H & M Hennes & Mauritz AB (publ) (HNNMY) Stock Analysis

Why this analysis is different

• A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
• An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
• Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.

H & M Hennes & Mauritz AB (publ) (HNNMY) Consumer Business Overview

H & M Hennes & Mauritz AB (publ), a Swedish multinational retailer, provides fashion apparel, accessories, and homeware under brands like H&M, COS, and ARKET. With a global presence spanning 75 markets and a focus on both online and brick-and-mortar channels, the company navigates the competitive apparel industry.

What Is the Investment Thesis for HNNMY?

H & M Hennes & Mauritz AB (publ) presents a mixed investment case. The company's strong global brand recognition and extensive retail network provide a solid foundation. With a P/E ratio of 21.3 and a dividend yield of 3.76%, the stock offers potential value and income. Growth catalysts include expansion in emerging markets and continued development of its online channels. However, the company faces risks related to changing consumer preferences, increasing competition, and potential economic downturns. Investors should monitor the company's ability to maintain profitability and adapt to evolving market conditions. The company's gross margin of 45.4% and profit margin of 5.3% need to be closely watched for future trends.

Based on FMP financials and quantitative analysis

HNNMY Key Highlights

Market capitalization of $151B reflects H&M's significant presence in the global apparel market.

• P/E ratio of 21.3 indicates the price investors are willing to pay for each dollar of H&M's earnings.
• Gross margin of 45.4% demonstrates H&M's ability to manage production costs and pricing strategies.
• Dividend yield of 3.76% provides investors with a steady income stream.
• Beta of 1.12 suggests that H&M's stock is slightly more volatile than the overall market.

Who Are HNNMY's Competitors?

HNNMY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are HNNMY's Key Strengths?

Strong brand recognition and global presence.

• Extensive retail network and online platform.
• Diverse brand portfolio targeting various customer segments.
• Focus on affordability and trend-driven designs.

What Are HNNMY's Weaknesses?

Exposure to changing consumer preferences and fashion trends.

• Dependence on fast fashion model and potential for inventory obsolescence.
• Competition from other global fashion retailers.
• Vulnerability to economic downturns and fluctuations in consumer spending.

What Could Drive HNNMY Stock Higher?

Expansion of e-commerce platform to new markets.

• Investment in sustainable materials and production processes.
• Launch of new brand collaborations and product lines.
• Optimization of retail store network and footprint.

What Are the Key Risks for HNNMY?

Inconsistent delivery — missed Wall Street EPS estimates in 2 of the last 8 reported quarters.

• Intense competition from other global fashion retailers.
• Fluctuations in currency exchange rates.
• Changes in consumer preferences and fashion trends.
• Economic downturns and reduced consumer spending.
• Supply chain disruptions and rising costs of raw materials.

What Are the Growth Opportunities for HNNMY?

• Expansion in Emerging Markets: H&M has the opportunity to expand its presence in emerging markets, such as Asia and Latin America, where there is growing demand for affordable fashion. By tailoring its product offerings and marketing strategies to local preferences, H&M can capture a larger share of these rapidly growing markets. This expansion could contribute significantly to revenue growth over the next 3-5 years.
• E-commerce Development: Investing in and enhancing its e-commerce platform is crucial for H&M. As online shopping continues to gain popularity, H&M can leverage its digital channels to reach a wider customer base and offer a more personalized shopping experience. Improving website functionality, mobile app features, and delivery options can drive online sales and increase customer loyalty. This is an ongoing growth opportunity.
• Sustainability Initiatives: Consumers are increasingly concerned about the environmental and social impact of their purchasing decisions. H&M can capitalize on this trend by further investing in sustainable materials, ethical production practices, and recycling programs. By promoting its sustainability initiatives, H&M can attract environmentally conscious consumers and enhance its brand image. This is a long-term growth opportunity.
• Brand Portfolio Optimization: H&M has a diverse portfolio of brands, each targeting a specific customer segment. By optimizing its brand portfolio and focusing on the most promising brands, H&M can improve its overall profitability and market share. This may involve consolidating or divesting underperforming brands and investing in the growth of its core brands. This is an ongoing growth opportunity.
• Personalized Shopping Experiences: Leveraging data analytics and artificial intelligence to offer personalized shopping experiences can drive customer engagement and sales. By analyzing customer data, H&M can provide personalized product recommendations, targeted promotions, and customized marketing messages. This can lead to increased customer loyalty and higher conversion rates. This is an ongoing growth opportunity.

What Threats Does HNNMY Face?

• Increasing competition from online retailers.
• Rising costs of raw materials and labor.
• Potential for negative publicity related to ethical or environmental issues.
• Changes in consumer spending patterns and economic conditions.

What Are HNNMY's Competitive Advantages?

• Strong brand recognition and global presence.
• Extensive retail network and online platform.
• Diverse brand portfolio targeting various customer segments.
• Efficient supply chain and cost-effective production.

What Does HNNMY Do?

Founded in 1947 and headquartered in Stockholm, Sweden, H & M Hennes & Mauritz AB (publ) has evolved into a global fashion powerhouse. The company offers a wide range of products, including clothing, accessories, footwear, cosmetics, home textiles, and homeware, catering to women, men, teenagers, children, and babies. H&M operates through a portfolio of distinct brands, including H&M, H&M HOME, COS, & Other Stories, Monki, Weekday, ARKET, Afound, Singular Society, Treadler, Creator Studio, and Sellpy. These brands allow H&M to target diverse customer segments and fashion preferences. As of November 30, 2021, H&M had a substantial global footprint, with 54 online markets and approximately 4,801 stores in 75 markets, including franchise markets. The company's commitment to both physical retail and e-commerce channels reflects its strategy to adapt to changing consumer shopping habits and maintain a strong presence in key markets worldwide. H&M's competitive positioning is based on offering fashionable products at affordable prices, a strategy that has fueled its growth and expansion over the years. The company continues to innovate and adapt to evolving consumer trends, focusing on sustainability and digital transformation to maintain its competitive edge in the global apparel market.

What Products and Services Does HNNMY Offer?

• Provides clothing for women, men, teenagers, children, and babies.
• Offers accessories, footwear, cosmetics, home textiles, and homeware.
• Operates through multiple brands, including H&M, COS, & Other Stories, and ARKET.
• Maintains a global presence with online markets and physical stores.
• Focuses on offering fashionable products at affordable prices.
• Emphasizes sustainability and ethical production practices.

How Does HNNMY Make Money?

• Designs and manufactures clothing, accessories, and homeware.
• Sells products through its own retail stores and online platforms.
• Operates a multi-brand strategy to target diverse customer segments.
• Focuses on fast fashion and trend-driven designs.

What Industry Does HNNMY Operate In?

H & M Hennes & Mauritz AB (publ) operates in the highly competitive apparel manufacturing industry. The market is characterized by rapidly changing consumer preferences, the rise of e-commerce, and increasing pressure for sustainable practices. The industry is experiencing growth in online sales and a shift towards personalized shopping experiences. H&M competes with other global fashion retailers, including BYDDF (BYDDF), BYDDY (BYDDY), CFRHF (CFRHF), CFRUY (CFRUY), and CHDRF (CHDRF). Success in this industry requires companies to adapt quickly to new trends, manage supply chains effectively, and offer compelling value to consumers.

Who Are HNNMY's Key Customers?

• Women, men, teenagers, children, and babies.
• Fashion-conscious consumers seeking affordable and trendy clothing.
• Customers who value sustainability and ethical production practices.
• Individuals looking for a wide range of apparel and home goods.

Wall Street analysts project H & M Hennes & Mauritz AB (publ) revenue of about $215.32B for fiscal 2026, with EPS near $1.62. The estimate reflects 13 contributing analysts.

H & M Hennes & Mauritz AB (publ) has missed Wall Street's EPS estimate in 2 of its last 8 reported quarters — a mixed record worth weighing. Reported results have landed about 3.1% above estimates on average.

H & M Hennes & Mauritz AB (publ)'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 8.08 places it in the safe zone, indicating low near-term bankruptcy risk.

Return on equity for H & M Hennes & Mauritz AB (publ) stands at 31.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 7.4%, showing how much profit it generates from its asset base. HNNMY trades at a trailing price-to-earnings ratio of 21.27, below the Consumer Cyclical sector average of ~34x. Its free cash flow yield is 9.2%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.07 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 4.7%, the inverse of the P/E and a quick read on earnings relative to price.

H & M Hennes & Mauritz AB (publ) (HNNMY) Valuation Context

Valued at $151B, HNNMY is classified as a large-cap stock. Relative to its peer group, HNNMY's quantitative score of 44/100 is roughly in line with the peer average of 48/100.

HNNMY Revenue & Earnings Trend

In Q2 2026, HNNMY generated $54.61B in top-line revenue, marking a sequential increase of 11.1%. The company recorded net income of $3.97B, with diluted EPS of $0.10. Quarter-over-quarter revenue has been mixed, typical for a large-cap company operating in Consumer Cyclical. Across the four most recent quarters, HNNMY averaged $0.08 in diluted EPS.

Company Profile

H & M Hennes & Mauritz AB (publ) operates in the Apparel - Manufacturers industry within the Consumer Cyclical sector. It is headquartered in Stockholm, SE. The company is led by CEO Daniel Erver. HNNMY has traded publicly since 2007.

HNNMY Financials

HNNMY Latest News

HNNMY Analyst Consensus

HNNMY MoonshotScore

HNNMY Consumer Cyclical Stock FAQ

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

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