltd. doing business as ISMS, Perfect Audience and SMTP Holdings S.a.r.l., SharpSpring continues to expand its offerings and market reach within the marketing technology landscape.
What Products and Services Does SHSP Offer?
- Provides a cloud-based marketing automation platform.
- Offers web tracking and lead scoring functionalities.
- Automates marketing workflows for businesses.
- Integrates customer relationship management (CRM) tools.
- Offers call tracking functionality.
- Provides email marketing capabilities through SharpSpring Mail+.
- Enables dynamic list segmentation for targeted marketing campaigns.
How Does SHSP Make Money?
- Sells its marketing automation platform primarily to marketing agencies.
- Agencies use the platform on behalf of their small and medium-sized business clients.
- Generates revenue through subscription fees from agencies.
- Offers different pricing tiers based on features and usage.
What Industry Does SHSP Operate In?
SharpSpring operates within the marketing automation industry, which is characterized by rapid growth and increasing adoption among businesses of all sizes. The market is driven by the need for businesses to improve their marketing efficiency and effectiveness through automation and data-driven insights. The competitive landscape includes larger players like BCOV, DFDV, LSAK, PAYO, and RAAS, as well as numerous smaller, specialized vendors. SharpSpring differentiates itself by focusing on the SMB market and offering its platform primarily through marketing agencies.
Who Are SHSP's Key Customers?
- Marketing agencies that serve small and medium-sized businesses.
- Small and medium-sized businesses (SMBs) indirectly through their agencies.
- Businesses seeking to automate their marketing efforts.
Company Profile
SharpSpring, Inc. operates in the Software - Application industry within the Technology sector. It is headquartered in Gainesville Florida, US. The company is led by CEO Richard Carlson. SHSP has traded publicly since 2011.
How SharpSpring, Inc. Is Valued
Relative to its peer group, SHSP's quantitative score of 60/100 is above the peer average of 48/100.
ROE -17%Key Financial Metrics
Return on equity for SharpSpring, Inc. stands at -17.0%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -10.3%, showing how much profit it generates from its asset base. A current ratio of 3.68 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -2.7%, the inverse of the P/E and a quick read on earnings relative to price.
5/8 beatsEarnings Track Record
SharpSpring, Inc. has beaten Wall Street's EPS estimate in 5 of its last 8 reported quarters — more hits than misses. Reported results have landed about 14.5% above estimates on average.
Net sellingInsider Activity
The most recent 12 insider filings for SharpSpring, Inc. break down as 12 sales and 0 purchases. On net that is roughly 869K shares disposed (about $12.7M), a signal worth weighing alongside the fundamentals.
SHSP Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in SharpSpring's future, indicating that leadership believes in the company's growth potential.
- Community sentiment has shifted positively, with discussions highlighting recent product innovations and customer acquisition strategies.
- Analysts are noting an increase in demand for marketing automation solutions, positioning SharpSpring well within a growing market.
- The company's focus on enhancing its platform features has attracted attention, leading to increased user engagement and retention.
Bear Case
- Concerns about competition in the marketing automation space have been raised, with peers gaining traction and market share.
- Some community members express skepticism regarding the company's ability to scale effectively in a crowded marketplace.
- Recent earnings reports have led to mixed reactions, with some investors worried about profitability and long-term sustainability.
- There is a prevailing uncertainty about the economic landscape, which could impact marketing budgets and spending on SaaS solutions.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
SHSP Latest News
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Stocks That Managed to Breach 52-Week Lows Friday
· Jul 26, 2019
SHSP Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for SHSP.
Price Targets
Wall Street price target analysis for SHSP.
SHSP MoonshotScore
What does this score mean?
The MoonshotScore rates SHSP's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Richard Carlson
CEO
Richard Carlson serves as the CEO of SharpSpring, Inc., managing a workforce of 250 employees. His background includes extensive experience in the technology sector, with a focus on marketing automation and cloud-based solutions. He has held leadership positions in various technology companies, driving growth and innovation. Carlson's expertise lies in strategic planning, product development, and market expansion. He is known for his ability to build strong teams and foster a culture of innovation.
Track Record: Under Richard Carlson's leadership, SharpSpring has focused on expanding its agency partnerships and enhancing its marketing automation platform. Key achievements include increasing the number of agency partners, improving platform features, and expanding into new markets. Strategic decisions have focused on product development and market expansion, with the goal of driving revenue growth and improving profitability. However, the company still faces challenges in achieving profitability.
SHSP Technology Stock FAQ
What does SharpSpring, Inc. do?
SharpSpring, Inc. operates as a cloud-based marketing technology company, offering a marketing automation solution designed for small and medium-sized businesses. The company's platform provides a comprehensive suite of tools, including web tracking, lead scoring, automated workflows, CRM integration, and email marketing capabilities. SharpSpring primarily sells its platform to marketing agencies, which then use it on behalf of their SMB clients. This agency-focused business model allows SharpSpring to leverage the reach and expertise of its partners to drive adoption and revenue growth within the SMB market.
What are the main risks for SHSP?
SharpSpring faces several risks, including intense competition from larger marketing automation platforms, pricing pressures that could erode margins, and the potential for changes in marketing technology trends to render its platform obsolete. The company's reliance on marketing agencies for distribution also poses a risk, as its performance is tied to the success of its agency partners. Additionally, an economic downturn could negatively impact SMB spending on marketing automation, reducing demand for SharpSpring's platform. Maintaining a competitive edge through continuous innovation and strategic partnerships is crucial for mitigating these risks.
What are the key factors to evaluate for SHSP?
SharpSpring, Inc. (SHSP) holds an AI score of 60/100 (moderate). Not financial advice.
How frequently does SHSP data refresh on this page?
SHSP prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven SHSP's recent stock price performance?
SharpSpring, Inc. (SHSP) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Comprehensive marketing automation platform. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider SHSP overvalued or undervalued right now?
Valuing SharpSpring, Inc. (SHSP) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying SHSP?
Before investing in SharpSpring, Inc. (SHSP), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding SHSP to a portfolio?
Key strength of SharpSpring, Inc. (SHSP): Comprehensive marketing automation platform. Its MoonshotScore of 60/100 reflects solid quantitative fundamentals. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on the latest available information.
- Competitive landscape assessment is based on publicly available information.
- Future growth opportunities are subject to market conditions and company execution.