Skip to main content
Skip to main content
SBH logo

Sally Beauty Holdings, Inc. (SBH)

$14.36 +$0.21 (+1.52%) |Exceptional · 90
Bottom line: STRONG BUY — our Council read (90/100) and AI Score (90/100) broadly agree.
MCap: $1.37B| P/E Ratio: 6.4| Vol: 560.8K| Target: $17.00 (+18.4%)|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Sally Beauty Holdings, Inc. (SBH) trades at $14.36 with AI Score 90/100 (Grade A+). Sally Beauty Holdings, Inc. is a specialty retailer and distributor of professional beauty supplies, operating through Sally Beauty Supply and Beauty Systems Group. Market cap: $1.37B, Sector: Consumer cyclical.

Price live · AI analysis from May 10, 2026
Sally Beauty Holdings, Inc. is a specialty retailer and distributor of professional beauty supplies, operating through Sally Beauty Supply and Beauty Systems Group. The company serves retail customers, salons, and salon professionals across North America and Europe.

SBH stock analysis for 2026: Analysts have set a consensus price target of $17.00 for Sally Beauty Holdings, Inc., suggesting 18.4% upside from the current price of $14.36. The AI MoonshotScore is 90/100, indicating a strong bullish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Council Score · Weighted Average of 3 Disciplines
STRONG BUY 90/100 · A+

SBH: 1/1 perspectives are bullish.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Sally Beauty Holdings, Inc. (SBH) Consumer Business Overview

CEODenise A. Paulonis
Employees12000
HeadquartersDenton, TX, US
IPO Year2006

Sally Beauty Holdings, Inc. is a global specialty retailer and distributor of professional beauty supplies, operating through two segments: Sally Beauty Supply and Beauty Systems Group. With a wide range of hair, skin, and nail care products, SBH caters to both retail customers and salon professionals, maintaining a significant presence across North America and Europe.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 10, 2026

What Is the Investment Thesis for SBH?

Sally Beauty Holdings presents a compelling investment case based on its established market position and diverse revenue streams. With a P/E ratio of 6.4 and a gross margin of 51.7%, the company demonstrates strong profitability and operational efficiency. Key growth catalysts include expansion of exclusive-label brands and continued growth in the professional segment. The company's extensive store network and distribution channels provide a competitive advantage. However, potential risks include changing consumer preferences and increased competition from online retailers. Monitoring the company's ability to adapt to these challenges will be crucial. The company's ongoing focus on e-commerce and digital initiatives should also drive future growth.

Based on FMP financials and quantitative analysis

SBH Key Highlights

  • Market Cap of $1.37B reflects its established position in the specialty retail sector.
  • P/E Ratio of 6.4 indicates that the stock may be undervalued compared to its earnings.
  • Gross Margin of 51.7% demonstrates strong pricing power and efficient cost management.
  • Operates 4,777 stores globally, providing a significant retail footprint.
  • Profit Margin of 4.9% shows the company's ability to convert revenue into profit.

Who Are SBH's Competitors?

SBH is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
ULTA Ulta Beauty, Inc. $453.70 -1.65% $19.50B 82
COTY Coty Inc. $2.25 -2.39% $1.98B
GPGNF Grupo Gigante, S. A. B. de C. V. $1.64 +0.00% $1.63B 68
MNSO MINISO Group Holding Limited $11.89 +1.49% $3.63B 64
FDIT Findit, Inc. $0.03 -14.86% $30.13M 63
MELI MercadoLibre $1805.68 +2.40% 92B 61
POSH Poshmark, Inc. $17.90 +0.00% 60
PDD PDD Holdings Inc. $83.74 +1.64% $119.20B 58

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are SBH's Key Strengths?

  • Established brand recognition in the beauty supply industry.
  • Extensive store network across multiple countries.
  • Diverse product offerings catering to both retail and professional customers.
  • Strong relationships with salon professionals through BSG.

What Are SBH's Weaknesses?

  • Dependence on brick-and-mortar retail, facing competition from online retailers.
  • Exposure to changing consumer preferences and trends.
  • Potential for supply chain disruptions.
  • Limited presence in emerging markets.

What Could Drive SBH Stock Higher?

  • Expansion of e-commerce platform to drive online sales growth.
  • Development and launch of new exclusive-label brands to increase margins.
  • Potential strategic partnerships to expand product offerings and market reach.
  • Focus on enhancing customer experience through personalized recommendations and loyalty programs.

What Are the Key Risks for SBH?

  • Increased competition from online retailers and mass merchandisers.
  • Economic downturns affecting consumer spending on beauty products.
  • Changing consumer preferences and trends requiring adaptation.
  • Supply chain disruptions impacting product availability and costs.

What Are the Growth Opportunities for SBH?

  • Expansion of Exclusive-Label Brands: Sally Beauty has the opportunity to further develop and expand its exclusive-label brands, which offer higher margins and greater control over product development and pricing. By focusing on unique formulations and targeted marketing, SBH can attract and retain customers seeking differentiated products. The global beauty market is projected to reach $716.6 billion by 2025, providing a substantial market for exclusive brands.
  • E-commerce and Digital Initiatives: Investing in and enhancing its e-commerce platform and digital capabilities can drive significant growth for Sally Beauty. By improving the online shopping experience, offering personalized recommendations, and leveraging social media marketing, the company can reach a broader customer base and increase online sales. The e-commerce beauty market is expected to grow to $40 billion by 2028.
  • Professional Segment Growth: The Beauty Systems Group (BSG) segment, which focuses on serving salon professionals, represents a significant growth opportunity. By expanding its product offerings, enhancing its sales force, and strengthening relationships with salon owners and stylists, Sally Beauty can increase its market share in the professional beauty market. The professional beauty industry is valued at $20 billion annually.
  • International Expansion: Expanding its presence in international markets, particularly in emerging economies, can drive long-term growth for Sally Beauty. By adapting its product offerings and marketing strategies to local preferences, the company can tap into new customer segments and increase its global footprint. The international beauty market is projected to grow at a rate of 5% annually.
  • Strategic Partnerships and Acquisitions: Pursuing strategic partnerships and acquisitions can help Sally Beauty expand its product portfolio, enter new markets, and gain access to innovative technologies. By partnering with complementary businesses, the company can enhance its competitive position and drive revenue growth. The beauty industry is ripe for consolidation, with numerous small and medium-sized brands seeking strategic partners.

What Opportunities Does SBH Have?

  • Expansion of e-commerce and digital capabilities.
  • Growth in exclusive-label brands.
  • Strategic partnerships and acquisitions.
  • Increased focus on personalized beauty and sustainable products.

What Threats Does SBH Face?

  • Intense competition from online retailers and mass merchandisers.
  • Economic downturns affecting consumer spending.
  • Changing regulations and compliance requirements.
  • Disruptions in the beauty industry due to new technologies and innovations.

What Are SBH's Competitive Advantages?

  • Extensive Store Network: Operates a large network of stores across North America and Europe, providing convenient access for customers.
  • Strong Brand Portfolio: Offers a mix of well-known third-party brands and exclusive-label merchandise, catering to diverse customer preferences.
  • Established Relationships: Maintains strong relationships with salon professionals through the Beauty Systems Group segment.
  • Distribution Network: Utilizes various distribution channels, including stores, e-commerce, and sales force, to reach a broad customer base.

What Does SBH Do?

Sally Beauty Holdings, Inc., founded in 1964 and headquartered in Denton, Texas, has evolved into a leading specialty retailer and distributor of professional beauty supplies. The company operates through two primary segments: Sally Beauty Supply and Beauty Systems Group (BSG). The Sally Beauty Supply segment caters to retail customers, salons, and salon professionals, offering a comprehensive range of beauty products, including hair color and care, skin and nail care, and styling tools. This segment features both third-party brands like Wella, Clairol, and L'Oreal, as well as exclusive-label merchandise. The Beauty Systems Group segment focuses on serving salons and salon professionals directly through professional-only stores, e-commerce platforms, and a dedicated sales force. BSG also operates franchised stores under the Armstrong McCall banner. BSG offers professional-grade products from brands such as Paul Mitchell, Wella, and Olaplex. As of September 30, 2021, Sally Beauty Holdings operated 4,777 stores across the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. The company also utilizes various distribution channels, including full-service distributors, open-line distributors, direct sales, and mega-salon stores, to reach a broad customer base.

What Products and Services Does SBH Offer?

  • Operates as a specialty retailer and distributor of professional beauty supplies.
  • Offers a wide range of hair color and care products.
  • Provides skin and nail care products.
  • Sells styling tools and other beauty items.
  • Caters to retail customers, salons, and salon professionals.
  • Distributes products through stores, e-commerce, and sales force.

How Does SBH Make Money?

  • Sells beauty products through Sally Beauty Supply stores to retail customers and salon professionals.
  • Distributes professional beauty products through Beauty Systems Group (BSG) to salons and stylists.
  • Generates revenue through product sales in stores and online.
  • Offers both third-party brands and exclusive-label merchandise.

What Industry Does SBH Operate In?

Sally Beauty Holdings operates within the specialty retail industry, which is characterized by evolving consumer preferences and increasing competition from online retailers. The beauty and personal care market is experiencing steady growth, driven by trends such as personalized beauty and demand for professional-grade products. Sally Beauty's focus on both retail consumers and salon professionals positions it well to capitalize on these trends. The competitive landscape includes other specialty retailers, mass merchandisers, and e-commerce platforms. The company's extensive store network and exclusive brand offerings provide a competitive edge.

Who Are SBH's Key Customers?

  • Retail customers seeking beauty products for personal use.
  • Salons and salon professionals requiring professional-grade supplies.
  • Franchised stores under the Armstrong McCall banner.
  • Full-service/exclusive distributors and open-line distributors.
AI Confidence: 73% Updated: May 10, 2026

FY2026 estForward Outlook

Wall Street analysts project Sally Beauty Holdings, Inc. revenue of about $3.74B for fiscal 2026, with EPS near $2.06. The estimate reflects 4 contributing analysts.

ROE 23%Key Financial Metrics

Return on equity for Sally Beauty Holdings, Inc. stands at 22.9%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 6.4%, showing how much profit it generates from its asset base. SBH trades at a trailing price-to-earnings ratio of 6.35, below the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 19.5%, a gauge of the cash the business throws off relative to its market value. A current ratio of 2.34 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 13.4%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 8/9Financial Health

Sally Beauty Holdings, Inc.'s Piotroski F-Score is 8/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 2.81 places it in the grey zone, a middle ground that warrants monitoring.

SBH Valuation & Market Position

With a $1.37B market cap, Sally Beauty Holdings, Inc. sits in the small-cap segment of the market. Relative to its peer group, SBH's quantitative score of 90/100 is above the peer average of 69/100.

SBH Financials

Fundamental Snapshot

Revenue Growth (FY)
-0.4%
Net Income Growth (FY)
+27.7%
EPS Growth (FY)
+31.8%
Free Cash Flow Growth (FY)
+18.8%
P/E (TTM)
7.5
Return on Equity (TTM)
+22.9%
Current Ratio
2.3
EV/EBITDA (TTM)
7.1

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Recent insider buying signals confidence in the company's future, suggesting belief in strong fundamentals.
  • Social sentiment has shown an uptick, with community discussions highlighting positive product launches and store expansions.
  • Analysts note that Sally Beauty is well-positioned to benefit from the growing demand for beauty products as consumers prioritize self-care.
  • The company's efforts in enhancing e-commerce capabilities have been well-received, indicating adaptability to market changes.

Bear Case

  • Concerns over supply chain disruptions have surfaced, impacting product availability and potentially affecting sales.
  • Community sentiment reflects worries about rising competition in the beauty sector, with new entrants gaining traction.
  • Recent earnings reports indicated challenges in maintaining profit margins, raising questions about long-term sustainability.
  • Market perception is mixed, with some investors cautious about the overall economic climate affecting discretionary spending.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

SBH Latest News

SBH Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for SBH.

Price Targets

Consensus target: $17.00

SBH MoonshotScore

90/100

What does this score mean?

The MoonshotScore rates SBH's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Denise A. Paulonis

President and Chief Executive Officer

Denise A. Paulonis serves as the President and Chief Executive Officer of Sally Beauty Holdings, Inc. Prior to joining Sally Beauty, she held leadership positions at The Michaels Companies, Inc., serving as Executive Vice President and Chief Financial Officer. Her experience also includes roles at PepsiCo and McKinsey & Company. Paulonis brings extensive expertise in finance, strategy, and operations to her role at Sally Beauty.

Track Record: Since assuming the role of CEO, Denise A. Paulonis has focused on driving growth through strategic initiatives, including expanding e-commerce capabilities and enhancing the customer experience. She has also emphasized operational efficiency and cost management to improve profitability. Her leadership is aimed at strengthening Sally Beauty's position in the competitive beauty supply market.

Sally Beauty Holdings, Inc. Consumer Cyclical Stock: Key Questions Answered

What does Sally Beauty Holdings, Inc. do?

Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. Through its Sally Beauty Supply and Beauty Systems Group segments, the company offers a wide range of products, including hair color and care, skin and nail care, and styling tools. Sally Beauty caters to both retail customers and salon professionals, providing access to professional-grade products and exclusive brands. The company operates a large network of stores across North America and Europe, as well as e-commerce platforms and a dedicated sales force.

What do analysts say about SBH stock?

Analyst consensus on SBH stock is mixed, with some highlighting the company's strong market position and attractive valuation metrics, while others express concerns about competition and changing consumer preferences. Key valuation metrics, such as the P/E ratio, suggest that the stock may be undervalued. Growth considerations include the company's ability to expand its e-commerce presence and develop exclusive-label brands. However, analysts also note potential risks, such as economic downturns and supply chain disruptions. Overall, analysts recommend a cautious approach, emphasizing the need to monitor the company's performance and adapt to evolving market conditions.

What are the main risks for SBH?

The main risks for Sally Beauty Holdings, Inc. include increased competition from online retailers and mass merchandisers, which could erode market share and pricing power. Economic downturns could negatively impact consumer spending on beauty products, reducing revenue and profitability. Changing consumer preferences and trends require the company to continuously adapt its product offerings and marketing strategies. Supply chain disruptions could impact product availability and costs, affecting financial performance. Additionally, regulatory changes and compliance requirements could increase operating expenses and create challenges for the company.

What are the key factors to evaluate for SBH?

Sally Beauty Holdings, Inc. (SBH) holds an AI score of 90/100 (high). P/E: 6.4x vs the S&P 500's ~20-25x. Analysts target $17.00 (+18%). Not financial advice.

How frequently does SBH data refresh on this page?

SBH prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven SBH's recent stock price performance?

Sally Beauty Holdings, Inc. (SBH) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established brand recognition in the beauty supply industry. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider SBH overvalued or undervalued right now?

Sally Beauty Holdings, Inc. (SBH) trades at 6.4x earnings. Analysts target $17.00 (+18%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying SBH?

Before investing in Sally Beauty Holdings, Inc. (SBH), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data as of September 30, 2021.
  • Market data and projections are based on third-party sources and may not be entirely accurate.
Data Sources

Popular Stocks