Overstock.com, Inc. (OSTK) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Overstock.com, Inc. (OSTK) trades at $16.78 with AI Score 44/100 (Grade C). Overstock. com, Inc. is an online retailer operating in the United States. Market cap: $768M, Sector: Consumer cyclical.
Price as of Jul 20, 2026 · Last analyzed: May 10, 2026Analyst Coverage for OSTK: OSTK does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates OSTK against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
OSTK: 1/3 scored disciplines lean bearish. Dominant signal: Ken Griffin bearish.
How is this calculated? →Why this analysis is different
- A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Overstock.com, Inc. (OSTK) Consumer Business Overview
Overstock.com, Inc. is a US-based online retailer specializing in furniture, home decor, and related products, operating through its e-commerce platform. With a focus on providing a wide selection and convenient shopping experience, Overstock competes in the dynamic and competitive online retail market, serving consumers across the United States and beyond.
What Is the Investment Thesis for OSTK?
Overstock.com, Inc. presents a mixed investment thesis. The company's established online presence and wide product selection provide a foundation for growth in the e-commerce sector. However, its negative profit margin of -5.8% raises concerns about profitability. Key catalysts include potential improvements in operational efficiency and strategic initiatives to enhance customer acquisition and retention. The high beta of 3.67 indicates significant volatility, reflecting the risks associated with the competitive online retail landscape. Investors should closely monitor Overstock.com, Inc.'s ability to achieve sustainable profitability and navigate the challenges of the consumer cyclical sector.
Based on FMP financials and quantitative analysis
OSTK Key Highlights
- Market capitalization of $768M, reflecting its position in the online retail market.
- Gross margin of 24.8%, indicating the profitability of its product sales before operating expenses.
- Negative profit margin of -5.8%, highlighting challenges in achieving overall profitability.
- Beta of 3.67, suggesting high volatility compared to the broader market.
- Operates through multiple websites including overstock.com, o.co, overstock.ca, and overstockgovernment.com, expanding its reach.
Who Are OSTK's Competitors?
OSTK is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| AMZN Amazon.com, Inc. | $249.99 | +1.12% | $2.69T | 67 |
| W Wayfair Inc. | $89.55 | +0.27% | $11.8B | 31 |
| WOOF Petco Health and Wellness Company, Inc. | $2.71 | +1.88% | $774M | 58 |
| HZO MarineMax, Inc. | $33.97 | -1.59% | $748M | 54 |
| BWMX Betterware de México, S.A.P.I. de C.V. | $18.35 | +0.05% | $683M | 57 |
| ARKO Arko Corp. | $7.75 | -2.64% | $869M | 56 |
| HEPS D-Market Elektronik Hizmetler ve Ticaret A.S. | $2.78 | -3.14% | $882M | 56 |
| GRUPF Fnac Darty S.A. | $66.00 | +0.00% | $1.01B | 54 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are OSTK's Key Strengths?
- Wide product selection.
- Established online presence.
- Multiple e-commerce websites.
- Partnership programs for businesses.
What Are OSTK's Weaknesses?
- Negative profit margin.
- High beta indicating volatility.
- Intense competition in the online retail market.
- Dependence on third-party logistics providers.
What Could Drive OSTK Stock Higher?
- Potential improvements in operational efficiency to improve profit margins.
- Strategic initiatives to enhance customer acquisition and retention.
- Expansion of product categories to capture a larger market share.
What Are the Key Risks for OSTK?
- Financial-distress signal — its Altman Z-Score of 1.59 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-32.5%) — the business is not currently generating profit on shareholder capital.
- Weak fundamentals — a Piotroski F-Score of 2/9 flags soft profitability, leverage or efficiency.
- Increasing competition from established players in the online retail market.
- Economic downturns affecting consumer spending on discretionary items.
- Cybersecurity risks and potential data breaches.
- Dependence on third-party logistics providers for international sales.
What Are the Growth Opportunities for OSTK?
- Expansion of Product Categories: Overstock.com, Inc. can drive growth by expanding its product categories to capture a larger share of the online retail market. Introducing new lines of products, such as electronics, apparel, or sporting goods, could attract new customers and increase sales. This expansion should be completed within the next 2-3 years.
- Enhancement of Customer Experience: Improving the customer experience on its e-commerce platform can lead to increased customer loyalty and repeat purchases. Implementing personalized recommendations, streamlining the checkout process, and providing excellent customer service can differentiate Overstock.com, Inc. from competitors. Investments in user interface design and mobile optimization can further enhance the shopping experience. These improvements can be rolled out incrementally over the next year.
- Strategic Partnerships and Acquisitions: Overstock.com, Inc. can pursue strategic partnerships and acquisitions to expand its market reach and capabilities. Collaborating with complementary businesses, such as interior design firms or home improvement companies, can create synergistic opportunities. Acquiring smaller e-commerce businesses with niche product offerings can broaden its product portfolio. These partnerships and acquisitions can be explored and implemented over the next 3-5 years.
- International Expansion: Expanding its operations into international markets can unlock new growth opportunities for Overstock.com, Inc. Adapting its e-commerce platform and product offerings to suit the preferences of international customers can increase its global presence. Focusing on markets with high internet penetration and a growing middle class can yield significant returns. This expansion can be phased in over the next 5 years, starting with neighboring countries like Mexico.
- Leveraging Data Analytics: Utilizing data analytics to gain insights into customer behavior and preferences can improve marketing effectiveness and product development. Analyzing sales data, website traffic, and customer feedback can inform decisions about product assortment, pricing, and promotions. Implementing targeted marketing campaigns based on customer segmentation can increase conversion rates. These data-driven strategies can be implemented continuously to optimize performance.
What Opportunities Does OSTK Have?
- Expansion of product categories.
- Enhancement of customer experience.
- Strategic partnerships and acquisitions.
- International expansion.
What Threats Does OSTK Face?
- Increasing competition from established players.
- Changing consumer preferences.
- Economic downturns affecting consumer spending.
- Cybersecurity risks and data breaches.
What Are OSTK's Competitive Advantages?
- Established online presence and brand recognition.
- Wide selection of products across various categories.
- Proprietary e-commerce platform and technology infrastructure.
- Network of partners and suppliers.
What Does OSTK Do?
Overstock.com, Inc., founded in 1997 and headquartered in Midvale, Utah, began as D2-Discounts Direct before rebranding in 1999. The company operates as an online retailer in the United States, offering a wide range of products including furniture, décor, area rugs, bedding and bath items, home improvement products, outdoor equipment, and kitchen and dining items. Overstock.com serves customers through its internet websites, including overstock.com, o.co, overstock.ca, and overstockgovernment.com. Beyond direct sales, Overstock.com provides advertising services for businesses on its platform and operates Market Partner, enabling partners to sell products through third-party sites. The company also facilitates international sales through third-party logistics providers and offers Supplier Oasis, an integration point for partners to manage products, inventory, sales channels, and multi-channel fulfillment services. Overstock.com has evolved from a discounter to a broad-based online retailer, adapting to changing consumer preferences and market dynamics.
What Products and Services Does OSTK Offer?
- Offers a wide range of furniture and home decor products online.
- Provides area rugs, bedding, and bath items.
- Sells home improvement and outdoor products.
- Offers kitchen and dining items.
- Operates multiple e-commerce websites including overstock.com and o.co.
- Provides advertising services for businesses on its website.
- Offers Market Partner, a service for partners to sell products through third-party sites.
How Does OSTK Make Money?
- Generates revenue through direct sales of products on its e-commerce platform.
- Earns advertising revenue from businesses advertising on its website.
- Collects fees from partners using the Market Partner service.
- Facilitates international sales through third-party logistics providers.
What Industry Does OSTK Operate In?
Overstock.com, Inc. operates within the competitive online specialty retail industry. This sector is characterized by rapid technological advancements, shifting consumer preferences, and intense competition from established players like Amazon and Wayfair. The online retail market has experienced significant growth, driven by increasing internet penetration and the convenience of e-commerce. Overstock.com, Inc. differentiates itself through its wide product selection and various service offerings, including advertising and third-party sales platforms. Success in this industry requires continuous innovation, effective marketing strategies, and efficient supply chain management.
Who Are OSTK's Key Customers?
- Individual consumers looking for furniture and home decor.
- Businesses seeking to advertise their products or services.
- Partners looking to sell their products through third-party sites.
- International customers purchasing products through third-party logistics providers.
ROE -32%Key Financial Metrics
Return on equity for Overstock.com, Inc. stands at -32.5%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -15.1%, showing how much profit it generates from its asset base. Its free cash flow yield is -7.4%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.03 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -13.9%, the inverse of the P/E and a quick read on earnings relative to price.
How Overstock.com, Inc. Is Valued
Overstock.com, Inc. carries a market capitalization of $768M, placing it in the small-cap category. Relative to its peer group, OSTK's quantitative score of 44/100 is roughly in line with the peer average of 53/100.
F-Score 2/9Financial Health
Overstock.com, Inc.'s Piotroski F-Score is 2/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 1.59 places it in the distress zone, a signal of elevated financial risk.
FY2026 estForward Outlook
Wall Street analysts project Overstock.com, Inc. revenue of about $1.15B for fiscal 2026, with EPS near $-1.02. The estimate reflects 8 contributing analysts.
OSTK Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Overstock's focus on furniture and home goods is hitting a sweet spot as people invest more in their living spaces. Think of it like the pandemic-era boom for home improvement retailers, but potentially more sustainable.
- Insider activity suggests confidence in the company's direction, which can be a good sign that those closest to the business see long-term value.
- The community sentiment seems to be leaning towards Overstock carving out a solid niche in the online retail space, differentiating itself from larger competitors.
- Market perception views Overstock as potentially undervalued compared to its peers, creating an opportunity for growth as they execute their strategy.
Bear Case
- The online retail market is intensely competitive, and Overstock faces challenges from giants like Amazon and Wayfair, similar to how smaller streaming services struggle against Netflix.
- Recent community sentiment shows concerns about Overstock's ability to maintain growth rates as the pandemic-related boost fades.
- Insider activity, while generally positive, could also indicate strategic shifts within the company that might introduce uncertainty.
- Market perception suggests Overstock's brand recognition isn't as strong as its competitors, potentially limiting its ability to attract new customers and retain existing ones.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · February 2026
OSTK Latest News
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benzinga · Sep 28, 2023
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benzinga · Sep 26, 2023
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Stocks That Hit 52-Week Lows On Friday
· Feb 28, 2020
OSTK Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for OSTK.
Price Targets
Wall Street price target analysis for OSTK.
OSTK MoonshotScore
What does this score mean?
The MoonshotScore rates OSTK 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
Leadership: Jonathan E. Johnson III
CEO
Jonathan E. Johnson III serves as the CEO of Overstock.com, Inc. He has a strong background in law and business, having earned a Juris Doctor (JD) degree. Prior to his role at Overstock.com, Inc., he held various leadership positions within the company, demonstrating his deep understanding of its operations and strategic direction. His expertise spans corporate governance, legal affairs, and business development. He is responsible for overseeing the company's overall strategy and execution.
Track Record: Under Jonathan E. Johnson III's leadership, Overstock.com, Inc. has focused on expanding its product offerings and enhancing its e-commerce platform. He has been instrumental in driving strategic initiatives to improve customer acquisition and retention. Key milestones include the launch of new product categories and the implementation of data-driven marketing strategies. He has also navigated the company through challenging market conditions, focusing on operational efficiency and cost management.
Overstock.com, Inc. Consumer Cyclical Stock: Key Questions Answered
What does the AI Score mean for OSTK?
OSTK holds an AI Score of 44/100 (Grade: C). This is an educational research signal, not a buy or sell recommendation. Overstock.com, Inc. is an online retailer operating in the United States. The company provides a wide array of products, including furniture, home decor, and other home-related items through its …
What does Overstock.com, Inc. do?
Overstock.com, Inc. operates as an online retailer in the United States, offering a wide variety of products including furniture, home decor, area rugs, bedding and bath items, home improvement products, outdoor equipment, and kitchen and dining items. The company provides its products and services through its internet websites, including overstock.com, o.co, overstock.ca, and overstockgovernment.com. Overstock.com, Inc.
What do analysts say about OSTK stock?
Analyst coverage of Overstock.com, Inc. (OSTK) is mixed, reflecting the challenges and opportunities in the competitive online retail sector. Key valuation metrics, such as market capitalization and gross margin, provide insights into the company's financial health. Growth considerations include potential improvements in profitability and strategic initiatives to enhance customer acquisition and retention.
What are the main risks for OSTK?
Overstock.com, Inc. faces several risks, including increasing competition from established players in the online retail market, such as Amazon and Wayfair. Economic downturns could affect consumer spending on discretionary items, impacting sales. Cybersecurity risks and potential data breaches pose a threat to customer data and the company's reputation.
How does Overstock.com, Inc. adapt to changing consumer preferences?
Overstock.com, Inc. adapts to changing consumer preferences by continuously monitoring market trends and adjusting its product offerings accordingly. The company invests in data analytics to gain insights into customer behavior and preferences, informing decisions about product assortment, pricing, and promotions. Overstock.com, Inc. also enhances its e-commerce platform to improve the customer experience, implementing personalized recommendations and streamlining the checkout process.
What are Overstock.com, Inc.'s strongest brands and market positions?
Overstock.com, Inc.'s strongest brand is its namesake, overstock.com, which is recognized as an online retailer offering a wide selection of furniture, home decor, and related products. The company has established a market position in the online specialty retail sector, competing with larger players like Amazon and Wayfair. Overstock.com, Inc.
What are the key factors to evaluate for OSTK?
Overstock.com, Inc. (OSTK) holds an AI score of 44/100 (low). Not financial advice.
How frequently does OSTK data refresh on this page?
OSTK's price was last updated on Jul 20, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven OSTK's recent stock price performance?
Overstock.com, Inc. (OSTK) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Wide product selection. See the News tab for the latest drivers. Past performance does not predict future results.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on the provided information and may not be fully comprehensive.
- Analyst opinions and future projections are subject to change.