XXL ASA (XXLLY) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
XXL ASA (XXLLY) trades at $739.00 with AI Score 44/100 (Grade C). XXL ASA is a sports retailer offering equipment, sportswear, and outdoor products across Norway, Sweden, Finland, and Austria. Market cap: $23.4B, Sector: Consumer cyclical.
Price as of Jul 20, 2026 · Last analyzed: Mar 16, 2026Analyst Coverage for XXLLY: XXLLY does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates XXLLY against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
XXLLY: 2/3 scored disciplines lean bearish. Dominant signal: Ray Dalio bullish.
How is this calculated? →Why this analysis is different
- A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
XXL ASA (XXLLY) Consumer Business Overview
XXL ASA, a sports retailer based in Norway, provides a diverse range of sports equipment, sportswear, and outdoor products through its stores and online platforms. Operating primarily in the Nordic region and Austria, the company caters to various sports and outdoor activities, facing competition in the fragmented specialty retail market.
What Is the Investment Thesis for XXLLY?
XXL ASA's investment thesis hinges on its ability to navigate the competitive specialty retail market and capitalize on the growing demand for sports and outdoor equipment. While the company's negative P/E ratio of -0.20 and negative profit margin of -27.8% raise concerns, its gross margin of 35.9% indicates potential for improved profitability through cost optimization and strategic pricing. Growth catalysts include expanding its e-commerce presence and optimizing its store network. Key risks include intense competition, fluctuating consumer spending, and supply chain disruptions. The company's beta of 0.89 suggests lower volatility compared to the overall market.
Based on FMP financials and quantitative analysis
XXLLY Key Highlights
- Operates 92 stores across Norway, Sweden, Finland, and Austria as of December 31, 2021, providing a strong physical retail presence.
- Offers a wide range of sports equipment and sportswear, catering to diverse sports and outdoor activities.
- Maintained a gross margin of 35.9%, reflecting its ability to manage product costs and pricing strategies.
- Negative P/E ratio of -0.20 indicates current unprofitability, requiring strategic initiatives to improve earnings.
- Beta of 0.89 suggests lower volatility compared to the market, potentially appealing to risk-averse investors.
Who Are XXLLY's Competitors?
XXLLY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| ALEGF Allegro.eu S.A. | $8.23 | +0.00% | $8.34B | 53 |
| BMWYY Bayerische Motoren Werke AG | $29.21 | +4.62% | $18.7B | 42 |
| HYMLF Hyundai Motor Company | $89.00 | +0.00% | $22.0B | 42 |
| MKRMF Valora Holding AG | $235.00 | +0.00% | $1.03B | — |
| ULTA Ulta Beauty, Inc. | $488.08 | +1.77% | $21.0B | 83 |
| WSM Williams-Sonoma, Inc. | $223.34 | -2.22% | $26.3B | 88 |
| DKS DICK'S Sporting Goods, Inc. | $214.32 | -1.40% | $18.3B | 59 |
| BBY Best Buy Co., Inc. | $85.13 | -0.33% | $17.9B | 85 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are XXLLY's Key Strengths?
- Strong brand recognition in the Nordic region.
- Extensive network of physical stores and e-commerce platforms.
- Wide range of sports equipment, sportswear, and outdoor products.
- Established relationships with leading sports brands.
What Are XXLLY's Weaknesses?
- Negative P/E ratio and profit margin indicate current unprofitability.
- High dependence on the Nordic market.
- Vulnerability to economic cycles and consumer spending patterns.
- Intense competition in the specialty retail industry.
What Could Drive XXLLY Stock Higher?
- E-commerce expansion and optimization of online platforms to drive online sales growth.
- Store network optimization through strategic openings and closures to improve profitability.
- Product category diversification to attract a wider customer base.
- Strategic partnerships with leading sports brands to enhance brand image.
- Implementation of customer loyalty programs to improve customer retention.
What Are the Key Risks for XXLLY?
- Negative return on equity (-93.9%) — the business is not currently generating profit on shareholder capital.
- Intensifying competition from online retailers and discounters.
- Fluctuations in currency exchange rates impacting ADR value.
- Changes in consumer preferences and spending habits.
- Disruptions in the supply chain affecting product availability.
- Negative P/E ratio and profit margin indicating current unprofitability.
What Are the Growth Opportunities for XXLLY?
- E-commerce Expansion: XXL ASA can further expand its e-commerce presence by optimizing its online platforms and enhancing the customer experience. Timeline: Ongoing.
- Store Network Optimization: Optimizing the existing store network by strategically opening new stores in underserved markets and closing underperforming locations can improve overall profitability. Market research and demographic analysis can help identify optimal locations for expansion. Timeline: Ongoing.
- Product Category Diversification: Diversifying the product range to include complementary categories, such as fitness equipment and outdoor gear, can attract a wider customer base and increase sales. Market analysis can identify emerging trends and unmet customer needs. Timeline: Ongoing.
- Strategic Partnerships: Forming strategic partnerships with leading sports brands and organizations can enhance XXL ASA's brand image and attract new customers. Collaborations on exclusive product lines and marketing campaigns can create a competitive advantage. Timeline: Ongoing.
- Customer Loyalty Programs: Implementing customer loyalty programs can improve customer retention and drive repeat purchases. Rewarding loyal customers with exclusive discounts and benefits can foster brand loyalty and increase customer lifetime value. Timeline: Ongoing.
What Opportunities Does XXLLY Have?
- Expansion into new geographic markets.
- Further development of e-commerce capabilities.
- Diversification of product range to include complementary categories.
- Strategic partnerships with leading sports brands and organizations.
What Threats Does XXLLY Face?
- Intensifying competition from online retailers and discounters.
- Fluctuations in currency exchange rates.
- Changes in consumer preferences and spending habits.
- Disruptions in the supply chain.
What Are XXLLY's Competitive Advantages?
- Established brand presence in the Nordic region and Austria.
- Extensive network of physical stores and e-commerce platforms.
- Wide range of sports equipment, sportswear, and outdoor products.
- Strategic partnerships with leading sports brands.
What Does XXLLY Do?
Founded in 2000 and headquartered in Oslo, Norway, XXL ASA has established itself as a prominent sports retailer in the Nordic region and Austria. The company offers an extensive selection of sports equipment and sportswear, catering to a wide array of activities, including running, football, golf, water sports, racket sports, and ice hockey. Additionally, XXL ASA provides fitness equipment, such as treadmills and rowing machines, along with food supplements and nutrition products. Its product range extends to clothing for men, women, and children, encompassing baselayers, outerwear, casual wear, sportswear, and swimwear. XXL ASA also caters to outdoor enthusiasts with products for fishing, wilderness living, and camping, including tents, sleeping bags, and cooking equipment. For hunting enthusiasts, the company offers firearms, ammunition, and related accessories. Furthermore, XXL ASA provides skis, snowboards, bikes and related equipment. As of December 31, 2021, XXL ASA operated 92 stores across Norway, Sweden, Finland, and Austria, complemented by e-commerce websites tailored to each region. The company's comprehensive product offering and multi-channel distribution strategy have contributed to its market presence in the competitive sports retail sector.
What Products and Services Does XXLLY Offer?
- Offers sports equipment for various sports like running, football, and golf.
- Provides sportswear for men, women, and children.
- Sells fitness equipment, including treadmills and rowing machines.
- Offers outdoor and hunting products for fishing, camping, and wilderness living.
- Provides skis, snowboards, and related accessories.
- Sells bikes, including hybrid, mountain, and electric bikes.
- Offers technology-related sports and outdoor products like sport watches and action cameras.
How Does XXLLY Make Money?
- Retail sales through physical stores across Norway, Sweden, Finland, and Austria.
- Online sales through e-commerce websites tailored to each region.
- Revenue generated from the sale of sports equipment, sportswear, and outdoor products.
- Strategic sourcing and procurement of products from various suppliers.
What Industry Does XXLLY Operate In?
XXL ASA operates within the consumer cyclical sector, specifically in the specialty retail industry. This sector is characterized by sensitivity to economic cycles and consumer spending patterns. The sports retail market is highly competitive, with numerous players ranging from large multinational corporations to smaller, specialized retailers. Market trends include the increasing popularity of online shopping, the growing demand for athleisure wear, and the rising interest in outdoor activities. XXL ASA competes with other sporting goods retailers, department stores, and online marketplaces. The company's success depends on its ability to differentiate itself through product selection, customer service, and pricing strategies.
Who Are XXLLY's Key Customers?
- Sports enthusiasts of all ages and skill levels.
- Outdoor enthusiasts interested in activities like camping, fishing, and hunting.
- Individuals seeking fitness equipment and apparel.
- Families looking for sports and outdoor products for children.
ROE -94%Key Financial Metrics
Return on equity for XXL ASA stands at -93.9%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -26.7%, showing how much profit it generates from its asset base. Its free cash flow yield is -46.6%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.83 means current liabilities exceed short-term assets, a liquidity point worth watching.
How XXL ASA Is Valued
XXL ASA carries a market capitalization of $23.4B, placing it in the large-cap category. Relative to its peer group, XXLLY's quantitative score of 44/100 is below the peer average of 55/100.
F-Score 4/9Financial Health
XXL ASA's Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 24.92 places it in the safe zone, indicating low near-term bankruptcy risk.
FY2026 estForward Outlook
Wall Street analysts project XXL ASA revenue of about $8.38B for fiscal 2026, with EPS near $0.00.
XXLLY Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2024
Bull Case vs Bear Case
Bull Case
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Bear Case
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AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
XXLLY Latest News
No recent news available for XXLLY.
XXLLY Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for XXLLY.
Price Targets
Wall Street price target analysis for XXLLY.
XXLLY MoonshotScore
What does this score mean?
The MoonshotScore rates XXLLY 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
Leadership: Freddy Sobin
CEO
Freddy Sobin serves as the CEO of XXL ASA, leading a workforce of 1698 employees. Information regarding his detailed career history, educational background, and previous roles is not available in the provided source data. Therefore, a comprehensive biography cannot be constructed at this time. Further research would be required to provide a more detailed profile of Mr. Sobin's professional background and qualifications.
Track Record: Information regarding Freddy Sobin's specific achievements, strategic decisions, and company milestones during his tenure as CEO of XXL ASA is not available in the provided source data. Therefore, a comprehensive assessment of his track record cannot be provided at this time. Further research would be required to evaluate his performance and contributions to the company.
XXL ASA ADR Information Unsponsored
An American Depositary Receipt (ADR) is a certificate representing shares of a foreign company trading on U.S. stock exchanges. XXLLY functions as a Level 1 ADR, meaning it trades over-the-counter (OTC) without needing to meet the strict listing requirements of major exchanges. This allows U.S. investors to invest in XXL ASA more easily.
- Home Market Ticker: Oslo Stock Exchange (XXLL), Norway
- ADR Level: 1
- ADR Ratio: 1:1
- Home Market Ticker: XXLL
XXLLY OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that XXL ASA (XXLLY) may have limited financial disclosure and regulatory oversight compared to companies listed on major exchanges like the NYSE or NASDAQ. Companies in this tier may not be required to meet specific listing standards or reporting requirements, which can increase investment risk due to the potential for less transparency and information availability.
- OTC Tier: OTC Other
- Limited financial disclosure and regulatory oversight.
- Potential for lower liquidity and wider bid-ask spreads.
- Increased price volatility due to lower trading volume.
- Higher risk of fraud or manipulation compared to listed companies.
- Difficulty in obtaining accurate and timely information about the company.
- Verify the company's registration and legal status.
- Obtain and review available financial statements and reports.
- Assess the company's management team and their experience.
- Research the company's industry and competitive landscape.
- Evaluate the company's business model and revenue streams.
- Understand the risks associated with investing in OTC stocks.
- Consult with a financial advisor before making any investment decisions.
- Established operations in multiple countries (Norway, Sweden, Finland, Austria).
- Presence of a physical store network.
- Operation since 2000 suggests some level of business viability.
- Employee count of 1698 indicates a substantial organization.
- ADR listing, even at Level 1, suggests some level of compliance.
XXL ASA Consumer Cyclical Stock: Key Questions Answered
What does the AI Score mean for XXLLY?
XXLLY holds an AI Score of 44/100 (Grade: C). This is an educational research signal, not a buy or sell recommendation. XXL ASA is a sports retailer offering equipment, sportswear, and outdoor products across Norway, Sweden, Finland, and Austria. The company operates 92 stores and e-commerce platforms, catering to a …
What does XXL ASA do?
XXL ASA operates as a sports retailer, offering a wide range of sports equipment, sportswear, and outdoor products through its physical stores and e-commerce platforms. The company caters to various sports and outdoor activities, including running, football, golf, water sports, and hunting. XXL ASA's business model focuses on providing a comprehensive selection of products and services to sports enthusiasts and outdoor enthusiasts across Norway, Sweden, Finland, and Austria.
What are the main risks for XXLLY?
XXL ASA faces several risks, including intensifying competition from online retailers and discounters, fluctuations in currency exchange rates, changes in consumer preferences and spending habits, and disruptions in the supply chain. The company's negative P/E ratio and profit margin also pose significant challenges, requiring strategic initiatives to improve profitability and financial performance. Additionally, as an OTC stock, XXLLY carries increased risks related to liquidity and transparency.
What are the key factors to evaluate for XXLLY?
XXL ASA (XXLLY) holds an AI score of 44/100 (low). Not financial advice.
How frequently does XXLLY data refresh on this page?
XXLLY's price was last updated on Jul 20, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven XXLLY's recent stock price performance?
XXL ASA (XXLLY) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition in the Nordic region. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider XXLLY overvalued or undervalued right now?
XXL ASA (XXLLY) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
How do I research XXLLY before investing?
Before investing in XXL ASA (XXLLY), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding XXLLY to a portfolio?
Key strength of XXL ASA (XXLLY): Strong brand recognition in the Nordic region. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information regarding Freddy Sobin's background and track record is limited in the provided source data.
- AI analysis is pending for XXLLY stock, limiting the availability of analyst insights.