The Bon-Ton Stores, Inc. (BONTQ) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
The Bon-Ton Stores, Inc. (BONTQ) trades at $0.0001 with AI Score 48/100 (Grade C). The Bon-Ton Stores, Inc. operates department stores across the Northeastern, Midwestern, and upper Great Plains regions of the United States. Sector: Consumer cyclical.
Price as of Jul 20, 2026 · Last analyzed: Mar 16, 2026Analyst Coverage for BONTQ: BONTQ does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates BONTQ against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
BONTQ: the 3 scored disciplines are evenly split. Dominant signal: Seth Klarman bullish.
How is this calculated? →Why this analysis is different
- A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
The Bon-Ton Stores, Inc. (BONTQ) Consumer Business Overview
The Bon-Ton Stores, Inc., established in 1898, operates department stores in the U.S., offering apparel, accessories, cosmetics, and home goods. With a presence in 24 states, primarily in the Northeast, Midwest, and upper Great Plains, the company faces challenges in a competitive retail landscape marked by evolving consumer preferences and online competition.
What Is the Investment Thesis for BONTQ?
Investing in The Bon-Ton Stores, Inc. (BONTQ) presents significant risks due to its current status on the OTC market and historical financial performance. The company's negative profit margin of -2.4% and a beta of -9.39 indicate substantial volatility and potential instability. Growth catalysts are limited given the competitive landscape and the company's past struggles. Value drivers are uncertain, and the lack of a dividend further diminishes potential investor returns. Investors should carefully consider the risks associated with BONTQ, including its OTC listing and the absence of readily available financial information. The company's future prospects are highly speculative.
Based on FMP financials and quantitative analysis
BONTQ Key Highlights
- Operated 260 stores as of November 30, 2017, across 24 states.
- Offers a range of products including apparel, accessories, cosmetics, and home furnishings.
- Profit margin of -2.4% indicates financial challenges.
- Gross margin of 35.5% reflects the profitability of its sales after accounting for the cost of goods sold.
- Beta of -9.39 suggests a high degree of volatility and potential inverse correlation with the market.
Who Are BONTQ's Competitors?
BONTQ is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| FLYU MicroSectors Travel 3x Leveraged ETN | $45.17 | -0.47% | $6.20M | 44 |
| KEUA KraneShares European Carbon Allowance Strategy ETF | $22.82 | -0.22% | $6.64M | 44 |
| PFDBX PFG Balanced Strategy Fund Class R | $9.90 | +0.00% | $8.23M | 44 |
| VSOL VanEck Solana ETF | $10.37 | +3.23% | $9.19M | 44 |
| FIRRX Fidelity Simplicity RMD 2010 Fund | $51.74 | -0.75% | $9.46M | 44 |
| MTZIX Manning & Napier Target 2055 Series Class I | $10.92 | +0.83% | $15.5M | 44 |
| SPAK Defiance Next Gen SPAC Derived ETF | $14.63 | -0.31% | $16.0M | 44 |
| EVPF Eaton Vance Preferred Securities and Income ETF | $50.19 | -0.09% | $17.8M | 46 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are BONTQ's Key Strengths?
- Established regional presence.
- Diverse store brands catering to local markets.
- Loyal customer base.
- Experienced management team.
What Are BONTQ's Weaknesses?
- High debt levels.
- Declining sales and profitability.
- Intense competition from online retailers.
- Outdated store formats.
What Could Drive BONTQ Stock Higher?
- Potential for strategic partnerships to enhance offerings.
- E-commerce expansion to reach a broader customer base.
- Private label development to differentiate from competitors.
What Are the Key Risks for BONTQ?
- Financial-distress signal — its Altman Z-Score of 1.20 sits in the distress zone (elevated bankruptcy risk).
- Weak fundamentals — a Piotroski F-Score of 2/9 flags soft profitability, leverage or efficiency.
- Intense competition from online retailers.
- Changing consumer preferences.
- Economic downturn impacting consumer spending.
- Supply chain disruptions affecting product availability.
- Limited financial disclosure due to OTC listing.
What Are the Growth Opportunities for BONTQ?
- E-commerce Expansion: Investing in and expanding its e-commerce platform could provide Bon-Ton with a significant growth opportunity. By enhancing its online presence and offering a seamless omnichannel experience, the company could reach a broader customer base and compete more effectively with online retailers. Timeline: Ongoing.
- Private Label Development: Developing and promoting exclusive private label brands could differentiate Bon-Ton from its competitors and improve profit margins. By offering unique, high-quality products at competitive prices, the company could attract and retain customers. The private label market is experiencing steady growth as consumers increasingly seek value and exclusivity. Timeline: Ongoing.
- Strategic Partnerships: Forming strategic partnerships with complementary businesses, such as beauty salons or home decor companies, could enhance Bon-Ton's offerings and attract new customers. By creating a more comprehensive shopping experience, the company could increase customer loyalty and drive sales. The market for strategic partnerships is dynamic, with opportunities for collaboration across various industries. Timeline: Ongoing.
- Enhanced Customer Experience: Investing in enhancing the in-store customer experience, such as through personalized services, interactive displays, and engaging events, could attract and retain customers. By creating a more enjoyable and memorable shopping experience, the company could differentiate itself from online retailers. The market for experiential retail is growing as consumers seek more than just product purchases. Timeline: Ongoing.
- Geographic Expansion: Expanding into new geographic markets, either through physical stores or online channels, could provide Bon-Ton with a significant growth opportunity. By targeting underserved markets or regions with strong growth potential, the company could increase its customer base and drive sales. The market for geographic expansion is dynamic, with opportunities for growth in both domestic and international markets. Timeline: Ongoing.
What Opportunities Does BONTQ Have?
- E-commerce expansion.
- Private label development.
- Strategic partnerships.
- Enhanced customer experience.
What Threats Does BONTQ Face?
- Increasing online competition.
- Changing consumer preferences.
- Economic downturn.
- Supply chain disruptions.
What Are BONTQ's Competitive Advantages?
- Regional Brand Recognition: Established brand recognition in its core markets in the Northeast, Midwest, and upper Great Plains.
- Diverse Store Brands: Operates under multiple store brands, each catering to specific local markets and customer preferences.
- Loyal Customer Base: Cultivated a loyal customer base through personalized service and community engagement.
- Strategic Store Locations: Operates stores in strategically located shopping centers and downtown areas.
What Does BONTQ Do?
The Bon-Ton Stores, Inc., founded in 1898, has a long history as a regional department store chain in the United States. Headquartered in York, Pennsylvania, the company operates under various brand names, including Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's, and Younkers. These stores offer a wide array of merchandise, including brand-name fashion apparel and accessories for women, men, and children. Additionally, they provide cosmetics, home furnishings, and other goods. Historically, Bon-Ton focused on serving communities in the Northeast, Midwest, and upper Great Plains, operating 260 stores as of November 30, 2017, including furniture galleries and clearance centers. The company aimed to provide a personalized shopping experience with a focus on customer service and community engagement. However, like many department stores, Bon-Ton faced increasing competition from online retailers and changing consumer preferences, leading to financial challenges.
What Products and Services Does BONTQ Offer?
- Operates department stores under various brand names.
- Offers fashion apparel and accessories for women, men, and children.
- Provides cosmetics and fragrances.
- Sells home furnishings and decor.
- Operates furniture galleries within select stores.
- Manages clearance centers for discounted merchandise.
- Focuses on serving communities in the Northeast, Midwest, and upper Great Plains.
How Does BONTQ Make Money?
- Generates revenue through the sale of merchandise in its department stores and online.
- Sources products from various brand-name suppliers and private label manufacturers.
- Manages inventory and logistics to ensure product availability and efficient distribution.
- Focuses on providing a personalized shopping experience with a focus on customer service.
What Industry Does BONTQ Operate In?
The Bon-Ton Stores, Inc. operates within the highly competitive department store industry, which has been undergoing significant transformation due to the rise of e-commerce and changing consumer preferences. The industry faces challenges such as declining foot traffic, increasing online competition, and the need to adapt to evolving consumer demands. Competitors include both traditional department stores and online retailers. The market is characterized by intense price competition and the need for differentiation through unique product offerings and customer experiences. Bon-Ton's regional focus and diverse store brands aimed to cater to specific local markets, but the company struggled to maintain its market share in the face of these industry-wide challenges.
Who Are BONTQ's Key Customers?
- Women, men, and children seeking fashion apparel and accessories.
- Customers looking for cosmetics, fragrances, and beauty products.
- Individuals and families purchasing home furnishings and decor.
- Value-conscious shoppers seeking discounted merchandise at clearance centers.
The Bon-Ton Stores, Inc. (BONTQ) Valuation Context
Relative to its peer group, BONTQ's quantitative score of 48/100 is roughly in line with the peer average of 44/100.
F-Score 2/9Financial Health
The Bon-Ton Stores, Inc.'s Piotroski F-Score is 2/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 1.20 places it in the distress zone, a signal of elevated financial risk.
BONTQ Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Established regional presence.
- Diverse store brands catering to local markets.
- Loyal customer base.
- Experienced management team.
Bear Case
- High debt levels.
- Declining sales and profitability.
- Intense competition from online retailers.
- Outdated store formats.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
BONTQ Latest News
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· Mar 24, 2020
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· Mar 24, 2020
BONTQ Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for BONTQ.
Price Targets
Wall Street price target analysis for BONTQ.
BONTQ MoonshotScore
What does this score mean?
The MoonshotScore rates BONTQ 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
Classification
Industry Department StoresLeadership: William X. Tracy
CEO
William X. Tracy served as the CEO of The Bon-Ton Stores, Inc. His responsibilities included overseeing the company's strategic direction and day-to-day operations. Information on his prior experience and educational background is not available. As CEO, he managed a large workforce of approximately 23,300 employees across multiple store locations and brands. His leadership was crucial in navigating the challenges faced by the company in a rapidly evolving retail landscape.
Track Record: Under William X. Tracy's leadership, The Bon-Ton Stores, Inc. faced significant financial challenges, including declining sales and increasing competition from online retailers. Specific achievements and milestones during his tenure are not available. The company ultimately filed for bankruptcy and underwent liquidation. His track record reflects the difficulties of leading a traditional department store chain in a rapidly changing retail environment.
BONTQ OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that The Bon-Ton Stores, Inc. may not meet the minimum financial standards or reporting requirements for higher tiers like OTCQX or OTCQB. Companies in this tier often have limited information available to investors and may be subject to greater risks. Trading on the OTC Other tier typically involves less regulatory oversight compared to exchanges like the NYSE or NASDAQ, potentially leading to increased volatility and information asymmetry.
- OTC Tier: OTC Other
- Limited financial disclosure.
- Low trading volume and liquidity.
- Potential for price manipulation.
- Higher risk of fraud or scams.
- Lack of regulatory oversight.
- Verify the company's legal status and registration.
- Review available financial statements and disclosures.
- Assess the company's business model and competitive landscape.
- Evaluate the management team and their track record.
- Understand the risks associated with investing in OTC stocks.
- Consult with a qualified financial advisor.
- Check for any regulatory actions or legal proceedings.
- Longevity of the business (founded in 1898).
- Previous operation of a large retail chain.
- Existence of a management team (though performance was poor).
- Historical presence in multiple states.
Common Questions About BONTQ (Consumer Cyclical)
What does the AI Score mean for BONTQ?
BONTQ holds an AI Score of 48/100 (Grade: C). This is an educational research signal, not a buy or sell recommendation. The Bon-Ton Stores, Inc. operates department stores across the Northeastern, Midwestern, and upper Great Plains regions of the United States. Founded in 1898, the company offers apparel …
What does The Bon-Ton Stores, Inc. do?
The Bon-Ton Stores, Inc. operated as a regional department store chain in the United States, offering a variety of merchandise including apparel, accessories, cosmetics, and home furnishings. The company operated under multiple brand names, such as Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's, and Younkers, catering to different regional markets.
What do analysts say about BONTQ stock?
Given that The Bon-Ton Stores, Inc. has undergone liquidation and its stock trades on the OTC market, formal analyst coverage is unlikely. The company's financial performance prior to liquidation was characterized by declining sales and profitability. Key valuation metrics are not relevant in its current state. Investors should exercise extreme caution and conduct thorough due diligence before considering any investment in BONTQ, recognizing the speculative nature of the stock.
What are the main risks for BONTQ?
The main risks for BONTQ include its OTC listing, which entails limited financial disclosure and regulatory oversight. The company's past financial struggles and eventual liquidation highlight the risks associated with its business model and competitive environment. Low trading volume and liquidity on the OTC market can lead to price volatility and difficulty in executing trades.
What are the key factors to evaluate for BONTQ?
The Bon-Ton Stores, Inc. (BONTQ) holds an AI score of 48/100 (low). Not financial advice.
How frequently does BONTQ data refresh on this page?
BONTQ's price was last updated on Jul 20, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven BONTQ's recent stock price performance?
The Bon-Ton Stores, Inc. (BONTQ) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established regional presence. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider BONTQ overvalued or undervalued right now?
The Bon-Ton Stores, Inc. (BONTQ) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
How do I research BONTQ before investing?
Before investing in The Bon-Ton Stores, Inc. (BONTQ), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on historical data and may not reflect the current state of the company.
- OTC market data may be limited and unreliable.
- AI analysis is pending and may provide further insights.