JRjr33, Inc. (JRJRQ)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
JRjr33, Inc. (JRJRQ) trades at $0.00 with AI Score 53/100 (Grade B). JRjr33, Inc. is a consumer cyclical company based in Dallas, Texas, specializing in direct-to-consumer brands across home décor, nutritional and wellness, and gourmet food segments. Market cap: $4,484, Sector: Consumer cyclical.
Price live · AI analysis from Jun 15, 2026Analyst Coverage for JRJRQ: JRJRQ does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates JRJRQ against Consumer Cyclical peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
JRJRQ: 2/6 perspectives are bearish. Dominant signal: Ray Dalio bullish.
How is this calculated? →JRjr33, Inc. (JRJRQ) Consumer Business Overview
JRjr33, Inc. operates a diverse range of direct-to-consumer brands in the specialty retail sector, focusing on home décor, wellness, and gourmet food products, leveraging multiple sales channels to reach a broad customer base.
What Is the Investment Thesis for JRJRQ?
JRjr33, Inc. operates in a niche market within the consumer cyclical sector, focusing on direct-to-consumer sales across diverse product lines. The company’s gross margin stands at 65.4%, indicating strong pricing power and product differentiation in its segments. However, the company faces ongoing challenges, including a negative profit margin of -29.1%, which underscores the need for operational improvements and cost management. Key growth catalysts include the expansion of its e-commerce capabilities and the potential for new product launches in the nutritional and wellness segment, which is projected to grow significantly in the coming years. Investors should monitor the company's efforts to stabilize its financial position post-bankruptcy and its strategies for regaining market share in a competitive landscape.
Based on FMP financials and quantitative analysis
JRJRQ Key Highlights
- Market Cap: $0.00B, indicating a significant decline in valuation.
- Profit Margin: -29.1%, highlighting ongoing financial challenges.
- Gross Margin: 65.4%, reflecting strong product pricing and cost control.
- Employee Count: 499, indicating a moderate operational scale.
- Beta: -9.99, suggesting unusual volatility or trading patterns.
Who Are JRJRQ's Competitors?
JRJRQ is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| AMZN Amazon.com, Inc. | $244.16 | +0.61% | 2627B | 69 |
| WMT Walmart Inc. | $110.71 | -1.01% | $881.04B | 64 |
| COST Costco Wholesale Corporation | $946.52 | -0.54% | $419.76B | 72 |
| GPGNF Grupo Gigante, S. A. B. de C. V. | $1.64 | +0.00% | $1.63B | 68 |
| MNSO MINISO Group Holding Limited | $11.89 | +1.49% | $3.63B | 64 |
| FDIT Findit, Inc. | $0.03 | -14.86% | $30.13M | 63 |
| MELI MercadoLibre | $1805.68 | +2.40% | 92B | 61 |
| EVGO EVgo, Inc. | $1.95 | +4.28% | $612.03M | 53 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are JRJRQ's Key Strengths?
- Strong gross margin of 65.4% indicating effective pricing strategies.
- Diverse product portfolio across multiple consumer segments.
- Established brand presence in specialty retail markets.
What Are JRJRQ's Weaknesses?
- Negative profit margin of -29.1% reflecting ongoing financial challenges.
- Recent bankruptcy filing affecting consumer confidence.
- Limited brand recognition compared to larger competitors.
What Could Drive JRJRQ Stock Higher?
- Potential launch of new product lines in the nutritional segment.
- Efforts to enhance e-commerce capabilities and online presence.
- Rebuilding brand reputation post-bankruptcy through customer engagement initiatives.
What Are the Key Risks for JRJRQ?
- Financial-distress signal — its Altman Z-Score of -2.08 sits in the distress zone (elevated bankruptcy risk).
- Ongoing financial instability due to negative profit margins.
- Competition from larger, established retailers impacting market share.
- Economic downturns affecting consumer discretionary spending.
What Are the Growth Opportunities for JRJRQ?
- Expansion of E-Commerce: The shift towards online shopping presents a significant growth opportunity for JRjr33, Inc. By enhancing its e-commerce platform, the company can reach a broader audience, particularly among younger consumers who prefer online purchasing. The global e-commerce market is expected to grow at a CAGR of 14.7% from 2021 to 2026, which could translate into substantial revenue growth for JRjr33, Inc. if executed effectively.
- New Product Development: JRjr33, Inc. can capitalize on the growing health and wellness trend by expanding its nutritional supplements and skincare product lines. The global dietary supplements market is projected to reach $278.02 billion by 2024, growing at a CAGR of 8.2%. This presents a lucrative opportunity for JRjr33, Inc. to innovate and introduce new products that cater to health-conscious consumers.
- Market Penetration in Gourmet Food: With increasing consumer interest in gourmet and artisanal food products, JRjr33, Inc. has the opportunity to expand its gourmet food offerings. The global gourmet food market is expected to grow at a CAGR of 5.5% from 2021 to 2026. By enhancing its product range and marketing strategies, the company can capture a larger share of this growing market.
- Strengthening Independent Sales Channels: JRjr33, Inc. can leverage its network of independent sales representatives to enhance brand awareness and customer acquisition. By providing better support and incentives to these representatives, the company can increase sales and expand its customer base, particularly in regions where direct marketing is effective.
- Diversification of Product Lines: The company can explore opportunities to diversify its product offerings beyond its current segments. By researching consumer trends and preferences, JRjr33, Inc. can introduce complementary products that align with its brand identity, potentially increasing customer loyalty and average transaction values.
What Opportunities Does JRJRQ Have?
- Growing e-commerce market presents expansion potential.
- Increasing consumer interest in health and wellness products.
- Potential for new product development in gourmet food segment.
What Threats Does JRJRQ Face?
- Intense competition from larger retail players.
- Economic downturns affecting consumer spending.
- Supply chain disruptions impacting product availability.
What Are JRJRQ's Competitive Advantages?
- Strong brand recognition in niche markets for home décor and wellness.
- Diverse product offerings that cater to various consumer preferences.
- Established network of independent sales representatives for market penetration.
- High gross margins indicating effective cost management and pricing strategies.
- Engagement through a monthly magazine that builds customer loyalty.
What Does JRJRQ Do?
Founded as CVSL Inc. and rebranded to JRjr33, Inc. in March 2016, the company has evolved to focus on direct-to-consumer sales across multiple product segments. Headquartered in Dallas, Texas, JRjr33, Inc. operates three primary segments: home décor, nutritional and wellness, and gourmet food. The home décor segment features a variety of hand-crafted items such as baskets, pottery, and customizable vinyl expressions, catering to consumers seeking unique home embellishments. The nutritional and wellness segment offers a range of supplements and skin care products, while the gourmet food segment includes hand-crafted spices, oils, and other culinary items. The company also engages customers through a monthly magazine and a variety of gifts and seasonal products. JRjr33, Inc. sells its products directly to consumers and through independent sales representatives, utilizing multiple channels including online, mail, telephone, and fax. The company's operational history includes a Chapter 11 bankruptcy filing in June 2018, which was later converted to Chapter 7 in October 2018, marking a significant turning point in its business trajectory. Despite these challenges, JRjr33, Inc. continues to focus on its core offerings and aims to rebuild its market presence.
What Products and Services Does JRJRQ Offer?
- Operate direct-to-consumer brands in home décor, nutritional and wellness, and gourmet food.
- Offer a variety of hand-crafted and customizable home products.
- Provide nutritional supplements and skincare products.
- Publish a monthly magazine to engage customers and promote products.
- Sell products through independent sales representatives and online platforms.
- Offer seasonal and personalized gifts, catering to diverse consumer needs.
How Does JRJRQ Make Money?
- Generate revenue through direct sales to consumers and independent representatives.
- Utilize multiple sales channels, including online, mail, and telephone.
- Focus on high-margin products to improve profitability.
- Engage customers through personalized marketing and product offerings.
- Leverage a diverse product portfolio to mitigate risks associated with market fluctuations.
What Industry Does JRJRQ Operate In?
The specialty retail industry is characterized by a growing trend towards direct-to-consumer sales, driven by changing consumer preferences for personalized and unique products. The market is increasingly competitive, with companies leveraging e-commerce platforms to reach consumers directly. JRjr33, Inc. operates in a segment that caters to niche markets, including home décor and wellness, which are experiencing steady growth. The overall specialty retail market is projected to expand, with increasing consumer spending on home and wellness products, positioning JRjr33, Inc. to capitalize on these trends if it can effectively manage its operational challenges.
Who Are JRJRQ's Key Customers?
- Target consumers interested in home décor and unique home products.
- Health-conscious individuals seeking nutritional supplements and wellness products.
- Food enthusiasts looking for gourmet and artisanal food items.
- Gift shoppers looking for personalized and seasonal products.
- Independent sales representatives seeking to earn commissions through product sales.
How JRjr33, Inc. Is Valued
JRjr33, Inc. carries a market capitalization of 4K, placing it in the micro-cap category. Relative to its peer group, JRJRQ's quantitative score of 53/100 is below the peer average of 67/100.
Company Profile
JRjr33, Inc. operates in the Specialty Retail industry within the Consumer Cyclical sector. It is headquartered in Dallas, US. The company is led by CEO John Rochon. JRJRQ has traded publicly since 2009.
Key Financial Metrics
Return on assets is -65.3%, showing how much profit it generates from its asset base. A current ratio of 0.36 means current liabilities exceed short-term assets, a liquidity point worth watching.
F-Score 4/9Financial Health
JRjr33, Inc.'s Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of -2.08 places it in the distress zone, a signal of elevated financial risk.
JRJRQ Financials
Bull Case vs Bear Case
Bull Case
- Strong gross margin of 65.4% indicating effective pricing strategies.
- Diverse product portfolio across multiple consumer segments.
- Established brand presence in specialty retail markets.
- Upcoming: Potential launch of new product lines in the nutritional segment.
Bear Case
- Negative profit margin of -29.1% reflecting ongoing financial challenges.
- Recent bankruptcy filing affecting consumer confidence.
- Limited brand recognition compared to larger competitors.
- Potential: Ongoing financial instability due to negative profit margins.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
JRJRQ Latest News
No recent news available for JRJRQ.
JRJRQ Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for JRJRQ.
Price Targets
Wall Street price target analysis for JRJRQ.
JRJRQ MoonshotScore
What does this score mean?
The MoonshotScore rates JRJRQ's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: John Rochon
CEO
John Rochon has extensive experience in managing consumer-focused businesses. He has held various leadership roles in the retail and direct sales sectors, leveraging his expertise to drive growth and operational efficiency. His educational background includes degrees in business management, equipping him with the skills necessary to navigate complex market dynamics.
Track Record: Under John Rochon's leadership, JRjr33, Inc. has focused on restructuring its operations post-bankruptcy, aiming to stabilize its financial position. He has implemented strategies to enhance product offerings and improve customer engagement, positioning the company for future growth.
JRJRQ OTC Market Information
The OTC Other tier includes companies that do not meet the requirements for higher tiers such as OTCQX or OTCQB. This tier typically has less stringent reporting requirements, which may lead to less transparency and higher risks for investors compared to stocks listed on major exchanges like NYSE or NASDAQ.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosures may obscure the company's financial health.
- Lower liquidity can lead to volatile price movements.
- Potential for fraud or mismanagement due to less regulatory oversight.
- Verify the company's financial health through available reports.
- Assess the management team's track record and experience.
- Investigate the competitive landscape and market positioning.
- Review customer feedback and brand reputation.
- Monitor any legal or regulatory issues affecting the company.
- Established history as a direct-to-consumer brand.
- Engagement with customers through a monthly magazine.
- Diverse product offerings across multiple segments.
JRjr33, Inc. Consumer Cyclical Stock: Key Questions Answered
What does JRjr33, Inc. do?
JRjr33, Inc. operates direct-to-consumer brands across several segments, including home décor, nutritional supplements, and gourmet food. The company sells a variety of hand-crafted products and engages customers through independent sales representatives and online platforms, aiming to provide unique offerings that cater to diverse consumer preferences.
What are the main risks for JRJRQ?
JRjr33, Inc. faces several risks, including ongoing financial challenges indicated by a negative profit margin, which may hinder operational stability. Additionally, competition from larger retailers could impact market share, while economic downturns might reduce consumer spending on discretionary items, further affecting the company's revenue.
How does JRjr33, Inc. manage supply chain and input cost risks?
JRjr33, Inc. must navigate supply chain complexities and input cost fluctuations, particularly in its home décor and gourmet food segments. The company can mitigate these risks by establishing strong relationships with suppliers, diversifying its sourcing strategies, and implementing effective inventory management practices to ensure product availability and maintain margins.
What are the key factors to evaluate for JRJRQ?
JRjr33, Inc. (JRJRQ) holds an AI score of 53/100 (moderate). Not financial advice.
How frequently does JRJRQ data refresh on this page?
JRJRQ prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven JRJRQ's recent stock price performance?
JRjr33, Inc. (JRJRQ) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong gross margin of 65.4% indicating effective pricing strategies. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider JRJRQ overvalued or undervalued right now?
Valuing JRjr33, Inc. (JRJRQ) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying JRJRQ?
Before investing in JRjr33, Inc. (JRJRQ), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited financial disclosures may affect the assessment of the company's performance.