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Amplify International Online Retail ETF (XBUY) Stock Analysis

$32.63 +$1.07 (+3.38%) |CouncilSplit View · 43 · C
Amplify International Online Retail ETF (XBUY) bottom line: Split View — our Council read (43/100) and AI Score (44/100) broadly agree. Strongest signal: Ray Dalio bullish · Biggest watch-out: Seth Klarman bearish.
MCap: $6.91M| Vol: 10.6K|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Amplify International Online Retail ETF (XBUY) trades at $32.63 with AI Score 44/100 (Grade C). Amplify International Online Retail ETF (XBUY) aims to replicate the performance of global non-U. S. Market cap: $6.91M, Sector: Financial services.

Price as of Aug 21, 2026 · Last analyzed: Mar 18, 2026
Amplify International Online Retail ETF (XBUY) aims to replicate the performance of global non-U.S. companies heavily involved in online retail. The fund invests in equity securities of companies deriving at least 90% of their revenue from online business transactions or e-commerce platforms.

Analyst Coverage for XBUY: XBUY does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates XBUY against Financial Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Watch the XBUY film Every key number, told as a short cinematic story — just press play. ~2 min
Council Score · Weighted Average of 3 Disciplines
Split View 43/100 · C

XBUY: the 3 scored disciplines are evenly split. Dominant signal: Ray Dalio bullish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI
Ray Dalio
Bullish
Izzy Englander
Bullish
Seth Klarman
Neutral
Moon AI
Neutral
Munger's Mindset · Balance Sheet & Valuation
Financial Health
Neutral
Margin of Safety
Fairly Valued
Council Score · Weighted Average of 3 Disciplines · See tabs for details →

Why this analysis is different

  • A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
  • An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
  • Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.

Amplify International Online Retail ETF (XBUY) Financial Services Profile

IPO Year2019

Amplify International Online Retail ETF (XBUY) is a non-diversified fund targeting global ex-US companies that generate at least 90% of revenue from online retail, offering investors focused exposure to the international e-commerce sector, with a market cap of $6.91M.

Data Provenance | Financial Data Quantitative Analysis Analysis: Mar 18, 2026

What Is the Investment Thesis for XBUY?

As of Mar 18, 2026 — figures reflect the data available on that date.

Amplify International Online Retail ETF (XBUY) presents a focused investment opportunity in the global e-commerce sector, excluding the U.S. Key value drivers include the increasing adoption of online retail in international markets and the fund's concentrated exposure to companies deriving at least 90% of their revenue from online transactions. Upcoming catalysts include the continued expansion of internet access and smartphone penetration in emerging markets, driving further growth in online sales. However, potential risks include regulatory changes in different countries impacting e-commerce operations and increased competition from local players. With a market cap of $6.91M, XBUY's performance is closely tied to the growth and stability of the international online retail landscape.

Based on FMP financials and quantitative analysis

XBUY Key Highlights

XBUY focuses on non-U.S. companies deriving at least 90% of their revenue from online business transactions or e-commerce platforms.

  • The fund invests at least 80% of its net assets in securities comprising the underlying index.
  • XBUY is a non-diversified fund, allowing for concentrated investment in a smaller number of issuers.
  • The ETF provides targeted exposure to the international e-commerce market.
  • XBUY currently has a market capitalization of $6.91M.

Who Are XBUY's Competitors?

XBUY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
BYOB SoFi Be Your Own Boss ETF $19.19 -3.18% $6.91M
DEFA iShares Adaptive Currency Hedged MSCI EAFE ETF $33.43 -0.09% $6.58M 44
ESEB Xtrackers J.P. Morgan ESG Emerging Markets Sovereign ETF $16.75 -0.27% $6.66M 44
ETPA Ecofin Digital Payments Infrastructure Fund $25.14 -0.16% $6.48M 44
EV Mast Global Battery Recycling & Production ETF $21.84 +0.28% $6.87M 44
CNY Market Vectors Chinese Renminbi/USD ETN $44.25 +1.96% $7.63M 50
LVAFX LSV Global Managed Volatility Fund $13.28 -0.38% $10.6M 55
WAGSX Wasatch Global Select Fund Investor Class $12.84 -0.54% $12.4M 51

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are XBUY's Key Strengths?

Targeted exposure to the high-growth international e-commerce market.

  • Transparent and rules-based index tracking strategy.
  • Potential for higher returns due to non-diversified structure.
  • Focus on companies with significant online retail revenue.

What Are XBUY's Weaknesses?

Non-diversified structure increases risk.

  • Performance is highly dependent on the e-commerce sector.
  • Limited diversification across geographies and industries.
  • Small market capitalization may lead to liquidity issues.

What Could Drive XBUY Stock Higher?

Continued expansion of internet access and smartphone penetration in emerging markets.

  • Increasing adoption of mobile commerce and digital payment solutions.
  • Strategic partnerships and acquisitions among portfolio companies.
  • Technological innovation in e-commerce, such as AI and augmented reality.

What Are the Key Risks for XBUY?

Regulatory changes in different countries impacting e-commerce operations.

  • Increased competition from local players in international markets.
  • Economic downturns affecting consumer spending and online retail sales.
  • Cybersecurity risks and data privacy concerns.
  • The non-diversified structure of the fund increases risk.

What Are the Growth Opportunities for XBUY?

  • Expansion into Emerging Markets: The increasing internet penetration and smartphone adoption in emerging markets present a significant growth opportunity for XBUY. As more consumers in these regions gain access to online shopping, the demand for e-commerce services is expected to surge. By focusing on companies that are well-positioned to capitalize on this trend, XBUY can potentially benefit from the rapid growth of online retail in these markets. This expansion could see substantial gains by 2028 as infrastructure improves.
  • Increased Mobile Commerce Adoption: The rising popularity of mobile commerce (m-commerce) provides another avenue for growth. With more consumers using smartphones and tablets to make online purchases, companies that have optimized their platforms for mobile devices are likely to thrive. XBUY's focus on online retail companies means it is well-positioned to benefit from the increasing adoption of m-commerce, as these companies are typically at the forefront of mobile technology and user experience. Expect continued growth through 2027.
  • Strategic Partnerships and Acquisitions: Companies within XBUY's portfolio may pursue strategic partnerships and acquisitions to expand their market reach and enhance their product offerings. These collaborations can lead to increased revenue and market share, benefiting the overall performance of the ETF. By investing in companies that are actively seeking growth opportunities through partnerships and acquisitions, XBUY can potentially capture additional value. Partnerships are projected to increase significantly by 2027.
  • Technological Innovation in E-commerce: The e-commerce industry is constantly evolving with new technologies such as artificial intelligence, augmented reality, and blockchain. Companies that embrace these innovations and integrate them into their platforms are likely to gain a competitive edge. XBUY's focus on online retail companies means it is exposed to businesses that are actively investing in and deploying these technologies, potentially leading to higher growth rates and improved profitability. Expect to see AI adoption accelerate through 2028.
  • Growing Middle Class in Developing Countries: The expanding middle class in developing countries is driving increased consumer spending and demand for online retail services. As more people in these regions enter the middle class, they are likely to increase their online purchases, creating a larger market for e-commerce companies. XBUY's focus on non-U.S. companies allows it to tap into this growing consumer base and benefit from the increasing purchasing power of the middle class in developing countries. This trend is expected to continue through 2030.

What Are XBUY's Competitive Advantages?

  • Focused Exposure: XBUY offers targeted exposure to the international e-commerce market, differentiating it from broader market ETFs.
  • Index Tracking: The fund's strategy of tracking a specific index provides a transparent and rules-based approach to investment.
  • Non-Diversified Structure: While potentially riskier, the non-diversified structure allows for concentrated investment in high-growth online retail companies.

What Does XBUY Do?

Amplify International Online Retail ETF (XBUY) is designed to provide investors with targeted exposure to the burgeoning international e-commerce market. The fund operates by tracking an index composed of equity securities, including common stock and depositary receipts, issued by non-U.S. companies that derive a substantial portion of their revenue—specifically, at least 90%—from online business transactions or e-commerce platforms. This concentrated focus allows investors to tap into the growth potential of companies that are primarily engaged in online retail activities outside of the United States. The ETF is structured as a non-diversified fund, meaning it can invest a significant portion of its assets in a smaller number of issuers compared to diversified funds. This approach can potentially lead to higher returns if the selected companies perform well, but it also entails greater risk due to the lack of broad diversification. XBUY commits to investing at least 80% of its net assets, including investment borrowings, in the securities that constitute the underlying index, ensuring a close alignment between the fund's performance and the performance of its target market segment. By focusing on companies heavily involved in online retail, XBUY offers a specialized investment vehicle for those seeking to capitalize on the global shift towards e-commerce and the increasing prevalence of online shopping among consumers worldwide. The fund's investment strategy is geared towards capturing the growth opportunities presented by the expanding digital economy outside of the U.S.

What Products and Services Does XBUY Offer?

  • Tracks an index of non-U.S. companies.
  • Focuses on companies deriving at least 90% of revenue from online retail.
  • Invests in equity securities, including common stock and depositary receipts.
  • Provides exposure to the international e-commerce market.
  • Operates as a non-diversified fund.
  • Aims to replicate the performance of the underlying index.

How Does XBUY Make Money?

  • The fund generates revenue through investment in equity securities of non-U.S. companies.
  • It aims to replicate the performance of an index focused on online retail.
  • Management fees are charged to cover operational expenses.

What Industry Does XBUY Operate In?

Amplify International Online Retail ETF (XBUY) operates within the global asset management industry, specifically targeting the e-commerce sector. The e-commerce market is experiencing substantial growth, driven by increasing internet penetration, mobile device adoption, and changing consumer preferences. XBUY's focus on non-U.S. companies allows it to tap into the growth potential of emerging markets and regions where e-commerce adoption is still in its early stages. Competitors in this space include other ETFs and investment funds that offer exposure to the broader technology or consumer discretionary sectors, but XBUY differentiates itself through its concentrated focus on online retail.

Who Are XBUY's Key Customers?

  • Institutional investors seeking exposure to international e-commerce.
  • Retail investors interested in targeted exposure to online retail companies outside the U.S.
  • Financial advisors looking for specialized investment vehicles for their clients.
AI Confidence: 81% Updated: Mar 18, 2026

Amplify International Online Retail ETF (XBUY) Valuation Context

Valued at $6.91M, XBUY is classified as a micro-cap stock. Relative to its peer group, XBUY's quantitative score of 44/100 is roughly in line with the peer average of 44/100.

ROE 0%

Key Financial Metrics

Return on equity for Amplify International Online Retail ETF stands at 0.0%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 0.0%, showing how much profit it generates from its asset base. XBUY trades at a trailing price-to-earnings ratio of 0.00, below the Financial Services sector average of ~18x. Its free cash flow yield is 0.0%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.00 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 0.0%, the inverse of the P/E and a quick read on earnings relative to price.

XBUY Financials

Bull Case vs Bear Case

Bull Case

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Bear Case

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AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

XBUY Latest News

No recent news available for XBUY.

XBUY Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for XBUY.

Price Targets

Wall Street price target analysis for XBUY.

XBUY MoonshotScore

44/100

What does this score mean?

The MoonshotScore rates XBUY 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.

Common Questions About XBUY (Financial Services)

What does the AI Score mean for XBUY?

XBUY holds an AI Score of 44/100 (Grade: C). This is an educational research signal, not a buy or sell recommendation. Amplify International Online Retail ETF (XBUY) aims to replicate the performance of global non-U.S. companies heavily involved in online retail. The fund invests in equity securities of companies …

What does Amplify International Online Retail ETF do?

Amplify International Online Retail ETF (XBUY) is designed to track the performance of equity securities issued by non-U.S. companies that derive at least 90% of their revenue from online business transactions or e-commerce platforms. The fund provides investors with targeted exposure to the international e-commerce market, excluding the United States.

What are the main risks for XBUY?

The main risks for Amplify International Online Retail ETF (XBUY) include regulatory changes in different countries impacting e-commerce operations, increased competition from local players in international markets, economic downturns affecting consumer spending and online retail sales, and cybersecurity risks and data privacy concerns.

How is Amplify International Online Retail ETF adapting to fintech disruption?

As an ETF focused on international online retail, XBUY indirectly adapts to fintech disruption through the underlying companies it invests in. These companies are increasingly integrating fintech solutions to enhance customer experience, streamline payment processes, and improve operational efficiency. For example, many are adopting mobile payment systems, AI-powered personalization, and blockchain technology for supply chain management.

What regulatory challenges does Amplify International Online Retail ETF face?

Amplify International Online Retail ETF faces several regulatory challenges related to its investments in international e-commerce companies. These challenges include varying data privacy laws across different countries, which can impact the way companies collect and use customer data. Additionally, trade regulations and tariffs can affect the cost of goods sold and the overall profitability of e-commerce businesses.

What are the key factors to evaluate for XBUY?

Amplify International Online Retail ETF (XBUY) holds an AI score of 44/100 (low). Amplify International Online Retail ETF (XBUY) presents a focused investment opportunity in the global e-commerce sector, excluding the U.S. Not financial advice.

How frequently does XBUY data refresh on this page?

XBUY's price was last updated on Aug 21, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.

What has driven XBUY's recent stock price performance?

Amplify International Online Retail ETF (XBUY) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Targeted exposure to the high-growth international e-commerce market. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider XBUY overvalued or undervalued right now?

Amplify International Online Retail ETF (XBUY) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • AI analysis pending for XBUY.
  • The information provided is based on available data and may be subject to change.
Data Sources

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