Madison Sports & Entertainment Inc. (MSET)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Madison Sports & Entertainment Inc. (MSET) trades at $0.01 with AI Score 50/100 (Grade B). Madison Sports & Entertainment Inc. is a diversified sports promotion and entertainment company based in Fort Lauderdale, Florida. Market cap: $382,412, Sector: Consumer cyclical.
Price live · AI analysis from Jun 15, 2026Analyst Coverage for MSET: MSET does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates MSET against Consumer Cyclical peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
MSET: the 1 perspectives are evenly split.
How is this calculated? →Madison Sports & Entertainment Inc. (MSET) Consumer Business Overview
Madison Sports & Entertainment Inc. operates within the consumer cyclical leisure sector, focusing on sports promotion, athlete representation, and entertainment content development. The Fort Lauderdale-based company diversifies its revenue streams through event management, talent endorsements, and the distribution of sports and entertainment products, including a venture into computer security.
What Is the Investment Thesis for MSET?
Madison Sports & Entertainment Inc. presents a unique operational profile within the consumer cyclical sector, driven by its diversified approach to sports and entertainment. The company's core value drivers include its engagement in sports promotion, athlete and celebrity representation, and the development of entertainment content, which collectively tap into the growing global demand for live events and celebrity-driven media. Growth catalysts could emerge from expanding its portfolio of represented talent, increasing the frequency and scale of its boxing matches and athlete appearances, or successfully monetizing its video and television show development. The inclusion of computer security products also offers a distinct, albeit less integrated, revenue stream. However, the company's market capitalization is reported as $0.00B, and it does not pay a dividend, indicating a very early stage or micro-cap profile with limited public financial data. Potential risks include intense competition in the sports and entertainment industries, reliance on key talent, and the inherent volatility of event-based revenue. Investors would need to conduct extensive due diligence given its OTC Other listing and unknown disclosure status, focusing on operational transparency and financial performance metrics not currently available.
Based on FMP financials and quantitative analysis
MSET Key Highlights
- Market capitalization reported as $0.00B, indicating a micro-cap or negligible market valuation.
- Does not currently offer a dividend yield, aligning with a growth-oriented or early-stage business model.
- Operates a diversified business model encompassing sports promotion, athlete representation, and entertainment content development.
- Engages in event management, including arranging professional athlete appearances and boxing matches.
- Holds a unique position by also offering computer security products, diversifying its revenue streams beyond traditional entertainment.
Who Are MSET's Competitors?
MSET is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| HWH HWH International Inc. | $1.34 | -6.29% | $8.09M | 59 |
| NOMA Nomadar Corp. | $4.15 | -2.12% | $61.76M | 58 |
| HAS Hasbro, Inc. | $80.15 | -1.61% | $11.34B | 57 |
| MPZAF MIPS AB (publ) | $27.00 | +5.97% | $715.26M | 56 |
| JAKK JAKKS Pacific, Inc. | $23.44 | +0.43% | $268.26M | 50 |
| FUN Six Flags Entertainment Corporation | $20.99 | +2.59% | $2.15B | 50 |
| ANPDF ANTA Sports Products Limited | $8.87 | -2.73% | $24.57B | 50 |
| PRKA Parks! America, Inc. | $41.00 | +0.00% | $30.78M | 50 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are MSET's Key Strengths?
- Diversified business model across sports promotion, talent representation, and entertainment content.
- Involvement in multiple subsidiaries, indicating a broad operational scope.
- Ability to arrange appearances by professional athletes and manage boxing events.
- Engagement in both physical products (sports/entertainment) and digital content (videos/TV shows).
What Are MSET's Weaknesses?
- Market capitalization reported as $0.00B, suggesting limited public market valuation or liquidity.
- Unknown disclosure status on the OTC market, potentially limiting investor access to financial information.
- Lack of specific financial metrics or performance data available in the provided sources.
- The computer security product line appears disparate from core sports and entertainment, potentially diluting focus.
What Could Drive MSET Stock Higher?
- Securing new high-profile athlete or celebrity representation contracts could significantly enhance the company's talent portfolio and potential for endorsement revenues.
- Successful promotion and execution of major boxing matches or sports events could increase brand visibility and event-driven income streams.
- The successful development and licensing of new video or television shows could unlock new intellectual property value and distribution revenues.
- Expansion of its sports and entertainment product lines into new markets or through new distribution channels could drive increased sales volume.
- Strategic partnerships with larger media companies or event organizers could provide access to broader audiences and resources for its entertainment offerings.
What Are the Key Risks for MSET?
- Intense competition within the sports promotion and entertainment industries could limit market share and profitability.
- The company's unknown disclosure status on the OTC Other tier poses significant transparency risks for investors, making informed decisions challenging.
- Reliance on the popularity and availability of specific athletes and celebrities for appearances and endorsements introduces talent-specific risk.
- Economic downturns or shifts in consumer discretionary spending could negatively impact demand for sports events, entertainment products, and talent services.
- Operational challenges in managing a diversified business, particularly integrating computer security products with sports and entertainment, could dilute focus and resources.
What Are the Growth Opportunities for MSET?
- **Expansion of Athlete and Celebrity Representation Portfolio:** The market for athlete and celebrity endorsements, personal appearances, and brand partnerships is substantial and growing, estimated to be a multi-billion dollar industry globally. Madison Sports & Entertainment Inc. can significantly grow by actively recruiting and managing a larger roster of high-profile athletes and celebrities across various sports and entertainment fields. This expansion would enable the company to secure more lucrative endorsement deals and appearance fees, directly increasing its commission-based revenues. A strategic focus on emerging talents or underserved niches could provide a competitive advantage, with potential revenue impacts within a 3-5 year timeline as new talent gains prominence.
- **Increased Scale and Frequency of Sports Events:** The global boxing and live sports event market is a significant revenue generator, driven by ticket sales, broadcast rights, and sponsorships. By increasing the scale and frequency of its boxing matches and other sports promotion events, Madison Sports & Entertainment Inc. can capture a larger share of this market. This involves securing top-tier talent, enhancing production quality, and expanding geographic reach for events. Successful execution could lead to higher attendance, more valuable media rights, and increased sponsorship opportunities. This growth driver has an ongoing timeline, with incremental improvements and event additions contributing to revenue growth year-over-year.
- **Development and Distribution of Original Entertainment Content:** The demand for unique video and television content continues to surge across various platforms, including streaming services and traditional broadcasters. Madison Sports & Entertainment Inc.'s involvement in developing and owning videos and television shows, along with distributing entertainment rights, presents a substantial growth opportunity. By investing in compelling sports-related documentaries, reality shows, or scripted content, the company can create valuable intellectual property. Monetization through licensing, distribution deals, and advertising could provide significant, recurring revenue streams. This strategy typically has a longer-term timeline, with content development cycles ranging from 1-3 years and distribution revenues accumulating over 5+ years.
- **Strategic Diversification into Digital Sports and Entertainment:** The digital realm offers vast opportunities for growth, including esports, online fan engagement platforms, and virtual reality experiences. While Madison Sports & Entertainment Inc. currently focuses on traditional events and media, a strategic pivot or expansion into digital sports and entertainment could unlock new revenue streams. This could involve organizing esports tournaments, developing proprietary fan engagement apps, or creating immersive virtual experiences related to its represented athletes. The global esports market alone is projected to reach over $1.8 billion by 2029. This growth area presents a medium-to-long-term opportunity, with initial investments potentially yielding returns within 2-4 years.
- **Leveraging Computer Security Products for Niche Markets:** Madison Sports & Entertainment Inc.'s offering of security products in the computer field, while seemingly disparate, could be leveraged for growth in specific niche markets. This could include providing cybersecurity solutions tailored for sports organizations, entertainment companies, or high-profile individuals (athletes/celebrities) who are often targets of cyber threats. By focusing on this specialized segment, the company could differentiate its security offerings and build expertise in a high-demand area. The global cybersecurity market is projected to grow significantly, reaching over $376 billion by 2029. This represents a potential long-term growth opportunity, with market penetration and brand building taking 3-5 years to establish a significant presence.
What Opportunities Does MSET Have?
- Expansion of athlete and celebrity representation into new sports or entertainment niches.
- Increased demand for live sports events and celebrity engagements.
- Growth in digital content consumption and streaming platforms for owned media.
- Potential to leverage computer security offerings for niche markets within sports and entertainment.
- Strategic partnerships to enhance event promotion or content distribution capabilities.
What Threats Does MSET Face?
- Intense competition from established sports agencies, event promoters, and media conglomerates.
- Economic downturns impacting discretionary consumer spending on leisure and entertainment.
- Reliance on the popularity and availability of specific athletes and celebrities.
- Regulatory changes affecting sports promotion or talent representation.
- Challenges associated with operating on the OTC market, including lower liquidity and transparency.
What Are MSET's Competitive Advantages?
- Established relationships with professional athletes and celebrities for appearances and endorsements.
- Experience in organizing and promoting live sports events, particularly boxing matches.
- Diversified revenue streams across event management, talent representation, product sales, and media content.
- Ownership of subsidiaries like All Sports USA Boxing Inc. which may provide specialized expertise in specific sports segments.
- Unique offering of computer security products, differentiating it from pure-play entertainment companies.
What Does MSET Do?
Madison Sports & Entertainment Inc., headquartered in Fort Lauderdale, Florida, operates as a multifaceted entity within the sports promotion and entertainment industry. While specific details regarding its founding story and early evolution are not provided, the company has established a diverse operational footprint. Its core activities revolve around arranging appearances by professional athletes, organizing autograph signings, and promoting boxing matches, positioning itself as a key player in live sports and celebrity engagement events. Beyond event management, Madison Sports & Entertainment Inc. extends its reach into the broader entertainment market by offering various sports and entertainment products. A significant component of its business model includes representing athletes and celebrities, facilitating endorsements, personal appearances, and investment opportunities, thereby leveraging talent relationships for commercial gain. Uniquely, the company also provides security products in the computer field, indicating a strategic diversification beyond its primary leisure and entertainment focus. Furthermore, Madison Sports & Entertainment Inc. is involved in the development and ownership of videos and television shows, coupled with the distribution rights of entertainment products, underscoring its commitment to content creation and intellectual property management. The company's operational structure is supported by several subsidiaries, including All Sports USA Inc., All Sports USA Boxing Inc., National Media Inc., Ski Trails USA Inc., and Bizzare Snowboards, Inc., which collectively contribute to its varied service offerings and market presence across different segments of the sports and entertainment landscape.
What Products and Services Does MSET Offer?
- Arranges appearances by professional athletes for various events.
- Organizes and promotes autograph signing sessions with sports figures.
- Manages and promotes boxing matches.
- Offers a range of sports and entertainment-related products.
- Represents athletes and celebrities for endorsement deals.
- Facilitates personal appearances for talent.
- Assists athletes and celebrities with investment opportunities.
- Develops and owns videos and television shows.
- Distributes rights for various entertainment products.
- Provides security products in the computer field.
How Does MSET Make Money?
- Generates revenue from fees associated with arranging athlete and celebrity appearances and endorsements.
- Earns income from ticket sales, broadcast rights, and sponsorships for boxing matches and other sports events.
- Sells sports and entertainment products directly to consumers or through distribution channels.
- Monetizes its owned video and television shows through licensing, distribution deals, and advertising.
- Derives revenue from the sale or service of computer security products.
What Industry Does MSET Operate In?
Madison Sports & Entertainment Inc. operates within the dynamic and competitive leisure industry, a segment of the broader Consumer Cyclical sector. This industry is characterized by discretionary spending, making it sensitive to economic cycles. The global sports and entertainment market continues to expand, driven by increasing media consumption, live event attendance, and the commercialization of athlete brands. Madison Sports & Entertainment Inc. positions itself by focusing on niche areas like athlete appearances, boxing promotion, and celebrity representation. The competitive landscape includes large-scale sports agencies, event promoters, and media companies. While specific market share data for Madison Sports & Entertainment Inc. is unknown, its diversified approach, including ventures into computer security and media rights distribution, suggests an attempt to carve out multiple revenue streams within this competitive environment. Trends such as the rise of digital content, influencer marketing, and direct-to-consumer engagement are shaping the industry, requiring companies to adapt their strategies to remain relevant.
Who Are MSET's Key Customers?
- Event organizers and promoters seeking athlete and celebrity participation.
- Brands and companies looking for celebrity endorsements and promotional campaigns.
- Fans and consumers attending sports events or purchasing entertainment products.
- Broadcasters and streaming platforms interested in entertainment content rights.
- Individuals and organizations requiring computer security solutions.
Madison Sports & Entertainment Inc. (MSET) Valuation Context
Relative to its peer group, MSET's quantitative score of 50/100 is roughly in line with the peer average of 56/100.
MSET Financials
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in MSET's future, indicating that key stakeholders believe in the company's growth potential.
- Community sentiment has turned positive following the announcement of new partnerships that could enhance brand visibility and revenue streams.
- MSET's focus on innovative sports and entertainment experiences aligns well with current market trends, attracting a younger demographic.
- Increased media coverage and social media buzz around MSET's recent events have generated excitement, reflecting a growing interest in the brand.
Bear Case
- Concerns about the overall economic environment may dampen consumer spending on entertainment, potentially impacting MSET's revenues.
- Recent bearish sentiment from some analysts highlights worries about competition in the sports entertainment sector, which could pressure MSET's market share.
- Community discussions have raised questions about MSET's operational efficiency, suggesting that cost management may be a challenge moving forward.
- Insider selling activity in the past month has raised red flags for some investors, leading to skepticism about the company's short-term outlook.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
MSET Latest News
No recent news available for MSET.
MSET Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MSET.
Price Targets
Wall Street price target analysis for MSET.
MSET MoonshotScore
What does this score mean?
The MoonshotScore rates MSET's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Michael Francis Manion
Chief Executive Officer
Michael Francis Manion serves as the Chief Executive Officer of Madison Sports & Entertainment Inc. While specific details regarding his educational background, prior executive roles, or comprehensive career history are not provided in the available data, as CEO, Mr. Manion is presumed to be responsible for the overall strategic direction, operational management, and financial performance of the company. His leadership would encompass overseeing the diverse business segments, including sports promotion, athlete representation, entertainment content development, and the computer security division. The role typically demands a deep understanding of the consumer cyclical leisure sector, talent management, and event logistics, guiding the company's efforts to expand its market presence and revenue streams.
Track Record: Specific achievements, strategic decisions, or company milestones directly attributable to Michael Francis Manion's leadership are not detailed in the provided information. However, as CEO, he would be instrumental in guiding Madison Sports & Entertainment Inc.'s operational activities, including the arrangement of athlete appearances, the promotion of boxing matches, and the development of entertainment products. His tenure would involve navigating the competitive landscape of the sports and entertainment industries, managing the company's subsidiaries, and overseeing any diversification efforts, such as the venture into computer security products. The company's continued operation and its diversified business model reflect the ongoing strategic direction under his leadership.
MSET OTC Market Information
Madison Sports & Entertainment Inc. trades on the OTC Other tier, which is the lowest and most speculative tier of the OTC Markets Group's three market tiers (OTCQX, OTCQB, and OTC Pink). Companies on the OTC Other tier do not meet the minimum disclosure requirements for OTCQX or OTCQB, nor do they qualify for a 'Current' information designation on OTC Pink. This tier often includes companies with limited or no publicly available information, distressed companies, or those not actively reporting to a U.S. regulator. Unlike companies listed on major exchanges like NYSE or NASDAQ, which have stringent listing standards for financials, governance, and disclosure, OTC Other companies face minimal regulatory oversight regarding public filings, leading to significantly less transparency for investors.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Extreme lack of transparency due to unknown disclosure status, making fundamental analysis nearly impossible.
- Significantly higher volatility and lower liquidity compared to exchange-listed or higher-tier OTC stocks.
- Increased potential for fraud or manipulation given minimal regulatory oversight and reporting requirements.
- Difficulty in obtaining reliable and timely financial information to assess company performance and valuation.
- Limited investor protections and recourse compared to companies trading on major exchanges.
- Attempt to locate any available financial statements or corporate filings, even if not officially designated.
- Research any news articles, press releases, or public records pertaining to the company's operations and management.
- Investigate the background and track record of CEO Michael Francis Manion and other key executives.
- Assess the legitimacy and operational status of its subsidiaries (All Sports USA Inc., All Sports USA Boxing Inc., etc.).
- Understand the specific business activities and revenue generation methods for each diversified segment.
- Evaluate the competitive landscape and market position within its various sports and entertainment niches.
- Consider the potential for delisting or further restrictions on trading given the OTC Other tier and unknown disclosure.
- The company is based in Fort Lauderdale, Florida, providing a physical headquarters location.
- It lists specific subsidiaries (e.g., All Sports USA Inc., All Sports USA Boxing Inc.), suggesting a structured corporate entity.
- The business description outlines clear, albeit diverse, operational activities in sports promotion and entertainment.
- The CEO, Michael Francis Manion, is identified, providing a named individual at the helm.
- Inclusion of computer security products indicates a potentially broader, though unverified, operational scope.
Madison Sports & Entertainment Inc. Consumer Cyclical Stock: Key Questions Answered
What does Madison Sports & Entertainment Inc. do?
Madison Sports & Entertainment Inc. is primarily a sports promotion and entertainment company based in Fort Lauderdale, Florida. Its core activities include arranging appearances by professional athletes, organizing autograph signings, and promoting boxing matches. Beyond live events, the company offers a range of sports and entertainment products and represents athletes and celebrities for endorsements, personal appearances, and investment opportunities. Uniquely, it also develops and owns videos and television shows, distributing entertainment rights, and provides security products in the computer field. This diversified model aims to capture various revenue streams within the broader leisure and entertainment sector through its subsidiaries like All Sports USA Inc. and All Sports USA Boxing Inc.
What are the main risks associated with investing in Madison Sports & Entertainment Inc., particularly given its OTC market listing?
Investing in Madison Sports & Entertainment Inc. carries several significant risks, exacerbated by its listing on the OTC Other tier with an unknown disclosure status. A primary risk is the extreme lack of transparency, as there is no readily available financial or operational information, making fundamental analysis exceptionally difficult. This also contributes to potential liquidity issues, where buying or selling shares at a fair price can be challenging due to low trading volume and wide bid-ask spreads. Furthermore, the company operates in highly competitive sports and entertainment markets, facing established players. Dependence on specific athletes or celebrities for appearances and endorsements introduces talent-specific risk. The diversification into computer security products also presents integration and focus challenges. Overall, the combination of an opaque market environment and competitive industry dynamics creates a high-risk investment profile.
How does Madison Sports & Entertainment Inc. position itself within the broader consumer cyclical leisure industry, and what are its key market segments?
Madison Sports & Entertainment Inc. positions itself within the consumer cyclical leisure industry through a multi-faceted approach, targeting several distinct market segments. Its primary positioning is as a promoter of live sports and entertainment events, specifically focusing on boxing matches and professional athlete appearances. This taps into the segment of consumers interested in live sports and celebrity engagement. Concurrently, the company operates in the talent representation market, serving athletes and celebrities by securing endorsements, managing appearances, and facilitating investments. It also addresses the market for sports and entertainment products and content creation, developing and distributing videos and television shows. Uniquely, its venture into computer security products suggests an attempt to diversify into a B2B or specialized consumer market, distinct from its core leisure offerings. This broad segmentation aims to capture revenue from various points within the entertainment value chain.
What are the key factors to evaluate for MSET?
Madison Sports & Entertainment Inc. (MSET) holds an AI score of 50/100 (moderate). Not financial advice.
How frequently does MSET data refresh on this page?
MSET prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven MSET's recent stock price performance?
Madison Sports & Entertainment Inc. (MSET) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diversified business model across sports promotion, talent representation, and entertainment content. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider MSET overvalued or undervalued right now?
Valuing Madison Sports & Entertainment Inc. (MSET) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying MSET?
Before investing in Madison Sports & Entertainment Inc. (MSET), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Significant limitations due to the lack of detailed financial data, operational metrics, and specific historical context.
- Information regarding CEO background and track record is limited to general role descriptions due to lack of specific data.
- OTC Other tier and unknown disclosure status imply high uncertainty and risk, which is reflected in the analysis.