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Academy Sports and Outdoors, Inc. (ASO)

$51.80 $-0.54 (-1.02%) |HOLD · 45 · C
MCap: $3.21B| P/E Ratio: 10.0| Vol: 172.7K| Target: $60.22 (+16.3%)
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Academy Sports and Outdoors, Inc. (ASO) trades at $51.80 with AI Score 53/100 (Grade B). Academy Sports and Outdoors, Inc. is a sporting goods and outdoor recreational products retailer in the United States. Market cap: $3.21B, Sector: Consumer cyclical.

Last analyzed: May 7, 2026
Academy Sports and Outdoors, Inc. is a sporting goods and outdoor recreational products retailer in the United States. They operate 260 retail locations across 16 states and also sell merchandise online through academy.com.

ASO stock analysis for 2026: Analysts have set a consensus price target of $60.22 for Academy Sports and Outdoors, Inc., suggesting 16.3% upside from the current price of $51.80. The AI MoonshotScore is 53/100, indicating a neutral outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Council Score · Weighted Average of 3 Disciplines
HOLD 45/100 · C

ASO: 2/4 perspectives are bullish. Dominant signal: Seth Klarman bullish.

Legends Council · 5 Legends + Moon AI
Izzy Englander
Bullish
Seth Klarman
Bullish
Moon AI
Neutral
Council Score · 8 perspectives · See tabs for details →

Academy Sports and Outdoors, Inc. (ASO) Consumer Business Overview

CEOSteven Paul Lawrence
Employees9900
HeadquartersKaty, TX, US
IPO Year2020

Academy Sports and Outdoors is a specialty retailer focused on sporting goods and outdoor recreation, operating across 16 states with a significant online presence. The company differentiates itself through a diverse product range, private label brands, and a focus on value, catering to both casual and enthusiast customers.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 7, 2026

What Is the Investment Thesis for ASO?

Academy Sports and Outdoors presents a compelling investment case based on its strong market position and growth potential. With a P/E ratio of 7.86 and a profit margin of 6.2%, the company demonstrates solid profitability. The company's free cash flow stands at $0.06 billion. Key growth catalysts include expansion into new markets and continued growth of its e-commerce platform. However, investors may want to evaluate potential risks such as competition from other sporting goods retailers and fluctuations in consumer spending. The company's beta of 1.21 indicates higher volatility compared to the market.

Based on FMP financials and quantitative analysis

ASO Key Highlights

  • Market capitalization of $3.76 billion, reflecting substantial investor interest in the sporting goods retail sector.
  • P/E ratio of 7.86, suggesting the company is potentially undervalued compared to its earnings.
  • Profit margin of 6.2%, indicating efficient cost management and pricing strategies.
  • Gross margin of 34.8%, showcasing the company's ability to maintain profitability across its product lines.
  • Dividend yield of 0.99%, providing a modest income stream for investors.

Who Are ASO's Competitors?

ASO is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
VSCO Victoria's Secret & Co. $79.20 +0.53% $6.29B 52
AAP Advance Auto Parts, Inc. $61.29 +1.11% $3.70B 48
GPGNF Grupo Gigante, S. A. B. de C. V. $1.64 +0.61% $1.63B 68
MNSO MINISO Group Holding Limited $13.31 +0.79% $4.15B 64
FDIT Findit, Inc. $0.03 -14.86% $30.13M 63
MELI MercadoLibre $1610.00 +1.37% $81.62B 61
DFRYF Avolta AG $57.62 -5.04% $8.15B 53
ALEGF Allegro.eu S.A. $8.23 +0.00% $8.34B 53

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are ASO's Key Strengths?

  • Wide range of product offerings.
  • Established retail presence.
  • Strong brand recognition.
  • Private label brands.

What Are ASO's Weaknesses?

  • Limited geographic presence compared to national retailers.
  • Dependence on consumer spending habits.
  • Exposure to seasonal fluctuations in demand.
  • Competition from online retailers.

What Could Drive ASO Stock Higher?

  • Expansion into new geographic markets, increasing the company's customer base and revenue potential.
  • Continued growth of the e-commerce platform, driven by increased online shopping trends.
  • Development and promotion of private label brands, improving margins and customer loyalty.
  • Implementation of a robust customer loyalty program to increase customer retention and repeat purchases.

What Are the Key Risks for ASO?

  • Increased competition from online retailers, impacting market share and profitability.
  • Fluctuations in consumer spending, affecting sales and revenue.
  • Changes in consumer preferences, requiring adaptation of product offerings and marketing strategies.
  • Economic downturns, reducing consumer discretionary spending and impacting sales.

What Are the Growth Opportunities for ASO?

  • Expansion into New Geographic Markets: Academy Sports and Outdoors has the opportunity to expand its physical store presence into new geographic markets within the United States. By strategically selecting locations with favorable demographics and a strong interest in outdoor activities, the company can increase its customer base and drive revenue growth. The US sporting goods market is estimated to be worth over $80 billion, providing ample opportunity for expansion. Timeline: Ongoing.
  • Enhancement of E-Commerce Platform: Investing in and enhancing its e-commerce platform can significantly boost Academy's sales. With the increasing trend of online shopping, a user-friendly and feature-rich website can attract more customers and drive online revenue. This includes improving website navigation, offering personalized recommendations, and streamlining the checkout process. The e-commerce market is projected to grow by 10% annually, representing a substantial growth opportunity. Timeline: Ongoing.
  • Development of Private Label Brands: Expanding and promoting its private label brands such as Magellan Outdoors and BCG can improve margins and build customer loyalty. These brands offer value-driven alternatives to national brands, attracting price-sensitive customers. By focusing on quality and design, Academy can establish these brands as trusted options. The private label market is growing at a rate of 5% annually. Timeline: Ongoing.
  • Strategic Partnerships and Collaborations: Collaborating with complementary businesses, such as fitness studios or outdoor adventure companies, can create cross-promotional opportunities and attract new customers. These partnerships can enhance Academy's brand image and provide unique experiences for its customers. The partnership marketing sector is expanding rapidly, with many companies seeing increased customer engagement. Timeline: Upcoming.
  • Focus on Customer Loyalty Programs: Implementing a robust customer loyalty program can increase customer retention and drive repeat purchases. By offering exclusive discounts, early access to sales, and personalized offers, Academy can incentivize customers to remain loyal to the brand. Loyalty programs can increase customer lifetime value by 25%. Timeline: Upcoming.

What Opportunities Does ASO Have?

  • Expansion into new geographic markets.
  • Enhancement of e-commerce platform.
  • Development of private label brands.
  • Strategic partnerships and collaborations.

What Threats Does ASO Face?

  • Increased competition from online retailers.
  • Fluctuations in consumer spending.
  • Changes in consumer preferences.
  • Economic downturns.

What Are ASO's Competitive Advantages?

  • Established brand recognition in the sporting goods retail sector.
  • Extensive network of retail locations across 16 states.
  • Private label brands offering value-driven alternatives.
  • Strong relationships with key suppliers.

What Does ASO Do?

Founded in 1938, Academy Sports and Outdoors began as a family-owned tire shop in Texas. Over the decades, it evolved into a leading sporting goods and outdoor recreational products retailer. The company offers a wide array of products, including coolers and drinkware, camping gear, fishing equipment, firearms, team sports equipment, fitness accessories, and outdoor furniture. Academy also provides a variety of apparel and footwear for men, women, and children, encompassing athletic, outdoor, and casual styles. The company operates 260 retail locations in 16 contiguous states as of June 14, 2022, and supplements its brick-and-mortar presence with online sales through academy.com. Academy Sports and Outdoors distinguishes itself through its private label brands such as Magellan Outdoors and BCG, offering customers value-driven alternatives. Headquartered in Katy, Texas, Academy Sports and Outdoors continues to focus on providing a broad assortment of products and a compelling shopping experience for its customers.

What Products and Services Does ASO Offer?

  • Retail sporting goods and outdoor recreational products.
  • Sell coolers, camping equipment, and accessories.
  • Offer fishing equipment, including rods, reels, and baits.
  • Provide firearms, ammunition, and hunting equipment.
  • Sell team sports equipment for baseball, football, basketball, and soccer.
  • Offer fitness equipment and accessories.
  • Provide outdoor apparel and footwear for men, women, and children.
  • Operate retail locations and an e-commerce website.

How Does ASO Make Money?

  • Sells a wide range of sporting goods and outdoor recreational products through retail stores and online.
  • Generates revenue through the sale of products under its own brands and national brands.
  • Focuses on providing a value-driven shopping experience for its customers.

What Industry Does ASO Operate In?

Academy Sports and Outdoors operates within the competitive specialty retail sector, which is influenced by consumer spending habits and outdoor recreation trends. The sporting goods market is experiencing growth, driven by increased participation in fitness activities and outdoor pursuits. Academy competes with other major retailers such as VSCO: Victoria's Secret & Co. and AAP: Advance Auto Parts, Inc., as well as smaller specialty stores and online retailers. The company's focus on value and a broad product assortment positions it to capture a significant share of the market.

Who Are ASO's Key Customers?

  • Sports enthusiasts
  • Outdoor recreationalists
  • Casual shoppers looking for athletic apparel and footwear
  • Families seeking sporting goods and outdoor equipment
AI Confidence: 73% Updated: May 7, 2026

ASO Financials

Fundamental Snapshot

Revenue Growth (FY)
+2.0%
Net Income Growth (FY)
-10.0%
EPS Growth (FY)
-3.6%
Free Cash Flow Growth (FY)
-32.4%
P/E (TTM)
8.4
Return on Equity (TTM)
+18.0%
Current Ratio
1.7
EV/EBITDA (TTM)
7.0

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Recent insider buying suggests confidence in the company's future performance, indicating that key stakeholders see growth potential.
  • Community sentiment has shifted positively, with many discussions highlighting the brand's ability to attract consumers during seasonal sales.
  • Increased focus on outdoor activities post-pandemic has boosted demand for sporting goods, aligning well with Academy's product offerings.
  • Expansion into new markets has been well-received, creating excitement among investors and enhancing brand visibility.

Bear Case

  • Concerns over rising competition from both traditional retailers and e-commerce platforms may put pressure on market share.
  • Recent social media sentiment has shown skepticism regarding the sustainability of sales growth amid economic uncertainty.
  • Supply chain issues continue to pose risks, potentially impacting inventory levels and customer satisfaction.
  • Some community members express doubts about the company's ability to maintain margins in a fluctuating economic environment.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · February 2026

ASO Latest News

ASO Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for ASO.

Price Targets

Consensus target: $60.22

ASO MoonshotScore

53/100

What does this score mean?

The MoonshotScore rates ASO's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Steven Paul Lawrence

CEO

Steven Paul Lawrence serves as the CEO of Academy Sports and Outdoors, leading a workforce of 9900 employees. His career spans various leadership roles in the retail sector, bringing extensive experience in strategic planning, operational management, and customer engagement. Lawrence's background includes a strong focus on driving growth and profitability through innovative strategies and efficient execution. His expertise lies in enhancing customer experience and optimizing supply chain operations.

Track Record: Under Steven Paul Lawrence's leadership, Academy Sports and Outdoors has focused on expanding its market presence and enhancing its e-commerce capabilities. Key achievements include improving the company's financial performance and increasing shareholder value. He has also overseen the implementation of strategies to strengthen the company's brand and improve customer loyalty. Lawrence has emphasized innovation and efficiency to drive sustainable growth.

What Investors Ask About Academy Sports and Outdoors, Inc. (ASO) — Consumer Cyclical

What does Academy Sports and Outdoors, Inc. do?

Academy Sports and Outdoors, Inc. operates as a sporting goods and outdoor recreational products retailer in the United States. The company provides a wide array of products, including sports equipment, hunting and fishing gear, apparel, footwear, and outdoor living items. It serves a broad customer base, including sports enthusiasts, outdoor adventurers, and families. The company operates both retail stores and an e-commerce platform, offering customers multiple channels to purchase its products. Academy's focus on value and a diverse product range positions it as a key player in the specialty retail sector.

What do analysts say about ASO stock?

Analyst consensus on Academy Sports and Outdoors, Inc. (ASO) stock reflects a generally positive outlook, based on the company's solid financial performance and growth potential. Key valuation metrics, such as the P/E ratio of 7.86, suggest that the stock may be undervalued. Analysts are closely watching the company's expansion into new markets, the growth of its e-commerce platform, and the development of its private label brands. These factors are expected to drive future revenue and earnings growth. However, potential risks, such as increased competition and fluctuations in consumer spending, are also considered.

What are the main risks for ASO?

Academy Sports and Outdoors, Inc. faces several key risks that could impact its financial performance and market position. Increased competition from online retailers poses a significant threat, as consumers increasingly shift their spending to e-commerce platforms. Fluctuations in consumer spending, driven by economic conditions or changing preferences, can also affect sales and revenue. Additionally, changes in consumer preferences for sporting goods and outdoor activities require the company to adapt its product offerings and marketing strategies. Economic downturns could reduce consumer discretionary spending, impacting Academy's sales and profitability.

What are the key factors to evaluate for ASO?

Academy Sports and Outdoors, Inc. (ASO) holds an AI score of 53/100 (moderate). P/E: 10.0x vs the S&P 500's ~20-25x. Analysts target $60.22 (+16%). Not financial advice.

How frequently does ASO data refresh on this page?

ASO prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven ASO's recent stock price performance?

Academy Sports and Outdoors, Inc. (ASO) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Wide range of product offerings. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider ASO overvalued or undervalued right now?

Academy Sports and Outdoors, Inc. (ASO) trades at 10.0x earnings. Analysts target $60.22 (+16%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying ASO?

Before investing in Academy Sports and Outdoors, Inc. (ASO), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • The information provided is based on available data and should not be considered as financial advice.
  • Investment decisions should be made after conducting thorough research and consulting with a financial advisor.
Data Sources

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